5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

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  • Опубліковано 19 січ 2025

КОМЕНТАРІ • 127

  • @myrmexlyon
    @myrmexlyon 11 місяців тому +11

    This is the BEST personal brand video I've seen, despite being short it packs a TON of useful information!

  • @miguelespinosa8712
    @miguelespinosa8712 11 місяців тому +8

    I consider this video so relevant for our lives! Creating a personal brand is vital as it molds how people see you, both online and offline. Our personal brand is akin to our reputation, and it should be purposefully crafted, not left to chance or the whims of algorithms. The essential steps involve determining our purpose, specifying how we wish to be recognized professionally, spotlighting our unique qualities, zeroing in on our target audience, and setting up an online presence through a personal website and relevant social media platforms, all while delivering value to your followers. Besides, our personal website and social media afford us control over our online reputation, allowing us to display our personality and provide information into our life and career. When leveraging social media for personal branding, we have to opt for platforms aligned with goals, share meaningful content, actively engage with the audience, and consistently strive to offer value to others. By adhering to these steps, we actively shape others' perceptions of us and construct a robust and purposeful personal brand. Thak you for share with us this information!

  • @funnytv-1631
    @funnytv-1631 Рік тому +55

    Who you are is evolving every day. Take care of yourself by tending to the basics. Sleep, hydration, nutrition, movement, rest, breathing, and gratitude. Keep to these tiny steps, and over time, you will emerge with a tremendous body of wisdom. Your vista is expanding, not just here across the Fabulous landscape, but for who you are in the world.

    • @UpwardBias
      @UpwardBias Рік тому +1

      Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

    • @HARI-nm2iz
      @HARI-nm2iz Рік тому

      Very true indeed❤

    • @retimedia
      @retimedia 10 днів тому

      very useful.....

  • @japossert
    @japossert Рік тому +94

    1. Figure out your goal
    2. what do you want to be known for
    3. know your audience
    4. create a mission statement
    5. create your personal brand online
    (Doesn't seem like 5 steps to me, since 1 and 2 are essentially identical and 5 is "prompt stealing") but 3 useful steps :
    - A. goal: what do you want to be known for
    - B. who is your audience
    - C. create a mission statement

    • @andyLS4
      @andyLS4 Рік тому +3

      Thaks for your helpful summery. I'd say 1 & 2 are similar but essentially different. I'm in the creative industries - So my goal is to 1) find freelance retainer clients, and then 2, decifer what I want to be known for -which is either a branding guy, advertising guy, designer, or overall creative manager. I think an easier way of saying it would be, Figure out your goal, then define yourself to make that goal more achieveable.
      5 is essentially Choose which platform best suits your audience and build your brand there. I don't know what you mean by "prompt stealing"

    • @japossert
      @japossert Рік тому +3

      @@andyLS4 Nice to read your reply! I learnt about prompt stealing as a concept from college essay writing: in this case the question is a variation of "how to create a personal brand" and the answer is also "create a personal brand", no new information has been added by the response...

    • @drainedgaia
      @drainedgaia 10 днів тому

      There might be subtle nuances between them

  • @estefanianunez389
    @estefanianunez389 11 місяців тому +5

    The topic is very interesting how my reputation or how people perceive me is an important part of my personal brand.
    Answering the question "do you want yo be the one Who is driving and shaping the history or do you want chance or algorithms to be doing for you?" I want to do it myself, create a solid and completely own brand while having control of it because i know better than anyone what I want, where I want to go, what makes me unique from others and where i want to go with my brand.
    Thank you very much for this video that made me understand how important it is to show others who I am, leaving a good impression from the first conversation.

  • @bedroomkandibymsj2846
    @bedroomkandibymsj2846 Місяць тому +3

    I’m seeing so many negative comments but building a personal brand is about using social media to your advantage and about being intentional.

  • @chessnerd2.0
    @chessnerd2.0 19 днів тому +2

    Didn't expect to get completely roasted in the first 20 seconds lol

  • @maryace2912
    @maryace2912 Рік тому +57

    Great video and some excellent tips! This is scary time for new investors but the best thing you can do is not to make a decision based on emotions.

    • @drthomasjones3058
      @drthomasjones3058 Рік тому +1

      You're right, but a lot of people remain poor due to ignorance.

    • @Jennifer-zq8pk
      @Jennifer-zq8pk Рік тому

      I made my first $100k investing in forex trading,as a beginner now I have time for my families and other things in life, all thanks to Mrs NancyAllen, she's a life changer

    • @okekeikechukwu8548
      @okekeikechukwu8548 Рік тому

      Honestly I'm surprised that this name is being mentioned here, I stumbled upon one of her clients testimony last week on CNBC news.

