The Billionaire Behind LA's Most Iconic Shopping Destination | Forbes

Поділитися
Вставка
  • Опубліковано 13 лип 2024
  • Rick Caruso won't tell you that traditional retail is dying because he doesn't believe it. The creator of The Grove, LA's famous shopping and dining destination, discussed the state of retail in America and why he is one of few developers still betting big on the malls of the future.
    Forbes Portraits is a weekly series that profiles the billionaires, leaders and innovators using entrepreneurial capitalism to change the world.
    Subscribe to FORBES: ua-cam.com/users/Forbes?s...
    Stay Connected
    Forbes newsletters: newsletters.editorial.forbes.com
    Forbes Video on Twitter: / forbes
    Forbes Video on Instagram: / forbes
    More From Forbes: forbes.com
    Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

КОМЕНТАРІ • 174

  • @winandgrow8792
    @winandgrow8792 5 років тому +588

    I've never seen a more billionaire looking billionaire

    • @DrAdnan
      @DrAdnan 5 років тому +8

      Win And Grow he fits the role well

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 5 років тому +50

      True. But you can tell the by the way he talks about his field and describes it, personifies real-estate that he actually does enjoy his craft. Very much like an artist.

    • @winandgrow8792
      @winandgrow8792 5 років тому +7

      agree

    • @Law19157
      @Law19157 5 років тому +1

      lol

    • @0113Naruto
      @0113Naruto 5 років тому +1

      @sbtopjosh the ones we usually see are the ones that made it through software or techonolgy. So most of the time they are humble

  • @Camxlare
    @Camxlare 5 років тому +170

    Forbes stepped up with the production, my mans had a lil swag to him

  • @tomthetoaster8004
    @tomthetoaster8004 5 років тому +167

    pfftt this guy just walks around like he owns the place...

    • @arvindagarwal9881
      @arvindagarwal9881 3 роки тому +3

      Papa Musk,he actually owns it!

    • @tomthetoaster8004
      @tomthetoaster8004 3 роки тому +9

      @@arvindagarwal9881 r/whoosh

    • @edwingomez9308
      @edwingomez9308 3 роки тому +2

      ...😆😆

    • @foodscrazy9229
      @foodscrazy9229 2 роки тому

      Just watch cnbn make it ,the men who make this video persuade this guy to do so, that's how these types of phenomenon works

  • @VidaCreative
    @VidaCreative 5 років тому +72

    "We're in the business of Hospitality... you have to be meaningful to somebody" - Rick Caruso

    • @ilovephotography1254
      @ilovephotography1254 Рік тому +2

      "We're in the business of Hospitality...you have to meaningful to somebody" - Rick Caruso
      ...For the common folks, No, not at all! Caruso's Pacific Palisades development is an exclusive mall that has shops and residential living that caters exclusively to the $uper Rich.
      Yes Caruso's development can be meaningful, but in a very Negative Way. Adjacent landlords have been motivated into raising the rents, killing off the smaller business in town. Before Palisades use to be a Mayberry like town, now it's more like a slice of Beverly Hills. Other consequences are parking issues in residential neighborhoods are now common and a heavy increase of traffic for a small town.

  • @Grozdor
    @Grozdor 5 років тому +113

    What a classy gentleman.

  • @abhinavkolli8720
    @abhinavkolli8720 5 років тому +171

    1:06 that girl petting the dog tho

    • @davidmitchell5638
      @davidmitchell5638 5 років тому +8

      Yeah so cute! I had to rewind.

    • @mcgil8891
      @mcgil8891 5 років тому +2

      Abhinav Kolli ikr

    • @leepakim
      @leepakim 5 років тому +6

      yeah that was cute and the dog didnt mind

    • @salimalesperance4620
      @salimalesperance4620 5 років тому +1

      Was not expecting that

    • @greyjohnson4578
      @greyjohnson4578 5 років тому

      I know she is young and at that age it is hard to keep a child from petting a random dog before asking but I wonder if her parent/s ever spoke to her about not doing that.

  • @muchlovematt7744
    @muchlovematt7744 5 років тому +25

    Funny seeing this because he's right. I always go to the grove just to hang out and enjoy the atmosphere.

