The 2026 Sony Honda Afeela Is Half Honda, Half Sony, And All In On HUGE Screens
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- Опубліковано 16 вер 2024
- Want a car with an LCD in the front bumper? How about one that's also a Playstation? Well, Sony Honda Mobility has the answer in the upcoming "Afeela" which is a strange name but an interesting car. If you love gadgets that is. The rest of us? We're waiting for the Electric Pilot.
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Mercedes Benz: “We have the biggest infotainment screens!”
Honda: “Hold my sake.”
The market is over saturated with luxury evs. We need affordable ones.
100% agree lol! its best to give them lightly used and CPO... look at the disaster at Mercedes, BMW, Lexus EV's
And the cars depreciates fast too.
@@Somebody294 Buy a used ID4. They're going for under $25k
Nissan and Chevy have tried but everyone laughed at the Leaf and Bolt... it will be a long time before the typical ICE/hybrid Corolla/Canry/RAV4 buyer would rather consider an EV.. my prediction is it won't come for at least another decade, there isn't enough of a return when expensive EVs require mandates and government tax cuts to help move them off lots..
Laughed at the bolt? Every bolt owner I’ve seen has been head over heels about their bolt. It was GM’s best selling EV until they stupidly killed it knowing it was more competitive than their luxury EVs. It’s still one of the best selling EVs.
That UI is giving me windows live tiles vibes. Windows phone, never forget
one of the best phone UI's ever. It is a shame Windows fumbled what they had, and took down Nokia with them.
I thought the same thing. Like a modern windows tile UI. And I'm here for it!
Holy screen overload
Imagine if this collaboration happened in the 90's when Honda and Sony were both PEAK. That would have been incredible. The name "Afeela" is a perfect symbol of what's happened to both of them since.
I guess I'm not the target audience. I want a car that just does car stuff. Maybe that's one reason I like our Chevy Bolt so much.
Honda went from no volume knob to only volume knob.
Finally a car company making sedans and not boring SUV, different wheel design make this nice , the Cybertruck looking wheel don’t suit it .
This honestly seems better than i thought it would be.
It's difficult to be impressed when you realize China has been doing this for the past 2+ years, along with their similar Xiaomi x BAIC and Huawei x Chery partnerships. Sony, Apple, Microsoft, etc should have been doing this a lot earlier. Google has been the only one with enough sense investing in Waymo and licensing Android Automotive to OEMs.
That said, Sony does makes some great cameras, sensors, audio equipment, software, etc so if done well this could be the new tech benchmark
Who greenlit that name
Comments / suggestions for Sony:
- Price - $45k or lower
- Color - lose the gray, black or white. Please have some interesting colors
- Range - 300 miles min - 250 was yesterday & 200 was 2 years ago
- Car vs SUV - Compact (180 inches or shorter) SUV is what the market wants. Why are you doing a sedan?
$45K is impossible, color is also impossible not to have black or white.
I agree with all points except I’m tired of SUVs, sedans are fine with me.
Don't forget that the US is not the only car market, or even a significant car market, especially when it comes to EVs. Asian car markets are more important now, especially China and very especially for EVs. There is a ton in this car that is designed specially for Asian markets, including the fact that its a car.
@@blackwhirlwind1245 this level of Screens will cost at least 70k
I'm shocked this is making it to market. I would have bet anything this was always going to be vaporware. Thanks for the video!
It's still in "pre-production" with a target to be a 2026 model, so don't count your chickens before they hatch.
@@Noah_E true, but dead models rarely get this far (with the exception of a few leaked pre-prod vehicles like the next-gen Phaeton and the V10 NSX)
How much vaporware has Honda put their name on? -Travis
@@EVBuyersGuide It's always felt more of a Sony project than a Honda. The announcement at the Sony CES booth in 2022 was more of a tech-demo than a real product. But I can't wait to see how it turns out and is positioned in the market.
From here it feels like Honda just re-released the 2020 lucid air
I think it's different, but not necessarily better. The Lucid is understated but sharp and premium, with lots of curved lines. This Afeela is hyper-minimalist with the exception of the showy screens.