    • @selenapearl2187
      @selenapearl2187 Рік тому

      @@Jennifer-zq8pk How do I reached out to her!?

    • @paulinelinda7716
      @paulinelinda7716 Рік тому

      @@selenapearl2187 Make a note to Mrs NancyAllen regarding yourinterest in investing

  • @betwixco
    @betwixco Рік тому +7

    Been thinking about this specific topic all week! You've articulated the why and how very clearly.

  • @catherinsofiacastrillondev4710
    @catherinsofiacastrillondev4710 11 місяців тому +5

    The video is pretty good at helping people build their personal brand so that you really have an impact on other people and the way they perceive you. My favorite part was when Ted helps us be more specific. Regarding making our resume, in this way your personal brand will improve in the eyes of both others and yourself.

  • @edtechrsa
    @edtechrsa Рік тому +7

    This is against my comfort zone so I will definitely be taking notes. I want to learn how to level up.

  • @danielhurtado4912
    @danielhurtado4912 11 місяців тому +2

    This video was really usesfull, I don´t have any experience creating a personal brand but I know how much important this is, after watching this video now I see where I could start, also I really like the idea of being just in 1 social media that most represent us, I still don´t know what makes me different I will follow the steps

  • @mayerlenfernandafallaoband2315
    @mayerlenfernandafallaoband2315 11 місяців тому

    I found the issue of personal digital branding interesting, I liked it because it is something that we do not take into account much, the 5 steps that we must follow are, identify your purpose and what do you want to do with it, make it clear that we are not just people with university degrees, to understand our qualities, have a specific audience to give the message, and without leaving behind the impact that social networks have to focus on them and use them to contribute to society. Finally, we must maintain good control of the social network because this is what allows other people around the world to get to know us.

  • @bagasmuktiwibowo919
    @bagasmuktiwibowo919 29 днів тому +1

    Unfortunately not many people are brave enough to be their authentic self. Including me but I’m slowly working on it.

  • @tlsimpsonenterprises
    @tlsimpsonenterprises 21 день тому +1

    Perpelexed by the negative comments, but a lot of what is said here does make sense. I think the key takeaway that is missing is authenticity, without it - the “brand” that is being constructed is probably better suited to a CV rather than a personal reputation. Do what you do well, and your natural “audience” or tribe will follow.

  • @Kane-Clark
    @Kane-Clark 11 місяців тому +1

    Love this. I want to reconstruct my self-brand then this came out. Thanks TED

  • @Bythirteen
    @Bythirteen Рік тому +11

    Existing isn't enough. Now you have to market spin regarding your existence to justify it to others. Greaaaaaaaat.

    • @UpwardBias
      @UpwardBias Рік тому +3

      Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

    • @Bythirteen
      @Bythirteen Рік тому +2

      @@UpwardBias That's my brand. ;-)

    • @pinkandsavageofficial
      @pinkandsavageofficial Рік тому +1

      lol document your genuine journey and interests instead. Look at it this way.

    • @Bythirteen
      @Bythirteen Рік тому +1

      @@pinkandsavageofficial but why document at all? is the genuine experience not enough? You ever completely lost yourself in the moment while simultaneously attempting to hold a phone or with the awareness of a camera recording your every reaction? It ain't possible!

    • @uzouma9893
      @uzouma9893 7 місяців тому +1

      @@Bythirteenbro we just trying to make money, if we could do it by just being ourself on camera why shouldn’t we?

  • @jorgeestebandiazbernal9504
    @jorgeestebandiazbernal9504 11 місяців тому +1

    Getting to share throughout the Internet your personal brand can really be a huge plus if you take control over it, its really interesting the insights shared in the video beacuse it allowed us to comprenhend the way haveing a digital path impacts people in a much more visible way and it also works as a way to share more than just your profesion but your story and build a better relationship with your objective public. :)

  • @Elisa-o9b
    @Elisa-o9b 9 днів тому

    Great video! I believe that personal branding has everything to do with personal growth. At least for me.

