How to use Storytelling in Change Management, a Product Maestro Webinar

Leaders face change constantly. Whether it’s internal adoption of a new process, or customer adoption of your product, leaders are asked to implement change effectively. But how do you manage change to affect the best outcome?
Join us for this fireside chat with Mary Verrone, ex-Mars, Director of Global IT Organizational change. She has 20 years of experience helping internal and customers adopt products. In this fireside chat, we will be exploring:
1. The Psychology of Change
2. What are the steps in Change Management?
3. What are proven strategies for engaging humans to make a change?
4. How can you use these techniques to increase customer adoption of your products?
Speaker:
Mary Verrone is a global technology leader with 20 years of experience in change management. Verrone helps companies realize their project returns on investments by focusing on the people side of change. Did you know that 93% of projects that utilize change management meet or beat project objectives, as opposed to only 15% without change management? Change management is a growing industry and Mary has 20 years of experience helping people, teams and organizations drive adoption. She has won team engagement awards by leveraging empathy, emotional intelligence, and gamification, as well as by building relationships at Fortune 100 companies. Mary is certified in Prosci as a Change Management Practitioner, has her PMP project management certification, and has both an MS in Info Systems and an MBA. She also has earned a DTM from Toastmasters, where she learned the power of storytelling.
Throughout Mary’s career of managing business initiatives (the launch of DOVE® Fruit) to IT projects, she has seen the need for organizations to realize benefits by focusing on people adopting the new product, process, or tool. Her passion is to empower every team to become change leaders who can respond quickly to changes to grow market share, cut costs and engage employees.