Do you want to learn to create slide presentations like top consulting firms? I created an online course, teaching you the slide writing skills I learned in consulting: link.firmlearning.com/slides
This is brilliant. Not just what top down communication is, but especially why it is so important 1. Avoid system 1 impulse thinking 2. Your boss doesn’t care how long you worked last night as long as it produces results, so show the results first 3. Showing clarity in thinking - you go beyond just the level 1 superficial details of what you have done but going into what exactly this MEANS for the business and in the context of the brief
This is outstanding training. I’m a 45-year old Marketing Manager yet have never come across top-down communication. It’s such a simple concept. Yet crucially important. My wife has pointed out that I am not an effective communicator but I didn’t really know what to do about it. But the way you present this by starting with the summary and providing supportive statements is so logical. I also like how you share about why people don’t speak like this naturally. Thank you!
Half of the comments highlited the accent aspect of the video rather than the message. This man clearly explained the basics of communication used in the consulting industry for anyone who aspires to join a top consulting firm this knowledge is worth more than gold.
I agree that option 2 is much better, HOWEVER that is information i would deliver in a project readout. If the scenario is actually a CEO walks up to your desk, mid project, I would highly suggest NOT answering with your hypothesis because whatever you say will be stuck and will take more effort to roll back if needed. I would respond, "The project is going great, we've completed our interview activities and data analysis is 3/4ths complete. There is one location that seems to be a clear leader right now however we still plan to use regression testing and landscape analysis to pressure test this. These are planned to complete next week and are on track for our readout meeting with you in two weeks." 1. What's done, 2. What's left, 3. Time table, 4. On track for deadline or behind, 5. Little hint at outcome. If they follow up with question about outcome (aka france), then you can give the example two response. However be sure to follow up with the remaining analysis needed to be done, which gives you the room to change answer in readout if something in the project reveals itself.
actually, talking slowly is one of the best habits to communicate effectively . try it when you want to be persuasive or hired, and you will thank me later LOL
I've found that I may not have the conclusion on the tip of my tongue if I am interrupted in the middle of my work. So, I think there is another recommendation to help with top down communication: constantly remind yourself of the big picture problem you're solving. Doing so will also help you stay on track, and contextualize your progress with the main problem.
Beyond the experience, the willingness to share valuable knowledge and the effective communication, i was sold when i saw you had segmented your video into sections in the scroll bar with timestamps. Being a junior in a consulting firm, the one thing i have learned is that is that everything you do is a reflection of how you approach work and in an environment where many are happy to skip these seemingly small steps, it really speaks to your attention to detail. Love it!
Brilliant! Thank you. As for your accent, ignore the critics and remember content is king. Your content and affable personality are both awesome! I am studying for the PMP Certification, and as students we adjust to knowledgeable instructors from around the world because we want their skillset.
I don't think the comments on accent have negative connotation. I personally love hearing different accents and find it special and unique about a person. Living in Germany for several years, I also grow to love the German way of speaking English.
Haven't thought much about my problematic (verbal) communication style at work until now. This is one area I can improve immensely (and quickly i hope). Many thanks!
Amazing!!!! I had made the mistake of bottom up communication when reporting to my CEO. He huffed about that. Thank to this clear and interesting video, I realized my fault in communicate with my boss and found a great solution with top down communication🎉
I think this is important not only for consultants but also for researchers. In an academic institution, many people get used to speaking in a bottom-up way that causes the listeners to fall asleep within 10 minutes during a presentation.
0:30 the most important skills that senior consultant gives juniors is communication. two parts: 2:10 #1 what top-down communication is? pyramid structure: key message and details. company does a lot to train young consultant. 4:00 training scenario: imagine you're in client company, and a senior CEO, client, or your partner approaches you, and ask, "Hi XX, how it's going?" meaning "what's the status?" #2 exercise to engrain the principle in your head. 6:10 two examples: 7:40 this is process than result. this is bottom-up communication case. in most cases, you want to avoid communication like that. 8:40-9:25 the second example: start by giving the result - the hypothesis is that, so ... and the reasons are ... . why is more bottomup than topdown? 1. just out natural/ impluse 2. don't try to impress this long hours you put in. 3. ppl lost. for the quality of the thinking and documents, reflect it.
I'd rather go for 1,5x speed, still I see where it is coming from: working with mainly non-native English speakers often forces you to slow down your pace to ensure your message gets across.
Hi, thanks for your comment, happy to hear the video is helpful! Will release a more extensive course on this topic soon - stay tuned! :) Best, Heinrich
I really love your work ethic, so impressive! Especially considering English isn’t your first language, your dedication and hard work is very appreciated.
I intuitively arrived at this when trying to become a better writer. One idea per paragraph, first sentence presents the main theme, the following sentences offer details.
Amazing lesson. My.mentor was a top consultant with one of your competitors but she always says...land your point. The exercise was very useful. I would normally respond with 'The preliminary data collection and interviews point to France as a potential fit' never commit. Lol
The fact that you put these exercises and role plays in your videos rly show that you come from a consulting background lol always appreciate ur videos!
