You’ll Own Nothing and Be Happy - Intel G6951 Retrospective

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  • Опубліковано 15 лип 2024
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    The Intel G6951 is a CPU that has features behind a paywall...but you can no longer buy them. Linus shares his opinions on the matter!
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    CHAPTERS
    ---------------------------------------------------
    0:00 Intro
    1:28 Not all Hardware as a Service is bad
    2:38 Intel's pitch for this product
    3:45 The benefits
    6:37 The downsides
    8:08 A modern example from Intel
    8:53 a bad trend
    10:45 We need to do something
    12:37 outro
  • Наука та технологія

КОМЕНТАРІ • 3,1 тис.

  • @Muttisuri
    @Muttisuri 10 місяців тому +9010

    Such practices should come with an attacked law that if they stop the service, they should have to roll out a patch that unlocks all features for free.

    • @Bustermachine
      @Bustermachine 10 місяців тому +766

      This is kinda how I feel about IP. I have no problem with long intellectual property licensing periods . . . so long as a company/owner is actively making use of the property and making it available.
      The point of intellectual property is to protect the right to profit off of an idea in exchange for cultivating technology or culture. It costs money to preserve and curate and distribute
      But once you stop doing all that, a reasonable length (not too long, not too short) timer needs to start ticking down before it all gets yeated into the public domain.
      I feel like that's one of the better compromise positions regarding games/books/tv shows.

    • @alessandromauri93
      @alessandromauri93 10 місяців тому +77

      That's the dream... I hope we'll eventually come to that point...

    • @fearofchicke
      @fearofchicke 10 місяців тому +60

      Attached*

    • @jcorey333
      @jcorey333 10 місяців тому +71

      ​@@BustermachineI'm still trying to figure out exactly what my thoughts are regarding IP, but this definitely seems like a reasonable compromise to me.

    • @laharl2k
      @laharl2k 10 місяців тому +44

      no, the solution is just dont buy them. The best way to force a company is to just not buy their stuff

  • @seanreynoldscs
    @seanreynoldscs 10 місяців тому +896

    This is what I worry about with all of my IOT devices... So far it's only been Awair and Nest who have screwed me in this way. Awair shut off access to my perfectly functioning device 3 years after I bought it. We need to have a consumer protection clause that says if a company discontinues a service they must open source the service so that the user community can continue to support it.

    • @Z3t487
      @Z3t487 10 місяців тому +24

      That should be the norm, yeah.

    • @Lockdown335
      @Lockdown335 10 місяців тому +25

      We are still staying away from to much IOT in Industrial Automation..... Installing some cheap remote IO then finding out 1 year later when you goto get more that the company no longer exists is NOT what you want lol sadly alot more (newer) engineers are doing it to be competitive and get a foot in the door

    •  10 місяців тому +21

      I would say that generally any product on the market (software, media and even hardware) that hits the market needs a countdown. When it gets old enough or when it is pulled out of the market, all technical data and sources should be made available. It's perfectly reasonable for me. You've got the copyright protection for whatever you created, you have the monopoly to use your invention. You pay for this privilege by being obligated to share how you did it exactly when the time is up or when you decided not to provide it anymore. You stopped manufacturing old mobile phone or providing replacement parts? That's fine, just show us how to make it. You stopped working on certain application or service, that's fine. Just share it so that others can continue it. You don't want to sell a license for your movie? That's fine too, just share it for free. The only alternative would be no protection from piracy from the start. Basically the way patents work. You can keep it secret but it's not patented. You can patent that but then you shared details about your invention with others, they just can't use it.

    • @p0358
      @p0358 10 місяців тому +5

      D-Link did this too, they released a new app and just killed off the old together with old devices support

    • @gblargg
      @gblargg 10 місяців тому +2

      Matter if I understand it correctly will really help with home IoT devices. I think they don't rely on any particular company servers, just your local hub setting them up to use a particular server (e.g. Google Home's servers).

