One thing I find myself missing so much is actually look tutorials -- they used to dominate the space back in old beauty youtube before the rise of algorithms and tiktok. I understand it is not the most viral-potential content but not only is it relaxing to just watch someone have fun with makeup for 15 or 20 minutes but also get ideas from their creativity, see their methods in action etc
Seriously! I learned SO much from old beauty youtube(anyone remember petrilude? I miss them so much) I don't know how anyone these days is supposed to learn *how* to do their makeup from tiktok when half of the "tutorial" is tapping on packaging and gushing about sponsored products using exclusively company approved talking points!
Yes and even if there was a new release, they would actually show you a look with it (or 3) not just say “you need this palette” and move on! I remember when the Jaclyn Hill palettes came out with Morphe (first thing I thought of) I could see so many of my favourite creators doing looks with the same palette! Also I used to love the “brand-less” tutorials - like actually just learn something, not be sold a specific medium brown that you already have 7 of.
Yes. I liked looking up tutorials for pallets and getting ideas for color combinations. I'm sick of tik toks of an influencers lousy acting being amazed about mascara, lipstick,etc.
Fr. Or just have a good range of products that can accommodate any (reasonable) trend. I feel like MAC, NYX and Colour Pop are good brands for that. You could do no-makeup makeup or full on clown makeup and everything in between.
Omg, same! "Finally a new blurple lipstick! Uh, no, they got me again..." 😄 Thankfully, many indie brands make my blues and purples and greens, I am going to stick to them. :)
I approach trends like fast fashion. I only indulge occasionally for something I really like then I wear it long after the trend is dead. Chasing trends is for fools with no money sense.
That’s the smart way to do it. I have also kept clothes from years ago that were trendy back then, went out of style, and are actually trending right now! And the best part is I’ve lost some weight so I can wear them again 😂❤
I'm 56, so I did a lot of my "trend following" pre-internet. Obviously, much different. I'm overwhelmed by the sheer NUMBER of available products these days and the trends that follow. I have to admit, I miss the days when the world moved a bit more slowly.
I'm only 21 and autistic, so I don't like change, so I completly understand you. I've given up following trends and really don't like them. I follow more old "trends", that are to say I'm just a big fan of the 80s lol. specifically the goth rock movement and subculture is very fun to me, things here move much slower and the only thing that's faster I'd just the fact the internet gives us access to more music to share. but otherwise, there is no weekly fashion trend, instead individuality is hailed above all and people prefer to look different and unique instead of all the same. I wish the world outside of my little bubble moved slower though. it feels dystopian how social media and short form content has changed the world. I miss the early internet and the days before (I only got access to the internet around 11 years old)
Almost 43, and I miss when trends could last YEARS, as opposed to a month or two, tops. I’m glad I’m too old to really care anymore, I just wear what’s comfortable & do my makeup however I’m feeling that day. I can’t imagine trying to keep up with this stuff nowadays, you’ll go broke AND crazy😭
I cringed when clean girl aesthetic came out where everything literally looked beige & white lol like give me color pleasssse It’s like that part in wizard of oz when it went from black & white to color like just imagine Oz with clean girl aesthetic super boring and now there is “tacky Christmas tree” which is basically colorful lights and decorations and I’m like seriously?!? Like some stuff that comes out I feel like Miranda from Devil Wears Prada when she is like “Florals? For Spring? Groundbreaking” lol it’s like I need color and I do miss the shop my stash videos
Trends have always existed. We didn't tease the crap out of our hair in the 80s cause we had nothing else to do. The difference now are influencers with too much influence, and constantly being bombarded with ads (no internet in years gone by).
Oh the 80”s! If my hair wasn’t touching the roof of my car it wasn’t big enough! I swear I always had little stashes of Paul Mitchell Freeze and Shine. The motto was “The higher the hair the closer to God! 😆
@@ivania321 I’ve actually grown out my bob recently & my curly haired azz was wondering if I should try mousse & blowdrying for bigness since I’ve seen so many good 80s images lately.
There have always been trends, but they were much slower. 80s hair is a thing because it was a trend for awhile. Now it seems like new trends change every few weeks or months.
i genuinely use to over consume and suffocate myself with knowledge of skincare that brands shove in your face so much so that i changed my career to focus on it, did my exams and was qualified, after being in the industry for a while i realise how much it thrived on insecurities and mainly damaging womens mental state to buy products, ive since left and now work with dogs, both you and james teaching us how to spot photoshopping, your podcast rip and how to use products correctly and not just buy new ones have made me reduce everything i was consuming and as you would expect... my make up is better, my skin is clearer and my mental health has improved ❤️ you have done more aid to people than you realise 😼
@ yes they are mainly rescues! seeing them change from afraid aggressive dogs to family pets having the time of their life is the most rewarding, it was rewarding to see women feel better about themselves after treatments but i felt horrible inside as we never know where it stemmed from or how to really combat it! 🥰
❤ you seem like such a cool and smart person ❤ nice to meet you. 😂 marketing and greed is running the world ❤ so much is allowed and it’s a scammers dream right now :) look at how much politics invades the money in cosmetics industry 😢 we have to talk about it
Do you post your drag looks? I would love to follow you! I love colour and alt makeup, too - that's what I create all the time, and trends rarely come in handy for what I do. 😁
Erin Parsons is not just a makeup artist..she's a an educator!! I love her historical makeup knowledge and products she has. I love her..she has a very unique style too!!!
Jen Phelps is a content creator I really enjoy. She compares drugstore with high-end a lot, and has similar thoughts about over consumption and going back to the products you already have. For example, for vlogmas she created her own advent calendar by having her son go into her makeup collection and pick 24 different products, she opened one each day and built a look around it.
I don’t have the same features, coloring, etc., nor am I the same age as everyone else. Why would I want to make myself try to fit a “trend” that wants everyone to look the same? I just want to be the prettiest version of myself.
I’d love to see your dogs. I can see a little fur peeking out. So I know they’re there. I lost my dog to cancer a year ago and I miss him so very much. Now I’m one of these people that wants to pet every dog I see.❤
Oh my goodness I do the same. I lost my baby girl Daisy in August. She was a chiweenie. She was the best little love bug and super low maintenance. She was just happy to be right next to me under her favorite blanket. I miss her so much. I want to pet everyone elses dogs too. I am not sure if I will ever get another dog because she was so perfect.
Fun fact about trends is that whales and porpoises have invented trends too. Orcas had a year plus some stragglers where they started wearing a fish on their head and then stopped. Humpback whales have hit songs that spread but don't stay around. I just mostly agree with this video so I'm going to talk about whales for the algorithm. Actually, that's a good point, Robert asked if other content has trends and as someone who likes animal facts there are even trendy animals. Sometimes it'll be opossums, and sometimes it's capybaras and axolotls. Lately hyrax videos have gone viral but it's harder to make hyrax content outside of Africa, so I don't think that one will stick, lol.
Honestly, I've never been into trends because I couldn't afford it. But it seems like brands and influencers aren't focused on the quality of the products, just their ability to sell quickly.
My social media posts from 2010-2018 don’t really make sense because I wasn’t able to afford the trends so you can’t tell when the pics were taken. I see the 2010’s nostalgic shorts and I find it funny and relatable but I’m also reminded that I looked nothing like that 😅
i'm a content creator in the artist community (not on this acc or this username). when i make instagram reels, i always feel like i have to follow up what's happening in the art community and put my own little spin on it. my art deals with mental illness, so my content also overlaps with the mental health community. they have their own trends and trending audios that i have to hunt down. it's fucking EXHAUSTING, like why can't i not get my stuff visible by just doing what i want to do?? 😭
I get this. I tried making an art account on Instagram (not to be a content creator but just to get my art to be seen so it doesn't just sit in a drawer or a file) and it sucked how my best friend got SO MANY more interactions with her art than I did because she would do art trends to get views since she does want to be a content creator. Then Instagram changed the algorithm so that only the most popular can be seen instead of the most recent and that was that. The only people who would even see my art were the people I knew personally that looked for it. And typically, they already saw it before I posted. 😮💨
I’m 43 and I have been matching my eye makeup to my outfits since I was 10. I always say I’m going to try to do more neutral “normal” makeup but I always end up doing it the way I’ve always done it. I really don’t care if it’s tacky or not trendy or if I’m supposedly too old to wear, for example, bright orange eyeshadow and eyeliner with a shirt that has bright orange on it. I will wear that bright orange shadow and love it cuz it’s me. 🤷♀️
I stopped following makeup trends some time ago. I remember when MAC Cosmetics had us all on lock! New and innovative products and packaging. Now, I don't hear anything regarding MAC. With so many makeup companies, they seem to just do anything to see if stuff will work. Creativity seems all but dead. How many neutral, colorful, warm and/or cool tone eyeshadow palettes do we need? How many shades and tones of red lipsticks do we need? What about your blush collection? I've thrown away more makeup over the years than I care to acknowledge. The amount of money I've wasted.