Thank you for this vidéo; I'm French and it's not always easy to understand videos in English. I speak slowly and clearly and it's very pleasant and understanding. thank you!
As a seasoned technical professional, I appreciate your input as I move up the ladder and require additional skills in order to demonstrate business acumen to higher levels in our organization. So not just valuable to those just starting their careers.
Think it like this guys: We are all busy (we have to close deals and talk with investors) so we want first the solution and then why you think that solution is the best one for us(details). This should be basic for all people doing business.
I'm not interested in a career at management consulting but I studied frameworks and case studies because it really helps you to become a problem solver.
Thank you! That's very useful information in my situation because I'm a project manager, and sometimes something forces me to talk by a bottom-up approach. I should develop a habit to talk top-down way.
THis is great! thank you. I used to be a consultant but no one thought us these techniques. I usually start with details because I want the audience to have the same conclusion as I did going through the process which is obviously not effective or efficient.
Thank you for sharing your experience! For all these people commenting on the author’s accent - can you speak more than you mother languages and without an accent? Reflect on yourself. Point.
Btw your accent is excellent. Just ignore those bad words :) you are doing very well as you are sharing the knowledge those people would probably dont know :)
yes, this was great. I'm an entrepreneur.... not a consultant. Don't want to become one either, but I know there is value in the techniques, so thanks for sharing
Yes, fully agree! These communication techniques are super relevant to anybody, you do not need to be a consultant to benefit from them. Lots of success with your venture! Best, Heinrich
Great topic, Heinrich... I have to admit that during my internal auditor career I struggle with... The method used to comunícate results is critical when talking to senior managers...
Bottom-up : perfect to tell your mom about your week and how much you’re working Top-down : perfect for highest information/time ratio, that ratio diminishing as a the function e^(-t)
Thank you so much! You just helped me understand how to better communicate to people in the business world! As someone who has been mostly exposed in the STEM field before transitioning to business, I always wondered why business or non-STEM people start with a conclusion and barely explaining in detail the sources or methodology that led to the said conclusion. For the scientists that I worked with, they usually emphasize the process (so other scientists can get a glimpse how valid or replicable the procedure is) and then arrive at the conclusion. It's interesting how communication differs between STEM and non-STEM majors. This video is definitely recommended for those STEM people who wish to convey effectively their ideas to non-technical people.
Very glad to hear that Raph, thank you! Yes, top down communication is indeed sometimes contrasted with how academia works. The approach is indeed different. Lots of success to you for the future!! Best, Heinrich
AWESOME ADVICE! Funny how you just know this is the way to present to senior leadership (or anyone who is a decision maker) but you don’t do it. Thank you for pointing this out. ⭐️⭐️⭐️⭐️⭐️
Great video. I think what happens when you go bottom up is when you get caught on spot with something you don’t know enough about to answer and you have to talk through the process to reach a result that you want to share. If everything was thought out from the beginning you can plan and top down it.
Great advice. Ironically, when in in B-school we are instructed to interview with the STAR method...with places the details at the beginning and the results at the end!
Hi Sergio, yes agree. Overall, I do think using the STAR method is a fair approach for personal impact interviews. However, I would always start your STAR story with 2-3 sencentes of summary what you achieved (before you start using the STAR framework). Best! Heinrich
This video is so helpful for my professional development. I would never use based on these x number of reasons though. There is psychological trap that can make you look foolish by forgetting the last reason. I would instead use for the following reasons
Interesting. I heard some people say that the Pyramid is already outdated but could not introduce any better alternative. Still the most effective for me, in guiding personal flow of thought and explain them. Would you consider doing a video about how to network? With proper techniques and practical examples like in this video, not just a general approach? I think it would be extra helpful for us. I find it quite awkward to approach people online/offline in various networking situations and follow-up (sub-conscious about making people feel like I approach them with agenda). It takes an investment of times and other things to maintain relationships, but how much is enough? How do you maintain a decent healthy network without exhausting yourself? Thanks a lot for this video.
Hi Karen, Thank you, appreciate it! Yes, networking is indeed an important topic. Will add that to my ideas list for future videos, also with your additional remarks. Thank you for watching! Best! Heinrich
My guy, your channel is my favorite 2021 Christmas gift! Great content, learning a lot. P.S. I’m an engineer so it’s an interesting goal for me to emulate all your lessons in that technical setting.
Super kind of you, thank you! Happy to hear the videos are also helpful in other industries / roles. All the best and a great start to the new year! Heinrich
I answered in the first way, and it was absolutely based on the same reason (show what work you have done, what inputs and how much sweat was invested in deriving the conclusion).... and that has been how the corporate world measures your efforts, well but certainly i agree a CEO wouldn't bother for all of that but sure your immediate Manager would ;)
This is so really helpful for me, I really want to improve my communication skills, I’ve always struggled to communicate effectively. Thank you so much !!
I've been in sales for years and mostly have done bottom up to give the big ah ha. This approach is better because you need to repeat a message to have it more thoroughly absorbed.