  • @sophie____
    @sophie____ 10 місяців тому +1136

    I think the biggest pain point with subscription services (for me at least) is that it’s not like a loan. You can pay months or years for a service, and when you stop, there is no tangible thing left. If I buy a license or an album, that’s mine for life. I can maintain a system to utilise it. But with subscriptions, often I’ll have paid many times more than the actual cost of the original product, to end up with nothing… it feels gross and predatory

    • @ryanthompson3737
      @ryanthompson3737 10 місяців тому +13

      What? That's not how reality works. So what, a product can only disappear if you subscribe to it? Let's play this game... you buy a Tesla for $100,000 and then the next day it gets raided for whatever crimes and the company goes bankrupt due to all the lawsuits.... your car won't fucking work. In fact, most modern vehicles will have a noticeable decrease in features than it did before. The problem is that we're moving into the age where you can't avoid going online without suggesting we shoot ourselves in the foot as a species and basically sulk in our own suicidal thoughts as the universe literally puts a pillow over our face and suffocate us. The other issue is that the car company doesn't have to fail... going back to Adobe, ALL their online services are hosted on either Amazon or Microsoft servers... what happens if those companies goes down? Those 2 companies collectively host 71% of the world's cloud storage content. When including all storage across the internet, those 2 companies account for 42.5% of ALL data storage on the internet. What do you think happens to all those single purchase products then? Do you own steam and have steam games? Nope.. you don't anymore because Steam has no servers to host it on.

    • @_Zaid
      @_Zaid 10 місяців тому +30

      IntelliJ has a system where if you pay a long enough subscription you maintain access to the old versions of their software

    • @bezdras
      @bezdras 10 місяців тому +91

      @@ryanthompson3737how conveniently you chose tesla as your car example, now choose a real car brand and you will see that their cars will do mostly fine

    • @abdulrahmanalhasbani1445
      @abdulrahmanalhasbani1445 10 місяців тому +15

      Yup, it really sucks. A thing I liked xbox gold(the forced online service) was that you monthly get 3 games to keep. It made the monthly payment a bit easier.

    • @your_average_cultured_dude
      @your_average_cultured_dude 10 місяців тому

      @@ryanthompson3737 yes that is definitely how reality works. You own absolutely NOTHING that you subscribe to. The moment the subscription ends, you're left with nothing.
      you chose a toy car company as an example. every real car would work just fine without their company. and if you have an older car, the company could disappear and nothing would change.
      I've been using pirated adobe products for years and I've never needed their online services. as long as my PC works, my adobe software will work, even if adobe dies.
      if amazon or microsoft went bankrupt tomorrow it would not affect me in the slightest, since I use none of their services or cloud storage content.
      steam games can be launched from their exe file in the steamlibrary folder even if steam servers are down.
      I have a total of ZERO subscriptions. My SSDs and HDDs hold all of my programs, music, pictures, videos, etc. The only downloaded/paid things that wouldn't work on my PC without company servers are multiplayer games.

  • @Nickayz2
    @Nickayz2 10 місяців тому +187

    Here is the worst case - in Europe there was an electric bike company from the Netherlands: VanMoof. They went bankrupt, which would have made the bikes unusable because you couldn't access them without an app that needed their servers. They were saved at the last minute, but it's a good illustration of what's in store for us.

    • @TheRealDrazar
      @TheRealDrazar 9 місяців тому +18

      Jesus Christ, how do you access your bike, when your phone battery is dead?

    • @ZelphTheWebmancer
      @ZelphTheWebmancer 9 місяців тому +23

      @@TheRealDrazar That's the neat part. You don't.

    • @AmbetantMannetje
      @AmbetantMannetje 9 місяців тому +1

      ​@@TheRealDrazarwith a code on the bike. No problem.

    • @techtt6213
      @techtt6213 9 місяців тому

      That's not how the bike works lol

  • @DiminishingAugmentation
    @DiminishingAugmentation 10 місяців тому +25

    2:37 "Intel Gnice51" THAT was stealthy.

  • @notme222
    @notme222 10 місяців тому +625

    Car manufacturers locking features behind a subscription are earning such a negative image in my eyes that I will go well out of my way to avoid those brands. Hopefully others are reacting similarly and rewarding the manufacturers who don't.

    • @Djentlman
      @Djentlman 10 місяців тому +41

      @@jonvb2439 I believe OP is referring to things like heated seats and steering wheels, two examples that come standard on every car today, while BMW tried to force users to pay an annual subscription for it, and was greeted with customers who literally "jailbroke" their cars to unlock it.