My 2024 Lucid Air Touring is in my opinion beautiful, elegant, has all the useful features (no yoke- haha) 435 mile range, charges 10-80% in 18 minutes at CCS or 4 hours at home. And handles flawlessly and out accelerates almost every Lambo and Hellcat.
What is the purpose of this Honda/Sony collaboration- Halo only?.
I have afeela won't sell too well
I seela what you did there
It will sell well
One slight tap in the front and that screen is toast 😅
Honda and Sony make products that perfectly fit mass consumer tastes, wants, and needs--coupled with top quality and reliability. That seems to be the case here. That's why they've been successful for so many decades. Tesla, on the other hand, makes quirky things that Tesla likes and forces people to accept them. We'll see which approach will win.
The interior reminds me of their Honda e that we don't get in the states. The screen in the front seems cool, but if you were to get into an accident (minor or major) its going to be more expensive than average.
I would LOVE an LCD bumper that I can fill with backwards messages for drivers in front of me.
Clever thinking. -Travis
I'll keep an open mind, but the more I see of new technology, the more I appreciate my dumb-as-a-brick 2016 Jeep Wrangler!
Tesla is already backing up from the stupid yoke steering wheel and making it optional to avoid loss of sales. Bad bad idea.
Alex, Have they already licensed Chuck Mangione's "Feels So Good" for the marketing campaign? 🤔😉
Cars are becoming just computers on wheels, so a partnership with Sony actually seems smart af. I can't say I like the design, but I'm very interested to see where this car goes.
Wow cool car, so it will have level 3/4 self driving capabilities due to the built-in lidar?
The OS/UI gives me a modern Windows tile vibe. And thats a good thing imho. That immediately gives it a different feel entirely from the widget based Android or IOS UI. Man....SONY needs to seriously consider putting this OS/UI onto their electronics devices.
UI isn't that good to be honest, if you would look at 3:06 where you have long bar of big buttons on the bottom, proportions of that just looks... Bad... In addition to each of those buttons having different background image which doesn't really help here.
@@Zripas oh.... So you have used it in person have you? Well..... Sorry but i think i will take the word of all the people that have used it in person at the various public showings....all of whom have described it as robust, intuitive and immersive (including the journalists that tried it out) .....over some guy online that has obviously never used it but somehow just KNOWS its not good.
@@Sabundy
I don't need to use something personally to see basic issues with it... Sorry that I offended you or something by sharing my personal opinion about subjective thing here. My bad.
But as I seemingly already offended you, I can add some explanation why that UI doesn't work from practical side. You have wide screen with like entire meter of UI, like literally. There is no real reason to have such wide bar where you will need to scroll all the way to the left just to interact with one of the buttons, it could have been nice compact area of buttons with icons only without any of that "fancy" background which only creates unnecessary clucker and its harder to see what's where. There is a reason why most UI's today are simplistic, usually single colored, as it provides quick and clear indication what it is and where it is instead of you needing to find specific text describing a thing you might be looking for which is buried inside some random photo.
Its a car UI, it needs to be intuitive and quick to access, having 1 meter of UI isn't that.
@@Zripas you didnt offend me. Dont give yourself so much credit. I just think your subjective opinion is nonsense. Plain and simple. And I think you equally have no idea what you are talking about.
You are projecting your own personal tastes and stating as fact that a UI MUST be simple and monotone. I 100% disagree with you. There is more than one way to make an engaging UI. Not EVERYTHING has to be the same old boring widget design we have seen a million times by now. Nor does every EV need to have the boring tablet stuck on the dashboard design.
