Mind the gap: Should brands weigh in on divisive topics?

From issues of bodily autonomy to climate change to social equality, the world is increasingly polarized, and even companies can't escape hot-button topics. While once, organizations could keep their positions on divisive issues to themselves, consumers are demanding they take sides. But should they? And how can brands weigh in without alienating the people who disagree with their stance? Assistant professor Rhia Catapano explores how businesses can navigate these polarizing topics on the latest episode of the Executive Summary.
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