‘Putting Ideology Over Success’ Jaguar’s ‘Woke’ Rebrand ‘Is The New’ Bud Light | Andrew Gold

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  • Опубліковано 20 лис 2024

КОМЕНТАРІ • 108

  • @sonnyirish3678
    @sonnyirish3678 13 годин тому +23

    Poor Jaguar they are finished.

  • @Donatello40973
    @Donatello40973 12 годин тому +28

    They currently have ZERO cars for sale . Every car they make going forward will be electric. They're done .

    • @covertcounsellor6797
      @covertcounsellor6797 11 годин тому

      And they have moved prematurely. EV technology is not at that point yet.

    • @Donatello40973
      @Donatello40973 11 годин тому

      @covertcounsellor6797 Apparently , they haven't seen those Tesla graveyards in the winter . I live in Boston , it gets cold , you wouldn't catch me driving an EV . If the the woke Marxist Massachusetts governor signs a gas powered ban , she's finished .

    • @mikedx2706
      @mikedx2706 10 годин тому +2

      Jaguar is now going into clothing, perfumes, deodorants, and electric sex toys.

  • @lg2151
    @lg2151 12 годин тому +18

    I feel compelled to give my v12 etype a hug and tell it not to worry, it’s all going to be ok.

  • @waltersickinger263
    @waltersickinger263 13 годин тому +24

    How could they be so stupid?

    • @andrewhotston983
      @andrewhotston983 12 годин тому +1

      Progressive is the new stupid.

    • @grahamlong6870
      @grahamlong6870 9 годин тому

      Why not? Boots the Chemist are as stupid!

    • @63mckenzie
      @63mckenzie 9 годин тому +1

      Have you heard the guy behind the campaign? It explains everything.

    • @mhep9367
      @mhep9367 8 годин тому

      Drinking the r****** coolaid.

    • @MrAndyj007
      @MrAndyj007 8 годин тому +1

      @@63mckenzie yup this is what happens when you put a woofter gay man in charge ..of marketing.. .. utter discgrace .. ..

  • @Jeanne90275
    @Jeanne90275 13 годин тому +22

    The name "Bud Light" meant nothing to them?😂

  • @DogmaDisputant
    @DogmaDisputant 13 годин тому +37

    Trust me guys, their new car was in the ad. It was just tucked away.

    • @Songbirdstress
      @Songbirdstress 12 годин тому +2

      Hmm, tucking is so last week.

    • @aaronbeat1136
      @aaronbeat1136 12 годин тому +1

      @@Songbirdstress Let it all hang out, ideally in the ladies toilet

    • @Wingcrawler
      @Wingcrawler 10 годин тому +1

      I misread tuck as fuck

  • @bumberClart1000
    @bumberClart1000 13 годин тому +17

    They did the Wokey Cokey. Knees bent arms stretched..

  • @parapendejadas4913
    @parapendejadas4913 12 годин тому +15

    Bud Light and Zoolander had a DEI baby:
    It's called the DRAGguar.....

  • @RobinHarding-ep1ud
    @RobinHarding-ep1ud 12 годин тому +11

    Lammy failed the screen test for the Jaguar advert as he was too far right ! 😂😂😂😂😂😂😂😂😂

    • @sarl2121
      @sarl2121 8 годин тому

      You laugh, but I bet he earnt money from this. He's the don of the DEI protection racket in the UK. His family/friends profit from nearly every film, show, advert made in the UK.

  • @nikondaveman
    @nikondaveman 13 годин тому +16

    Love my 2010 Pre Woke Jag XF even more !

    • @Bad_Gnasher
      @Bad_Gnasher 13 годин тому +2

      I'd sell it now while it still has some value.

    • @christianolsson834
      @christianolsson834 13 годин тому +1

      Fantastic car, the XF.

    • @lg2151
      @lg2151 12 годин тому +1

      Me too, I love my v12 1970’s etype….

    • @nikondaveman
      @nikondaveman 12 годин тому

      @christianolsson834 Mines getting on a bit but still brings a smile 👍

    • @nikondaveman
      @nikondaveman 12 годин тому

      @@Bad_Gnasher Probably not worth much now. Rather just keep it for the feel good factor !

  • @OrganizedKaos13
    @OrganizedKaos13 12 годин тому +7

    The advert was that bad it killed off Two Jags Prescott..

