How to Switch from Design Sprints to UX Marathon

Design-mature financial companies establish a user-centric culture throughout an organization, making it a shared responsibility and mindset across departments. They approach their product development like a marathon, not a sprint, securing long-term UX design.
It requires a cultural shift that fosters a deeper understanding and appreciation for user needs and experiences, leading to better products, services and customer satisfaction. You can explore key ideas on how designers could switch their organizations to long-term UX in an insightful talk by UXDA's Account Executive & UX Architect, Santa Paegle, in Chili Labs Meetup.
#designthinking #uxdesign #purposedrivenbusiness #bankingux

[@ventsdzerkalis5579]

very insightful 👍

[@andrejae]

omg, what a nice presentation!