    • @NoName-ss8pm
      @NoName-ss8pm 4 роки тому +1

      That's exactly what's it's called having the "Entrepreneurial Vision".

  • @jamalmog1367
    @jamalmog1367 5 років тому +69

    This guy knows his stuff

  • @patandbrandi
    @patandbrandi 5 років тому +25

    Open air properties are usually in places that have decent weather year round and thus are more affluent / touristy. Like the grove

  • @Mondayzz
    @Mondayzz Рік тому +4

    He gets my vote.

  • @sadtoy1193
    @sadtoy1193 5 років тому +15

    The background music makes the interview more interesting, in my opinion.

  • @ajjoshi
    @ajjoshi 3 роки тому +5

    The Grove is one of my favourite places in LA... I used to walk there often to pick up my morning juice etc

  • @camilogomezkeep2324
    @camilogomezkeep2324 5 років тому +15

    totally agree on indoor malls, they are depressing.

    • @savedfaves
      @savedfaves 2 роки тому

      I don't know why I found that funny 😂

  • @lessons2ball
    @lessons2ball 5 років тому +25

    Creating a beautiful, fun experience. TRUTH

  • @wmurray003
    @wmurray003 5 років тому +10

    He understands real estate development.

  • @MaxineAGGuess
    @MaxineAGGuess 5 років тому +7

    Informative. Thank you. Great video!

  • @michaelangileo2760
    @michaelangileo2760 3 роки тому +2

    God bless you, Rick !!!
    Best wishes always.
    MA

  • @pamelakilgore4459
    @pamelakilgore4459 5 років тому +33

    You speak well Mr Caruso

    • @savedfaves
      @savedfaves 2 роки тому

      Doesn't he sound like actor and narrator Peter Coyote?

  • @tonynyc7709
    @tonynyc7709 5 років тому +8

    Impressive knowledge, great accomplishments, God bless always.

  • @fahad-m62
    @fahad-m62 5 років тому +1

    Very well said.

  • @uminhtetoo
    @uminhtetoo 5 років тому +1

    Congratulations!🎈🎉🍾🎊 Your POV is right at some extent.

  • @britb90
    @britb90 5 років тому +15

    that dog probably eats caviar lol

  • @kml.
    @kml. 5 років тому +1

    Awesome.

  • @convenience9078
    @convenience9078 5 років тому

    Wow!

  • @someguy604
    @someguy604 5 років тому +68

    He probably has his own dog walking business too.

  • @chris_panda
    @chris_panda Рік тому +1

    I really love going to The Grove! ❤

  • @michaels4895
    @michaels4895 2 роки тому +1

    legend!

  • @harold7903
    @harold7903 5 років тому

    You know what....I go to LA for winter holiday every year from jakarta Indonesia just want to to go to the Grove...LOVE IT..

  • @eyblender5896
    @eyblender5896 4 роки тому

    Respect!!!

  • @goat7844
    @goat7844 5 років тому +3

    Indoors malls are good. Depending on where you live. Everybody don’t live in Southern California. Think about places where’s cold,hot, or rain a lot.

  • @avayu2289
    @avayu2289 5 років тому +2

    Rick Caruso is cool!

  • @bryans1000
    @bryans1000 5 років тому +2

    Like a Boss!

  • @chavanne3
    @chavanne3 5 років тому +54

    Sears could learn from this guy

  • @tiktokdj606
    @tiktokdj606 Рік тому +1

    Such a great guy!

  • @DeepakSharma-xx8hu
    @DeepakSharma-xx8hu 5 років тому +2

    Living the Dream

  • @fzs164
    @fzs164 5 років тому +7

    Caruso brilliant guy!

  • @MickyAvStickyHands
    @MickyAvStickyHands 5 років тому

    That Halo Top stand at the end is a great idea. Low guilt snacks at the mall will crush it. That should be a concept that many can run with.

  • @kaluledaniel7373
    @kaluledaniel7373 5 років тому +5

    1:08 the small things that show humanity always exists

  • @eleffeemeilio7082
    @eleffeemeilio7082 5 років тому

    Word

  • @mc8885
    @mc8885 5 років тому +1

    BOSS!

