The 4 Best Digital Marketing Careers to Pursue in 2023 and Beyond
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- Опубліковано 17 чер 2024
- The four best digital marketing careers to pursue in 2023 and beyond. 20 years ago, I launched myself into a career path that no one even knew existed. I was still in college, but landed my first client completely unintentionally at first. Little did I know how far that first step would take me.
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Before I was 30 years old I had already built two companies from absolutely nothing to eight figures in annual revenue. All I wanted to do was solve a couple of big problems that I thought were important, but I ended up being featured in Forbes magazine as one of the top markers in the world.
President Obama also nominated me as one of the top 30 entrepreneurs under the age of 30. I'm no longer under the age of 30, I'm kind of getting old now. And besides all the media attention I managed to travel the world doing public speaking in many exciting countries. Although I didn't really have time to view those countries or the monuments, I kind of had to stay in my hotel and do work, but that's life.
Today, over 600 people are working in companies that I've built and all that I owe to digital marketing. If there's one career path that's worth doing yet, in 2022, and still worth doing in the future, it's digital marketing. One of the main reasons for that is how big the market has become in the last 10 years and is continually growing.
The global digital marketing market reached a value of nearly $305 billion in 2020 and is expected to reach a value of around $807 billion by 2026. That's huge! There's a lot of opportunities right now that you can expect more and more opportunities that will come in the upcoming futures.
So let's take a look at careers that are on the rise today and are expected to grow even more aggressively in the near future. I'm speaking from the position that someone who's constantly looking for new talent, and it's pretty hard to find and recruit people in those positions that I'm going to share. In other words, if you start diving into them you're going to do well.
The first one is Artificial Intelligence Specialists. Recent research with The Economist Group showed that recruiting for data and analytics talent is one of the most difficult out there for all marketing disciplines, according to 39% of senior marketers. So becoming an expert in this area will provide you with a great career opportunity in the future. The average salary for AI specialist in the us is $162,000, while the top 10% can make a $100,000 more than that.
The second one is a UX Designer. Ping Pong research site says the average annual salary for a UX Designer in the U.S. is $97,000, but here's the kicker, those starting with zero to three years experience typically earn $76,000. That's a good amount of cash.
The third one is digital marketing managers and directors. CMOs and VPs can expect to earn over a $100,000 a year, as can creative directors. Digital marketing managers and directors can expect to earn similar sizes as other marketing managers with the average of roughly $109,000, according to salary.com, and it soars of up to $148,000 for the most experience.
The fourth one is positions related to marketing analytics. Look, data is becoming incredibly important, but it's only as good as your ability to interpret it and make sense about it. If you have all this data and you don't know what to do with it, it doesn't really matter. It's kind of useless.
Marketing analytics is a valuable skillset. And what you need to do is get really good at analyzing the data and tell people, hey, here's what you need to do with the data to hit these goals in the business or within market.
People will love you if you can do that. People, everyone uses things like Google Data Studio or Google Analytics, but very few people log in and for the people who log in a very, very, very small percentage even know what to do with the data to get better results.
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• The 4 Best Digital Mar...
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Working in the realm of digital marketing can be really fun and exciting. It's definitely a great career option if you're a creative person who likes to constantly learn new things. 👍
Totally agree!
Thank you, you always inspire me to keep reaching for my goals !!
My pleasure!
You are a true motivator. Thanks for inspiring others like me
Glad to hear that :) Thank you!
Thank you sir for sharing the most relevant queries regarding digital marketing career.
You're very welcome.
Thanks bro, you are awesome .thanks providing us these helpfull information.
Many thanks :)
Hi Neil,You talked about something that I had thought 15 days ago.I see you a passionate Digital marketer.and the truth is that Digital marketing is easy learning from you.
I'm so happy to help you learn :)
This is a great video, especially for someone looking for a new career opportunity. Thank you Neil.
Glad it was helpful!
More videos like this Neil,Thankyou.
More to come!
Thanks for insights.
I love how you related your success story to the future success of others! Thanks for always inspiring and sharing your insights.
You are so welcome!
Have been making losses trading myself .... I THOUGHT trading on demo account is just like trading the real market .. can anyone help me out or at least advice me on what to do ?
I literally want to wake up one morning to discover my portfolio is above $60k
@@stevenwalker2117 I started investing in stocks a little while ago and I’ve come to realize nothing beats first hand experience..Investing with Juan Antonio Landa has been the best experience ever.
Wow.Juan Antonio Landa?
Thanks man and your videos are saveable offline for us in poor countries. You doing justice for us.
Happy to help :)
Very insightful, I'm just about to get my career started as a Digital Marketer building an agency fully online from nothing 🙂
I believe in you :)
@@neilpatel Thank you brother Neil, I am very appreciative of your support 🙂🌍
Thanks for sharing 🙂
My pleasure 😊
Recently left my job to pursue this about to secure my first account that’s local resturaunt seo and a local vegas dayclub.
I’m all in pray for me
You've got this, Mike!! Best of luck to you :)
Great content👍. What's the future of funnel building as an aspect of digital marketing? Any growth potentials?
Good question! Digital marketing is ever-changing, however, funnels are still very important for building leads and conversions :)
Inspiring video 👍
Glad you think so!
Great Information About Digital Marketing Careers Sir.