    • @ryanthompson3737
      @ryanthompson3737 10 місяців тому +5

      ​@Djentlman But that never happened... heated seats are and have always been an add on feature, they just decided to cut costs by reducing the number and complexity of production lines by including ALL hardware into the vehicle. This OPENED UP the possibility to subscribing by the month instead of outright buying it, but it was more a bonus than an intended feature. For instance, you live in California where only 1-2 months of the year is cold enough for heated seats... why pay hundreds AND be forced to pay thousands more in a bundle package instead of each individual feature, and even pay by the usage instead? For those 2 months, you end up saving quite a bit over 5-7 years.

    • @ryanthompson3737
      @ryanthompson3737 10 місяців тому +3

      ​@@DjentlmanPoint is that people mistake what's IN the car for what they PAID for. It's like assuming you have a lifetime subscription to photoshop because it was pre-installed on your computer. You PAID for what you got, everything else was put in on BMWs dime in the hopes that it makes it easier and more inticing for people to pay more money instead of accepting what they have and upgrading when they get a new car.

    • @POTATOEMPN
      @POTATOEMPN 10 місяців тому +1

      Yup. I've run into a few. I would rather go without at all, then to cowtow to their bs.
      I got a Google pixel 7 pro. First, best phone I've ever had.
      I had a LG Stylo 4 until six months ago. I refuse to buy any Apple products specifically because of how horrible they are.

    • @malicious217
      @malicious217 10 місяців тому +13

      Exactly just don't buy them. Avoid the manufacturers and if you can't don't buy the post sale upgrades or subscriptions.

  • @katiepersons6575
    @katiepersons6575 10 місяців тому +16

    "Sorry your mom's airbag didn't deploy kid, she wasn't keeping up the subscription."

  • @germandkdev
    @germandkdev 10 місяців тому +114

    I really really like the Jetbrains Fallback License model. It allows one to keep the latest release that got published while using an 1 year subscription even afterwards. That seems like a nice compromise for me between a company getting reoccurring payments for a product, therefore supporting the development. While also being able to just keep a version if there aren't any new features one requires

    • @alexisschwindt1934
      @alexisschwindt1934 7 місяців тому

      As a dev, yes. I absolutely adore JetBrains licensing model.
      By far the best middle between the 2 models.
      You can "buy" the yearly version, or keep going with next releases all the way.
      And each year they charge you less than the previous one too.

  • @TrueDiox
    @TrueDiox 10 місяців тому +442

    The word "dystopia" was certainly coming to my mind the whole time. Let's just remember this when corporations start turning our bionic limbs off because we forgot to pay the monthly suscription. Damn, Deus Ex and Cyberpunk are starting to look tame.

    • @CanIHasThisName
      @CanIHasThisName 10 місяців тому +21

      Getting shut down isn't the only issue and IMHO it's unlikely this will be a thing they'll be able to even legally implement. However, the more realistic issue is manufacturers dropping support for older parts and not offering replacements or spare parts. This already kinda happened to people who got bionic eye implants after the company making them discontinued work on the product.

    • @wandregalbjornson1452
      @wandregalbjornson1452 10 місяців тому +18

      There's also a movie called Repo Men. People can now get artifical organs, but if they can't afford them, these Repo Men would come and get them. It's totally fucked up

    • @lyssam100
      @lyssam100 10 місяців тому +6

      That's a real thing that's already happening. Look up Rita Leggett.

    • @Zito66941
      @Zito66941 10 місяців тому +8

      Isn’t it GREAT to realize our visions of a dystopian hellscape were underestimated?

    • @ecclips611
      @ecclips611 10 місяців тому

      ​@@wandregalbjornson1452came here to say this

  • @OMGBEES
    @OMGBEES 10 місяців тому +1342

    Honestly, I appreciated this video. It may not have offered a solution or been a deep dive into anything specific, but I think it conveyed the emotions that a lot of us are feeling about this kinda thing and hopefully it opened a few eyes. I look around and see this happening with everything in life and it sucks.

    • @sergeilunev2244
      @sergeilunev2244 10 місяців тому +33

      It was talked about, endlessly, by many of us. And we used to open many, many eyes. But, for some weird reason, people who are willing to "pay forward for a service that might easily be revoked", are also the same people who have so much money they just throw it away. Enough to feed the plethora of companies who dwell in that.

    • @inkredebilchina9699
      @inkredebilchina9699 10 місяців тому +26

      I personally hated on Microsoft when they followed the footsteps of Adobe with their Office subscription. for many many reasons. one of which is computer literacy through programmes for elderly for example. how the FUNK am I going to explain what a monthly subscription for software is to them? or better yet - get them to use any of the modern days tools without resorting to piracy? yes I said it. these kinds of things also push people towards non genuine software for daily use.