Being older now, I just know what works for me, so I kind of ignore it now. Case and point - eyebrows in the 90's. I did it. I now leave my eyebrows alone. 😅
LMFAO SAME. I used to have eyebrows like the blonde chick from Game of Thrones in the 90’s….. Know how BADLY I wish those caterpillars would just GROW BACK?? They’re more traumatized than I am…. The 90’s - early 2000’s destroyed everything. 💀
@@bmet102same here, it’s like a warm pink somehow and the only ones i’ve found are mac and maybelline (the fit me line specifically). mac isn’t great for everyday use as their foundations and concealers, while really durable, aren’t super breathable. it’s so annoyinggg 😩
I approach makeup and fashion from the POV of enhancing what I like about myself and detracting from what I'm not crazy about. I also like to see how different shapes, proportions and colors play with my face and body. I can't be bothered to follow any trends because we all look different and have different personalities and lives.
I hate trends, because it also makes it hard to find things I love because they go out of 'style' and it's like no - I loved that and it worked for me... I don't want to look natural lol.
Having spoken to a daughter of one of my friends who is 14 I. She doesn’t even have TikTok but still feels the need to buy YES effing drunk elephant! People of any age should be learning to find their favourites of anything, and not following whatever everyone else is doing or buying
It’s crazy because I have just turned 29 and started thinking about getting skin care products and I feel like 14 is an insane age to feel that pressure.
My 10 yo cousin has those little shopping cart and she showed me how she picks her skin care in the morning by putting it in the mini cart and then she goes to the bathroom to get ready. 😨 I was so shocked. She doesn’t have social media and have no idea where she got this. She doesn’t really have any skin care. She has like that face roller and stuff like that. She has no idea what it’s for but she loves to mimic.
I asked my 11 year old grandniece why she was into skincare. She said because everyone else is and she wants to fit in. Fair enough, at least she’s honest.
Because of some of these trends it's made it harder for me to find products I actually like, a lot of it is a more natural "clean girl" style of makeup I'm not into. I want some more interesting colours that I can actually pick up for a drugstore price or more cool undertoned products.
Well dang, maybe that’s the issue I’m having. I like colorful stuff too- except I can find the colorful stuff, but it’s not GOOD. Maybe all the “quality” stuff on shelves right now is all “clean girl,” and since I’m reaching for color… maybe right now since it’s not as popular, all the things I’ve chosen are just “not quality.” It’s possible everyone is putting their best work into the “new trend” and leaving out the same quality in the “not trend.” 🤔 (Does that make sense…? Words are hard sometimes..)
So true. I was looking for a BB cream. I swear everything was yellow or orange on me and I'm tired of wasting money because the color is always wrong. I found one from a K-Beauty brand. I'm definitely here for more cool toned makeup.
@@JustAFace_InTheCrowd I totally get it, a lot of the coloured shadow's I've bought recently haven't been really pigmented at all in comparison to other pallettes I have
@@pavornocturnus1145 I swatched the lightest "cool toned" shade of the Maybelline lumi matte foundation and it was very orange on me, I don't understand how brands can get away with it
I think I'm quite lucky because since I was about 14 I've been goth/alternative which means my make up has pretty much stayed the same... Don't get me wrong, I've found techniques that I like such as veiling blush, using eye primer on my nose (god send from you Robert!) but generally I've always liked the same aesthetic
In the sewing community, there are so many ways to perform different techniques you are always learning something new but particular techniques aren't over saturated in the algorithm
Like back in the 90s when I was a teen we had trends but they would last for years at a time. Now it's like a new trend every month lol. Personally, I've found what looks good on me and I stick with that. I'd rather look good every day than look "trendy". Who wants to be a copy and paste of like 50 other people? We're all individuals and should conduct ourselves accordingly. That's what I think anyways. 🤷♀
Yes. I think this is why we always had definite 60s 70s 80s fashion. Where now we have 2013-2015 fashion and it gets shorter as time goes on. No more decades fashion, 5 year fashion takes its place.
I’m so glad that brands like Girlcult and Risky beauty are gaining more attention. We desperately need more “alternative” makeup instead of the umpteenth warm neutral lip or eyeshadow. Ghoul in Japan is amazing too!
I'm very tired of trends... The consumer is the only one to suffer... I've walked away quickly... For instance, TirTir went Viral for their Cushion Foundation which I have and love, but I landed on their skincare and my glow has NEVER been this amazing!!! I love watching James' videos but I won't buy everything he's using because what I have is doing an incredible job... If I need something I'll look at options and then go try it and buy what works for my skin... I'm obsessed with buttermelt blush and bronzer, but i don't want anything else from their line... I wish people would just find what works for them and stick to it!!! Thank you for this conversation. 💙
I wasn’t into beauty for a while, I was doing makeup constantly as a teenager but once I started college and university I dropped off. I recently just started getting back into it, and there definitely is a hard feeling of fomo. I love arcane, and I bought a couple of their makeup collab with fenty, but I wish these trends evolved into how to get the most utility out of a product.
Beautiful eyes today! I wish I could have discovered this creativity before my 65-year-old eyes had drooped down to my eyelashes! I love when you use colors like this and truly demonstrate your artistry.
6:57 After that 19 thing that happened in 2020, I honestly dropped the Beauty Community (stopped doing my makeup & stopped following lots of beauty people but a select few, you being one I kept watching). I jumped to the sewing community. Omg it was like Night & Day. Everyone in the sewing community is SO nice, they don’t gate keep tips & tricks. Everyone supports each other, pattern makers support each other, fabric creators support other fabric makers. Of course there’s always the few who want to share patterns for free, the bad eggs but they rarely get support bc we understand how hard it is to creat a pattern, write the directions, proof read, send off to testers to make sure the pattern is understandable to others. Like it’s rarely ever any cattiness. I was shocked at first 😂
I'm very into cooking youtube and I've definitely noticed that all the sudden everyone's making the same dishes. I think it's less intense than beauty trends, but recipe trends are definitely a thing, which can be annoying, when I'm looking for variety in food from creators.
I’ve been doing my makeup the same way for years. I have oily, hooded eyelids and lack makeup skills in that area anyway, so I focus on my base instead and need less products in general. However, I used to be guilty of overconsumption (even though I have no idea what’s trending most of the time) because I was insecure and wanted to look like the people selling them. Buying unnecessary shit impulsively was a bad habit of mine. Now I have basically one product for each area that I intend to use until they run out, only _then_ will I buy another to replace them.
Rage bait has gotten horrible across all platforms and communities. I’ve completely stopped watching a good number of creators. I’m into urban exploration videos and the number of videos I will watch is dwindling. I watch maybe 3 beauty creators, and two true crime.
Tiktok trends definitely makes it harder to find makeup tips for beginners. As someone who start exploring with makeup, its mostly tips pushed by the algorithm on how to acheive the latest trend looks, but I wanna know how to accentuate certain features, how to do makeup based off my face shape, not how to achieve the [insert]girl trend
It's funny, I was never interested in the makeup because I did think it was boring. Instead, I found people with personalities that I liked and the makeup followed... Bailey Sarian, Naomi Jon, and you are definitely people I'd love to hang out with making makeup something this 49 year old has never before now found fun and/or interesting.
You could have called me out by name when you started talking about "returning to makeup." Everything is so much different than when I was younger and into the looks of "the day." "Trends" were season long and not weeks or days long! My response has become to find "my" look and perfect and refine that. I am finding that your "style" is similar to my own, and I am so grateful for you introducing me to Blend Bunny 💕❤️💕!
