Creator Ownership and Monetization in UGC Platforms - Startupy Product Chats

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  • Опубліковано 24 бер 2021
  • We spent the last 15 years working for gig money, likes, retweets, and follows. Tech platforms gave us reputation, but no ownership, direct monetization, upside, or voice in its evolution.
    ​This is changing.
    ​Today, no UGC platform expects to launch without a plan to reward its participants. But creator monetization comes in all shapes and sizes - from Substack's subscription model intended to give writers a viable career path, and Snapchat's intermittent financial rewards, to newer models like Mirror and Rarible that exposes participants to the network's upside.
    ​In this chat, we explore different creator reward models and frameworks for how to think about "creator monetization-market fit".

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