Google Ads In-Market Segments Explained For Beginners 2022

Learn everything you need to know about targeting In-Market segments through Google Ads. Reach users who are in the market for a specific product or service. In-Market segments allow you to target people who have recently shown an interest in purchasing something. They are available for Search, Display, Video, Discovery, and Shopping campaigns.

[@albab790]

Thank you so much

[@katiekatie-lo8yf]

Hi, thank you for the very helpful content. In addition, do you have any ideas why the in-market: other audience is not show up in a google ads account?

[@yuriykabanets7665]

Thank You!

[@coursepro1]

Videos on Advanced optimization tips. These are basic videos and repetitive videos which you are showing again and again.

[@Surfsideppc]

Advanced optimization tips: Always use conversion tracking and smart bidding, Test new features, A/B test landing pages, A/B test your offers, Utilize competitive research tools like SEMRush to spy on competitors, build organized campaigns where targeting & ads & landing pages all match (relevancy is vital), Match your CTA in your ads to the CTA on your landing page, monitor the top-performing days & time for your campaigns, negative keywords, utilize Your Data segments (Remarketing) with search campaigns, and A/B test your ads every month. Optimization tips are going to vary for every business, but the #1 thing is to make sure that your advertisements are matching a searchers intent and your landing pages match that intent & drive conversions. If you are having trouble driving conversions, it may be that your price is too high or your product/service isn't meeting the needs of your prospective customers.
Also, I have about 5-6 more videos coming out about audience segments because I want to rank in UA-cam and Google when people search about different segments as they build campaigns.