1. Thank you for including another look with your Divination palette 🔮 It inspires me to play as is, but seeing you as the creator play with it is also more inspo!! 2. Trends have always been designed to put social, economic, and peer pressure on us to conform and buy lest we be judged… but I just think the more comfortable and confident you are, you realize quickly that it’s about finding what makes you shine in your own skin; and what you have the time, money, and ability to dedicate to express and discover that feeling. 3. A lot of commodities today are produced, consumed, and discarded at the speed of light to the point that it seems like an exponentially more intense level of shopping addiction.
trends use to be seasonal too... now they are MONTHLY. and everyone is 'give me now' ... i think it shows that people are bored ... but for the wrong reasons. people dont go out and do stuff so they just sit at a screen and consume, and too many are scared to be or figure out who they are and are too busy trying to be other people. thinking that spending money will make them that person is such a fallacy.
11:23 That was me in 2022, I’d been a Sephora girl 2005-2010 but life happened & I restarted my interest in makeup a decade later. lol thank heavens I found Robert & other reasonable creators, and got out of the spend-spend-spend content.
For as long as there has been makeup there have been trends. Yet brands were always able to retain their uniqueness if they chose to hop on whatever trend was popular. Now, I believe, that trends change so fast that brands just try to keep up which affects their own style and branding. It’s overwhelming and annoying tbh. It doesn’t make me want to buy and encourages me to look for unique indie brands instead. Like they say, “be unique! Just like everyone else.”
I'm in several crafting communities and, yes, trends are definitely a thing there and have been for a very long time. If you sew, knit or crochet (I do 3), you will definitely get to a stage where you just don't want to see another version or hack of 'the pattern that has gone viral'.
I'm a hairstylist and it's exhausting keeping up with what these kids want lol. A shaggy, long layered haircut. Easy to grow out. Bangs. They all have weird names lol
I genuinely do like some trends. I like that they give me ideas to try something new or do my twist on them. The problem is current trends change SO OFTEN and it's a marketing tactic. Trends are no longer organic evolutions of style, they're purposely created to sell products which is why they all feel so forced. This is happening even in the alternative spaces I go to. I have started trying to reevaluate my style occasionally to make sure I'm staying true to myself and it does help to just step back and check in!
I have to be honest, I was for the most part still doing my makeup the same way sine the late 90’s & early 2000’s. Soto see the frosted look coming back kind of gives me nightmares since I’m finally just learning my makeup trend at 46 years old. I am a true red lip girly but have been buying way more neutrals and glosses. I also an obsessed with neutrals in general but with a red lip. When it comes to creators and influencers, I watch less than a handful with you Robert being my ride or die! You also turned me on to other influencers. I am a grunge “alternative” girl at heart. I grew up with grunge music, I was one lucky cookie to see Nirvana in concert, my arms and body is all tattooed so I’m learning how to be a bit more true to who I was and still am.
Several beauty channels I watch also dip into book tube and I have seen many doing the same books, so yes. I am 52 and don’t love being “part of the herd” so the only time I am on trend is when the trends turn out to be something I’m already doing.
I have done my makeup more or less the same since I was like twenty. I've adjusted things to match my skin type as I've gotten older but I know what I like and that's what I stick with 🙂↕️ cosmetic overconsumption while trend hopping is insane and creates so much waste
Hi, Robert!!! Maybe it’s because I’m 56, but I don’t give a fluffing fluff about trends 😂😂😂 I like what I like, if it’s available in the market I may buy, if not, I’ll wait until it becomes “trendy” again. One way or another things are recurrent 😉 But what I can tell you is that I love your collab with Blend Bunny, the palette and the glosses are so fun and good quality. The lashes I can’t tell bc I’ve never used false lashes 😅 Beauty related creators that I watch regularly are Theresa is Dead, Angelica Nyqvist, Hautemess Tom, Charlotte Holdcroft, Jen Luvs and last but not least you ❤
I love Theresa is Dead! because they dont just run out and buy everything. they show genuine excitement (or disappointment) about product launches. and i find that so refreshing. not only that... when they do purchase something (even if it comes as PR) and they dont like it, THEY LET YOU KNOW! and even sometimes just say ... i might have to try this again with a different foundation... which shows they are not quick to judge or (as she would say) 'get on someone's dick about it'
I mean, when u talked about gen Z influencers can't do their make up. Yes I absolutely agree, they always sticks with their excuses "oh I'm not used to wear this lots of makeup because I more into clean girl". STOP!
Bravo Robert! Being a MUA doesn’t keep you out of the political space. I’m reminded of Fox News pundit Laura Ingram telling LeBron James to “shut up and dribble” when he spoke about the BLM movement. The definition of democracy (which we here seem to be losing at a rapid pace) is every person has a voice. Regardless of your occupation.
I love how you bring this to the light. I would say for me, I don’t feel peer pressure just to buy, but I do feel FOMO. And so it makes me feel like I’m missing out on a better product. But yes, it affects your pocket and I’ve learned to hold back. However, Black Friday sales that just passed, many were hard to pass up on. I also had to unsubscribe from brand emails and text messages that bombard you.
I've always ignored trends and mostly because before the last ten years or so I've been too pale for make-up. Revolution was the first foundation I found that worked on me, I was mixing my foundation trying to lighten it, using talc as powder. Colour palettes never worked for me. It's like makeup up was "be white, just not that white, you need to be tanned, no not that tanned". I noticed when the dark ranges got better, so did my end too.
You and Jen Luv are pretty much the only ones I watch for makeup content now. Between “clean” beauty and reviews more on keeping brands happy than giving viewers information. My list of trusted influencers is very short these days.
I've always just done my own thing with fashion/make-up. 1. Got teased/bullied. So it made no difference if I followed trends or not. 2. I was poor so I couldn't afford to follow trends. And yes, other communities do have trends maybe just not as fast paced as makeup and fashion. I'm part of the fitness communities and there's a whole lot of trends and issues there.
As someone that used to grasp on to every trend I really want to concentrate on products that suit me , rather than trying something just because it’s a trend Every company will bring out their version of the same trend item and I feel compelled to buy it , even though I know it probably won’t work for me . I’d love companies to start bringing out staple products that we are still talking about in years to come rather than just the trend of the season
Robert!! You are so right. We do have the power to change things. I say let’s resist all the trends this year and just do our own thing the entire time.
I'm in my 40's, and just got in to make-up and skincare last summer, mainly because of you and your brother. I'm lucky I think, because I know my style, so I don't follow trends. I can find content creators that fit my needs. So your brother has taught me how to express my problems with my skin, and how to attack them directly. You teach me about make-up. Not only how to apply, but how I can be a more conscious consumer. What will fit my skin and which brands to not give money to. I'm goth/metal, and I love black and purple, so you're perfect for me. Combined with someone who tests only drugstore, which is what I buy now in the beginning. There are definitely trends in needle work. One week everyone is making that hat, next week it's a spesific sweater. And you have to buy yarn with the pattern. This year, I'm just going to shop my stash and use free patterns or some that I already own. I need to focus on finding my own style instead of making the popular thing for my Etsy.
Learning my face and finding fun ways to be creative with my features is my style….the use of color, lighting (use of highlights and shadows)and textures are my jam…it reminds me of when I was a kid and my favorite items to receive were all the different types of markers, pastels, crayons, pens etc….
Courtney Quarantine has always said that. They stream a lot & when they get on the topic I’m tuned in! CQ is always a very real down to earth person who encourages us to go against the norm so we feel comfortable in our own skin. They are amazing.