Thank you for this great insight! However I have a question: This method contradicts the STAR method of storytelling. Could you please elaborate when each method is most effective?
Hi Yoonsung, thanks for your comment! Indeed the STAR method works a bit differently. You will use top-down more in your daily communication. STAR might be helpful in certain instances in behavioral job interviews or special types of business presentations. Best! Heinrich
I’d add that the audience and situation is very different for each, so they aren’t contradicting per se. Pyramid is to quickly and effectively communicate a message to a very busy person who isn’t focused on us, but the information we can provide. STAR is used in interviews so that we can help people get to know us and how we behave in different situations from past examples of what we did for a Situation / Task. It’s personal, and about us.
Ex McKinsey here - top down communication is a means for effective communication. NOT suitable for storytelling. You usually only use STAR method for behavioral interview like he said.
Adding to what others said, in the interviews, you are specifically being asked about the things you've done - so storytelling or STAR is much better. In the business context, most of the people don't care about what you've done, as mentioned in the video :)
Can you talk about making effective connections in the context of working with client teams? From the client side, I see consultants engaged by the C-suite to work on a range of projects, but notice most client-side staff hold a rather skeptical view of consultants and the value they bring.
Yes, fully agree. Engaging clients in your projects and really co-creating the results with them is what is absolutely required to make the project a success, but can often be difficult. Noted that down as an idea for future videos - thanks! Best, Heinrich
Meetings always end too early, so always start with what matters most: results. And to make it as effective as possible, talk as little as possible. If you talk too much, you risk to sound like an idiot trying to bullshit others. If they want to know more, they will ask questions about what they in fact want to know. Also, if you don't know the answer to a question, admit it. Instead of thinking you don't know what you're talking about, they'll notice that you're aware of what you don't know, which actually gives credit to what you claim to know. People prefer to hear a "I don't know" rather than a long, meaningless speech.
"Hi, Yeah no problem. I see the product line can fit in the French Market because we had great results in the previous exercise and with the experts' help we can develop a strategic plan in order to project's success" I think my answer was very simple! Lol. Thank you for your great content and some times you sound like Shwarzanegger, Lol. =D xD ;)
Very helpful - thank you! What if the CEO comes in when you haven't got any solid results or conclusion yet and it's very much a work-in-progress? In such case, is it reasonable to talk about steps, processes, challenges, etc.? This happens to me quite often in my job at a startup :)
Thank you! Yes, agree. In this situation, I would indeed talk about the approach / process as this was the "key message" the CEO asked for. Best, Heinrich
Hi Ali, Probably biggest hurdle in the beginning is to get in (especially if you are interested in MBB). You can find my thoughts on that topic in this playlist: ua-cam.com/play/PLO9mZ8x4h8C5rqLZf5-sywxw7mlyh6RK8.html In the videos I also explain what the requirements are (good grades, relevant work experience, leadership experience etc.) If you meet all these criteria you will usually also bring everything to the table that is required to succeed as a consultant. If you are rather looking to improve your technical skills, I created an online course about putting together consulting-style slide presentations. You can check it out here: link.firmlearning.com/slides Hope this is helpful. Lots of success to you!! Best, Heinrich
This was great! Thanks - will definitely use this technique. Another reason I would add to not being able to incorporate this method is lack of preparation... Not having the complete product and still needing to engage in a presentation format.
This is a great video! Thank you for this. With regards to top-down communication, what would you recommend junior consultants to work on in order to develop this skill? Do you find that such communication comes naturally with more practice in your daily life? Thank you once again!
Hi, yes I do believe you learn this a lot on the job, IF you get regular feedback on this from your team lead. In general, I can recommend the book that I linked in the video description to further dive into the topic. Best! Heinrich
Great video - this is exactly how your thinking should go whenever speaking with a client’s management or your own firm’s partners, principals and engagement managers about work related activities. Love the accent hahah PIEramid eh😉 I would mispronounce everything in german so I can’t even talk lol
I had a fairly negative experience with McKinsey in my firm on a strategy project as well. The consultants' approach (organised according to the pyramid principle =) ): 1) confidently spout jargon that sounds good and which the recipient does not understand until they go away mystified. 2) leverage synergies, drill down, and don't let the person who you are laying the baloney on realise that you are getting them to do your job for them. 3) Call lots of meetings and spend half of them restating what had gone before. 4) Build a gantt chart where the completion point of each phase of the project is 'ASAP' 5) Pass off googled research as 'industry specialist analysis' and charge EUR300ish per hour for it.
Do you want to learn to create slide presentations like top consulting firms? I created an online course, teaching you the slide writing skills I learned in consulting: link.firmlearning.com/slides
hey Heinrich, great videos. Love it. Can you make some content on writing/structuring Emails?
You have it oon udemy, right?
This guy simultaneously sounds German and Chinese at the same time. What a combo. Either way, very clear.
100% was thinking the same thing
OK hearing Chinese for the first time ;) Thanks for watching! H
Not sure if this is a complement for someone speaking English
Agree. I am Chinese lol
hahahah I'm laughing so hard
What I gained:
- First give the Key message/finding, then delve into details.
