The technical side is well explained, love that. Would it be a ridiculous idea if you make a video on the thinking behind personalization for cold outreach. Here are some questions: - lots of personalization dramatically increases email length, what does the data say here? - how do personalizers integrate in email sequences (do you spread them across multiple messages and even subsequences)? - how do you test and measure campaign data accurately if you've implemented e.g. "fail-safe" functions which results in one campaign running randomly with multiple personalizations and its hard to keep that separate - are there best practise personalizations with actual data, how have you figured them out, what are reliable sources? - are there certain dependencies (personalizations that work best together, work for specific industries, work on specific platforms, for specific personas, better intent signals than other, etc. ...) - how do you determine winners among personalizations and what's your testing process?
Hey Eric, this blows my mind. Wondering what are the costs per lead with all the clay credits to find/verify/enrich, GPT tokens, etc. I can imagine it's around $1-ish or more? and expected conversion at a fraction of % => a few hundred $$ per sale? makes the economics similar to good old CPC..
Hey Eric, any idea on how you'd find companies that don't have a certain position within them? Been racking my brain on how do it for agessss. Any ideas would be massively appreciated xx
This is mad crazy ! Could we buy actually some of your template ? :D + can you tell us how much cost to run 1 row :D cos it seems that I row is 100$ with all api
What do you use to pull data posts? Clay's native enrichment for that isn't updated in real time so you may can posts that were posted a month or two months ago.
So conceptually this particular recently waterfall goes: 1. Personal LinkedIn Post 2. Company LinkedIn Post 3. New Leadership 4. Is the contact a new hire or got a recent promotion. And then there are a lot of OTHER enrichments to also get a lot non-recency data (but still data that feeds into the email).
Amazing value!!!
Is there any chance that this template can be shared?
Would love to get this as a Clay template! Thanks for sharing such amazing content!
The technical side is well explained, love that. Would it be a ridiculous idea if you make a video on the thinking behind personalization for cold outreach.
Here are some questions:
- lots of personalization dramatically increases email length, what does the data say here?
- how do personalizers integrate in email sequences (do you spread them across multiple messages and even subsequences)?
- how do you test and measure campaign data accurately if you've implemented e.g. "fail-safe" functions which results in one campaign running randomly with multiple personalizations and its hard to keep that separate
- are there best practise personalizations with actual data, how have you figured them out, what are reliable sources?
- are there certain dependencies (personalizations that work best together, work for specific industries, work on specific platforms, for specific personas, better intent signals than other, etc. ...)
- how do you determine winners among personalizations and what's your testing process?
Hey Eric, this blows my mind. Wondering what are the costs per lead with all the clay credits to find/verify/enrich, GPT tokens, etc. I can imagine it's around $1-ish or more? and expected conversion at a fraction of % => a few hundred $$ per sale? makes the economics similar to good old CPC..
also, these costs make very little room for an agency markup.. please tell me I'm wrong 🤔
Hey Eric, any idea on how you'd find companies that don't have a certain position within them? Been racking my brain on how do it for agessss. Any ideas would be massively appreciated xx
Found Clay yesterday, and i'm blown away by it 🤯now just trying to figure it all out
Great video! How do you choose which personalization to use from your waterfall and how do you compose the final message? Could you give an example?
This is mad crazy ! Could we buy actually some of your template ? :D + can you tell us how much cost to run 1 row :D cos it seems that I row is 100$ with all api
What do you use to pull data posts? Clay's native enrichment for that isn't updated in real time so you may can posts that were posted a month or two months ago.
Or a better question would be could you make a video on how you go about making relevant campaigns
So conceptually this particular recently waterfall goes:
1. Personal LinkedIn Post
2. Company LinkedIn Post
3. New Leadership
4. Is the contact a new hire or got a recent promotion.
And then there are a lot of OTHER enrichments to also get a lot non-recency data (but still data that feeds into the email).
basically yes
So good!