Inside Yohji Yamamoto's Fashion Philosophy | The Business of Fashion

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  • Опубліковано 14 тра 2016
  • In a rare interview, to discuss his highs and lows, and wisdom, from a career spanning more than 40 years, BoF goes inside Yohji Yamamoto's fashion philosophy.
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    ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
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КОМЕНТАРІ • 246

  • @AnEminenceGrise
    @AnEminenceGrise 7 років тому +823

    The way he talks, his pauses and breaks this is almost like a scene from a movie. A true artist, a designer, the last of his kind. What a character, mesmerising interview...

    • @ducksick510
      @ducksick510 6 років тому +9

      Eminence Grise ....Funny to me what you wrote because I thought....”THE most BORING man I ever heard.”

    • @yvngd88
      @yvngd88 5 років тому

      @@ducksick510 hahahah

    • @staruniverse394
      @staruniverse394 5 років тому +6

      @@ducksick510 shut up

    • @mjz5254
      @mjz5254 5 років тому +3

      @@ducksick510 Cuz you're boring.

    • @ishikaa6066
      @ishikaa6066 3 роки тому +2

      Has anyone heard of issey miyake

  • @DjWarp79
    @DjWarp79 7 років тому +345

    "From child birth i notice life is not fair. I dont wanna to be nothing." - Inspirational Words...

    • @jvffvy
      @jvffvy 4 роки тому +2

      Time Warp those words cut different 🖤

  • @fawn3931
    @fawn3931 6 років тому +129

    "are you ready to sacrifice yourself to create something?"

  • @bundess5473
    @bundess5473 8 років тому +223

    shoutout to Yohji's Daughter for keeping Yohji going,
    what a Legend

    • @D3athW1ng
      @D3athW1ng 5 років тому

      📠🙅🏾‍♂️📃

  • @magnoliansoup
    @magnoliansoup 5 років тому +322

    When Yamamoto discussed how he disliked the clothing worn by women which was "sexy" and "feminine" I remembered why I like him so much. His rejection of feminine girly clothing in favor of black loose silhouettes is why he's my favorite designer and one of my role models. He doesn't apply the clothing standards of each gender to his works, which is rare to find in the modern world. Expanding on Yamamoto's point about women, this is what he stated in a different interview:
    "When I started making clothes for my line Y’s in 1977, all I wanted was for women to wear men’s clothes. It meant something to me - the idea of a coat guarding and hiding a woman’s body... The more she hides and abandons her femininity, the more it emerges from the very heart of her existence. A pair of brilliantly cut cotton trousers can be more beautiful than a gorgeous silk gown."
    I was reading other interviews with him and I actually wrote down this quote: “Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: "I don’t bother you - don’t bother me"
    And this one: “Don’t be one of a group. Be yourself. Stay a little bit monotone - walk on our side of the street, don’t walk the mainstream of fashion. You’ll be polluted by trends”

    • @lydiarowe491
      @lydiarowe491 4 роки тому +16

      You can express what so many are not willing or able to...followers of fashion are chained...being what you instinctively are is the essence...not a shadow of others..
      Being present to who you are is the
      silent way to protest against what is wrong with the world...⭐

    • @emmanuelleroy2915
      @emmanuelleroy2915 2 роки тому +1

      YSL started that concept

    • @redstone-kg3ne
      @redstone-kg3ne 2 роки тому +1

      I mean even with androgynous clothing designers like rick owens there are still big differences betweens the mens and womenswear

  • @teocalmeida
    @teocalmeida 8 років тому +267

    yohji yamamoto is the saint I pray to every night

    • @ricconstituantabrogatoirei4999
      @ricconstituantabrogatoirei4999 8 років тому +6

      you lost at this point your soul...poor thing!

    • @teocalmeida
      @teocalmeida 8 років тому +27

      REVOLUTION CREATIVE i want kiss u so badly but my mouth is busy chewing on doritos rn

    • @ciao63097
      @ciao63097 7 років тому

      Teo Almeida teo you are freakkin cool👍

    • @internetcomment4440
      @internetcomment4440 4 роки тому

      Teo Almeida get a grip asshole

  • @gracewang9797
    @gracewang9797 7 років тому +195

    When Yohji said" " I have been losing my competitors year by year, especially clothing designer are decreaing, only stylist. ", we do see the sadness from his eyes, which make me so upset, too. Fashion system now is so money driving.

    • @D3athW1ng
      @D3athW1ng 5 років тому +14

      ...it's been a year since your comment but it still holds ... Even in the act of wearing clothes I feel like people in the west are not willing to take chances ... (With the exceptions of my visits over seas) ...this probably starts with the designers themselves who probably just play it safe ... 🤔 ...who knows really

    • @kurexx3424
      @kurexx3424 2 роки тому +10

      Ima bring the art and passion in fashion back, j watch
      Until.