- Use time connectives (firstly, secondly, etc.)
Thanks for summarizing! Best, Heinrich
This is brilliant. Not just what top down communication is, but especially why it is so important
1. Avoid system 1 impulse thinking
2. Your boss doesn’t care how long you worked last night as long as it produces results, so show the results first
3. Showing clarity in thinking - you go beyond just the level 1 superficial details of what you have done but going into what exactly this MEANS for the business and in the context of the brief
Hi Elizabeth, happy to hear the video is helpful. Also appreciate you taking the time to summarize - thank you! :) Best, Heinrich
This is outstanding training. I’m a 45-year old Marketing Manager yet have never come across top-down communication. It’s such a simple concept. Yet crucially important. My wife has pointed out that I am not an effective communicator but I didn’t really know what to do about it. But the way you present this by starting with the summary and providing supportive statements is so logical. I also like how you share about why people don’t speak like this naturally. Thank you!
Thank you for sharing Eugene. Super happy to hear it helps. All the best to you!! Best, Heinrich
Great content! Thanks!
McKinsey consultants literally taught a class on this in my workplace 5 years ago. Its effective.
Agree :) Thanks for sharing! Best, Heinrich
Top-down communication: give a conclusion first, and follow by 3 key reasons.
Yes, that is for sure a key aspect of it. Thanks for watching! Best, Heinrich
Half of the comments highlited the accent aspect of the video rather than the message. This man clearly explained the basics of communication used in the consulting industry for anyone who aspires to join a top consulting firm this knowledge is worth more than gold.
Appreciate it, thanks for watching Pawel! Best, Heinrich
I agree that option 2 is much better, HOWEVER that is information i would deliver in a project readout. If the scenario is actually a CEO walks up to your desk, mid project, I would highly suggest NOT answering with your hypothesis because whatever you say will be stuck and will take more effort to roll back if needed. I would respond, "The project is going great, we've completed our interview activities and data analysis is 3/4ths complete. There is one location that seems to be a clear leader right now however we still plan to use regression testing and landscape analysis to pressure test this. These are planned to complete next week and are on track for our readout meeting with you in two weeks." 1. What's done, 2. What's left, 3. Time table, 4. On track for deadline or behind, 5. Little hint at outcome.
If they follow up with question about outcome (aka france), then you can give the example two response. However be sure to follow up with the remaining analysis needed to be done, which gives you the room to change answer in readout if something in the project reveals itself.
playback at 1.25 speed, you will thank me later.
Thanks for watching! Best, H
OMG thank you
actually, talking slowly is one of the best habits to communicate effectively . try it when you want to be persuasive or hired, and you will thank me later LOL
Yes thank you
Pure Magic!
Was literally JUST told by my ex-BCG business partner to use UA-cam to learn how to communicate like a consultant and you uploaded this video. 🙏🏼
Wow, that is awesome, great coincidence. Hope the video was helpful! Best, Heinrich
I've found that I may not have the conclusion on the tip of my tongue if I am interrupted in the middle of my work. So, I think there is another recommendation to help with top down communication: constantly remind yourself of the big picture problem you're solving. Doing so will also help you stay on track, and contextualize your progress with the main problem.
Hi James, thanks for your comment and sharing your perspective - much appreciated! Best, Heinrich
Beyond the experience, the willingness to share valuable knowledge and the effective communication, i was sold when i saw you had segmented your video into sections in the scroll bar with timestamps. Being a junior in a consulting firm, the one thing i have learned is that is that everything you do is a reflection of how you approach work and in an environment where many are happy to skip these seemingly small steps, it really speaks to your attention to detail. Love it!
Hi, thank you very much for your kind words, much appreciated. Thanks for watching and all the best to you man! - Heinrich
How old are you ?
Brilliant! Thank you. As for your accent, ignore the critics and remember content is king. Your content and affable personality are both awesome! I am studying for the PMP Certification, and as students we adjust to knowledgeable instructors from around the world because we want their skillset.
Thanks Felecia, appreciate it! :) Lots of success to you! Best, Heinrich
I don't think the comments on accent have negative connotation. I personally love hearing different accents and find it special and unique about a person. Living in Germany for several years, I also grow to love the German way of speaking English.
No bullshit, advice delivered straight to the point with examples. Will pay for this content if i ever wanted to be a consultant!
Great to hear you find it to be helpful - much appreciated!! :) Best, Heinrich
Haven't thought much about my problematic (verbal) communication style at work until now. This is one area I can improve immensely (and quickly i hope). Many thanks!
Hi Yun, thanks for your comment and sharing your experience. Great to hear the video helps :) Best, Heinrich
Amazing!!!!
I had made the mistake of bottom up communication when reporting to my CEO. He huffed about that. Thank to this clear and interesting video, I realized my fault in communicate with my boss and found a great solution with top down communication🎉
I think this is important not only for consultants but also for researchers. In an academic institution, many people get used to speaking in a bottom-up way that causes the listeners to fall asleep within 10 minutes during a presentation.
