Dr. Michael Platt - Wharton Neuroscience Initiative - Building Better Business through Brain Science

Dr. Michael Platt, Ph.D. ( www.drmichaelplatt.com/ ) is the James S. Riepe University Professor, University of Pennsylvania, where he has appointments as Professor of Neuroscience at the Perelman School of Medicine ( plattlabs.rocks/our-team/mich... ), as Professor of Psychology at the School of Arts and Sciences ( psychology.sas.upenn.edu/peop... ), and as Professor of Marketing at the Wharton School ( marketing.wharton.upenn.edu/p... ), where he works at the fascinating intersection of economics, psychology, and neuroscience.
Dr. Platt has a B.A., Biological Anthropology, Yale University, a Ph.D., Biological Anthropology, University of Pennsylvania, and did a Post-Doctoral Fellowship, Neuroscience, New York University and is known for asking some of the most challenging questions in 21st century neuroscience-and conceiving innovative ways to find the answers.
Dr. Platt’s principal questions focus on the biological mechanisms that underlie decision-making in social environments, the grasp of which has broad-scale implications for improving health and welfare in societies worldwide.
A former president of the Society for Neuroeconomics, Dr. Platt publishes regularly in top-tier scientific journals and has been featured in prominent TV, radio, print, and online media. With the support of such agencies as the National Institutes of Health, Sloan Foundation, Klingenstein Foundation, McDonnell Foundation, and Department of Defense, he has produced seminal articles that have been collectively cited over 4,000 times. His expertise is sought after outside the realm of academia, as well, leading him to serve in science advisory roles for three major motion pictures and is featured in an upcoming episode of HBO Vice.
Dr. Platt also directs the new Wharton Neuroscience Initiative ( WiN - neuro.wharton.upenn.edu/ ), a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
Dr. Platt is the former Director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke, and the founding Co-Director of the Duke Center for Neuroeconomic Studies. He currently serves on the Scientific Advisory Boards of multiple companies, as well as the Yang-Tan Autism Centers at MIT and Harvard and the National Primate Research Centers at Emory and UC Davis, served on the World Economic Forum Global Future Council on Brain Science, served as President of the Society for Neuroeconomics, consulted on The Fountain by Darren Aronofsky, and co-founded the neurotechnology company Cogwear Technologies Inc. ( cogweartech.com/ )
His most recent book The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience is available at all major booksellers.