    • @lapanda2343
      @lapanda2343 Рік тому +5

      @@kurexx3424 I hope you are still on the grind frendo

  • @jetanooga
    @jetanooga Місяць тому +1

    respect to the interviewer for not talking over him

  • @gabesta6319
    @gabesta6319 8 років тому +106

    You never knew if he was making a speaking break or if he was done answering the question

  • @KsideHb
    @KsideHb 5 років тому +34

    This dude's swagger is on another level. Very inspiring

  • @killsunhee
    @killsunhee 8 років тому +73

    Yohji just oozes wisdom.

  • @blindfoldme4841
    @blindfoldme4841 8 років тому +131

    him and rick owens are my fashion gods

    • @donshah7479
      @donshah7479 8 років тому +1

      I second this ^

    • @samuelsurreal6896
      @samuelsurreal6896 7 років тому +2

      same.

    • @ultrasonicpriest
      @ultrasonicpriest 7 років тому +9

      If you haven't seen it already, search for Wenders' Notebook on Cities and Clothes, basically a long conversation with Yamamoto from the 1980's

    • @DoublePause
      @DoublePause 7 років тому

      dont ever forget RAF

    • @businessoffashion
      @businessoffashion  7 років тому +2

      BoF's Editor in Chief, Imran Amed, sits down with Raf Simon's at Dior's resort show in 2016: ua-cam.com/video/YCkpCPZ59l8/v-deo.html

  • @TekkitTeamSparta
    @TekkitTeamSparta 8 років тому +78

    Yohji, Jun Takahashi, and Takahiro Miyashita are probably the 3 Japanese Saints that I truly respect and look up to. They all have this down to earth, gnarly feel to them, while still being very avantgarde. Hail Yohji

  • @OrigiNalXrayEdits
    @OrigiNalXrayEdits 6 років тому +29

    when he lit up his cig it looked like a film

  • @kyriaki4901
    @kyriaki4901 6 років тому +23

    The fact that he is so humble makes him even more respectable. Talented and humble does not happen quite often

  • @teocalmeida
    @teocalmeida 8 років тому +87

    i love Imran's interviews... very intelligent and always respectful of the interviewee

    • @lilbigman00
      @lilbigman00 4 роки тому +1

      Teo Almeida ahahhahahaha

  • @malcolmvolk
    @malcolmvolk 8 років тому +35

    the last 5 minutes of this is absolutely brilliant. yohji is truly one of the greatest to ever do it.

  • @yesyes9859
    @yesyes9859 7 років тому +32

    dang, this is like meditation :)

  • @distineys2
    @distineys2 7 років тому +42

    I just love what he said in the last 10 minutes or so.
    He is my HERO.

  • @jeremykarl8723
    @jeremykarl8723 8 років тому +68

    13:43 lights cigarette

  • @blkgdzglobal
    @blkgdzglobal 4 роки тому +36

    I wish they allowed him to speak in his native tongue so the interview might have been more cohesive

  • @ollieoverthesky0000
    @ollieoverthesky0000 8 років тому +51

    Watching this video on LSD was the best experience I ever had. This video inspired me so much and made me realise crazy things I couldn't. To be Japanese, just like the great Yamamoto, I'm honored!

    • @DjWarp79
      @DjWarp79 7 років тому

      i want to be a japanese...

    • @Erik-iz1rs
      @Erik-iz1rs 6 років тому +9

      Time Warp weeaboo weeeeaaaaabbbbbboooooo

  • @PavlinaHlavackovaphoriginal
    @PavlinaHlavackovaphoriginal 5 років тому +19

    I love his honesty! Everything he says comes from within.

  • @jonathanmpdemon4821
    @jonathanmpdemon4821 6 років тому +14

    This helps with my anxiety, i come back evryday to hear his voice.

  • @VIDDTHEDESIGNER
    @VIDDTHEDESIGNER 6 років тому +7

    I get the energy of a patience wise man

  • @gottablast9279
    @gottablast9279 6 років тому +1

    Hes such an inspiration

  • @dsauce1172
    @dsauce1172 7 років тому +2

    touching, great vid.

  • @jlewis122
    @jlewis122 6 років тому +3

    He thinks before he speaks in the most refreshing way
    He is oozing 😎 coolness chicness and a great quiet wisdom.

  • @azkahassan1327
    @azkahassan1327 6 років тому

    Loved every min of it, hes a real insperation

  • @sogreedybaul
    @sogreedybaul 6 років тому +1

    This is amazing

  • @eth8285
    @eth8285 8 років тому +6

    Is and will always be my biggest idol.

  • @erman7
    @erman7 8 років тому +3

    Great content from bof, as always!