  • @stoopidvideo
    @stoopidvideo 5 років тому +1

    He's absolutely right

  • @salvationwothin
    @salvationwothin 5 років тому +1

    My G.

  • @smokesters318
    @smokesters318 5 років тому +1

    Just saw him at the grove 😅

  • @davidchacon139
    @davidchacon139 5 років тому +3

    what a boss

  • @steven-vj6lc
    @steven-vj6lc Рік тому +1

    top g

  • @ryancriss3486
    @ryancriss3486 5 років тому +1

    Very smart man

  • @NewOrbit180
    @NewOrbit180 5 років тому

    Acho que me deixaram em paz

  • @patkeeler6645
    @patkeeler6645 5 років тому

    nice man. I prefer to go to the store to shop in person. although some tell me of good prices on line. I prefer to go out.

  • @Craptalker
    @Craptalker 4 роки тому +1

    I hang out at the grove

  • @dafamilyarthouse-films
    @dafamilyarthouse-films 5 років тому +1

    This, and the Americana in Glendale look the same.

  • @lorenzmuller3542
    @lorenzmuller3542 2 роки тому +1

    I just disagree with one statement: It doesn't have to be outdoor.

  • @Law19157
    @Law19157 5 років тому +3

    It's about the shopping experience. The malls I visited in Australia were really nice & in the East Bay Northern California the Great Mall in Milpitas is one of the nicer ones I've been to, there's one other one in San Jose but I forget the name. The San Francisco Premium Outlet in Livermore Ca is super nice I like that one a lot. Southland Mall in Hayward Ca sucks, it's really dated they need to put a glass roof and some trees, plants & waterfalls in there to make it inviting. I prefer to go to a shop and pick up an item I want because I don't like waiting 2 or more days for an order I placed online but sometimes when the store is really ugly and ghetto and nicer places are too far I just buy on Amazon.

    • @lauralarrabee7870
      @lauralarrabee7870 Рік тому +1

      Santana Row was featured in the movie “in love with a church girl.” I used to live Walnut Creek and they did have a fabulous outdoor mall. Rick has a great eye for imagining and delivering these outdoor spaces.

  • @SolutionsSolved
    @SolutionsSolved 5 років тому +2

    Open air property won't work in Minnesota have fun with that idea anywhere cold

  • @wmurray003
    @wmurray003 5 років тому +1

    "Check my swagger out ::PutsShadesOn:;" -Caruso

  • @woodolphlorfils4299
    @woodolphlorfils4299 5 років тому

    👏🏾👏🏾

  • @johancesar1963
    @johancesar1963 5 років тому +6

    Goals 00:07

    • @merf64
      @merf64 5 років тому +1

      Your goal is to drink out of a water bottle?

  • @leepakim
    @leepakim 5 років тому +1

    if it rains I like to go to an indoor mall and shop there.

    • @tw3638
      @tw3638 5 років тому +3

      But it's in California

  • @patandbrandi
    @patandbrandi 5 років тому

    ...if it's so good why dont people have shopping bags... I think I counted 2 people. Now restaurants that's really what's driving traffic. No hard feeling the man is a icon.

  • @CherryBlossomskt
    @CherryBlossomskt 5 років тому +3

    Indoor malls protects you from the elements. It can be too hot or too cold. You just can't escape that from and outdoor mall unless you plan on staying in one store for hours. I don't want my makeup running in the Heat or having to wear a thick jacket. Other than that even make some great points, great video!

  • @AlejandroHernandez-ls7io
    @AlejandroHernandez-ls7io 5 років тому +1

    did anybody see tsm daquan in the vid? go to 1:44 to check it out

  • @gregpitts5157
    @gregpitts5157 5 років тому

    Maybe, I should lease a spot for my business.

  • @KaziDepartment
    @KaziDepartment 4 роки тому

    0:57

  • @JB-so5gr
    @JB-so5gr 5 років тому +44

    I'd say Rodeo is much more iconic, no?...

    • @SoulEternalPeaceWarrior77
      @SoulEternalPeaceWarrior77 5 років тому +8

      Very true I agree, but I like The Grove a lot better. Way more inviting & friendly than Rodeo.