    • @bionicgeekgrrl
      @bionicgeekgrrl 10 місяців тому +7

      Sometimes what is needed is signal boosting. This issue has some commonality with right to repair as well.

    • @bionicgeekgrrl
      @bionicgeekgrrl 10 місяців тому

      ​@inkredebilchina9699 at least with Microsoft Office there are a good number of cheaper or free alternatives, which for many would be fine. There's going to be some who need particular features mind.

    • @Someone-wx9lq
      @Someone-wx9lq 10 місяців тому +1

      @@inkredebilchina9699 Don't forget, it's always morally right to pirate Adobe products

  • @MazeMouse
    @MazeMouse 10 місяців тому +171

    I like the "unlock functionality later". I HATE the subscription model that companies seem to default to these days.

    • @nathanlamaire
      @nathanlamaire 10 місяців тому +47

      Subscription model can be reasonable if the cost actually sits on the service side (e.g., cloud gaming, cloud services, online game services, etc.), but some subscription models are so ridiculous making you wonder why did it happen. The 'subscription' to enable seats heater functionality in car is the most stupid subscription model I ever heard.

    • @M1szS
      @M1szS 10 місяців тому +5

      ​@@nathanlamaireyeah agree, even tho subscriptions are annoying, with cloud services they are completely fair, but not with stuff you arleady own, thats like buying a pc, and having to pay monthly for storage that is arleady there

    • @shapelessed
      @shapelessed 10 місяців тому +1

      Subscriptions aren't entirely evil. Some services must rely on subscriptions due to ongoing costs, such as infrastructure maintenance or the infrastructure's electricity costs (like for an ISP), but on the other hand, you must also understand that there is almost NO investor or shareholder nowadays who's gonna start a conversation with you, unless your company has some sort of recurring revenue model.

    • @4450krank
      @4450krank 10 місяців тому

      yeah plus maybe some day people will be able to hack it and then you can have the heated rear seats for free:D

    • @motbus3
      @motbus3 10 місяців тому +6

      Vote with your wallet. If it doesn't seem right, don't buy

  • @chickenmail9
    @chickenmail9 8 місяців тому +1

    This is the kind of content from LTT I've been missing for a while. Looking forward to more like this!

  • @Zigglegarf
    @Zigglegarf 10 місяців тому +712

    The way you covered the Adobe subscription vs one-time license issue well illustrates a core problem with SaaS in products that don't innately incur ongoing costs for the vendor. In a perfect world, Adobe would be facing meaningful competition from other vendors, but in the past, even if that wasn't the case, newer versions of the creative suite at least had to compete with the old versions. The subscription model in Adobe's case largely serves to kill off what little incentive they had to innovate, allowing Adobe to essentially sell the same software again and again to the same customers with no meaningful updates, if any at all.
    No, actually, it's worse than that. It's a disincentive. The SaaS model actually discourages them from innovating. Why invest in software development if you essentially have your customers held hostage, and have no competition? When that happens, further investment is actually counterproductive.

    • @CaptainScorpio24
      @CaptainScorpio24 10 місяців тому +7

      Ohhh 😮 you r right on bro

    • @CentreMetre
      @CentreMetre 10 місяців тому +14

      Perfectly put. I made a comment with this point but you articulated infinitly better

    • @technoturnovers7072
      @technoturnovers7072 10 місяців тому +18

      @@onioneater69 yeah, that's the biggest thing about Adobe CC- on an individual basis, there are single-program alternatives to most of Adobe's most popular programs, but the fact that they aren't actually *integrated* just kills the workflow, especially operations like LMG

    • @karola.7908
      @karola.7908 10 місяців тому

      I have paid for a lifetime subscription for Cyberlink's photodirector, because adobe is way too expensive, but I can clearly see that it's not as feature rich and certainly not as popular. There really is no real competition for adobe, and this sucks, the 10 euro a month pricetag on their photography products is way too much for me

    • @bionicgeekgrrl
      @bionicgeekgrrl 10 місяців тому

      ​@@onioneater69hopefully, affinity is great value.