  • @sugarbomb26
    @sugarbomb26 4 роки тому +17

    I'm mesmerized! Thank you for this interview Imran. This is one of my design hero's and I've never heard his words before and I'm so moved by his story.

  • @LOVE-DL7
    @LOVE-DL7 7 років тому +7

    He is my HERO!

  • @maimiya3996
    @maimiya3996 4 роки тому

    this is inspirational.

  • @katemostreicher
    @katemostreicher 3 роки тому

    so much great advice and insight in this interview, wow

  • @gretchennatalia7285
    @gretchennatalia7285 4 роки тому +1

    Very inspirational, thankyou sensei!

  • @Pee3801
    @Pee3801 8 років тому

    Inspired!! bof 100%

  • @virgilsauvage4765
    @virgilsauvage4765 6 років тому +6

    Amazing man. Truly inspiring.

  • @achrisdesign
    @achrisdesign 7 років тому +3

    Wonderful interview! Thanks for sharing.

  • @SubtleProvisions
    @SubtleProvisions 4 роки тому +10

    I keep rewatching this every few weeks or so and get inspired every time. Thanks for doing this interview

  • @ItsClarufy
    @ItsClarufy 8 років тому +23

    Very inspiring. Yamamoto is a real inspiration.

  • @krasenivanov9124
    @krasenivanov9124 14 днів тому

    So humble

  • @cocobird2632
    @cocobird2632 6 років тому +5

    this was very thoughtful and very educative in a nice way , thank you

  • @vincentepeoples7693
    @vincentepeoples7693 Рік тому

    A fantastic and honest interview.

  • @guybeauregard
    @guybeauregard 7 років тому +6

    A brilliant interview with a brilliant man. Yohji is amazing!

  • @gerswin84
    @gerswin84 3 роки тому +1

    I literraly cried listening to him. A true master!

  • @SarahPalmaRefresh
    @SarahPalmaRefresh 8 років тому +1

    Really interesting interview once again, Imran! Yamamoto has a refreshing outsider perspective to hear from. Loved it.

  • @amanda.strutt
    @amanda.strutt 3 роки тому

    Deep bows and thank you. Wow. He is such a gift, deeply appreciated this and hearing him speak and share!

  • @mxtw7910
    @mxtw7910 5 років тому +1

    Pure wisdom

  • @oluwatomibombata8834
    @oluwatomibombata8834 5 років тому

    Great interview

  • @AI-xs4fp
    @AI-xs4fp 7 років тому +4

    Priceless interview. Thank you, Mr. Amed.

  • @MaryAnn161
    @MaryAnn161 8 років тому

    Wow... What an inspirer PERSON.
    Thank you BoF!

  • @user-oj3vv1yz5w
    @user-oj3vv1yz5w 8 років тому

    Great interview.

  • @tracycoram3196
    @tracycoram3196 Рік тому

    Just amazing!!!

  • @Camellia303
    @Camellia303 2 роки тому

    Very good interview! Listened with all my attention. Also like the way the guy conducts the interview.

  • @rafaeuarte
    @rafaeuarte 5 років тому +1

    Wow 🙊 such advices, what a pleasure, such wisdom. Wow 👏

  • @norikatoyan3872
    @norikatoyan3872 3 місяці тому

    Fantastic❤Thank you🙏

  • @SwavorVIDEOS
    @SwavorVIDEOS 5 років тому +1

    Amazing.

  • @nurikucuk683
    @nurikucuk683 9 днів тому

    Yohji you are great

  • @deannenguyen3041
    @deannenguyen3041 8 років тому +15

    that was powerful and just what i needed. Imran, you have a gorgeous way with interviews, kid-gloved yes but delicately deep. thank you so much.

  • @ryans6309
    @ryans6309 5 років тому

    Amazing interview and Y3 is my favorite luxury brand!

  • @jvffvy
    @jvffvy 4 роки тому +1

    This interview changed my perspective towards skit of things, Yohji truly is a legend.🙌🏾🙌🏾🙌🏾🙌🏾🙏🏽🙏🏽🙏🏽🖤🖤🖤🖤

  • @SeraphineClarisse
    @SeraphineClarisse 4 роки тому

    There is something so nice hearing someone speak so slow.

  • @GenieActUpon
    @GenieActUpon 7 років тому +5

    Tha GodFather of Fashion 🙌🏻

  • @angelpena4518
    @angelpena4518 5 років тому +1

    Amazing

  • @NCSTYLECHINA
    @NCSTYLECHINA Рік тому

    That was great interview. I still remember that I helped you to get into the Y-3 show in NY many years ago, and I think at that time you just started BOF very recently. I’m so glad that you the media has been doing so well!

