Why You Should Be Emailing from a Subdomain + Full Setup Guide (Bento Tutorial)

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  • Опубліковано 16 лис 2024

КОМЕНТАРІ • 7

  • @PuchoWebSolutions
    @PuchoWebSolutions 7 днів тому +1

    Hello from New York City! What can be done to make it less likely that marketing emails are not labeled as spam? Do you have any best practices? Thank you for your informative video.

    • @markjszymanski
      @markjszymanski  6 днів тому +1

      I could expand on some of these, but Claude gave me this concise list. They all have an impact on your sender and domain reputation.
      - Missing authentication - Set up SPF, DKIM, and DMARC records
      - Spammy words in subject lines - Avoid terms like "Free", "Act Now", "Limited Time"
      - Poor text-to-image ratio - Keep text content at least 60% of email
      - Purchased email lists - Only send to people who opted in
      - High bounce rates - Remove invalid addresses immediately
      - No physical address - Include your business location in footer
      - Missing unsubscribe link - Always provide clear opt-out option
      - Sudden volume spikes - Maintain consistent sending patterns
      - Poor sender reputation - Warm up new IP addresses gradually
      - Low engagement rates - Remove inactive subscribers periodically

  • @Nima-Norouzi
    @Nima-Norouzi День тому +1

    Hi, does Bentonow have email client apps for all OSs like Zoho?
    I think I'm confused, Bentonow is not the actual mail server like Zoho or Google Workstation...etc 🤔

    • @markjszymanski
      @markjszymanski  16 годин тому +1

      Bento is an email marketing platform, not a domain email provider.
      So, if you were comparing to other similar products, Bento is like MailChimp or constant contact or convertkit
      You don't use Bento if you need an email address. You use Bento if you want to send marketing emails.