Creator Ownership and Monetization in UGC Platforms - Startupy Product Chats
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- Опубліковано 24 бер 2021
- We spent the last 15 years working for gig money, likes, retweets, and follows. Tech platforms gave us reputation, but no ownership, direct monetization, upside, or voice in its evolution.
This is changing.
Today, no UGC platform expects to launch without a plan to reward its participants. But creator monetization comes in all shapes and sizes - from Substack's subscription model intended to give writers a viable career path, and Snapchat's intermittent financial rewards, to newer models like Mirror and Rarible that exposes participants to the network's upside.
In this chat, we explore different creator reward models and frameworks for how to think about "creator monetization-market fit".