Innovation Matrix (Incremental, Disruptive, Architectural, Radical) | From A Business Professor

What is innovation? It is When Apple launched its first generation of iPhone. It is when wUber started its ride-sharing revolution. It is when Netflix built its realm of video streaming. It is when Canon made copier and printer small enough for small business and families. Innovation can be categorized in many ways. One way to categorize innovation is to classify it based on two dimensions: the technology it uses and the market it operates in. In this video, we use a 2-by-2 innovation matrix to visualize the four most common types of innovation.

[@greenroad343]

Nice slides. Simple and straightforward explanation

[@iddinmuzzammil7598]

Thanks for sharing. Nice and simple info to understand.

[@saicdias]

awesome explanation , thanks.

[@suehaji9968]

Insightful . Thank you

[@adriangorgonio5815]

Videos done watching - Gorgonio Adrian B.

[@christianlimpiado]

Videos done watching - Christian Limpiado

[@CarlJakeManigos-lj6rd]

Videos done watching- Manigos Carl Jake G.

[@Ahmed-uv9hc]

Is disruptive innovation, same as discontinued innovation?

[@stevennarvasa7106]

Video Done Watching - Jhon Steven Narvasa

[@musicman53]

Tesla EVs is probably the best modern example of disruptive innovation, which is having a massive impact on legacy OEMs who have waited far to long to develop competing EVs. Soon Tesla will radically disrupt economies, when they launch fleets of low cost super-smart and super-safe AI-controlled robotaxis into cities all around the world.

[@glafayettegorillo4289]

Disruptive innovations (tend to) destroy existing markets even though they are less complicated and easy to apply by new customers as well as start-up companies, hence the innovator's dilemma since incumbents cannot easily play along without corrupting their own value chains and businesses. I do not agree with the information presented in this video.

[@slownightsolongg]

Yes I think the information is incorrect. Architectural and disruptive should be the reversed. The textbook description of disruptive is that it serves a new or underserved market. This is how Christensen himself defines it.

[@glafayettegorillo4289]

@@slownightsolongg and that it disrupts an existing market

[@Fikcg]

The word is "innovation" , not "innabation"