    • @realinvestordata1580
      @realinvestordata1580 5 років тому +4

      More people would rather be at The Grove or The Americana than Rodeo Drive...

    • @JB-so5gr
      @JB-so5gr 5 років тому +2

      I agree with both of you. I was just pointing out that Rodeo is much more "Iconic" I've always loved Rodeo, I still walk down it in awe (comes from dreaming of shopping there when I was a child) I wish they would pedestrianize the whole street though, stopping the man-children from revving their rented Lamborghini's. I also think Palisades village will be the nicest of all (Haven't got the chance to visit yet, have only seen pictures/videos)

    • @MilesCraftFTW
      @MilesCraftFTW 5 років тому +2

      Rodeo is a street. The Grove is a mall.

    • @JB-so5gr
      @JB-so5gr 5 років тому +1

      @@MilesCraftFTW - The title says "Shopping destination" Out of the two, Rodeo is much more "Iconic" Ask a group of people from another country what The Grove is and most, if not all won't have a clue what you're talking about. Ask the same group of people what Rodeo Drive is and most, if not all will know exactly what it is.

  • @papagen00
    @papagen00 Рік тому

    Personally I prefer indoor malls especially with the worsening climate change I like walk the mall in the summer in air-conditioned comfort.

  • @foodscrazy9229
    @foodscrazy9229 2 роки тому

    Indeed online shopping malls will fail because ordinary people mostly walk and enjoy time when they are shopping offline if these places don't exist most of them were depressed or obese

  • @Saeglopur89
    @Saeglopur89 5 років тому +2

    This idea is just what streets in European cities are for :) Sure, these around old marketsquares etc.

    • @2011blueman
      @2011blueman 5 років тому +1

      Works great in temperate climates, which are few and far between in the US.

    • @ahrlj24
      @ahrlj24 5 років тому

      west europe mostly have oceanic climate which is found in oregon and washington but southern europe has mediterranean climate which is found in california

  • @Steven-bh3jl
    @Steven-bh3jl 5 років тому +1

    'always loved real estate, loved it since I was a kid, its in my blood' how much more cliche can you get

  • @Shave-ice
    @Shave-ice 5 років тому +1

    idk why but I can tell he has the look of "he's got money" idk if its something with skin eyes and overall face. it doesn't look stressed or depressed and not too much tension. I guess have a lot of money is stress-free. or maybe they put makeup on him as newscast do lol.

  • @thesrtsuperb8e627
    @thesrtsuperb8e627 5 років тому +3

    Been to the Grove myself a couple years back, pretty overrated if you ask me, not much difference between the grove and any other high end semi-outdoor shopping mall but kudos to this dude for making bank off it

  • @elhebreo4975
    @elhebreo4975 3 роки тому +2

    He has the aura of a mafia boss 😂

    • @savedfaves
      @savedfaves 2 роки тому

      I know nothing of him but kissing a dog on the head is fine by me.

  • @yeon723
    @yeon723 5 років тому +1

    Whoa, billionaires walk the street?

  • @anotherbyteinc
    @anotherbyteinc 5 років тому

    but wait, this isnt rodeo drive

  • @J_T_B
    @J_T_B 5 років тому

    so how much bribing was involved to get this place done?

  • @TheBossEntrepreneur
    @TheBossEntrepreneur 3 роки тому

    How is your good retail business now performing against online ?

  • @amanapart.
    @amanapart. 5 років тому +7

    That Italian accent and the suit makes him look like he is running a mob.

    • @NoName-ss8pm
      @NoName-ss8pm 4 роки тому +2

      That's how you are supposed look when you're running this kind of business.

  • @Shibilin
    @Shibilin 5 років тому +1

    The real bozz looks

  • @dfair
    @dfair 2 роки тому +3

    LA's Next Mayor?

  • @papagen00
    @papagen00 Рік тому

    But can Caruso sing opera?

  • @DrAdnan
    @DrAdnan 5 років тому +7

    How do I become a billionaire?

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 5 років тому +13

      become a millionaire ...? Then double up a few times?