Also, your bizarre assertion is based on lack of information. It has already been clearly stated why the screen is as wide acoss as it is. 1) research that they did found that a driver having to only look left and right to assess information is less tiring on the eyes long term than a tablet set in the centre. But of course being the expert that you are im sure you know better with all the research you have done. 2) Its also designed to be used by both the driver and the passenger. And the display can be swiped over to either the driver or the passenger. So if the passenger searches something..... Such as a location on a map.... Then they just swipe it across from their side to the drivers side. With neither having to look at a tablet in the centre (so your claim that there is no reason for it is just straight up BS)
Again..... This has been openly stated by the designers about how and why the design was the result of a lot of research. Now.....does that mean they are "right"? No it does not. Because its still a specific design decision which will make it subjective to a degree. But its at least based on research regarding how people look at and acess information while driving. And for me..... I would greatly prefer it over a tablet in the centre of the dashboard. You might prefer the tablet. So that doesnt make it "bad" as per your opinion. It makes it a matter of taste and preference.
And unlike you I want to see different takes on UIs and EV interiors as opposed to the cookie cutter same old same old you want....
do we need another luxury EV? where are the cheap EVs? we're not going to save the planet with $50k+ cars
I don't know how in the US, but in Europe this year EVs priced under $30k are entering the market, like the Citroen ë-C3, Hyundai Inster, Renault 5 E-Tech or Dacia Spring. There is also a small chance that some basic specifications of the upcoming KIA EV3 and Škoda Elroq will also be near this figure.
It's not about need or the environment. It's about profit
Definitely need to see more! Cant wait to buy it! Will be a nice addition to my lucid!
Thank you in advance early adopters. Go ahead and take one for the team! 😅
I cant believe they are still trying to push this out.
Interesting but I would not bet on the success of this vehicle.
Afeela sounds like some alphabet salad product on the first page of Amazon results trying to buy a USB charger. The one that you’d need to unplug at night in case it tries to burn your house down. Why Honda would walk away from one of the most respected automotive brands for their electric vehicle brand, I just don’t get.
Weird name. Cool interior and software
At the back of the car, look like it is a hiding spoiler...
I would have great confidence in this vehicle because of the stellar reputations of both companies.
Dare I say it. It's too much screen.
You mean we don’t need an LCD screen integrated into the bumper that will undoubtedly result in an expensive repair in a minor fender bender?
It is a lot of screen. -Travis
plus 1000 points for not being an S/C-UV.
The police will tell people please go back and use your smartphone while driving it is better than watching Netflix or playing PS5 while driving 😂
chinese EVs have been doing large/wide screens for years.
Yeah but companies like Sony and Honda may do it better
The interior actually looks like Honda-E witch did not release in the US.
The PlayStation one color on the car 🔥🔥🔥🔥
I gotta get one I’m in love already but i think I’ll wait a year or 2 just in case anything goes wrong
Insurance is going to be sky high.
im paying 1k a month for my lucid, not too high
It comes off like a modern pimp my ride for SEMA. The back screens look tacked on, front LCD might total the car from a 5mph bump. Not sure on the hump in the floor being expected in modern EVs? I thought most EVs had flat floors all around with the battery under them? Think they're too late to the game on luxury evs, should've scaled up the Honda E to a subcompact instead.
Personally, I am disappointed the interior floor isn't flat. The center driveline tunnel is baffling. Anyway, I hope this car sells.
Its for cooling and cabling lines
I’d rather have a Honda-E on a larger more family friendly scale. Like the size of the Hyundai Ioniq-5 but same design outside.
That said, it’s fun to see what car companies are coming up with, whether I like it or not.
Honestly, I want less screens in my life, not more.
It looks amazing, although i believe the steering wheel is not safe and it has too many screens
Im getting this car
Afeela Facial recognition hmm you can just get a picture of their face online and they are cooked robbed out of their car lol
It’s has a lot of screens but outside of road trips and some charging waits, I don’t see much use for them. It doesn’t seem like a game changer or a major reason to buy it. The roof LiDAR units always make me think it’s a taxi. I just hate the name also. I want more affordable EVs but this just looks meh and expensive.
You mean it's a SONDA?
As many have said, new cars are becoming computers with wheels... the whole reson of the joy of driving, the road feel, steering input, chassis handling, the shifting and real, not computer generated, engine sounds, all these are mentioned less and less while the computer aspects are focused on more and more...we are loosing touch with the joy of driving and are far less connected with the car in its truest sense.