  • @HubbaHubba64
    @HubbaHubba64 13 годин тому +8

    Jaguar will probably end up giving the buyers a choice of badges on their cars but with the old one at a cost

  • @dennisxavier9513
    @dennisxavier9513 13 годин тому +19

    Remember, Jaguar is owned by Tata.

    • @ianlowden6168
      @ianlowden6168 8 годин тому +2

      A conservative Indian organisation, so this makes no sense actually!

  • @kenjewell5619
    @kenjewell5619 9 годин тому +3

    It is not going to end well. The audience they are targeting won't be able to afford a Jaguar price tag

  • @mmccbb7mcb278
    @mmccbb7mcb278 8 годин тому +1

    Tolerance is the last virtue of a dying society.
    The same with businesses.
    Go woke go broke. Whoever coined that saying deserves a medal.

  • @sarl2121
    @sarl2121 8 годин тому +1

    Narcissists always need to tell you that their banal self-indulgent offerings are innovative, visionary, original etc., etc. Because they never are.

  • @Stezzmeister
    @Stezzmeister 12 годин тому +3

    That's BMW, Merc and Audi all getting a new clientele 😄

  • @orvillefindley8117
    @orvillefindley8117 12 годин тому +4

    If they no longer wanted to make cars, why no just sell the company to someone who does. They'll be lucky to get £1 for the company now.

  • @IamNotanumber-z3j
    @IamNotanumber-z3j 13 годин тому +11

    Maybe Jaguar is trolling us

  • @andystreet4022
    @andystreet4022 13 годин тому +5

    Jaguar is owned by the Indians. Smash up it's British heritage, the whole thing goes tits up and they ship it all off to India. Jobs a good un.
    Don't forget....the West is outlawing new vehicles within 5 years or so so there won't be a market. However, the newly appointed centre of world trade India, the Far East and China, with no restrictions on manufacturing or energy use, would love a premium manufacturer for all their new millionaires.

    • @GreatSageSunWukong
      @GreatSageSunWukong 12 годин тому

      Theres nothing stopping them making them in india just as the london taxis are made in china they don't have to destroy them here on their way out, india bought royal enfield and didn't ruin them

    • @bufordmaddogtannen
      @bufordmaddogtannen 9 годин тому +1

      Can you believe the audacity of the colonies nowadays... 😂

  • @snakeplissken5480
    @snakeplissken5480 8 годин тому +2

    the more they do this the more I want to buy the general lee

    • @MrAndyj007
      @MrAndyj007 8 годин тому +1

      ha ha .. dada daa daa dada dada daa daa daa daa.. yee haaa daisy duke

  • @63mckenzie
    @63mckenzie 9 годин тому

    Never interrupt your enemy while they are making mistakes.

  • @nioengland
    @nioengland 8 годин тому +1

    Poor management is Late to the Party.. Wokeness is almost Dead and Buried.. So the Bosses at TCFKAJ rock up wearing Glitter and Preaching DEI at People

  • @Pago77
    @Pago77 12 годин тому +2

    The guy with the brush scares my kids. At least they’ve include the whole alphabet, including ”P”

    • @bufordmaddogtannen
      @bufordmaddogtannen 9 годин тому

      Since the brand is now just"J", I'd argue it's J as in Jimmy. 😂

  • @frederickkay4308
    @frederickkay4308 12 годин тому +1

    Let’s see how many farmers now boycott Jaguar Land Rover now??

  • @John-h7l9e
    @John-h7l9e 9 годин тому +1

    This advert has to be a wind up no company can be that stupid.

  • @gavriloprincip11
    @gavriloprincip11 8 годин тому +1

    Jaguar has a new TRANS-MISSION

  • @danielmori501
    @danielmori501 13 годин тому +6

    If it's not a Toyota it's a very bad motor, being proved right again.

  • @slimkuns
    @slimkuns 9 годин тому

    C'mon guys! ...I literally just fixed this ad

  • @RobinHarding-ep1ud
    @RobinHarding-ep1ud 12 годин тому +1

    As Jimmy Young used to say TA TA for now ……..Jaguar ……..good bye ….for good ✋

  • @GreatSageSunWukong
    @GreatSageSunWukong 12 годин тому +1

    British? they got bought by the indian company Tata years ago, they are long gone

  • @oukie666
    @oukie666 9 годин тому

    Interestingly, Bud Light actually previously had high sales, Jaguar however 😂😂😂

  • @domdavisx
    @domdavisx 9 годин тому

    They look like something out of the bloody hunger games 😂

  • @andrewjackson8089
    @andrewjackson8089 12 годин тому +1

    But people will buy Range Rover and Land Rover 😮 same company.