  • @sprintwithpower
    @sprintwithpower 3 місяці тому +1

    The development of a clear Mission Statement is foundational towards creating a personal brand. ✅

  • @setiawan2791
    @setiawan2791 Рік тому +10

    Love this. I want to reconstruct my self-brand then this came out. Thanks TED

    • @UpwardBias
      @UpwardBias Рік тому

      Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

  • @edeguzman6
    @edeguzman6 7 місяців тому +1

    I love this. Its a very concise presentation with a lot of important points to reflect on and set into an action plan. Thanks! 🙏🏾❤🤓

  • @philippbrain1227
    @philippbrain1227 6 місяців тому +1

    If only i could like this video more than once. Great content

  • @AmandaWilson-k4o
    @AmandaWilson-k4o Рік тому

    This is against my comfort zone so I will definitely be taking notes. I want to learn how to level up.

  • @youthwave
    @youthwave 7 місяців тому

    So well explained. Just one video had me thinking and planning methodically. Thanks. Subscribed.

  • @aliyuwali9911
    @aliyuwali9911 Місяць тому +1

    Interesting comment section here. People want freedom. I'd take this video as a gem to be used in the professional world to communicate your self efficiently.
    Just let that self be authentic♥.

  • @santichill
    @santichill Місяць тому

    Best video I've seen about this topic 🔥

  • @peggystreetinfluencer
    @peggystreetinfluencer Рік тому

    Dear Marcos, this was an informative video, delivered in a simple, understandable manner. Thank you!

  • @renanczOFFICIAL
    @renanczOFFICIAL Рік тому +5

    Buda said: I am happy Inside . Just close my eyes and the lights comes

  • @chimranakhtar6152
    @chimranakhtar6152 4 місяці тому

    Thanks for this video brother ,
    It helped me a lot

  • @melisaarana5831
    @melisaarana5831 Рік тому

    Great, just what I was looking for. Thank you!

  • @marymay1209
    @marymay1209 3 місяці тому

    Helpful tips! thank you , i love all the ideas

  • @NicoleBarden-Writer
    @NicoleBarden-Writer Рік тому

    This is excellent information. I am working on developing my personal brand. I will be using your tips.

  • @kohenurkayra-user-wc7pz9oo4o

    Building a personal brand is essential

  • @juliano-nicocelli
    @juliano-nicocelli 6 місяців тому

    Great video!! Thank you

  • @PascalBachmann
    @PascalBachmann Рік тому

    Social media, when used strategically, can be a powerful tool for building your brand and achieving your goals.

  • @Ibrahim-dg5xn
    @Ibrahim-dg5xn Рік тому +1

    MAN ABSOULUTE VALUE BOMN 💣
    love the video

  • @meruyert.utegenova
    @meruyert.utegenova 10 днів тому

    Thank you

  • @ligiasommers
    @ligiasommers Рік тому +3

    Excellent thank you 🙏🏻🌹✨🙏🏻

  • @enaugle1
    @enaugle1 9 місяців тому

    Well said, thank you!!

  • @ihiharris6272
    @ihiharris6272 Рік тому

    awesome content! thank you!!

  • @engt.m4707
    @engt.m4707 6 місяців тому

    This is so helpful

  • @OldCleisthenes
    @OldCleisthenes Рік тому +10

    If Southpark taught me anything, you have to always include “victim” as part of your personal brand.

    • @MieyaOladipupo
      @MieyaOladipupo Рік тому

      I don't understand. Does he talk about that in the video? I may have not gotten to that point yet.

    • @Bythirteen
      @Bythirteen Рік тому +3

      South Park is brilliance.

  • @rosefolks3149
    @rosefolks3149 Рік тому

    Thank you ! excellent

  • @thirdstoneincdesign
    @thirdstoneincdesign Рік тому

    So good! I want to play this on loop!

  • @HappyLightLove909
    @HappyLightLove909 9 місяців тому

    Thank you 😊

  • @renanczOFFICIAL
    @renanczOFFICIAL Рік тому +1

    We are here together and can be more than a individual person in the World. Together we are humans and keep us safe

    • @UpwardBias
      @UpwardBias Рік тому

      Thank you for your comment! I really appreciate how you expressed your thoughts on this topic. There are so many different perspectives and experiences that make us all unique.