  • @DoubleStupidity
    @DoubleStupidity 10 місяців тому +167

    From the customers perspective, It's like buying a loaf of sliced bread, but they also give you a box, that contains 5 more slices, but you can only open it with the More Bread 4 U Pass.
    Also take into account, that the bread will eventually get moldy, so you have to open the box before that if you really want to eat it.

    • @Kleyguerth
      @Kleyguerth 10 місяців тому +28

      And you paid the price of 4 loaves of slice bread for that deal

    • @olotocolo
      @olotocolo 10 місяців тому +4

      And it was 5 slices about three years ago, now it's 10 slices. Still rather small number. But when exactly will we have situation of buying 50% of bread and paying daily fee to unlock other 50%?

    • @ryanthompson3737
      @ryanthompson3737 10 місяців тому

      ​@@KleyguerthNo... you paid for 1 slice, you only paid for 5 if you bought the base and added the other 4 slices. Funny how BMW didn't double in price when they started doing the same to their vehicles... it's almost as if these add on features costs pennies for the producer, so they can justify a 5% loss in revenue knowing it opens up A LOT more possibility for revenue elsewhere. Why would I upgrade to a new CPU for a net of $800 when I can just pay say $500 to Intel to unlock more performance equivalent to what I would have spent $300 more on? Intel spends less in production and shipping, and I worry less about compatability and wasting money. It'll ALWAYS be cheaper to unlock features rather than decentralize them across multiple chips.

    • @ryanthompson3737
      @ryanthompson3737 10 місяців тому

      ​@@olotocoloI mean.. currently how it works is that if you're rich you just buy the whole damn loaf, but if you're poor as fuck but MIGHT get money in the future you buy 1 slice and then keep buying slices as you get the money. Or, for instance, you do a lot of gaming but sometimes do heavy rendering work... why spend so many thousands for a SECOND computer to render when you can just subscribe to use those same features? Since you, for instance, only use 10% of your computer time rendering something, it makes no sense to make that investment, especially if it's leading to a much better financial position where $12,000 USD isn't as disgusting as it sounds to normal people. There are plenty of benefits.

    • @Kleyguerth
      @Kleyguerth 10 місяців тому +2

      @@ryanthompson3737 If it cost pennies for the producer, why do they charge so much then? The point still stands: you already paid for the whole thing, it's locked purely for greed. If it costs pennies, it means I PAID FOR THE DAMN THING ALREADY.

  • @DA--LE
    @DA--LE 10 місяців тому +71

    I had a feeling that Nvidia had the Idea once to make DLSS a paid subscription, but got scared because of the team red would still make their FSR free and compatible on both GPU.

    • @AbnerG787
      @AbnerG787 10 місяців тому +11

      Bingo, bundle that with raytracing 😂

    • @oyunlar08
      @oyunlar08 10 місяців тому +8

      man STOP GIVING THEM IDEAS

    • @makisekurisu4674
      @makisekurisu4674 10 місяців тому +3

      ​@@oyunlar08they already know

    • @DA--LE
      @DA--LE 10 місяців тому +1

      @@oyunlar08 Too late, check starfield's mods

    • @oyunlar08
      @oyunlar08 10 місяців тому +2

      @@DA--LE ah, dammit

  • @PQED
    @PQED 10 місяців тому +4

    First video I've watched in a while.
    Definitely enjoy the calmer pace, clearer speech (giving me time to digest statements), and with a message I can absolutely stand behind!
    Well done; and I hope people will listen, because this is truly serious. I don't want this future. I doubt any regular schmoe does.

  • @kajurn791
    @kajurn791 10 місяців тому +1872

    The Tesla owners you mentioned in this video are exactly the kind of people that are helping create the dystopian future we're all afraid of.

    • @kernelle4
      @kernelle4 10 місяців тому +184

      "Streamlining production" is such bullshit as well lmao

    • @Z3t487
      @Z3t487 10 місяців тому +184

      ​@@iamaduckquackBecause if you buy a Tesla you pay for heated seats even if you are never going to use "heated seats subscription".

    • @Atsumari
      @Atsumari 10 місяців тому +10

      This scares me... deeply...

    • @springsteen-games5134
      @springsteen-games5134 10 місяців тому +83

      Bro we basically live in a dystopian society already look around every kid in the world waste hours a day watching tiktok me included. We work all day every week to not be able to afford basic living expenses.

    • @_A.t.g
      @_A.t.g 10 місяців тому +3

      Stop being a Baby. Nobody is afraid of it.

