SmartPLS 4: Estimating and Interpretting Indirect Effect Sizes

This video is an update to one posted recently. In this one, I update the guidance on significant low effect mediation testing. Here is the updated citation: Gaskin, J., Ogbeibu, S., and Lowry, P. B. (2023). Demystifying Prediction in Mediation Research and the Use of Specific Indirect Effects and Indirect Effect Sizes In H. Latan, J. F. Hair, & R. Noonan (Eds.), Partial least squares path modeling: Basic concepts, methodological issues, and applications (2nd ed.). Cham, Switzerland: Springer.