You were perfectly describing me when you talked about folks of a certain age coming back to makeup. I’m 55, and I wore very little makeup for 20 years, and my skincare “routine” was limited to using the same Dove sensitive skin beauty bar that’s in every bathroom in our house. I never consumed any beauty content of any kind until about two months ago. I started exploring makeup and skincare again when my eye doctor convinced me to wear contact lenses, and the trends seem quite overwhelming to me. I appreciate your channel because you have such a clear-eyed and informative approach to the whole beauty community, and your tutorial videos are very helpful. I’m focused on trying to choose a limited number of products that will work for me and not get out of hand-I don’t want to overspend, I don’t have the space for an infinite amount of makeup, and I especially don’t want to be overwhelmed when I’m putting it on in the morning. Thank you for your thoughtful content!
there are literally so many points that you made that i sincerely just agree with everything you said 😂 i think people who adore the makeup/beauty industry for the good of it really are concerned about the trends just absolutely obliterating any creativity and individuality. both from brands and creators!! very well said robert. ty for the shoutout and my gosh i appreciate you 🫶🖤🫶
Also brands that are just doing their own thing and doing it well and fantastically so: Nimya, Blend Bunny, Odens Eye. Melt… namely smaller indie brands. I wanna say glamlite but i am exhausted by the collabs.
Not a fan of trends - I like to find what I like and stick to it. I stopped wearing foundation years before “clean girl” was a thing and I still/always love to glow like nobody’s business (regardless of if “matte” is the trend). There are the odd products I will pick up that are trending but only if I think I will like them. I don’t have TikTok so I think that helps a lot too! I’m a product of early makeup UA-cam and don’t really like any other beauty content 😂 call me old and I will admit that I just don’t like change lol
Thank you for being so real and for sharing your thoughts so eloquently- With all the over saturation and stimulation we’re individually exposed to every day, sometimes I feel like I’m going insane!! This was a great reminder to step back and reflect on what it is that’s popular for ME!
I just started getting heavily into Make up and I’m in my late 50’s and by that I mean follow yall and other MUA on techniques and which foundation works for mature skin etc… I have quite the collection and I love it! Makes me excited to put on makeup!
If the trend is about something I can learn then I’ll might investigate- but usually I let the trend wash over me - like tides there will always be another wave! I can’t afford ( literally ) to jump on every bandwagon! On the real - I truly have no one to impress! Makeup is my happy/self-care space as long as I’m happy and can achieve and or play with the looks I want - I’m good!
I've never been a trendy girl. I've always just tried to use makeup in the way that suites me personally. But I love watching those who knows what theyre doing, like you Robert, showing us the world of makeup. It is massive and colourful!
Astute observations @Robert. Thanks for your content. You know, I think a lot of what you described around trends and frenzied behavior on social media is tied to age. Younger folks still exploring their identities, interests, what they like, etc. are prime targets for viral products, trends, tips, tricks, and on and on. I don’t just mean preteens and teens either. I’m in forties now, and up until a few years ago I was still completely impressionable to social media influence. 😂
My name is Trenda and I've never been a "trend follower " or setter. I'd rather be myself and do what I like instead of what some people I don't know and don't care about their opinions, have decided are popular this week or season or whatever. Be yourself! Enjoy your short time on this earth and don't even think about what others are doing.
This applies to fashion and high end brands as well. Most don’t have unique pieces anymore. Everyone copies each other and it’s hard to find anything fun. The whole “classic” thing is so boring. Miss the fun stuff.
I’m always a basic bish every year and it doesn’t change. 😂 Primer, concealer, foundation, blush, mascara, liquid lipstick in a soft pink. I’m kinda boring 😅. Thank goodness I have a son. All I can do is Theatre/Costume makeup (I costume design for Children’s Theatre ❤) and it’s mostly the basics that I know. This is why I consume so much beauty content videos because I don’t have the hand (nerve issues) stability to take lots of time trying to get my fingers and hands to not tremble or shake 😅. Thankful for you in 2025! ❤
As a marketing student in uni, the main focus of adverts is to Millennials because they are the prime audience at the moment since the other generation is getting older generation is getting older and moving out of the prime market. Although email will always be a staple of marketing, the internet and social media are huge right now for marketing especially with the change in culture when it comes to shopping post COVID. It makes a lot of sense that brands are focusing so much on trends and interacting with audiences on social media using trends because it attracts them to their brand. To keep up with the market, a lot of brands have to keep up with their competitors and stay relevant. It sucks because there isnt a lot of individuality and then you get sooo many dupes, or brands coming out with the same products like the lip oil craze. As the older millennials and gen x move out and gen z and younger millennials move into the prime market, as long as social media stays relevant and influencers are more essential to marketing than celebrities, such as the past, i think it will probably continue this way until the target market behavior changes. Its a crazy time!! Being unique doesn’t always mean a good thing now. Its all about going viral, hooking in the audience, and then showcasing what you have as a brand and hopefully they stay loyal.
I would love to get rid of the trend of tapping everything with nails. OMG it’s annoying.
Yes!! It's even worse when they half-ass it while shoving 3 products a second in front of the camera.
As I’m tapping my nails lol
Yes. Whenever I have nail extensions on I thoroughly enjoy tapping on everything with them but I can’t listen to others doing it 😂
OMG STOP YOU'RE SO RIGHT
Yes! So annoying!
I've never been trendy. Some days i'm a corpse, other days i'm a fairy princess, some days i'm just a blob. Depends on who I feel like that day.
Exactly 😢🙏🏽
The truth sometimes I’m completely glam and when I’m home or running errands I look like a bum lol both ways I’m happy
Just hope you never wake up feeling like p diddy 😂….im sorry idk where that came from
@@RochelleLong924or worse, P.Diddy feeling you!!😂😂😂😂😂😂
@@christinabarnes8617 ❤
One thing I find myself missing so much is actually look tutorials -- they used to dominate the space back in old beauty youtube before the rise of algorithms and tiktok. I understand it is not the most viral-potential content but not only is it relaxing to just watch someone have fun with makeup for 15 or 20 minutes but also get ideas from their creativity, see their methods in action etc
Isn’t 2025’s trend “no buy 2025”? So maybe they will go back to creating looks with what we have. That would be good.
THIS☝🏽
Seriously! I learned SO much from old beauty youtube(anyone remember petrilude? I miss them so much) I don't know how anyone these days is supposed to learn *how* to do their makeup from tiktok when half of the "tutorial" is tapping on packaging and gushing about sponsored products using exclusively company approved talking points!
Yes and even if there was a new release, they would actually show you a look with it (or 3) not just say “you need this palette” and move on! I remember when the Jaclyn Hill palettes came out with Morphe (first thing I thought of) I could see so many of my favourite creators doing looks with the same palette!
Also I used to love the “brand-less” tutorials - like actually just learn something, not be sold a specific medium brown that you already have 7 of.
Yes. I liked looking up tutorials for pallets and getting ideas for color combinations. I'm sick of tik toks of an influencers lousy acting being amazed about mascara, lipstick,etc.
Happy Sunday. Wouldn't it be marvellous if brands could go back to being excellent at something rather than trying to do everything?
❤ expertise
Fr. Or just have a good range of products that can accommodate any (reasonable) trend. I feel like MAC, NYX and Colour Pop are good brands for that. You could do no-makeup makeup or full on clown makeup and everything in between.
🎉🎉
I miss those days!
I miss 90's Urban Decay for this.
I get teased by colorful lip products in black, blue, brown, purple, deep deep reds and then it's just color changing or peel off 😭
Ph pink is the devil fr
You too?! OMG so glad it’s not just me. 😂
I'm also waiting for "funky" lip colors to make a comeback!!!
That metallic blue peel off one gets me every time x
Omg, same! "Finally a new blurple lipstick! Uh, no, they got me again..." 😄 Thankfully, many indie brands make my blues and purples and greens, I am going to stick to them. :)
I approach trends like fast fashion. I only indulge occasionally for something I really like then I wear it long after the trend is dead. Chasing trends is for fools with no money sense.
same!
+1!! Trends are more of a suggestion than a must have.
That’s the smart way to do it. I have also kept clothes from years ago that were trendy back then, went out of style, and are actually trending right now! And the best part is I’ve lost some weight so I can wear them again 😂❤
I feel like beauty trends are the fast fashion of makeup!
Yes!!!
I have come to loathe the word "blurring" if it doesn't refer to ophthalmology issues😅
Big facts 😅
Or photo effect !!!
Same. I don't want real life to look like a TikTok filter
My eyes do that by themselves
I'm 'bout half blind so everything is blurry to me, without my glasses.
2025's biggest trend is to ignore all trends. We're free!
😂❤ some of get bored we need trends 😂❤ oh humans
That’s right! And save your money!
