POP Update for Better HCU Performance

In this video, POP's inventor Kyle Roof explains how POP has updated how terms are counted in the Content Brief. This change in counting is a result of Google's Helpful Content Update (HCU).
After our analysis of HCU, we found that there were terms that could be filtered out by POP's previous method and these terms can help your optimization.
The change in counting will not impact previous runs but will be seen in re-runs and any new runs. The change may result in a slight adjustment of your scores, but the effect should be minimal.
POP is one of the few tools on the market that is able to make changes like this to provide you with the data that gives you the best chance to beat your competitors.
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[@Cheryl.Spencer]

So cool! Thanks, POP team!