It's so crazy that I'm not the only one that randomly remembers this after 13 years. I'm a truck driver and I was just driving down the highway and this shit just popped into my head out of nowhere. Why??
"GET READY TO CRUMBLE!!!!!" might just be because of the 90s pop song it's based from. occasionally hear it on 90s pop satellite radio. strange that I wasn't even alive when this (read: original) song came out, heh.
I just saw a commercial for iced tea and someone re-recorded Def Leopard’s Pour Some Sugar on Me to “Pour Lower Sugar in Me” because the tea has lower sugar. Reminded me of this. (5/14/2022)
To this day, sometimes I'll say "crumbelievable" in lieu of the actual word. Usually friends and family think I'm fucking insane, but at least I never actually bought these.
Ever since I heard this as a child, up into the present day I use the term "crumbelievable" to refer to someone whose poops betray their lack of fiber in their diet, those movements which probably warrant 2 flushes.
This commercial came out when I started my very first job. I remember this one causing a lot of outrage there for "ruining" this song. To this day, this song lives rent free in my head. It's crumbelievable
The first woman, the one eating straight out of the bag, is over-selling this (which is a pretty big statement since the the commercial is selling little bits of cheese). She's making it seem as if this new processed cheese product is the greatest thing since sliced bread. KRAFT cheese is yummy, but it's not "eat straight from the bag, you'll look cool!" yummy.
This ad is so absolutely crumbelievable! One of my favorite "cheesy sellouts" next to the Virgin Mary going commercial and putting herself on a grilled cheese sandwich.
how much markup do you think kraft makes on a small bag of "crumbled" cheese, compared to the actual block of cheese? now i'm sure that's crumbelievable!
This wasn't even the commercial using this song that I was trying to find but it dredged up memories from the deepest recesses of my mind, such as the fact that, as a child, this concept scared me so much that I would have nightmares about people trying to feed me the crumbles
I see most of the comments here are positive... I for one, can't help but remember this commercial everytime I hear the original song... Kraft ruined that song for me forever.
5 great things about this ad: 1. We don't have to "get ready to crumble," cause it's already done for us 2. It's natural cheese as opposed to the unnatural shit that rival cheese crumble companies are trying to feed us 3. Intense nuggets 4. comparable to other companies cheese tastes, Kraft's crumbles are big 5. EMF actually recorded this version of the song themselves for the commercial, not a cover band
this commercial just randomly popped into my head (as seems to be the trend here in the comments lol) and i had to look it up bc i honestly thought that maybe i had made it up
My cousin is in this commercial (the only white girl in it). She got sick from eating too many of the Crumbles. But to this I have to say to joeyheadset: have you ever tried to cut up a block of cheese? It's not easy.
Well... the song on that commecial is a commercial jingle. It is, of course, BASED on the original EMF song. But this version substitutes lyrics about cheese for lyrics about whatever the hell they were talking about in the original song. Hope this helps.
Don't forget Pizza Hut's reinterpretation of The Go Go's classic "We Got the Beat", entitled "We Got the MEAT!". I couldn't decide what nausiated me more, the song or the revoltingly greasey pizza.
Yes, that's pretty much it. Probably cheaper to get a big block of cheese and break it into chunks yourself... but I guess we all pay a premium for convenience.
If anyone is interested, I uploaded this clip for inclusion in this article: www.joeyheadset.com/archives/2006/02/crumbelievable.html . It's an indepth analysis of the Crumbelievable campaign!
That's a damn good question! I guess it would be easy enough to go to the store and see how much they charge for a block of cheddar by weight and how much they charge for a block of cheddar by weight. I'll bring a calculator next time I go to the store and look into this.
Though I certainly appreciate Colbert's appreciation of Crumbelievability, I'd just like to point out that my original post on this cultural landmark came well before Colbert's first reference to the commercial.
![James Fridman Photoshop Trolls [2020]](http://i.ytimg.com/vi/5CKFV0vU2WY/mqdefault.jpg)
Wow, you can hear the sadness in the singer's voice.
Lol
Surely they got paid A LOT for this.
😭😭😭😭😭😭
It's not the actual EMF singer
I drop this reference almost every day. The first one who gets it wins my body forever.
Ha, I also drop this reference daily... it's Crumbelievable!
You two should meet
Well that’s no prize
How’s it going for you?
Take me
Still bumping this in 2024
This commercial just randomly popped into my head and I had to see if it was on UA-cam. Sure enough.
GhostOfJulesVerne same.... one year later
...hope u check this and its stuck in ur head again
Same thing just happened to me just now.
Why else are any of us here?! The real question, what is the link between all of US???
Well, this commercial just popped into my head, apparently not the first time, WTF.
Welp. here I am again.