🎉 lets do that
Yes, and so will be our pocketbooks and wallets 😂
I LOVE IT !!!!!
I'm 56, so I did a lot of my "trend following" pre-internet. Obviously, much different. I'm overwhelmed by the sheer NUMBER of available products these days and the trends that follow. I have to admit, I miss the days when the world moved a bit more slowly.
I'm only 21 and autistic, so I don't like change, so I completly understand you. I've given up following trends and really don't like them. I follow more old "trends", that are to say I'm just a big fan of the 80s lol. specifically the goth rock movement and subculture is very fun to me, things here move much slower and the only thing that's faster I'd just the fact the internet gives us access to more music to share. but otherwise, there is no weekly fashion trend, instead individuality is hailed above all and people prefer to look different and unique instead of all the same. I wish the world outside of my little bubble moved slower though. it feels dystopian how social media and short form content has changed the world. I miss the early internet and the days before (I only got access to the internet around 11 years old)
I'm 26 and I miss the slow, private life we all used to have
I’m 34 and I miss how trends lasted for the whole season, but in reality it lasted much longer. And we didn’t think much about it.
53 here, and I've been wearing black eyeliner and red lipstick for ages. Just not a trend-follower- and besides, I can't afford to follow trends. :)
Almost 43, and I miss when trends could last YEARS, as opposed to a month or two, tops. I’m glad I’m too old to really care anymore, I just wear what’s comfortable & do my makeup however I’m feeling that day. I can’t imagine trying to keep up with this stuff nowadays, you’ll go broke AND crazy😭
I cringed when clean girl aesthetic came out where everything literally looked beige & white lol like give me color pleasssse It’s like that part in wizard of oz when it went from black & white to color like just imagine Oz with clean girl aesthetic super boring and now there is “tacky Christmas tree” which is basically colorful lights and decorations and I’m like seriously?!? Like some stuff that comes out I feel like Miranda from Devil Wears Prada when she is like “Florals? For Spring? Groundbreaking” lol it’s like I need color and I do miss the shop my stash videos
Thank you. Oh how thrilling… I can wear beige and more beige. 😂
I like a good beige and white, but....not on everything. After a while I was like "...I think she like kha-kis" and imagined a 90s dad in khaki pants
Trends have always existed. We didn't tease the crap out of our hair in the 80s cause we had nothing else to do. The difference now are influencers with too much influence, and constantly being bombarded with ads (no internet in years gone by).
❤😂 Salon selective mousse in my perm and aqua net to keep my bangs nice and tall ❤ Alyssa Milano who’s the boss 80s hair ❤ good times
Oh the 80”s! If my hair wasn’t touching the roof of my car it wasn’t big enough! I swear I always had little stashes of Paul Mitchell Freeze and Shine. The motto was “The higher the hair the closer to God! 😆
@@ivania321 I’ve actually grown out my bob recently & my curly haired azz was wondering if I should try mousse & blowdrying for bigness since I’ve seen so many good 80s images lately.
There have always been trends, but they were much slower. 80s hair is a thing because it was a trend for awhile. Now it seems like new trends change every few weeks or months.
I feel like the trends were slower though! I mean, a magazine only came out once a month vs every second of every day 😳😵💫
i genuinely use to over consume and suffocate myself with knowledge of skincare that brands shove in your face so much so that i changed my career to focus on it, did my exams and was qualified, after being in the industry for a while i realise how much it thrived on insecurities and mainly damaging womens mental state to buy products, ive since left and now work with dogs, both you and james teaching us how to spot photoshopping, your podcast rip and how to use products correctly and not just buy new ones have made me reduce everything i was consuming and as you would expect... my make up is better, my skin is clearer and my mental health has improved ❤️ you have done more aid to people than you realise 😼
This is so sweet, I feel like working with dogs is the most genuine and uplifting opposite to your previous career
@ yes they are mainly rescues! seeing them change from afraid aggressive dogs to family pets having the time of their life is the most rewarding, it was rewarding to see women feel better about themselves after treatments but i felt horrible inside as we never know where it stemmed from or how to really combat it! 🥰
❤ you seem like such a cool and smart person ❤ nice to meet you. 😂 marketing and greed is running the world ❤ so much is allowed and it’s a scammers dream right now :) look at how much politics invades the money in cosmetics industry 😢 we have to talk about it
I relate to your comment so much! I have a thing about researching things way too much. Working with animals would be so rewarding!!!
I think it's really impressive how you didn't get stuck but rather find new goals and pursue them when you feel unhappy with what you did. 🧡
Im a pro makeup artist and drag queen. I love color and alt makeup. None of the trends speak to me. Bring back fun and this is why I follow you!
Do you post your drag looks? I would love to follow you! I love colour and alt makeup, too - that's what I create all the time, and trends rarely come in handy for what I do. 😁
I love Erin Parcen she's an amazing makeup artist and follows no trends. She is a pure artist. 😊
💯
I love watching her too.
*Parsons, agreed!!!
Erin Parsons is not just a makeup artist..she's a an educator!! I love her historical makeup knowledge and products she has. I love her..she has a very unique style too!!!
Jen Phelps is a content creator I really enjoy. She compares drugstore with high-end a lot, and has similar thoughts about over consumption and going back to the products you already have. For example, for vlogmas she created her own advent calendar by having her son go into her makeup collection and pick 24 different products, she opened one each day and built a look around it.
Jen is terrific.
Jen is great!!!
I'm going to find that- thank you.
I don’t have the same features, coloring, etc., nor am I the same age as everyone else. Why would I want to make myself try to fit a “trend” that wants everyone to look the same? I just want to be the prettiest version of myself.
I’d love to see your dogs. I can see a little fur peeking out. So I know they’re there. I lost my dog to cancer a year ago and I miss him so very much. Now I’m one of these people that wants to pet every dog I see.❤
2025 needs more doggie love + doggies seen! I’m sorry about your loss. The holidays without your pup must’ve been difficult.
Oh my goodness I do the same.
I lost my baby girl Daisy in August. She was a chiweenie. She was the best little love bug and super low maintenance. She was just happy to be right next to me under her favorite blanket. I miss her so much.
I want to pet everyone elses dogs too. I am not sure if I will ever get another dog because she was so perfect.
@@picahudsoniaunflocked5426 thanks so much 💕
@@theresas2520 I’m sorry for your loss. Our animals are family.
Fun fact about trends is that whales and porpoises have invented trends too. Orcas had a year plus some stragglers where they started wearing a fish on their head and then stopped. Humpback whales have hit songs that spread but don't stay around. I just mostly agree with this video so I'm going to talk about whales for the algorithm.
Actually, that's a good point, Robert asked if other content has trends and as someone who likes animal facts there are even trendy animals. Sometimes it'll be opossums, and sometimes it's capybaras and axolotls. Lately hyrax videos have gone viral but it's harder to make hyrax content outside of Africa, so I don't think that one will stick, lol.
Honestly, I've never been into trends because I couldn't afford it. But it seems like brands and influencers aren't focused on the quality of the products, just their ability to sell quickly.
My social media posts from 2010-2018 don’t really make sense because I wasn’t able to afford the trends so you can’t tell when the pics were taken. I see the 2010’s nostalgic shorts and I find it funny and relatable but I’m also reminded that I looked nothing like that 😅
i'm a content creator in the artist community (not on this acc or this username). when i make instagram reels, i always feel like i have to follow up what's happening in the art community and put my own little spin on it. my art deals with mental illness, so my content also overlaps with the mental health community. they have their own trends and trending audios that i have to hunt down. it's fucking EXHAUSTING, like why can't i not get my stuff visible by just doing what i want to do?? 😭
I get this. I tried making an art account on Instagram (not to be a content creator but just to get my art to be seen so it doesn't just sit in a drawer or a file) and it sucked how my best friend got SO MANY more interactions with her art than I did because she would do art trends to get views since she does want to be a content creator. Then Instagram changed the algorithm so that only the most popular can be seen instead of the most recent and that was that. The only people who would even see my art were the people I knew personally that looked for it. And typically, they already saw it before I posted. 😮💨
I’m 43 and I have been matching my eye makeup to my outfits since I was 10. I always say I’m going to try to do more neutral “normal” makeup but I always end up doing it the way I’ve always done it. I really don’t care if it’s tacky or not trendy or if I’m supposedly too old to wear, for example, bright orange eyeshadow and eyeliner with a shirt that has bright orange on it. I will wear that bright orange shadow and love it cuz it’s me. 🤷♀️
Watching you and my husband, who is gaming hears you say most ppl aren't bleeding money out of their a$$holes, and he just busted out laughing 😂😂
Im sick in the hospital with Covid and pneumonia, and seeing this video pop up brought a much needed smile to my face!! Ty! xoxoxo ❤❤❤
So sorry to hear that. Get well soon.