The menu options running *all the way* across the dashboard to the other door seems...bad. Just grow your arm another two feet, no problem.
Most EVs do Not have a hump in the back seat floorboard. That is an ICE thing, not a ground up 2024 EV.
You know I really do like how much my busy forks just feels like a normal car compared to this stuff
+1 for the busy forks shootout! -Travis
Nice one
Aptera is the only affordable EV to date and makes sense.
Cool vehicle. Not a fan of the steering wheel.
Cool -- glad you covered it because it was certainly entertaining. This car will fit nicely in the Cybertruck class of impracticality.
Best feature is it can sell ads. to pedestrians
Genius to make the bumper an LCD! Hopefully in the next edition they can make out of ming vases or zworski crystal.
In the mean time so you don't feel left out in the supermarket parking lot, why not just strap a 3000 dollar MacBook pro to your regular bumper!
In all seriousness - is this an SNL skit? Honda can't be this stupid surely
Afeela?! I hardly know her!
Looks very cool but I foresee software glitches and growing pains. I’d wait a year before getting one.
Unless this car is fully autonomous (and we're not talking Tesla "full self driving" here, I mean actually self driving) there are a ton of choices here that just won't work. Nobody aside from Tesla fanatics that are willing to forego common sense for their fanaticism wants a steering yoke. Having your entire dashboard become a Playstation is fully pointless unless everyone in the car (including the "driver") don't have to pay attention to the road, especially since it wouldn't even be allowed to be in use if the vehicle is in motion (by law). The screen in the bumper is just silly and serves no real purpose other than to be a talking point on TikTok, 100% that will be axed in the production car. I like that it's a car because the EV world desperately needs more efficient EVs (which is next to impossible with boxy, oversized SUVs) and the overall shape looks nice. Right now, it looks like either a concept car that is just throwing random technology concepts at the wall to see what sticks, or another overpriced luxury EV with pointless bloat added to try and justify the price.
Can I get a 2010 Hyundai Accent with manual everything, but all electric with close to 500 miles of range??
If you find one let us know, we'd love to cover it. -Travis
Very attractive. Not all that interested in all the screens, however. It’s definitely an option for me.
But what kind of batteries, Range, suspension ??
A lot of that is still being worked on, hence why we don't have the information yet. -Travis
Hate the name. Didn't that small Honda EV have a wrap around screen? I am old enough when people cautioned against running with your speedometer lighting too bright at night to avoid hitting a deer or a pedestrian because of night vision loss. Giant LCDs just seem like folly to me outside of a well lit freeway system.
If the screens are OLED and the UI has a dark/night mode, then this won't be an issue.
Dreadful week of daily races in GT7 when this got added
What’s the camera monitoring the passenger for???
Eye monitoring for hands-free driving. A lot of companies do this
@@GlitterGuru right I know they use the infrared sensors instead of like a pressure sensor on the steering wheel for the driver but Alex said the camera is monitoring the driver and passenger, which I found amusing like why does the car need to know what the passenger is doing lol.
I’m not hating the design, the technology and screens are way too much and are really distracting, I mean if you wanna live in your car play video games watch TV sit out side and watch the exterior display EVs are too expensive and complex the market is not good and do not foresee any future improvements, with existing EVs sitting on lots dealers trying to discount them further, they are still not selling well, so new ones like this won’t sell too well, we need simple vehicles not over technology complicated
i thought this project was dead.
Owen Key
This one came to nearby shopping mall few months ago. It is unbelievably uglier than Sony Vision-S concept.
Hard pass.
(~_^) Guess which car company secretly collaborates with The Flinstones?
That's cool, but that's a bit too much for me. I'd rather play games at home.
Thinking Someone watched too much Kingh rider back in the day...
Probably unaffordable for most folks.