It's so crazy that I'm not the only one that randomly remembers this after 13 years. I'm a truck driver and I was just driving down the highway and this shit just popped into my head out of nowhere. Why??
"GET READY TO CRUMBLE!!!!!" might just be because of the 90s pop song it's based from. occasionally hear it on 90s pop satellite radio. strange that I wasn't even alive when this (read: original) song came out, heh.
idk boring dystopia
😂😢
Singer sounds like he's got nothing left to live for. It's Crumbelievable. OHHH!!!
Lmfao
the fact that you devoted your precious time and effort toward uploading this video warms my heart and gives me hope for the future of mankind
Even when all else fades, even when all those I have ever known leave me, this song will remain deep within my mind.
Kraft Cheese Crumbles will never leave you. As a matter of fact, *the crumbles are with you...in the room...right now*
The best part is EMF rerecorded the song as Crumbelievable just for the commercial. It kills me every time
I was upset when this commercial first aired, until I found that out. That's what made it great.
I guess the royalty checks arent as much or as frequent as they used to be
That can't be real. Imma check snopes real quick cuz that just cannot be.
@@dariendude17 hahahahahaaaa broooooooooooo
The singer doesn't sound too much like James Atkin :/
Generation C: The Crumbelievable Generation.
hey man ya mum
Mmmmm nam nam
Crumbelievable is my favorite adjective of all time.
I just saw a commercial for iced tea and someone re-recorded Def Leopard’s Pour Some Sugar on Me to “Pour Lower Sugar in Me” because the tea has lower sugar. Reminded me of this. (5/14/2022)
I remember these commercials vividly despite never actually seeing the product itself in stores
I was like 7 years old when this commercial was playing and even then, I would cringe
To this day, sometimes I'll say "crumbelievable" in lieu of the actual word. Usually friends and family think I'm fucking insane, but at least I never actually bought these.
that's crumbelievable
You and me both
Wow so do I, I just looked this up just so I could show someone what I'm talking about haha
This...
That taste. You crave. That big cheese taste that blows you away.
Sally Versace that taste... you crave...
It's crumbelievable
I remember when this commercial was on.
This commercial has been in my head for 15 years.
Kraft didn't have enough cheese in this product so they hired EMF
Where all my crumbelievers in 2020 at???
I can’t believe this is a core memory
Ever since I heard this as a child, up into the present day I use the term "crumbelievable" to refer to someone whose poops betray their lack of fiber in their diet, those movements which probably warrant 2 flushes.
I thought this was a fever dream I had as a kid. Turns out that it was real all along.
Who is still here in 2024? I can’t crumbelieve I still remember this.
i love how this commercial about cheese became a place for arguing. It's cheese, people.
They should bring these back! ❤
This commercial came out when I started my very first job. I remember this one causing a lot of outrage there for "ruining" this song. To this day, this song lives rent free in my head. It's crumbelievable
This is un-fucking-crumb-believable.
the word crumbelievable has been in my vocabulary since this commercial and i hate it
LET'S GET READY TO CRUMBLE!
I love how Stephen Colbert used this yesterday!
I am here today because I suddenly remembered that bit he did... Now 13 years ago. Rip.
Crazy how we're now seeing youtube comments from 14 years ago lol
BAM! THEY'RE CRUMBELIEVABLE!!!!!!!
This randomly popped into my head the other day and I literally asked my bf if he remembers the cheese croutons LMAOOOO
Is that Michael Buffer at the beginning? I can barely hear him yelling "LET'S GET READY TO CRUMBLE!!!"
The first woman, the one eating straight out of the bag, is over-selling this (which is a pretty big statement since the the commercial is selling little bits of cheese). She's making it seem as if this new processed cheese product is the greatest thing since sliced bread. KRAFT cheese is yummy, but it's not "eat straight from the bag, you'll look cool!" yummy.
This ad is so absolutely crumbelievable! One of my favorite "cheesy sellouts" next to the Virgin Mary going commercial and putting herself on a grilled cheese sandwich.
why did I randomly remember this?
Almost 2022 and we still don’t have Kraft Crumble cheese back. Nothing has been the same.
how much markup do you think kraft makes on a small bag of "crumbled" cheese, compared to the actual block of cheese? now i'm sure that's crumbelievable!
came back to make sure im not crazy
I think about this commercial all the fucking time for no reason. Talk about effective advertising
lol straight marketing genius
BAM THEY'RE CRUMBLIEVEABLE
Still playing in 2018!
Who's playing this song in 2017
Hewhostaysgolden 2018
Who's playing this song in 2018?
