Your users’ journey, redefined: inside the Hotjar-AB Tasty integration

Hit 2024 running with new ways to test and experiment on your website-so you can spot the winning formulas to see results fast!
Struggling to understand why certain changes on your website work better than others?
This uncertainty can be frustrating. You're left guessing which elements truly resonate with your audience and why.
Without clear insights, your next campaign is just another shot in the dark, based on assumptions rather than solid data.
Enter the integration of Hotjar and AB Tasty. This powerful combination cuts through the guesswork, allowing you to delve deep into real user behavior behind the numbers and campaign reports.
In this lively session, Mary Kate Cash, Head of Growth Marketing, North America at AB Tasty, and John Hughes, Senior Partner Marketing Manager at AB Tasty, will walk you through how to identify problems on your website and find solutions right away.
Hungry for more insights? Dive into our on-demand recordings and live streams for growth stories, insider hacks, conversion-boosting tips, and more here: www.hotjar.com....