They gonna say im hating but it kinda already looks dated already compared to Alot of evs out there, but nice collaboration tho
I can say with confidence afeela will be a failure, just don’t see this being successful
The features dont work good for rich people, like rich people wont sit in their car and game and do things, its more of aomething made for regular people that might shoot youtube videos, in the car and maybe play online games on all the screens that would be fire i feel like people who can afford this car are just going to get in drive and get out
Are these brands trying to bankrupt their customers? I can't imagine how much it would cost to replace some of the parts of this thing, especially the screen on the front of the vehicle. Who asked for this? I really hope this flops.
Agreed
Built for customers who lease
The insurance rate on this car is going to set a new bar lol
I guess it's ok. I hate the steering yoke. So stupid. Too many screens.
It is going to be huge hit.
Great! With all the latest technologies, they finally made cars that are "UN-stealable"..... LOL! "NOT" Shameful. Thieves can steal the latest new cars in just a few seconds. lol
Designed for high levels of autonomy? I don't believe for a second this will be released with that much self-driving capability. So most of these features will never be available for early adopters of the brand.
Yeah I'm pessimistic. Volvo just delayed autonomous features for the EX90, and Audi and Mercedes have been struggling to deploy their level 3 autonomy to most countries/regions. The only ones I can think of are GM Super Cruise, Ford BlueCruise (both of which require driver attention), and Mercedes Drive Pilot (which only works in California, Nevada, and Germany).
I feel yah..... wow what an awful name. And a no thank you to the yolk steering wheel. And sweet, more things to distract the driver!! We didn't have enough of that here in Toronto. When you see a whole family in the mall walking along looking down at their screens not talking to each other, you know we are at the end of civilization. Yah, that's what I saw this weekend.
microsoft and maybe hyundai should partner and make an Xbox car
Microsoft still has PTSD from their Ford Sync days lol
I'd be curious to see what they came up with. -Travis
Natok.
All these random companies out of nowhere want to get into the EV game.
They're grifting for government (aka tax payer money) grants and investor money. Don't expect any viable consumer products to ever be created and you won't be disappointed. That's not the point, which is to make a few very rich before the bottom falls out.
Random companies?
Okay 😂
I wouldn't call Sony random nor wonder why Honda want's in on the EV game. No brainer if you ask me; you should be asking why they didn't do it sooner
@@mr.c6674 random = never built vehicle ever before
@@GlitterGuru if they aren't mandated to then there's no urgency is my guess.
'Afeela' sick to my stomach just looking at this thing.
😂
I have a 2019 Croststrek. It has a small audio only screen. I use Carplay and just trying to hit one small touch screen button to change playlists etc is clearly distracting. What is a door to door wide screen with Spiderman and Playstation going to do for us? It really is getting ridiculous. All this electronic tech stuff is done not because we need it but because we can. And why do we all of a sudden need a yoke style wheel? And as others say, too many ev’s are aimed at the luxury market.
Hey look, it's a Polestar?
This feels like it will be canceled in under a year. Sony's involvement looks limited to promoting as much of it's studio/record label content as possible, since their physical products haven't been competitive in 25 years.
why do we need more $$$$ Ev's When are they gonna make one that doesn't have to be over 70k......... THE F*CK?!
There are a shit ton that are under $70k. Tons of options under $50k. At least 2 options under $30k
MSRP doesn't matter; no one should be buying a new EV. All that matters are the lease deals and incentives. e.g. I have a $55k Ioniq 5 that I lease for only $200/mo.
Those already exist. -Travis
🫤
Honda infotainment is the worst! Thank god it looks nothing like their current interiors.
I smell a FLOP!!!
This is incredibly stupid, give us an EV fit
That was basically the Chevy Bolt. Unfortunately the only USDM cars remaining in that category is the overpriced Fiat 500e and 🤢 Nissan Leaf. I hope brands start making affordable, compact, and practical EVs like the Bolt.
Too subtle, needs more Sony®️ product placements. I need more ads to be placed directly in front of me while captive in my transport pod.
Be careful what you ask for, even sarcastically. -Travis