  • @Tibadude
    @Tibadude 10 місяців тому +97

    I had one of those CPU's back in the day. It took just a few min searching online and certain forms, to find a pirated / reverse engineered unlocker for them. As with anything that goes DRM or something behind a paywall. Hackers/pirates will find a way to crack it.

    • @hicknopunk
      @hicknopunk 10 місяців тому +6

      Exactly, free hardware. Why cry over free hardware like most people in the main comments!?

    • @plexyglass429
      @plexyglass429 10 місяців тому

      ​@@hicknopunknot everyone wants to pirate, we shouldn't have to. It's not "free" if it comes at the cost of others

    • @Owen2108
      @Owen2108 10 місяців тому +27

      @@hicknopunk Because it's not free, you already paid for the physical item that is now in your possession, it should be entirely illegal to provide a physical item that has the capacity for more, unless the original item is properly substantiated regarding a lower price.

    • @backcountryme
      @backcountryme 10 місяців тому

      @@hicknopunkit isn’t free. Intel charged you for it already. They didn’t price it below their margin when you bought it in the hope that you would pay to unlock it. You essentially paid twice for the features.

    • @riphunter5100
      @riphunter5100 10 місяців тому

      The issue is that if those hackers may get payed by the corps and sign and NDA so they not release their exploits to the public and that's is something that some corps like Sony are doing with their "Bug Bounty program" and in the rare case the hackers refuse the money for altruistic reasons then they are gonna get DMCAed hard so is a very fucked situation to be in.The best solution is TO JUST STOP BUYING LOCKED DOWN HARDWARE.

  • @7rich79
    @7rich79 10 місяців тому +7

    I'd be willing to guess that the idea for upgradeable CPU came from someone in the enterprise segment. As you touch on, from manufacturing it makes sense to have fewer configurations to produce (although this would be more relevant for entire systems than just a CPU).
    Having worked with IBM Power, this did have hardware features unlockable through licenses. You might buy a system with 4CPU, but actually the server you got could have up to 16 CPU in it. There were some benefits to customers. You sometimes got extra processing power for free because it wasn't always a hard CPU limit. If you suddenly had a huge need for processing power, you could just call a sales rep for a license code rather than wait for an engineer to go onsite to put another CPU in). If you only needed extra power for a short period of time, for example to assist server migration, you could get a license code (sometimes for free) which would be limited to a couple of months. If your CPU failed, the hypervisor would simply allocate another CPU for you with essentially no downtime.
    For servers, there is also a potential downside to having too many processors activated, because software licenses (from the manufacturer or third party software) are sometimes tied to the number of activated CPU cores/sockets.
    But yeah, for the consumer market this made no sense.

  • @pollorojo
    @pollorojo 10 місяців тому +59

    As an owner of multiple colorimeters over the years, I felt that part of the video pretty hard. Those annual periods of downtime for recertification can hurt.

    • @hw2508
      @hw2508 10 місяців тому +5

      That's just maintenance. Totally normal with all kinds of machinery and measuring equipment.

    • @pollorojo
      @pollorojo 10 місяців тому +3

      @@hw2508 oh, I know. It’s just rough when that’s part of your job, so you’re basically stuck for a week while your equipment is gone.

    • @hw2508
      @hw2508 10 місяців тому

      @@pollorojo Can't you lease one for that time? As long as it is scheduled maintenance.

  • @OledBurnInKing
    @OledBurnInKing 10 місяців тому +988

    I'm glad that linus is making a video about owning nothing and being happy. Every year, manufacturers find ways to get extract money from consumers whether it's thru subscription services, micro transactions, planned obsolescence etc. I miss the days when things last for as long as possible, use standard components instead of proprietary garbage and include features when you buy products instead of trying to nickel and dime every ounce from there customers. Nowadays, manufacturers want to lock there customers down with certain features, makes things that used to be standard and turn them into something proprietary and lock customers down to there own ecosystem. Whenever I buy something from any particular brand, I buy whatever the products might be based on functionality, value, and standard components. For example, I don't care about brand loyalty like most consumers prefer because it's convenient. It's easy to say vote with your wallet but it does not apply to large majority of consumers because we as humans get sucked into the marketing and hype that the brands commercialize. I used to fall for the hype and marketing very easily. I prefer to be interested in niche products whether I venture out into interesting hobbies like being an audiophile, videophile or hardcore gamer etc. Things that people buy are convient, the same thing applies to fast food like mcdonalds and burger king because the quality is inferior, while being charged for more while paying more with less options and features etc.

