The future of culture

Professor and cultural psychologist Michele Gelfand’s latest book, Rule Makers, Rule Breakers, explores notions of what she calls “tight” and “loose” cultures, and how each shapes us as individuals and the world around us. Tight cultures closely follow unwritten cultural norms, while those on the looser side have more latitude. Culture is complicated, she says, but understanding its nuances is key to understanding the world, Gelfand tells host Russ Altman on this episode of Stanford Engineering’s The Future of Everything podcast.