Yes agree, indeed common in an academic setting. Thanks for watching!! Best, Heinrich
0:30 the most important skills that senior consultant gives juniors is communication.
two parts:
2:10 #1 what top-down communication is?
pyramid structure: key message and details.
company does a lot to train young consultant.
4:00 training scenario: imagine you're in client company, and a senior CEO, client, or your partner approaches you, and ask, "Hi XX, how it's going?" meaning "what's the status?"
#2 exercise to engrain the principle in your head.
6:10 two examples:
7:40 this is process than result. this is bottom-up communication case.
in most cases, you want to avoid communication like that.
8:40-9:25 the second example: start by giving the result - the hypothesis is that, so ... and the reasons are ... .
why is more bottomup than topdown?
1. just out natural/ impluse
2. don't try to impress this long hours you put in.
3. ppl lost. for the quality of the thinking and documents, reflect it.
My friend just told me to look up speaking like a consultant. Perfect timing.
Happy to help! :) Best, Heinrich
I’m an aspiring consultant and somehow I came across to this video. I’ve learnt something today, thank you!
Very happy to hear that. Thanks Ashley! Best, Heinrich
I’m a software engineer and I found this supremely helpful as well. Great job 👍
Super happy to hear, thanks for watching! Best, H
Not me rethinking every conversation I've had with a manager and above for the last 20 years! This was really helpful! Thank you.
Watch 2.0x speed. Video starts at 1:33
You’re welcome.
Thanks! :) Best, H
Lol is it just me or is his English super cringe? 😂😂😂
@@63565989 i agree but he is GERMAN lol
I'd rather go for 1,5x speed, still I see where it is coming from: working with mainly non-native English speakers often forces you to slow down your pace to ensure your message gets across.
Omggggggg! Where have you been my entire career? I wish there were a master class for this topic.
Hi, thanks for your comment, happy to hear the video is helpful! Will release a more extensive course on this topic soon - stay tuned! :) Best, Heinrich
@@FirmLearning That's exciting! I will join.
I really love your work ethic, so impressive! Especially considering English isn’t your first language, your dedication and hard work is very appreciated.
Thank you Manuela! Thanks for watching as well! :) Best, Heinrich
I intuitively arrived at this when trying to become a better writer. One idea per paragraph, first sentence presents the main theme, the following sentences offer details.
Hi Biki, yes makes sense - super happy to hear the video is helpful! Thanks for watching! Best, Heinrich
The current hypothesis about this episode is that it’s top class content. Being from consulting I can say this is perfect
:) Thank you Sunil, very happy to hear that. Thanks for watching! Best, Heinrich
I would love to learn more from you. Do you have any personal training programs
Amazing lesson. My.mentor was a top consultant with one of your competitors but she always says...land your point. The exercise was very useful. I would normally respond with 'The preliminary data collection and interviews point to France as a potential fit' never commit. Lol
The fact that you put these exercises and role plays in your videos rly show that you come from a consulting background lol always appreciate ur videos!
Guess that is a plus :) Thanks Jisun! Best, Heinrich
Thank you for this vidéo; I'm French and it's not always easy to understand videos in English.
I speak slowly and clearly and it's very pleasant and understanding.
thank you!
Hi Julia, thank you for the feedback, appreciate it! Thanks for watching! Best, Heinrich
@@FirmLearning I hope to learn more with your videos because this is exactly what I was looking for!
Being a strategy consultant, this is pretty spot on! Great job :)
Thanks Shivam, appreciate it! Best, Heinrich
Shoutout pieramids;) Kidding, great video! Thank you.
;) Thanks for watching! Best, H
Great refresher after 4 years out side of consulting! Real value delivered, thanks!
As a seasoned technical professional, I appreciate your input as I move up the ladder and require additional skills in order to demonstrate business acumen to higher levels in our organization. So not just valuable to those just starting their careers.
Think it like this guys: We are all busy (we have to close deals and talk with investors) so we want first the solution and then why you think that solution is the best one for us(details). This should be basic for all people doing business.
Yes, this is definitely a key aspect of this. Thanks for watching! Best, Heinrich
I'm not interested in a career at management consulting but I studied frameworks and case studies because it really helps you to become a problem solver.
Yes agree, it can help your problem solving skills! Best! Heinrich
This channels going to blow up, I'm calling it now. I know quality content when I see it.
:) Thank you, appreciate it! Best, Heinrich
Thank you! That's very useful information in my situation because I'm a project manager, and sometimes something forces me to talk by a bottom-up approach. I should develop a habit to talk top-down way.
Thanks for sharing, yes makes sense. Best! Heinrich
Amazing short tutorial. Had a Pyramid Thinking seminar a year ago and this was good refresher. Thank you!
Thank you for watching, appreciate it!! Best, Heinrich
THis is great! thank you. I used to be a consultant but no one thought us these techniques. I usually start with details because I want the audience to have the same conclusion as I did going through the process which is obviously not effective or efficient.
Glad it was helpful! Thanks for watching!