  • @nriik4081
    @nriik4081 8 годин тому

    You don’t get it, those people in the ad identify as cars

  • @TheJohnbjunior
    @TheJohnbjunior 9 годин тому

    Let's all watch the stock price, wonder what will happen ?

  • @davidlee6720
    @davidlee6720 12 годин тому

    Andrew Gold the handsome sod is also six feet four, life can be so unfair!

  • @covertcounsellor6797
    @covertcounsellor6797 11 годин тому

    I just wonder if they have done any qualitative or cognitive response research in the target demographic?

  • @Slumbert
    @Slumbert 12 годин тому

    Jaguar is a very flexible cat...... can screw itself in catass.

  • @86breakfastclub
    @86breakfastclub 8 годин тому

    A travesty

  • @desidesigning
    @desidesigning 11 годин тому

    18 year old gonna buy 100k GBP car 🚗

  • @pi1986
    @pi1986 13 годин тому

    Do young wokes have the money, and willing to spend it there?

    • @mikedx2706
      @mikedx2706 10 годин тому

      The younger Wokes only buy bus passes because they cannot even drive.

  • @ristau
    @ristau 12 годин тому +1

    Faguar is no more.

  • @Robert-n7v
    @Robert-n7v 10 годин тому

    Is this dr who? Teletubbie?

  • @michael-ll3mi
    @michael-ll3mi 13 годин тому +2

    Great marketing: everyone is talking about the advert. Whether negative or positive. Got you to notice the Jaguar brand without showing a car.

    • @andrewhotston983
      @andrewhotston983 12 годин тому +4

      A boycott is great marketing? I don't think so.

    • @chillyfly
      @chillyfly 11 годин тому +2

      That makes as much sense as saying an aeroplane accident is good PR for an airline as their name is on the front page of every daily... Nonsense.

    • @mikedx2706
      @mikedx2706 10 годин тому

      That is the bullshit excuse that bad marketing agencies sell their gullible clients.

    • @michael-ll3mi
      @michael-ll3mi 8 годин тому

      @chillyfly Think about it 🤔 Jaguar is not a brand for the everyday people. It's for people with money.

    • @michael-ll3mi
      @michael-ll3mi 8 годин тому

      @@andrewhotston983 What boycott? Who has $92k to not prove a point?

  • @edebube
    @edebube 9 годин тому +1

    Gillette, Bud Light, Disney, Target, Harley Davidson and now Jaguar. Go woke, go broke. They are late to the woke party. Wokeness died on the 5th November 2024.

  • @sams3015
    @sams3015 8 годин тому

    You’re all so lazy for calling it “woke”, it’s not “woke” it’s just bored people trying to make something edgy and failing miserably at it. Also if you hear anyone make the “Faguara” joke please give them a box to the face for being as dull & cliche as this ad

  • @MarkGovern
    @MarkGovern 9 годин тому

    Such boring news coverage. Tired of hearing about this sort of stuff. No one cares if some companies have a woke policy and no one cares that others don’t have one.
    There is so much more interesting topics to cover that would actually be a lot more fulfilling for everyone.

  • @jillyanddavedave280
    @jillyanddavedave280 12 годин тому

    Better buy a Tesla

  • @rickreid8572
    @rickreid8572 13 годин тому

    It's actually a great ad- if you understand art, that is. If you're an idiot, then you'll rant over it.

    • @IamNotanumber-z3j
      @IamNotanumber-z3j 13 годин тому +11

      It’s been done a hundred times , remember Pirelli , the sledge hammer is Apple , Bowie did it over 40 years ago ? It’s aimed towards Gen z Bratt club . This ad feels like a KIA ad from 15 years ago. Truly terrible brand
      Experiment .

    • @andrewhotston983
      @andrewhotston983 12 годин тому +3

      The ad is for selling cars, not appealing to w@nky art critics.

    • @davidoconnor3201
      @davidoconnor3201 12 годин тому +6

      If it makes your company go under, it isn't a "great ad" mate. No matter how condescending people like you are 👍🏻

    • @andrewjackson8089
      @andrewjackson8089 12 годин тому +4

      It’s clear that you are just better than everyone else lovey 😘

    • @DogmaDisputant
      @DogmaDisputant 12 годин тому +5

      The ad couldn’t be more derivative if it tried.