Seller Story: The Woobles | Amazon Accelerate 2023

The Woobles are a learn-to-crochet kit for adults, starring a cast of over 50 adorable characters from Pierre the Penguin to Albie the Phoenix. Justine Tiu began crocheting as a way to relax and build back her confidence after pressures at work left her with suffering self-esteem. Justine soon felt the inspiration of Fiero-the feeling you get when you achieve something you once thought was impossible. Now on a mission to inspire Fiero in others, Justine and her husband Adrian work hard to grow their business with the power of Amazon and a community of like-minded sellers. Justine and Adrian enjoy attending conferences, contributing to seller forums, having meet-ups with other sellers in their area and having video conferences with sellers nation-wide. They are always open to fostering relationships with fellow entrepreneurs, mentors and those new to the world of e-commerce.
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