Most welcome
Nice information neil sir
So nice of you
Please make a video on how to learn all these things and resoruces for these
Thanks for the suggestion! I'd look for schools or online courses that offer these things :)
Hey Neil, I am not able to land a job as a Digital Marketing Manager, even though I have good experience! Please make a video on that too :)
Noted!
Hey! Neil
Please make a video on UA-cam SEO 2022.
My videos doesn't go in search feed.
Noted :)
What would you say is the best way to get into any of these fields. I’m currently a junior marketing major but obviously these 4 jobs have distinct skills I would need I’d assume.
Study it, take online courses and get certifications or get a degree in it
Thank you for this video I've completed my course on digital marketing from udemy and recently doing an internship for some projects to work on but im not liking the internship because they are not offering any useful projects to work om what should I do? how should i get some projects to work on? Does your firm offer inernship ?
It's great that you're doing the internship because it gives you that experience that you can also put on your resume! You can talk to your boss and ask for more projects :)
@@neilpatel thanks for your reply and advice
Great video! Can someone please point me in the direction of how to succeed in Neil’s 4th point? Marketing Analytics? He made an interesting observation about this being a good direction to head in, but no mention of HOW to actually use that data. I’ve looked at Google Analytics courses, but half the time, they end up being for Google Data Analytics, which is a completely different topic. So yes, any help in how to learn Marketing Analytics, or certainly how to implement strategies to be successful, would be great!
Google Analytics is hugely important as well as Google Data Studio! I'd just do study analytics on all different types of platforms and how to interpret that information to customers :)
@@neilpatel great, thanks for the reply! I guess there are plenty of videos/courses which show you around the Google Analytics platform, but I’m yet to find much that goes into detail on what to do with the data. Like to be an analyst, I imagine for a client you would take a look in to their Analytics, and know from looking at the Data what changes need to be made, or what ideas to have to make an impact. This is what really interests me, being the go to guy who can implement strategies based on my interpretation of their Data, and where they may/probably are going wrong, so I will keep on trying!
Hi you,recently addicted to your videos am basically from engineering background as Mechatronics Engineering 2017,but now I decide to change to digital marketing as i need to continue my career in home as I am married and have Lil one,so I decided digital marketing is best for me ,can you suggest best platform in digital marketing that help me to boast my career at home in future
What do you mean by platform, my friend? :)
Like best one thing to learn digital marketing bro,SEO,r SEM r Content marketing r affiliate marketing like this,which one is best to learn and work at home and help for my career
Niel I'm in SEO working as an seo analyst, can I do ui/ux course or not?
Absolutely :)
You still look great
Thank you!
What do u mean by Crawler in SEO ??
Can you let me know at which point in the video you're referring to? That way I can give you an accurate answer :)
Actually i have some few Questions related to online selling. Was not having Idea whom to ask, kindly answer it.
1. I have a digital product, basically a 7 video mini copywriting program and it aincludes 8 free bonuses worth $314. How much should I price my product...??? I'm not getting clarity about it. Please help
2. And I'm little confused about fb ads strategy...!!!
3. Will people buy it ????
Do competitor research and people research and then create an offer better than your competitors
1. The price is going to depend! How much time did it take to make? What's your experience? Is it going to make the audience money by learning it? How much time will it save them? These questions can help you determine cost. For mini courses a good price is probably anywhere up to $300-$400. I wouldn't go any higher.
2. Here's a post I wrote on Facebook ads neilpatel.com/blog/deep-dive-facebook-advertising/
So you finally hired a video editor.
Maybe :)
Hello, I am Afzal Patel from India. I am living in a rural area. My question is I want to be a true entrepreneur, If I learn marketing and digital marketing, Maybe I identify some problems around me and people's lives and I will want to solve them. But some hurdles and barriers I will face like I haven't real and practical skills to do it second is we haven't enough money to start an entrepreneurial journey, and also I know the Internet is the most powerful way to connect with people but I really don't know how to use it effectively and in the real sense? And also how to be a real innovator to do something which will change something small for the better and also how to work with passion without being greedy how?
Hello friend!
To learn that basics I'd look into taking some online courses! Here are my favorite certifications: neilpatel.com/blog/marketing-certifications/
I also offer free courses here neilpatel.com/training/
Sorry sir, I will really appreciate your mentorship through this career path....Please sir.
My pleasure!
Where i can learn Artificial Intelligence Specialists ?
I'd look online for places that offer those courses :)
i dint see SEO manager in this
These are more geared towards trending jobs for 2022 :) SEO manager has already been a popular job for years
How to pursue AI specialist and find job or convince your employer to bring AI specialist evolution
Take courses and apply for entry level jobs or internships :)
Okay but where to get these skills from??? Should have included that tooo 😅
You can find courses to take :)
It seems impossible to get a job even entry level in this space though.
If you are starting or looking to enter your career, a good way to go about it is to start a small project on your own and publish it online, for creatives or strategists this can be as simple as a content site or brand and market it until you have achieved a goal that you set for yourself - This will give you experience, something to show in an interview (portfolio), confidence and it might even turn into a business if you knock it out of the park.
It can be hard in the beginning just keep working at it :)
You are Genius
Thank you :)
I def don’t believe that Neil started with nothing.
Believe it :) I used to work at an amusement park mopping up peoples puke!
You spent half the video talking about yourself. Thank you for the information though
Digital marketing jobs aren’t for everyone though.
No they're not
I need to ask you a question very important. What is your email please?
I respond to my comments! How can I help?
@@neilpatel It was about translations but i found my answer. Thank you !