2019
We're playing this all the way to 3030
2024 and still going strong.
okay so they got the ring announcer guy and EMF, i want to kn what other crumb related ideas didnt make it past the brainstorming phase
This wasn't even the commercial using this song that I was trying to find but it dredged up memories from the deepest recesses of my mind, such as the fact that, as a child, this concept scared me so much that I would have nightmares about people trying to feed me the crumbles
this just exploded out of my subconscious for some reason
For me it was VH1
They sold the song, and plus that's hillarious! "THey're crumbelievable"
I must disagree. EMF were the key voices of their generation. They spoke for all of us!
I see most of the comments here are positive... I for one, can't help but remember this commercial everytime I hear the original song... Kraft ruined that song for me forever.
Thanks Kraft, I think I shall indeed try new Kraft Crumbles in Three Cheese and/or Mozzarella.
Thanks Kraft, If it wasn't for this fragmented cheese product, I would have to dice cheese myself, and thats just unheard of
You mean that's just... crumbelievable?
Make Kraft Crumbles great again!
The saddest part is all of EMF is lactose intolerant
I truly wish this was a meme
5 great things about this ad:
1. We don't have to "get ready to crumble," cause it's already done for us
2. It's natural cheese as opposed to the unnatural shit that rival cheese crumble companies are trying to feed us
3. Intense nuggets
4. comparable to other companies cheese tastes, Kraft's crumbles are big
5. EMF actually recorded this version of the song themselves for the commercial, not a cover band
It's not James Atkin's voice tho. Listen to their 2022 album and you'll understand
Crumbelievables! Made from 100% EMF smegma!
O and A brought me here
Behold the power of cheese
2020 was crumbelievable
Yes. This is ALWAYS in my head.
this commercial just randomly popped into my head (as seems to be the trend here in the comments lol) and i had to look it up bc i honestly thought that maybe i had made it up
The creative team on this campaign should have to serve jail time.
My cousin is in this commercial (the only white girl in it). She got sick from eating too many of the Crumbles.
But to this I have to say to joeyheadset: have you ever tried to cut up a block of cheese? It's not easy.
Lollllo randomly stuck in my head
I suddenly want to get to an AA meeting
cowabonga it’s crumbelievable
I remembers my first Bear.
The cheesiness of this snack comes a distant second to EMF
WRECKLESS EATING!!
Yes. Yes it is. Literally.
I remember when this commercial came out
A shrine to Crumbelievability? AWESOME!
this totally changed my life. crumbelievaboo!!
how did they do that
how did they make it say crumbelievable
I need to know
when did this commercial air
Empee arr Kraft actually had EMF come in and record the Crumbelievable version. No joke.
Savage
Well... the song on that commecial is a commercial jingle. It is, of course, BASED on the original EMF song. But this version substitutes lyrics about cheese for lyrics about whatever the hell they were talking about in the original song.
Hope this helps.
Don't forget Pizza Hut's reinterpretation of The Go Go's classic "We Got the Beat", entitled "We Got the MEAT!". I couldn't decide what nausiated me more, the song or the revoltingly greasey pizza.
Do you know where I could find that one. I vaguely remember it but my searches aren't turning up anything.
It's not just bad. It's Crumbelievable!
At least you can say EMF have artistic integrity......oh hang on
I still say this
uhhhh that's crumbelievable
Yes, that's pretty much it. Probably cheaper to get a big block of cheese and break it into chunks yourself... but I guess we all pay a premium for convenience.
That is EMF. They got payed a lot of money to do this.
Because who has the time to crumble thier own cheese?
This is America. We don't eat anything but the most XTREEM cheese fragments.
Not available in Germany?!? But what do the Germans do when they need pre-crumbled cheese?
This product made exclusively using the cheese from EMF's helmets
I swear no one remembers this but me 😅
If anyone is interested, I uploaded this clip for inclusion in this article: www.joeyheadset.com/archives/2006/02/crumbelievable.html . It's an indepth analysis of the Crumbelievable campaign!
Phelous brought me here
Whats really bad Im up here thinking this commercial is like 5 or 6 years old. Fucking Two thousand and fuckin six. Its...crumbelievable.
That's a damn good question! I guess it would be easy enough to go to the store and see how much they charge for a block of cheddar by weight and how much they charge for a block of cheddar by weight. I'll bring a calculator next time I go to the store and look into this.
EMF's "Shubert Dip". Best album ever! Or at least in the top 100,000.
Song still strong in the time of Covid
It sure is!
Though I certainly appreciate Colbert's appreciation of Crumbelievability, I'd just like to point out that my original post on this cultural landmark came well before Colbert's first reference to the commercial.
wait, so its just all the broken pieces put in fancy bags?
lol wut
I say this daily
I wonder how much they had to pay Micheal Buffer and EMF for the rights in this sub-par commercial?