Get well soon ❤
Feel better bb! Besitos 💋✨
Take care. Hope you feel better soon!
quick recovery xx
I stopped following makeup trends some time ago. I remember when MAC Cosmetics had us all on lock! New and innovative products and packaging. Now, I don't hear anything regarding MAC. With so many makeup companies, they seem to just do anything to see if stuff will work. Creativity seems all but dead. How many neutral, colorful, warm and/or cool tone eyeshadow palettes do we need? How many shades and tones of red lipsticks do we need? What about your blush collection? I've thrown away more makeup over the years than I care to acknowledge. The amount of money I've wasted.
Being older now, I just know what works for me, so I kind of ignore it now. Case and point - eyebrows in the 90's. I did it. I now leave my eyebrows alone. 😅
Exactly 🫶🏽
LMFAO SAME. I used to have eyebrows like the blonde chick from Game of Thrones in the 90’s….. Know how BADLY I wish those caterpillars would just GROW BACK?? They’re more traumatized than I am…. The 90’s - early 2000’s destroyed everything. 💀
@@JustAFace_InTheCrowd yeah, I too went from Daenerys to Varys lol
I really depise trends. At 67, I have been doing my makeup a long time. I love your channel for tips. And can the brands offer ALL UNDERTONES. 😊
I agree! I have pink undertones and I find it so hard to find a match.
@@bmet102same here, it’s like a warm pink somehow and the only ones i’ve found are mac and maybelline (the fit me line specifically). mac isn’t great for everyday use as their foundations and concealers, while really durable, aren’t super breathable. it’s so annoyinggg 😩
Yes! Can us cool tone girls have some products too?! x
*cries in light olive*
I approach makeup and fashion from the POV of enhancing what I like about myself and detracting from what I'm not crazy about. I also like to see how different shapes, proportions and colors play with my face and body. I can't be bothered to follow any trends because we all look different and have different personalities and lives.
I hate trends, because it also makes it hard to find things I love because they go out of 'style' and it's like no - I loved that and it worked for me... I don't want to look natural lol.
Having spoken to a daughter of one of my friends who is 14 I. She doesn’t even have TikTok but still feels the need to buy YES effing drunk elephant! People of any age should be learning to find their favourites of anything, and not following whatever everyone else is doing or buying
It’s crazy because I have just turned 29 and started thinking about getting skin care products and I feel like 14 is an insane age to feel that pressure.
My 10 yo cousin has those little shopping cart and she showed me how she picks her skin care in the morning by putting it in the mini cart and then she goes to the bathroom to get ready. 😨 I was so shocked. She doesn’t have social media and have no idea where she got this. She doesn’t really have any skin care. She has like that face roller and stuff like that. She has no idea what it’s for but she loves to mimic.
It's so sad. Just be little girls. For most people, your skin is normal, imperfect is how it's meant to be.
I asked my 11 year old grandniece why she was into skincare. She said because everyone else is and she wants to fit in. Fair enough, at least she’s honest.
Because of some of these trends it's made it harder for me to find products I actually like, a lot of it is a more natural "clean girl" style of makeup I'm not into. I want some more interesting colours that I can actually pick up for a drugstore price or more cool undertoned products.
Well dang, maybe that’s the issue I’m having. I like colorful stuff too- except I can find the colorful stuff, but it’s not GOOD. Maybe all the “quality” stuff on shelves right now is all “clean girl,” and since I’m reaching for color… maybe right now since it’s not as popular, all the things I’ve chosen are just “not quality.” It’s possible everyone is putting their best work into the “new trend” and leaving out the same quality in the “not trend.” 🤔 (Does that make sense…? Words are hard sometimes..)
So true. I was looking for a BB cream. I swear everything was yellow or orange on me and I'm tired of wasting money because the color is always wrong. I found one from a K-Beauty brand. I'm definitely here for more cool toned makeup.
@@JustAFace_InTheCrowd I totally get it, a lot of the coloured shadow's I've bought recently haven't been really pigmented at all in comparison to other pallettes I have
@@pavornocturnus1145 I swatched the lightest "cool toned" shade of the Maybelline lumi matte foundation and it was very orange on me, I don't understand how brands can get away with it
If you are looking for colourful pallets. Beauty Bay do their own ones. They are really pigmented and blend beautifully 😀
These trends don’t change me at all. I still do what I do daily, depending upon what I’m doing that day. ❤
I think I'm quite lucky because since I was about 14 I've been goth/alternative which means my make up has pretty much stayed the same... Don't get me wrong, I've found techniques that I like such as veiling blush, using eye primer on my nose (god send from you Robert!) but generally I've always liked the same aesthetic
WAIT BUT EYE PRIMER ON THE NOSE???? finally smth that may make my glasses not make indents!! that’s genius
I hate when makeup is only released on TikTok shop because I don’t have a TikTok and I never will
In the sewing community, there are so many ways to perform different techniques you are always learning something new but particular techniques aren't over saturated in the algorithm
Like back in the 90s when I was a teen we had trends but they would last for years at a time. Now it's like a new trend every month lol. Personally, I've found what looks good on me and I stick with that. I'd rather look good every day than look "trendy". Who wants to be a copy and paste of like 50 other people? We're all individuals and should conduct ourselves accordingly. That's what I think anyways. 🤷♀
Yes. I think this is why we always had definite 60s 70s 80s fashion. Where now we have 2013-2015 fashion and it gets shorter as time goes on. No more decades fashion, 5 year fashion takes its place.
I am a 61 year old woman who never followed trends! I prefer to be me and what makes me happy
I'm 62 and in my "less is more" phase. You and I survived panty hose and half slips. We suffered enough!😂
@ 😂😂😂 yes we did suffer enough
@@gretchenthom4976 Half slips should come with a trigger warning! And panty hose. UGH.
I’m so glad that brands like Girlcult and Risky beauty are gaining more attention. We desperately need more “alternative” makeup instead of the umpteenth warm neutral lip or eyeshadow. Ghoul in Japan is amazing too!
I'm very tired of trends... The consumer is the only one to suffer... I've walked away quickly... For instance, TirTir went Viral for their Cushion Foundation which I have and love, but I landed on their skincare and my glow has NEVER been this amazing!!! I love watching James' videos but I won't buy everything he's using because what I have is doing an incredible job... If I need something I'll look at options and then go try it and buy what works for my skin... I'm obsessed with buttermelt blush and bronzer, but i don't want anything else from their line... I wish people would just find what works for them and stick to it!!! Thank you for this conversation. 💙
I wasn’t into beauty for a while, I was doing makeup constantly as a teenager but once I started college and university I dropped off. I recently just started getting back into it, and there definitely is a hard feeling of fomo. I love arcane, and I bought a couple of their makeup collab with fenty, but I wish these trends evolved into how to get the most utility out of a product.
Beautiful eyes today! I wish I could have discovered this creativity before my 65-year-old eyes had drooped down to my eyelashes! I love when you use colors like this and truly demonstrate your artistry.
6:57 After that 19 thing that happened in 2020, I honestly dropped the Beauty Community (stopped doing my makeup & stopped following lots of beauty people but a select few, you being one I kept watching). I jumped to the sewing community. Omg it was like Night & Day. Everyone in the sewing community is SO nice, they don’t gate keep tips & tricks. Everyone supports each other, pattern makers support each other, fabric creators support other fabric makers. Of course there’s always the few who want to share patterns for free, the bad eggs but they rarely get support bc we understand how hard it is to creat a pattern, write the directions, proof read, send off to testers to make sure the pattern is understandable to others. Like it’s rarely ever any cattiness. I was shocked at first 😂
I have seen ppl in the period costuming community get very nasty about the things others make. Some ppl take historical accuracy to an extreme.