After listening to him for first 3 minutes, I had to hit the subscribe button.
Appreciate it, thank you :) Best, Heinrich
Thank you for sharing your experience! For all these people commenting on the author’s accent - can you speak more than you mother languages and without an accent? Reflect on yourself. Point.
;) Thanks for watching Akbota! Best, Heinrich
Liked because of honesty, "it will really help me with the UA-cam algorithm" 🤣🤣
Honesty is king! ;) Best, H
Thanks so much! I am currently working for a small consulting firm and one of my weakness is communications. Thanks for sharing :)
Btw your accent is excellent. Just ignore those bad words :) you are doing very well as you are sharing the knowledge those people would probably dont know :)
Hi Thao, thank you very glad to hear it is helpful. Thanks for watching!! :) Best, Heinrich
yes, this was great. I'm an entrepreneur.... not a consultant. Don't want to become one either, but I know there is value in the techniques, so thanks for sharing
Yes, fully agree! These communication techniques are super relevant to anybody, you do not need to be a consultant to benefit from them. Lots of success with your venture! Best, Heinrich
Thank you very much for share your knowledge. I always hear from my boss about communication but didn't realize about this concept. Thanks!
Happy to hear it helps - thanks for watching! Best, H
This was amazing, my boyfriend is also ex McKenzie and kept nodding his head yes. Loved the advice
Happy to hear the video is helpful! :) Lots of success to you! Best, Heinrich
Great topic, Heinrich...
I have to admit that during my internal auditor career I struggle with... The method used to comunícate results is critical when talking to senior managers...
Glad to hear you liked the video, appreciate it Santiago. Hope this was helpful for your communication! Best, H
Bottom-up : perfect to tell your mom about your week and how much you’re working
Top-down : perfect for highest information/time ratio, that ratio diminishing as a the function e^(-t)
;) Thanks for sharing!! Best, Heinrich
very well explained, succinct and straight to the point! Not to mention, the additional resource in the end. Bravo!
Thank you so much! You just helped me understand how to better communicate to people in the business world! As someone who has been mostly exposed in the STEM field before transitioning to business, I always wondered why business or non-STEM people start with a conclusion and barely explaining in detail the sources or methodology that led to the said conclusion. For the scientists that I worked with, they usually emphasize the process (so other scientists can get a glimpse how valid or replicable the procedure is) and then arrive at the conclusion. It's interesting how communication differs between STEM and non-STEM majors. This video is definitely recommended for those STEM people who wish to convey effectively their ideas to non-technical people.
Very glad to hear that Raph, thank you! Yes, top down communication is indeed sometimes contrasted with how academia works. The approach is indeed different. Lots of success to you for the future!! Best, Heinrich
“Ja, das ist gut” is top-down communication!
:) Thanks for watching!
AWESOME ADVICE! Funny how you just know this is the way to present to senior leadership (or anyone who is a decision maker) but you don’t do it. Thank you for pointing this out.
⭐️⭐️⭐️⭐️⭐️
Thank you Richard, much appreciated! Indeed important to really practice this and make sure that one really implements it. Best! Heinrich
Very nicely explained. I have already read The pyramid principle and you summarised the idea perfectly. Thanks!
Happy to hear that, thanks Ankita!
This was really good! Rare to actually learn something on UA-cam these days!
Thank you Jason, super happy to hear it was helpful! Best, Heinrich
McKinsey consultants are really smart, very very fast learners...
Thank you for watching!! Best, Heinrich
Learned a lot about top down communication, thanks!
Thank you!!
Best 13 minutes invested in a long time, awesome video Heinrich! Bought the book as per your recommendation. Keep up the good work!
Super happy to hear that - thanks for your comment and support Alexandre! Best, Heinrich
Thanks Sir - I really appreciate the enthusiasm and method of your presentation. Your passion and desire to help really comes through.
Hi John, thank you for the feedback, very much appreciate it! Best, Heinrich
Great video. I think what happens when you go bottom up is when you get caught on spot with something you don’t know enough about to answer and you have to talk through the process to reach a result that you want to share. If everything was thought out from the beginning you can plan and top down it.
Agree! Thanks for sharing. Best, Heinrich
Great advice. Ironically, when in in B-school we are instructed to interview with the STAR method...with places the details at the beginning and the results at the end!
Hi Sergio, yes agree. Overall, I do think using the STAR method is a fair approach for personal impact interviews. However, I would always start your STAR story with 2-3 sencentes of summary what you achieved (before you start using the STAR framework). Best! Heinrich
An interview is different. The STAR method works for interviews but you’ve got to keep your response crisp and less than 90 seconds. No blabbing.
Excellent presentation. Generous, insightful and pragmatic..thanks!
Great to hear that - thanks Latika! Best, Heinrich
My professor once told me in class, I speak like a consultant. At first, I did not understand why, now it is clear.
Thanks for sharing! :) Best, H
This video is so helpful for my professional development. I would never use based on these x number of reasons though. There is psychological trap that can make you look foolish by forgetting the last reason. I would instead use for the following reasons
Happy to hear it helps. Best! Heinrich
Interesting. I heard some people say that the Pyramid is already outdated but could not introduce any better alternative. Still the most effective for me, in guiding personal flow of thought and explain them.