  • @MarianaManuel-n7s
    @MarianaManuel-n7s 2 місяці тому

    its really useful

  • @VyNguyen-rq9ql
    @VyNguyen-rq9ql Рік тому

    Hay!
    Hữu ích.
    Ngắn gọn, súc tích

  • @user-fw3j-Arnold
    @user-fw3j-Arnold 11 місяців тому +2

    "I'm a DEATH MIDWIFE ... er, grief counsellor"

  • @illtemperedklavier-ir9fy
    @illtemperedklavier-ir9fy Рік тому +1

    "I'm a DEATH MIDWIFE ... er, grief counsellor" 🤣

  • @LuisEIsazaR
    @LuisEIsazaR 13 днів тому

    Sorry to join the conversation a year and a half later. I think that personal brand has to begin withing the place you are at the moment, your current job for example.. your university (if you´re younger). It doesn´t matter how good you portrait yourself in social media if it is not true. Think of it as brand positioning.. when you leave the room and people starts talking.. thats your personal brand. The big challenge here is how to tell the world all those good things you have to make you desirable for a new job.. a new promotion.. At this time and moment if you go out and build your personal brand over nice thoughts.. people will find out sonner or later is just a good fiction story.. not what you really are as a person.. and as an employee...

  • @engt.m4707
    @engt.m4707 6 місяців тому

    who is the speaker?

  • @muqiet
    @muqiet Рік тому

    great content

  • @marsinpluto
    @marsinpluto 9 місяців тому +2

    It was a nice presentation but his ethos is off.
    A Personal Brand is not your social reputation. Your social reputation isnt something you can control with a nice profile, content or media.
    Look to politicians for the most extreme example. Many have horrible social reputations. However their personal brands, the thing they use to grow status and maintain their streams of revenue, are objectively immaculate and. Have a littany of accomplishemnts, professional references, media articles, etc.
    A Personal Brand is a tool that you use to grow streams of revenue. It is a caricature of parts of yourself. A personal brand is not a representation of you and your character, it is a character that can share your face. In past companies literally did this with cartoons as charaters, McDonalds created Ronald the clown, etc.
    A Personal brand is just one tool that can be used in the game of economics. It requires management, adaptability, strong communication skills and self-awareness so that you always remember who you are.

  • @BaharBahari-k8f
    @BaharBahari-k8f Рік тому

    What is the name of presenter?

  • @isabellarodriguezberdugo6490
    @isabellarodriguezberdugo6490 11 місяців тому

    I liked a lot your video, let me share a short summary I did:
    What is it: it is about reputation, how people percieve you, everyone have it. It is important that we control it even nowdays with social media. Understant what do you want to be recognized for. Be clear. Make mission statements.
    What is not: is not only self promotion
    Isabella RodriguezB
    Maria José TobariaH

  • @techniqueprint-l4s
    @techniqueprint-l4s Рік тому

    i want to make a brand

  • @proud2bnumber1
    @proud2bnumber1 Рік тому

    What about privacy?

  • @asy9423
    @asy9423 Рік тому +3

    Why Americans want to make themselves as a product? Should we label ourselves for market?

  • @jamesjosephadhikarathil767
    @jamesjosephadhikarathil767 8 місяців тому

    nice

  • @Bananappleboy
    @Bananappleboy Рік тому +5

    The first 2 comments are bots.

  • @syedashahrazadrahman3642
    @syedashahrazadrahman3642 Рік тому

    🤩👏

  • @Farmers-Almanac
    @Farmers-Almanac Рік тому +91

    It's unfortunate that people are incentivized to think this way. Don't worry about what other people think about you, or try to construct an image or brand. Just be your authentic self. Don't listen to fools like this.

    • @sandradevlin1344
      @sandradevlin1344 Рік тому +2

      Like who?

    • @hihellohellow-2666
      @hihellohellow-2666 Рік тому +9

      I was recently asked at work to start promoting myself via Linkedin.. I am actually not comfortable as I see many of people who does this to be “putting up a show without substance.” 🤕

    • @1whitefeather508
      @1whitefeather508 Рік тому +8

      Sit down and make a list, get yourself branded as a production monkey

    • @mydreamquest
      @mydreamquest Рік тому

      Basically all famous people are nothing more than commercialized frauds.

    • @wuidzeit_simon
      @wuidzeit_simon 11 місяців тому +9

      Personal branding is impossible. If you follow Marty Neumeier you know that a brand is a persons gut feeling about something. Work on feeling comfortable in your own skin and then live your life.

  • @elsa6177
    @elsa6177 2 місяці тому +2

    gemme pas

  • @Rowlanddesigns
    @Rowlanddesigns Рік тому

    😀

  • @OQureshi8
    @OQureshi8 Рік тому +9

    This video should be named: How to be like everyone else or how to be Another NPC.

  • @MindfulMoments-fl5ln
    @MindfulMoments-fl5ln 5 місяців тому +2

    Doesn't he look like Andrew Tate?

  • @leekastle8890
    @leekastle8890 11 місяців тому

    Such BS 🤮.

  • @muqiet
    @muqiet Рік тому +1

    great content