I'm very into cooking youtube and I've definitely noticed that all the sudden everyone's making the same dishes. I think it's less intense than beauty trends, but recipe trends are definitely a thing, which can be annoying, when I'm looking for variety in food from creators.
I’ve been doing my makeup the same way for years. I have oily, hooded eyelids and lack makeup skills in that area anyway, so I focus on my base instead and need less products in general. However, I used to be guilty of overconsumption (even though I have no idea what’s trending most of the time) because I was insecure and wanted to look like the people selling them. Buying unnecessary shit impulsively was a bad habit of mine.
Now I have basically one product for each area that I intend to use until they run out, only _then_ will I buy another to replace them.
Rage bait has gotten horrible across all platforms and communities. I’ve completely stopped watching a good number of creators. I’m into urban exploration videos and the number of videos I will watch is dwindling. I watch maybe 3 beauty creators, and two true crime.
Omg yes! I became sceptical about everything online because I always doubt if it’s rage bait or just they are lying
Tiktok trends definitely makes it harder to find makeup tips for beginners. As someone who start exploring with makeup, its mostly tips pushed by the algorithm on how to acheive the latest trend looks, but I wanna know how to accentuate certain features, how to do makeup based off my face shape, not how to achieve the [insert]girl trend
It's funny, I was never interested in the makeup because I did think it was boring. Instead, I found people with personalities that I liked and the makeup followed... Bailey Sarian, Naomi Jon, and you are definitely people I'd love to hang out with making makeup something this 49 year old has never before now found fun and/or interesting.
Anyone else obsessed with that mirror? Just me?
Meeeeee toooooooo
And it matches his shirt and the makeup so far ( I'm not done with the video yet 😁) 💙
I believe it’s from Girl Cult? Someone correct me if I’m wrong.
It's by Girlcult.
You could have called me out by name when you started talking about "returning to makeup." Everything is so much different than when I was younger and into the looks of "the day." "Trends" were season long and not weeks or days long!
My response has become to find "my" look and perfect and refine that. I am finding that your "style" is similar to my own, and I am so grateful for you introducing me to Blend Bunny 💕❤️💕!
The only trend i like is watching these videos❤
I wish you all the success with your collection Robert❤
1. Thank you for including another look with your Divination palette 🔮 It inspires me to play as is, but seeing you as the creator play with it is also more inspo!!
2. Trends have always been designed to put social, economic, and peer pressure on us to conform and buy lest we be judged… but I just think the more comfortable and confident you are, you realize quickly that it’s about finding what makes you shine in your own skin; and what you have the time, money, and ability to dedicate to express and discover that feeling.
3. A lot of commodities today are produced, consumed, and discarded at the speed of light to the point that it seems like an exponentially more intense level of shopping addiction.
trends use to be seasonal too... now they are MONTHLY. and everyone is 'give me now' ... i think it shows that people are bored ... but for the wrong reasons.
people dont go out and do stuff so they just sit at a screen and consume, and too many are scared to be or figure out who they are and are too busy trying to be other people. thinking that spending money will make them that person is such a fallacy.
11:23 That was me in 2022, I’d been a Sephora girl 2005-2010 but life happened & I restarted my interest in makeup a decade later. lol thank heavens I found Robert & other reasonable creators, and got out of the spend-spend-spend content.
Yes to all of this. Brands now focus on money n less on artistry. Which sucks. Bring back individuality within brands and consumers
I’m afraid only indy brands might do that. The other ones, bigger brands just care about numbers and profit.
For as long as there has been makeup there have been trends. Yet brands were always able to retain their uniqueness if they chose to hop on whatever trend was popular. Now, I believe, that trends change so fast that brands just try to keep up which affects their own style and branding. It’s overwhelming and annoying tbh. It doesn’t make me want to buy and encourages me to look for unique indie brands instead. Like they say, “be unique! Just like everyone else.”
I'm in several crafting communities and, yes, trends are definitely a thing there and have been for a very long time.
If you sew, knit or crochet (I do 3), you will definitely get to a stage where you just don't want to see another version or hack of 'the pattern that has gone viral'.
Bought Divination pallet because its YOURS, that’s the trendiest thing currently doing and been loving it thank you💜
I'm a hairstylist and it's exhausting keeping up with what these kids want lol. A shaggy, long layered haircut. Easy to grow out. Bangs. They all have weird names lol
I genuinely do like some trends. I like that they give me ideas to try something new or do my twist on them. The problem is current trends change SO OFTEN and it's a marketing tactic. Trends are no longer organic evolutions of style, they're purposely created to sell products which is why they all feel so forced. This is happening even in the alternative spaces I go to. I have started trying to reevaluate my style occasionally to make sure I'm staying true to myself and it does help to just step back and check in!
I have to be honest, I was for the most part still doing my makeup the same way sine the late 90’s & early 2000’s. Soto see the frosted look coming back kind of gives me nightmares since I’m finally just learning my makeup trend at 46 years old. I am a true red lip girly but have been buying way more neutrals and glosses. I also an obsessed with neutrals in general but with a red lip. When it comes to creators and influencers, I watch less than a handful with you Robert being my ride or die! You also turned me on to other influencers. I am a grunge “alternative” girl at heart. I grew up with grunge music, I was one lucky cookie to see Nirvana in concert, my arms and body is all tattooed so I’m learning how to be a bit more true to who I was and still am.
Several beauty channels I watch also dip into book tube and I have seen many doing the same books, so yes.
I am 52 and don’t love being “part of the herd” so the only time I am on trend is when the trends turn out to be something I’m already doing.
8:56 i believe we are talking about Mikliar Nogueira... 😂
*Mikayla
I have done my makeup more or less the same since I was like twenty. I've adjusted things to match my skin type as I've gotten older but I know what I like and that's what I stick with 🙂↕️ cosmetic overconsumption while trend hopping is insane and creates so much waste
Hi, Robert!!! Maybe it’s because I’m 56, but I don’t give a fluffing fluff about trends 😂😂😂 I like what I like, if it’s available in the market I may buy, if not, I’ll wait until it becomes “trendy” again. One way or another things are recurrent 😉
But what I can tell you is that I love your collab with Blend Bunny, the palette and the glosses are so fun and good quality. The lashes I can’t tell bc I’ve never used false lashes 😅
Beauty related creators that I watch regularly are Theresa is Dead, Angelica Nyqvist, Hautemess Tom, Charlotte Holdcroft, Jen Luvs and last but not least you ❤
I love Theresa is Dead! because they dont just run out and buy everything. they show genuine excitement (or disappointment) about product launches. and i find that so refreshing. not only that... when they do purchase something (even if it comes as PR) and they dont like it, THEY LET YOU KNOW! and even sometimes just say ... i might have to try this again with a different foundation... which shows they are not quick to judge or (as she would say) 'get on someone's dick about it'
I mean, when u talked about gen Z influencers can't do their make up. Yes I absolutely agree, they always sticks with their excuses "oh I'm not used to wear this lots of makeup because I more into clean girl". STOP!
Literally just got back from ulta and almost every eyeshadow palette was either SHOCKINGLY glittery or just brown.
Bravo Robert! Being a MUA doesn’t keep you out of the political space. I’m reminded of Fox News pundit Laura Ingram telling LeBron James to “shut up and dribble” when he spoke about the BLM movement. The definition of democracy (which we here seem to be losing at a rapid pace) is every person has a voice. Regardless of your occupation.
100%!!!
I love how you bring this to the light. I would say for me, I don’t feel peer pressure just to buy, but I do feel FOMO. And so it makes me feel like I’m missing out on a better product. But yes, it affects your pocket and I’ve learned to hold back. However, Black Friday sales that just passed, many were hard to pass up on.
I also had to unsubscribe from brand emails and text messages that bombard you.
I've always ignored trends and mostly because before the last ten years or so I've been too pale for make-up. Revolution was the first foundation I found that worked on me, I was mixing my foundation trying to lighten it, using talc as powder. Colour palettes never worked for me.