Would you consider doing a video about how to network? With proper techniques and practical examples like in this video, not just a general approach? I think it would be extra helpful for us. I find it quite awkward to approach people online/offline in various networking situations and follow-up (sub-conscious about making people feel like I approach them with agenda). It takes an investment of times and other things to maintain relationships, but how much is enough? How do you maintain a decent healthy network without exhausting yourself?
Thanks a lot for this video.
Hi Karen,
Thank you, appreciate it!
Yes, networking is indeed an important topic. Will add that to my ideas list for future videos, also with your additional remarks.
Thank you for watching!
Best! Heinrich
This is very insightful. I'll definitely apply the top-down approach in future project presentations and summaries.
Great to hear that - thanks for watching Miguel! Best, Heinrich
My guy, your channel is my favorite 2021 Christmas gift! Great content, learning a lot.
P.S. I’m an engineer so it’s an interesting goal for me to emulate all your lessons in that technical setting.
Super kind of you, thank you! Happy to hear the videos are also helpful in other industries / roles. All the best and a great start to the new year! Heinrich
I answered in the first way, and it was absolutely based on the same reason (show what work you have done, what inputs and how much sweat was invested in deriving the conclusion).... and that has been how the corporate world measures your efforts, well but certainly i agree a CEO wouldn't bother for all of that but sure your immediate Manager would ;)
Hi Vikas, yes agree that you should adapt to your audience. Absolutely correct! Best, Heinrich
Thank you for those wonderful insights! I'm always going to keep the bottom-up approach in mind. It does make a huge impact. 😍
You are so welcome! Happy to hear it is helpful. Best to you! - H
Danke Heinrich fuer dieses didaktische Model, super erklaert!
Sehr gerne, danke fürs Zuschauen! LG, H
This is so really helpful for me, I really want to improve my communication skills, I’ve always struggled to communicate effectively. Thank you so much !!
Sure thing, thanks for watching Laura!! Best, Heinrich
I've been in sales for years and mostly have done bottom up to give the big ah ha. This approach is better because you need to repeat a message to have it more thoroughly absorbed.
Hi, yes can see why in Sales situations another communication approach might be more successful. Thanks for sharing! Best, H
Thank you for this great insight! However I have a question: This method contradicts the STAR method of storytelling. Could you please elaborate when each method is most effective?
Hi Yoonsung, thanks for your comment! Indeed the STAR method works a bit differently. You will use top-down more in your daily communication. STAR might be helpful in certain instances in behavioral job interviews or special types of business presentations. Best! Heinrich
I’d add that the audience and situation is very different for each, so they aren’t contradicting per se.
Pyramid is to quickly and effectively communicate a message to a very busy person who isn’t focused on us, but the information we can provide.
STAR is used in interviews so that we can help people get to know us and how we behave in different situations from past examples of what we did for a Situation / Task. It’s personal, and about us.
Ex McKinsey here - top down communication is a means for effective communication. NOT suitable for storytelling. You usually only use STAR method for behavioral interview like he said.
Adding to what others said, in the interviews, you are specifically being asked about the things you've done - so storytelling or STAR is much better. In the business context, most of the people don't care about what you've done, as mentioned in the video :)
Top down - need this.
Start w/ key message then drill down into the details.
Very insightful! Thank you for this
Glad it was helpful! Best, Heinrich
Bite sized knowledge packaged for quick consumption. Good video. Liked and subscribed.
Happy to hear it is helpful, thanks Bhavya!! Best, Heinrich
Excellent lesson. Well-delivered and timely content. Thanks!
Thank you, appreciate it! Thanks for watching! :) Best, Heinrich
Thank you so much! I've failed so many times doing bottom up communication. Even when my manager told me something about it.
Thanks for sharing Marco! Best, Heinrich
Can you talk about making effective connections in the context of working with client teams? From the client side, I see consultants engaged by the C-suite to work on a range of projects, but notice most client-side staff hold a rather skeptical view of consultants and the value they bring.
Yes, fully agree. Engaging clients in your projects and really co-creating the results with them is what is absolutely required to make the project a success, but can often be difficult. Noted that down as an idea for future videos - thanks! Best, Heinrich
I really appreciate you having many subtitles for your videos. Keep up the awesome work!
I am so glad you like the videos! Thanks for watching! :)
@@FirmLearning Yesterday I landed my dream job in consulting thanks to your videos! My favorite channel in UA-cam, mate. Really truthful info
Meetings always end too early, so always start with what matters most: results. And to make it as effective as possible, talk as little as possible. If you talk too much, you risk to sound like an idiot trying to bullshit others. If they want to know more, they will ask questions about what they in fact want to know. Also, if you don't know the answer to a question, admit it. Instead of thinking you don't know what you're talking about, they'll notice that you're aware of what you don't know, which actually gives credit to what you claim to know. People prefer to hear a "I don't know" rather than a long, meaningless speech.
