“Hip-hop Needs a Hero” | Rockwilder on Origins, Style & the Evolution of Beat Making

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  • Опубліковано 20 тра 2024
  • Shop all beat-making gear, controllers, accessories, and more 👉 sweetwater.sjv.io/DJ_Equipment
    In the heart of NYC’s Union Square neighborhood, you’ll find Kensaltown East Studios, which is only a stone’s throw away from the childhood home of our esteemed guest, production pioneer and hip-hop heavy-hitter Rockwilder. Sweetwater had the honor of spending some time with Rockwilder for an interview, talking all things hip-hop, roots, and style, covering everything from his Queens upbringing and the influence of WABC radio’s multi-genre broadcasting to his early work with Redman and the path that led to his electrifying career. Rockwilder’s production discography runs the gamut of boom bap-, hip-hop-, R&B-, and soul icons, including Beyoncé, Busta Rhymes, Christina Aguilera, Missy Elliott, Jay-Z, Mary J. Blige, Musiq Soulchild, and more. Having been in the game since the early 1990s, Rockwilder has been instrumental in the evolution of hip-hop and its adjoining spaces, both in terms of style and in how our ideas of what hip-hop is shape the way we create it. What does the future hold for the producer and for hip-hop as a whole? Tune in to find out!
    00:00 - Intro
    00:05 - How It Started
    02:21 - Beyoncé and Busta Rhymes
    03:09 - Jimmy Jam and Terry Lewis
    04:17 - A Wonderful Career with Busta Rhymes
    05:27 - Redman
    06:34 - Christina Aguilera, Missy Elliot & Keyboards Galore
    11:30 - You Gotta Have the Groove!
    12:30 - I Wasn’t Sampling; I Was Playing It
    15:18 - Reason: Analog to Digital
    16:42 - Music Production Today
    19:10 - Outro
    Check out more Sweetwater artist interviews including Grand Wizzard Theodore, JSWISS, Alissia, DJ Perly, Grandmaster Flash, and more 👉 • Artist Interviews
    Hear Rockwilder’s pioneering production work on these official playlists 👇
    Apple Music 👉 / rockwilder-the-producers
    Tidal 👉 tidal.com/browse/playlist/ce1...
    Spotify 👉 open.spotify.com/playlist/37i...
    Keep up with Rockwilder on Instagram 👇
    @rockwildermusic 👉 / rockwildermusic
    Subscribe and follow for the latest gear news and giveaways! 👉 / @sweetwater
    After you watch, visit Sweetwater.com today for all your music instrument and pro audio needs! 👉 sweetwater.sjv.io/shop
    Visit the Dealzone for the best deals on demos, bundles, B-stock, and more
    👉 www.sweetwater.com/dealzone
    Shop used gear 👉 www.sweetwater.com/used
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    #Sweetwater #Rockwilder #Interview #Hiphop #Producer

КОМЕНТАРІ • 32

  • @sweetwater
    @sweetwater  Місяць тому +4

    Which legendary hip-hop producer inspires your work? Tell us about it in the comments below, and don’t forget to stop by Sweetwater for all your beat-making needs 👉 sweetwater.sjv.io/DJ_Equipment

  • @warnutztheloser
    @warnutztheloser Місяць тому +4

    I met rocwilder in 01' he had his own artists and everything dropping nothing but heat, he was the best producer of those times

  • @Pure_KodiakWILD_Power
    @Pure_KodiakWILD_Power Місяць тому +7

    Timbo, Dre, Storch, Erick Sermon, Jazzy Jeff, rza, Young Guru, Just Blaze, 9th Wonder.... to name a few....

  • @DJHubcap
    @DJHubcap Місяць тому +2

    Here for this! 🔥

  • @octavianjoseph8544
    @octavianjoseph8544 Місяць тому +1

    This brother spoke about early production in the mind before becoming an actual producer hits home to me💯👏💯😎🔥🔥

  • @nodfactor8808
    @nodfactor8808 Місяць тому +3

    Man, I appreciate this type of content, y'all.

  • @davidpatterson4547
    @davidpatterson4547 Місяць тому +1

    He really spoke truth, especially at the end. We need heroes.

  • @GRNSdatboisheed
    @GRNSdatboisheed Місяць тому +3

    Who remembers Rocbattle. Good times.

    • @Magnetic1908
      @Magnetic1908 Місяць тому +1

      That was before BeatStars I think… what about BeatThang?

  • @obgatson1275
    @obgatson1275 Місяць тому

    Old scool,hip hop the were momentous,capturing,the feel of a decad❤🎉😊

  • @joetorres1161
    @joetorres1161 Місяць тому

    This video came on my feed and I instantly clicked on it, then after I did I realized it was uploaded by Sweet Water and was so shocked 😂 you've gained a lot more respect from me than you already had, I made sure to subscribe as well ✊🏼

  • @REMRODFILMS
    @REMRODFILMS Місяць тому +1

    True Legend

  • @gcgb2186
    @gcgb2186 Місяць тому

    Definitely top 5 producer here, love You Dana 🎉🎉🎉🎉🎉🎉

  • @DanielIvan707
    @DanielIvan707 Місяць тому

    Legend

  • @BBMP7
    @BBMP7 Місяць тому +1

    2:04 I'll beat box right there. Lol.📻

  • @mikoajczeski1272
    @mikoajczeski1272 Місяць тому

    one of the best _ GREAT ROCKWILDER!

  • @DojoOfCool
    @DojoOfCool Місяць тому

    Great interview a lot of nuggets of info to think about. Thanks.

  • @salientfilm
    @salientfilm Місяць тому

    nice! Rockwilder 😎

  • @shroomatic
    @shroomatic Місяць тому

    I want it too. I need a hero.

  • @adelismail9321
    @adelismail9321 14 днів тому

    we still here just ears to listen / come see me brother I'm in Manhattan

  • @CarlosGonazelezGomezEricaGomez
    @CarlosGonazelezGomezEricaGomez Місяць тому

    Nice

  • @larrytan73
    @larrytan73 Місяць тому

    You can'ty make a good soup with out the stock or base! You can't build a home without a good foundation! That is Rockwilder!

  • @gcgb2186
    @gcgb2186 Місяць тому +1

    I remember that Janet album, had Roland written allll over it.

  • @skoolhitdabutton
    @skoolhitdabutton Місяць тому +1

    Does anybody remember Vinyl Mike on Sutphin Blvd... pressing plates ?

  • @QR_Code
    @QR_Code Місяць тому

    💯💯

  • @312dasbkilla
    @312dasbkilla Місяць тому

    Easy mo b , the 45 king , Pete Rock , Premire , rockwilda

  • @SUPAROCKINDJSMASH
    @SUPAROCKINDJSMASH Місяць тому +1

    Jimmy Jam and Terry Lewis, Prince, Sheila E, Marley Marl Kid Capri,Marcus Miller, Tom Browne Quincy Jones Ray Charles

  • @FLAVMEDIA
    @FLAVMEDIA Місяць тому

    For me HAVOC! Mobb DEEP:)

  • @wadewilliams1892
    @wadewilliams1892 Місяць тому

    1608

  • @wadewilliams1892
    @wadewilliams1892 Місяць тому

    nice

  • @Shirtsaysshirt
    @Shirtsaysshirt Місяць тому

    Loops don’t make musicians. Same ol vox patterns. Subject matter. R&b, jazz is where it’s at. Beyonce aint fooling nobody.