    • @Posimistic
      @Posimistic 5 років тому +11

      @@DrAdnan solve a million peoples problem or solve a million dollar problem

    • @DrAdnan
      @DrAdnan 5 років тому +1

      Elvis Del Rio I feel like I’d need capital for that

    • @DrAdnan
      @DrAdnan 5 років тому +1

      john abraham good point

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 5 років тому +2

      hmmm think again ... don't get me wrong "maybe" you should get off UA-cam ... but UA-cam has made many millionaires, if not by ad-sense, but mere traffic given to other outlets. You are right... for us to become like the man in this segment we are likely to need large amounts of capital. But in a sense .. that's the beautiful thing about our time ...

  • @adiabi8972
    @adiabi8972 5 років тому +1

    Meanwhile I'm here bragging about being 5th 😂😂

  • @hungvu2774
    @hungvu2774 5 років тому +1

    cOol

  • @CHMichael
    @CHMichael 3 роки тому +1

    Slow motion? Meaningful retail? I dont like him.

    • @savedfaves
      @savedfaves 2 роки тому +1

      A better local economy creates jobs and brings down crime. In that sense retail can have meaning.

  • @amadeogamboa7457
    @amadeogamboa7457 Рік тому

    Is that really LA's most iconic shopping destination?

  • @BrianOTurner
    @BrianOTurner 3 роки тому

    This is Jamaican economy 🙁

  • @tunjia.3795
    @tunjia.3795 5 років тому

    Lady on the right in blue denim at 00:36 👌🏽

  • @LuisMendoza-pp9qi
    @LuisMendoza-pp9qi 2 роки тому

    He's got almost a dozen comercial properties that failed, I think he got lucky with this Grove property...and yet he thinks he cured cancer...

  • @GeneDexterExperience
    @GeneDexterExperience 5 років тому +1

    It’s a nice place for sure but to become “part of community” - a lot of it had to be torn out.

    • @mcgil8891
      @mcgil8891 5 років тому +1

      Gene Dexter well said

  • @nocontext5333
    @nocontext5333 5 років тому +1

    everyone in la hates this place. its like walking on a studio back lot, everything seems like a facade. farmers market next door is the true LA. this is just a fluff piece for the developers d

  • @Blackowl44
    @Blackowl44 5 років тому

    Notice how nobody really has shopping bags because everything so dam expensive

  • @savageo1343
    @savageo1343 3 роки тому

    Must be nice winning the lottery of Life and Consciousness.
    I'm not against Billionaires. I support their consciousness and their lives but just quit shitting on us Working Folks.
    Treat us good and we'll make you richer/wealthier.

  • @tyronewilliams96
    @tyronewilliams96 5 років тому +2

    Gets a little silly with the slow-motion pictures of grandpa walking around wid his dog.

    • @fridaynightlights2971
      @fridaynightlights2971 5 років тому +3

      You're the only one in the comments who thinks that lol. The general opinion is this guy looks like a BOSS.

    • @tyronewilliams96
      @tyronewilliams96 5 років тому

      Friday Night Lights Spoken like a true BETA, lol.

  • @classicmonty5728
    @classicmonty5728 3 роки тому +3

    COVID-19 entered the chat

  • @4Realkevv
    @4Realkevv 3 роки тому

    We did our job for you go spend $

  • @zach6639
    @zach6639 5 років тому

    Owns property in LA? Automatically a billionaire

  • @DorianQose
    @DorianQose 5 років тому

    2nd here :)

  • @onemoretime107
    @onemoretime107 5 років тому

    Is he wearing makeup

  • @5150Rockstar
    @5150Rockstar 4 роки тому

    Goomba

  • @TabsT-vy5jy
    @TabsT-vy5jy 5 років тому

    Mafia billionaire

  • @sebastianmolina344
    @sebastianmolina344 5 років тому +2

    I’m actually his son and my billionaire dad beats me 🤕 other than that my dog 🐕 is cool 😎

    • @gundum1o1
      @gundum1o1 5 років тому +1

      r/whooooooshh!???

    • @raneatharva3016
      @raneatharva3016 3 роки тому +1

      Stop spreading Rumours ! His name is Caruso and your name is Molina 😂

  • @SummerWinter766
    @SummerWinter766 5 років тому +1

    who cares