It's like makeup up was "be white, just not that white, you need to be tanned, no not that tanned". I noticed when the dark ranges got better, so did my end too.
makeup trends = makeup rules. AND makeup has NO rules!!
That’s not entirely true… Makeup most definitely has “rules”; however, like trends, we have the option to ignore them…
Creativity has no rules but makeup has a theory as our dear Robert says
You and Jen Luv are pretty much the only ones I watch for makeup content now. Between “clean” beauty and reviews more on keeping brands happy than giving viewers information. My list of trusted influencers is very short these days.
Thank you Robert for lighting the way ❤️
I've always just done my own thing with fashion/make-up.
1. Got teased/bullied. So it made no difference if I followed trends or not.
2. I was poor so I couldn't afford to follow trends.
And yes, other communities do have trends maybe just not as fast paced as makeup and fashion. I'm part of the fitness communities and there's a whole lot of trends and issues there.
Good, useful, kind trends don't seem to get as widely spread as the weird, useless, harmful ones 🤔
As someone that used to grasp on to every trend I really want to concentrate on products that suit me , rather than trying something just because it’s a trend Every company will bring out their version of the same trend item and I feel compelled to buy it , even though I know it probably won’t work for me . I’d love companies to start bringing out staple products that we are still talking about in years to come rather than just the trend of the season
Totally agree ❤
I love seeing you use your pallet! It's got so much potential! Please don't stop ❤
Robert!! You are so right. We do have the power to change things. I say let’s resist all the trends this year and just do our own thing the entire time.
I'm in my 40's, and just got in to make-up and skincare last summer, mainly because of you and your brother.
I'm lucky I think, because I know my style, so I don't follow trends. I can find content creators that fit my needs. So your brother has taught me how to express my problems with my skin, and how to attack them directly. You teach me about make-up. Not only how to apply, but how I can be a more conscious consumer. What will fit my skin and which brands to not give money to. I'm goth/metal, and I love black and purple, so you're perfect for me. Combined with someone who tests only drugstore, which is what I buy now in the beginning.
There are definitely trends in needle work. One week everyone is making that hat, next week it's a spesific sweater. And you have to buy yarn with the pattern. This year, I'm just going to shop my stash and use free patterns or some that I already own. I need to focus on finding my own style instead of making the popular thing for my Etsy.
Learning my face and finding fun ways to be creative with my features is my style….the use of color, lighting (use of highlights and shadows)and textures are my jam…it reminds me of when I was a kid and my favorite items to receive were all the different types of markers, pastels, crayons, pens etc….
Courtney Quarantine has always said that. They stream a lot & when they get on the topic I’m tuned in! CQ is always a very real down to earth person who encourages us to go against the norm so we feel comfortable in our own skin. They are amazing.
Agreed!
Right on time Robert❤ gonna watch while I do my hair!
You were perfectly describing me when you talked about folks of a certain age coming back to makeup. I’m 55, and I wore very little makeup for 20 years, and my skincare “routine” was limited to using the same Dove sensitive skin beauty bar that’s in every bathroom in our house. I never consumed any beauty content of any kind until about two months ago. I started exploring makeup and skincare again when my eye doctor convinced me to wear contact lenses, and the trends seem quite overwhelming to me. I appreciate your channel because you have such a clear-eyed and informative approach to the whole beauty community, and your tutorial videos are very helpful. I’m focused on trying to choose a limited number of products that will work for me and not get out of hand-I don’t want to overspend, I don’t have the space for an infinite amount of makeup, and I especially don’t want to be overwhelmed when I’m putting it on in the morning. Thank you for your thoughtful content!
I would love to see a podcast/live with you and Courtney, i feel like that would be an amazing episode to watch.
Agreed!
CourtneyQuarantine is unapologetically themself and it’s so inspiring to see people do makeup that makes them happy
Agreed!
the trends are never ending no matter what community I'm looking at these days
there are literally so many points that you made that i sincerely just agree with everything you said 😂 i think people who adore the makeup/beauty industry for the good of it really are concerned about the trends just absolutely obliterating any creativity and individuality. both from brands and creators!! very well said robert. ty for the shoutout and my gosh i appreciate you 🫶🖤🫶
Also brands that are just doing their own thing and doing it well and fantastically so: Nimya, Blend Bunny, Odens Eye. Melt… namely smaller indie brands. I wanna say glamlite but i am exhausted by the collabs.
Not a fan of trends - I like to find what I like and stick to it. I stopped wearing foundation years before “clean girl” was a thing and I still/always love to glow like nobody’s business (regardless of if “matte” is the trend). There are the odd products I will pick up that are trending but only if I think I will like them. I don’t have TikTok so I think that helps a lot too! I’m a product of early makeup UA-cam and don’t really like any other beauty content 😂 call me old and I will admit that I just don’t like change lol
Thank you for being so real and for sharing your thoughts so eloquently- With all the over saturation and stimulation we’re individually exposed to every day, sometimes I feel like I’m going insane!! This was a great reminder to step back and reflect on what it is that’s popular for ME!
I just started getting heavily into
Make up and I’m in my late 50’s and by that I mean follow yall and other MUA on techniques and which foundation works for mature skin etc… I have quite the collection and I love it! Makes me excited to put on makeup!
If the trend is about something I can learn then I’ll might investigate- but usually I let the trend wash over me - like tides there will always be another wave! I can’t afford ( literally ) to jump on every bandwagon! On the real - I truly have no one to impress! Makeup is my happy/self-care space as long as I’m happy and can achieve and or play with the looks I want - I’m good!
I am hypnotized by this eye look, it’s so good!!
I've never been a trendy girl. I've always just tried to use makeup in the way that suites me personally. But I love watching those who knows what theyre doing, like you Robert, showing us the world of makeup. It is massive and colourful!
Astute observations @Robert. Thanks for your content. You know, I think a lot of what you described around trends and frenzied behavior on social media is tied to age. Younger folks still exploring their identities, interests, what they like, etc. are prime targets for viral products, trends, tips, tricks, and on and on. I don’t just mean preteens and teens either. I’m in forties now, and up until a few years ago I was still completely impressionable to social media influence. 😂
I just do makeup like you do, and it makes me happy. You're videos have taught me so much!
My name is Trenda and I've never been a "trend follower " or setter. I'd rather be myself and do what I like instead of what some people I don't know and don't care about their opinions, have decided are popular this week or season or whatever. Be yourself! Enjoy your short time on this earth and don't even think about what others are doing.
I'm just happy when what I like is "in" because they I can finally go shopping lol
This applies to fashion and high end brands as well. Most don’t have unique pieces anymore. Everyone copies each other and it’s hard to find anything fun. The whole “classic” thing is so boring. Miss the fun stuff.
I DON’T WANT TO BE CLEAN 🤣
I’m always a basic bish every year and it doesn’t change. 😂 Primer, concealer, foundation, blush, mascara, liquid lipstick in a soft pink. I’m kinda boring 😅.
Thank goodness I have a son. All I can do is Theatre/Costume makeup (I costume design for Children’s Theatre ❤) and it’s mostly the basics that I know.
This is why I consume so much beauty content videos because I don’t have the hand (nerve issues) stability to take lots of time trying to get my fingers and hands to not tremble or shake 😅.
Thankful for you in 2025! ❤
As a marketing student in uni, the main focus of adverts is to Millennials because they are the prime audience at the moment since the other generation is getting older generation is getting older and moving out of the prime market. Although email will always be a staple of marketing, the internet and social media are huge right now for marketing especially with the change in culture when it comes to shopping post COVID.
It makes a lot of sense that brands are focusing so much on trends and interacting with audiences on social media using trends because it attracts them to their brand. To keep up with the market, a lot of brands have to keep up with their competitors and stay relevant. It sucks because there isnt a lot of individuality and then you get sooo many dupes, or brands coming out with the same products like the lip oil craze.
As the older millennials and gen x move out and gen z and younger millennials move into the prime market, as long as social media stays relevant and influencers are more essential to marketing than celebrities, such as the past, i think it will probably continue this way until the target market behavior changes. Its a crazy time!!
Being unique doesn’t always mean a good thing now. Its all about going viral, hooking in the audience, and then showcasing what you have as a brand and hopefully they stay loyal.