  • @samuelsurreal6896
    @samuelsurreal6896 7 років тому

    pure wisdom

  • @achrisdesign
    @achrisdesign 7 років тому +9

    Thanks for sharing brilliant interview. Interviewer Imran was very patient and let Yohji expressed himself. Simply amazing to listen to their conversation.

  • @btlscarz9819
    @btlscarz9819 6 років тому +2

    I have sacrificed myself many times to simply get the opportunity to create something. What a true inspiration!!

  • @lydiarowe491
    @lydiarowe491 8 місяців тому

    Being a Lone Ranger as Mr Yamamoto seems to be …breaking the ground to make his mark in the world of fashion for him was important not to be mainstream…total respect for his gentle yet stoic attitude giving him the ability to be his own identity…a valuable lesson for many who fail at attempting new ideas..thankyou for this interview..

  • @lydiarowe491
    @lydiarowe491 4 роки тому +3

    A wonderful interview...sensitive true and insightful...a gentle incursion into a very private man's life...exposing to those interested in a life of natural instinct and being truly himself...thankyou for this one..⭐

  • @gustavopanesso7297
    @gustavopanesso7297 Рік тому

    I LOOVE HIS DESIGNS fr men. I'm a great follower of him❤👏

  • @VeleVlogs
    @VeleVlogs 3 роки тому +1

    yes I am Mr. Yamamoto, thank you.

  • @tonys490
    @tonys490 6 років тому +4

    He is a saint and Legend who knows fashion inside out..... SALUTE SALUTE SALUTE

  • @laloscult7651
    @laloscult7651 4 роки тому

    happy late birthday Yohji

  • @danieloceans9652
    @danieloceans9652 7 років тому

    Legend!

  • @elisavieira737
    @elisavieira737 2 роки тому +1

    His clothes are beautiful he is amazing ❤️

  • @whadafunk
    @whadafunk 8 років тому

    LEGEND!

  • @angelpena4518
    @angelpena4518 5 років тому +1

    Respect

  • @Leiopython
    @Leiopython 7 років тому +8

    やっぱ最高にかっこいい!

  • @samurai9319
    @samurai9319 6 місяців тому

    "I'm working in the side (dark) street." Thoughtful man. I have personally never been into fashion, or the fashion industry all that much because it seemed stuffy, full of elitism, & vapid. However, I was just recently turned onto Yohji Yamamoto & his art. He speaks to me & resonates with me so deeply. The forms of design he has created, has been something that I have aimed at with how I dress myself for years now. When one day I felt like I wanted to hide, & just blend in, or not have any attention drawn to me, I started to create outfits that I could "hide" in. They were comfortable, & got people to question their biases of what women should be wearing. The more I listen to Yohji, the more it confirms a need that a lot of us have. I appreciate that he continues to stay true to his core values & doesn't stray too far away from what's important.

  •  7 років тому

    Yohji Yamamoto!!!!!

  • @SeetMingXuan
    @SeetMingXuan 7 років тому +1

    The god of lifestyle garment, Yohji Yamamoto ....

  • @RicardoCoacciJoias
    @RicardoCoacciJoias 6 років тому

    Genial and Sensational!

  • @mimi1o8
    @mimi1o8 8 років тому +1

    Master!

  • @trapsoulx
    @trapsoulx 7 років тому +7

    hes so mysterious

  • @CourtsideObi
    @CourtsideObi 7 років тому +5

    Have to say he is my favorite Designer. His story is so inspiring.

  • @joolartey
    @joolartey 6 років тому

    Eeee this is so cool

  • @kathyni1571
    @kathyni1571 8 років тому +4

    I'm gonna cry...

  • @saturndirect8085
    @saturndirect8085 5 років тому

    Interviewer is da man btw.

  • @tylercsm4690
    @tylercsm4690 Місяць тому

    Will be going to Japan in October, im visiting Kubkicho. The Nighlife paradise lol.

  • @NKDV76
    @NKDV76 6 років тому +3

    Lights up a cig................genius!!!!!

  • @modernfuture9356
    @modernfuture9356 8 років тому +3

    The poet of black

  • @bundess5473
    @bundess5473 8 років тому

    my favourite shoe ever is Qasa Racer low white, better than yeezy
    so comfy
    a true legend

  • @gottablast9279
    @gottablast9279 6 років тому +6

    Hes a friggin Sensei lmao

  • @andalucibiscuit12
    @andalucibiscuit12 4 роки тому

    He never take away from his hat.

  • @saramustew
    @saramustew 3 роки тому +1

    am I the only one crying while watching this?

  • @gemstone5994
    @gemstone5994 7 років тому

    inspirational. seems like they're making salsa in the background. their blinking is distracting, kinda

  • @coxoxi
    @coxoxi 6 років тому +1

    art god