1. It makes more sense to start investigating volume decline by product type / customer segment -> This way you don't have to look at the entire market at your market analysis 2. If margin stayed constant, revenue decline can only be driven by volume reduction since prices must be steady
hypothesis-led approach 0:32 the learning mode. you should take an active role to answer the interview before listening to our answer. 0:46 simulate a real case environment 1:55 furnace 熔爐 2:31 or builds the furnace and operates it on behalf of local government. 2:13 - 2:46 situation 2:50 do you mind if i ask some clarification questions before i dive into first questions. 3:50 the first step of interview. 4:08 ask upfront first: whether it is an industry-wide or company-specific problem. 4:20 also good to clarify what metric you are expected to focus on. 4:29 the interviewer might want you to investigate a more general problem but not said explicitly. 4:37 if the company's revenue are decreasing, it is either because the market size is decreasing or market share is decreasing or both. 4:51 overall market size and company market share 5:35 We should therefore look at whether there were any changes in the mix of waste processing methods used or whether any new regulations might change the outlook for waste incineration. 6:14 we should look at the average price of the furnace. 7:55 convert leads to contracts 8:00 turnover 營業額，又稱營業收入、營收 8:01 we need to understand why this occur 8:09 if the company changes the price structure and why? 8:54 I'd like to make two points here, for profitability and revenue cases. 9:05 help you quickly decide: whether the problem is company-specific or industry-wide 9:10 switchgear - 開關設備；交換設備 9:26 hypothesis-driven method is also called root-cause finding: why is situation happening? 10:36 let me cross out the price and dig further into the decline in numbers of orders. do we have any numbers for the market share. this would help us determine whether the missed orders go to competitors or the clients just don't have any demand now. 11:02 the way business works is the company answers RfP: requests for proposals. 11:44 i now therefore would like to look at the other side of the framework. 11:59 it shows that you have a clear process in mind to get to the answer. 12:11 whether the order the company didn't get went to the competitor. 12:18 this can be done physically on a paper.
In your framework you did not consider that output might have been decreased as a consequence of i.e. production issues, which would be a valid reason why revenue has gone down (20 isntead of 21 produced units).
Hey Johny The candidate in the video is what we would describe as a "best-in-class candidate". Your aim should be to do as well as he does. In reality, you can get an offer even if you perform less well than he does. Your answers should still be similar to his. But it's ok if you're a bit slower and less comprehensive than he is. Does that help? Max
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1. It makes more sense to start investigating volume decline by product type / customer segment -> This way you don't have to look at the entire market at your market analysis
2. If margin stayed constant, revenue decline can only be driven by volume reduction since prices must be steady
Why in your framework did you not consider the contracts involving waste management conglomerates?
hypothesis-led approach
0:32 the learning mode. you should take an active role to answer the interview before listening to our answer.
0:46 simulate a real case environment
1:55 furnace 熔爐
2:31 or builds the furnace and operates it on behalf of local government.
2:13 - 2:46 situation
2:50 do you mind if i ask some clarification questions before i dive into first questions.
3:50 the first step of interview.
4:08 ask upfront first: whether it is an industry-wide or company-specific problem.
4:20 also good to clarify what metric you are expected to focus on.
4:29 the interviewer might want you to investigate a more general problem but not said explicitly.
4:37 if the company's revenue are decreasing, it is either because the market size is decreasing or market share is decreasing or both.
4:51 overall market size and company market share
5:35 We should therefore look at whether there were any changes in the mix of waste processing methods used or whether any new regulations might change the outlook for waste incineration.
6:14 we should look at the average price of the furnace.
7:55 convert leads to contracts
8:00 turnover 營業額，又稱營業收入、營收
8:01 we need to understand why this occur
8:09 if the company changes the price structure and why?
8:54 I'd like to make two points here, for profitability and revenue cases.
9:05 help you quickly decide: whether the problem is company-specific or industry-wide
9:10 switchgear - 開關設備；交換設備
9:26 hypothesis-driven method is also called root-cause finding: why is situation happening?
10:36 let me cross out the price and dig further into the decline in numbers of orders. do we have any numbers for the market share. this would help us determine whether the missed orders go to competitors or the clients just don't have any demand now.
11:02 the way business works is the company answers RfP: requests for proposals.
11:44 i now therefore would like to look at the other side of the framework.
11:59 it shows that you have a clear process in mind to get to the answer.
12:11 whether the order the company didn't get went to the competitor.
12:18 this can be done physically on a paper.
very helpful but can you please speak more slowly. I had to slow down the video to understand all the key points you mentioned.
I liked but I feel that you talk really fast!
How do you think he sounds on 2x speed?
Very helpful! but you talk so fast.
In your framework you did not consider that output might have been decreased as a consequence of i.e. production issues, which would be a valid reason why revenue has gone down (20 isntead of 21 produced units).
this is amazing and really helpul, thank you
Do you know if most successful applicants are able to solve these cases as thoroughly as you did?
Hey Johny
The candidate in the video is what we would describe as a "best-in-class candidate". Your aim should be to do as well as he does.
In reality, you can get an offer even if you perform less well than he does. Your answers should still be similar to his. But it's ok if you're a bit slower and less comprehensive than he is.
Does that help?
Max
Thank you!