Hi Robin, yes agree, good advice. Thanks for watching!! Best, Heinrich
Thank you for using the example. You have great content.
Super happy to hear that, thanks for watching Krishna! Best, Heinrich
This is just perfect. Thanks for creating this video!
Thank you for watching Nosa. Very glad you liked it! Best, Heinrich
"Hi, Yeah no problem. I see the product line can fit in the French Market because we had great results in the previous exercise and with the experts' help we can develop a strategic plan in order to project's success"
I think my answer was very simple! Lol.
Thank you for your great content and some times you sound like Shwarzanegger, Lol. =D xD ;)
lol.. thanks I guess ;) appreciate you watching Rodrigo! Best, Heinrich
Just curious, do you have a list of book recommendations? Would love to see a video on that.
Hi Tayo, thanks for your comment! Yes, check out the video description! There is a link with some book recommendations :) Best! Heinrich
Excellent reasoning behind why we do what we do and how to adjust. Thanks so much.
Thank you for watching Jorna :) Much appreciated! Best, Heinrich
very valuable, especially for a newbie like me.
Thanks! Glad it helped :) Best, Heinrich
People are messy in their head. True that mate! Great video,Thanks.
:) Thank you for watching! Best, Heinrich
Do i want to speak like this guy? no. Did i watch till the end, yes
;) Thanks for watching! Best, Heinrich
Very helpful - thank you! What if the CEO comes in when you haven't got any solid results or conclusion yet and it's very much a work-in-progress? In such case, is it reasonable to talk about steps, processes, challenges, etc.? This happens to me quite often in my job at a startup :)
Thank you! Yes, agree. In this situation, I would indeed talk about the approach / process as this was the "key message" the CEO asked for. Best, Heinrich
Great tips... Studies show people only remember 3 things... So I always try to roll up to no more than 3. I use my fingers and count them out :)
Yes, that indeed often works well :) Thanks for watching! Best, H
How can someone be a consultant - any routine that we can practise so that we are competent enough to become a consultant in future?
Hi Ali,
Probably biggest hurdle in the beginning is to get in (especially if you are interested in MBB). You can find my thoughts on that topic in this playlist:
ua-cam.com/play/PLO9mZ8x4h8C5rqLZf5-sywxw7mlyh6RK8.html
In the videos I also explain what the requirements are (good grades, relevant work experience, leadership experience etc.) If you meet all these criteria you will usually also bring everything to the table that is required to succeed as a consultant.
If you are rather looking to improve your technical skills, I created an online course about putting together consulting-style slide presentations. You can check it out here:
link.firmlearning.com/slides
Hope this is helpful. Lots of success to you!!
Best, Heinrich
Firm Learning r
"stop watching youtube videos, focus on getting good grades, and getting along with people/learning new things from them" - a consultant
This was great! Thanks - will definitely use this technique. Another reason I would add to not being able to incorporate this method is lack of preparation... Not having the complete product and still needing to engage in a presentation format.
Thank you Arina, appreciate it. Agree! Best, Heinrich
This is a great video! Thank you for this. With regards to top-down communication, what would you recommend junior consultants to work on in order to develop this skill? Do you find that such communication comes naturally with more practice in your daily life? Thank you once again!
Hi, yes I do believe you learn this a lot on the job, IF you get regular feedback on this from your team lead. In general, I can recommend the book that I linked in the video description to further dive into the topic. Best! Heinrich
Hallo Heinrich, deine Videos sind einfach klasse.Ich lerne immer etwas neues dazu.Bitte mehr Videos hochladen.
Hi Christina, danke dir das freut mich sehr! Definitiv, jeden Samstag gibt es ein neues Video! :) LG, Heinrich
Great video - this is exactly how your thinking should go whenever speaking with a client’s management or your own firm’s partners, principals and engagement managers about work related activities. Love the accent hahah PIEramid eh😉 I would mispronounce everything in german so I can’t even talk lol
Thanks Brennan. Yes, will continue working on my delivery ;) Best! Heinrich
@@FirmLearning Funnily enough I learned of the Pyramid principle originally from a German and he also pronounced it as Pieramid :)
Amigo, this video is GOLD. Liked and suscribed.
Great to hear that, thank you Julian!! Best, Heinrich
Communication is all McKinsey has, ultimately.
For sure some truth to that. Thanks for watching! Best, H
I had a fairly negative experience with McKinsey in my firm on a strategy project as well.
The consultants' approach (organised according to the pyramid principle =) ):
1) confidently spout jargon that sounds good and which the recipient does not understand until they go away mystified.
2) leverage synergies, drill down, and don't let the person who you are laying the baloney on realise that you are getting them to do your job for them.
3) Call lots of meetings and spend half of them restating what had gone before.
4) Build a gantt chart where the completion point of each phase of the project is 'ASAP'
5) Pass off googled research as 'industry specialist analysis' and charge EUR300ish per hour for it.
Dude, this video was like a door opening in my mind, congrats and tks!
Super happy to hear that Victor, thank you! All the best to you - Heinrich