Influencer to Brand Founder: The Journey of Liah Yoo and KraveBeauty - It Takes A Village Podcast

In this episode, we have the privilege of featuring content creator and entrepreneur Liah Yoo. With over 1.2 million subscribers on UA-cam and as the founder & CEO of KraveBeauty, Liah is at the forefront of the beauty industry's transformation.
Join us for an intimate conversation as we discuss Liah’s inspiring journey of becoming a content creator, breaking free from the confines of a traditional 9-5 job to pursue UA-cam full-time. We also dive into her entrepreneurial journey as Founder and CEO of KraveBeauty, the remarkable path of being a self-funded business, and the brand’s mission for sustainability. We talk about her commitment to intentional growth, including her bold decision to refrain from launching new products for the next two years, challenging the industry's "fast fashion" mentality while still achieving remarkable success. As Liah wisely points out, "The beauty industry is becoming a lot like fast fashion, with overwhelming new launches. We wanted to challenge the industry and see if a business could still grow without needing to constantly launch new products."
Explore the intersection of sustainability, entrepreneurship, and conscious consumerism in this thought-provoking episode. Listen now on Apple Podcasts, Spotify, UA-cam, or your favorite podcast platform.
Follow along Liah’s exciting journey: @liahyoo on Instagram, UA-cam, and TikTok and head over to kravebeauty.com to check out their latest offerings.
00:00 - Intro
4:24 Starting and growing the UA-cam channel
11:50 The New York dream
13:09 Finding your village
15:54 Formulating KraveBeauty products
19:13 Building the KraveBeauty team
22:15 Delina’s favorite KraveBeauty products
26:23 Waste Me Not Campaign
30:57 Growing the team
34:39 Evolving the UA-cam channel
38:26 The role of marketing
42:33 Getting married, finding balance, and self-care
48:23 The UA-cam success formula
53:29 Venture capitalists, dealing with investors

[@igargouri]

Great talk and very inspiring ❤

[@trav9390]

'PromoSM'