The History of TOMS Shoes & the Death of the Buy One Give One Model

Business as a force for good or just feeling good?
In this video, we dive into the story of TOMS Shoes and the ethical parable of the "Buy-One-Give-One" model with a raw and compelling narrative that isn't just surface-deep. This is a tale of ambition, good intentions, and the sobering truths of impact. As TOMS faced questions like, "What if the resources spent on the 'buy-one-give-one' model were invested in creating the best possible business-a business that truly serves people and the planet?"
We shall dissect the layers of this innovative yet flawed strategy. With the company once valued at $625 million now grappling with financial upheaval, we explore the complex dance between commerce, charity, and true societal advancement.
CHAPTERS
0:00 - The Birth of TOMS and the Buy-One-Give-One Model
1:07 - Analyzing the Impact - The Local Market vs. Donations
4:51 - TOMS' Financial Upheaval and Ethical Challenges
6:23 - Better Business 1.0 Vs 2.0
7:50 - A Paradigm Shift: From Better Business 1.0 to 2.0
9:32 - The Future of Ethical, Sustainable, and Impact-Driven Business
10:19 - A Call for Better Business - Beyond the 'Feel-Good'
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ABOUT CORY
I'm a writer, podcaster, and entrepreneur living in San Antonio, TX. I'm the founder of a media company, Grow Ensemble. I help social entrepreneurs live and work more sustainably.
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#socialimpact #sustainabledevelopment #tomsshoes #BlakeMycoskie #BuyOneGiveOne

[@claudine2625]

This is an awesome and very informative video! Kudos! It should have more views! Keep going!!! 🫶

[@CoryAmesYT]

thanks, Claudine.
I appreciate it!