    • @Bustermachine
      @Bustermachine 10 місяців тому +22

      Gotta keep people consuming more than they want or need or the whole paradigm might start breaking down.

    • @hiddenguy67
      @hiddenguy67 10 місяців тому +1

      yeah but my pc is actually trash

    • @antman9501
      @antman9501 10 місяців тому +14

      Don't worry, if you draw the lucky lottery ticket of life, you will be swimming in cash at birth. Indeed, fetuses need to make better choices before they burst through their mother's loins; impoverished households are chosen, not born into. Right? Work a third job, I guess is the universal answer.

    • @my2cents366
      @my2cents366 10 місяців тому +6

      It is manufacturer's goal to make as much profit, you can't blame them. It is consumer's responsibility to not accept those practices.

    • @r8gg
      @r8gg 10 місяців тому +9

      ​@@antman9501Yeah man why didn't you start a business and invent a new thing and earn 1 trillion dollars? It's surely viable that anyone could do that! Btw, the top 1% in the past 30y has gained 30 trillion and the 99% below that has lost 800 billion. Just sayin man

  • @omicron-prsnl9806
    @omicron-prsnl9806 10 місяців тому +15

    2:19 Too soon lmao

  • @DmitrySholokhov
    @DmitrySholokhov 10 місяців тому +1

    That hyper-enthusiastic "Delete me!" by Riley on 11:43 is now my phone notification sound. Thank you :)

  • @zeus1117
    @zeus1117 10 місяців тому +1

    This was a good video with important points touched on. The format is nice and is good to find such videos in this format here.

  • @PsRohrbaugh
    @PsRohrbaugh 10 місяців тому +42

    My main concern is the legality. I don't care about software unlocks as long as it's legal to unlock it yourself if you can figure out how.
    My 1990s Volvo had heated seats installed at the factory, but they only put a switch on the dashboard if you paid for the feature. I bought it second hand, without heated seats. I went on ebay, bought the switch, connected it to the wires behind the dashboard, and had heated seats.
    Not only was it legal, but my warranty was legally protected. If my engine died, they HAD to cover it under warranty unless they could PROVE me turning on the heated seats damaged the engine.
    We NEED the same legal protections for tech that we have for cars. Intel wants to sell you a chip with disabled cores? Fine. But I bought that chip, and they can't do anything about it if I figure out how to enable those cores.
    Back to cars. Imagine if you bought a car with 300 horsepower, but you modified it and got 500 horsepower.
    Now imagine if the manufacturer tried to claim that you STOLE 200 horsepower from them. With a car, the manufacturer would be laughted out of the court. But technology, these arguments carry weight.

    • @guss77
      @guss77 10 місяців тому +5

      I have one word for you: DMCA.
      In more words: 17 U.S.C. § 1201(a)(1) - No person shall circumvent a technological measure that effectively controls access to a work.
      I know that technically "work" here means "copyrighted work", but corporations have been *effectively* using this measure to prevent consumer post-sale modification of products from printer ink cartridges through coffee machines to motorized farm equipment - the leap to cars isn't a huge one.

    • @ryanthompson3737
      @ryanthompson3737 10 місяців тому

      See, you're like those assholes when cars came out trying to muddy the waters to make it impossible to innovate by holding it to old, outdated standards that make no sense today. Yeah, that made sense in the past when it was a physical switch and it wasn't necessary to do all that work... now it's almost REQUIRED to centralize everything to get the cheapest and most efficient version of a product. Here's my thought... if I'm selling you a single purchase product, you abide by MY standards or you're cut off from accessing MY services I have to pay every single month for. Yeah sure, unlock all those cores... you'll NEVER get another security update for that CPU anymore though. Why the hell should I be forced to shell out money because you went and unlocked features you didn't pay for? I TOLD you what you paid for, all you're entitled to do is mess with the hardware you own, but I also have to right to never update your software because OOOPS, you unlocked features you didn't pay for. This is the new Era where companies are required to do this centralizing shit, so leaving them with 100% of the financial liability is crazy. You might as well demand a a billion dollars from Google, you'll have more luck with that. This isn't just a computer thing... if you did that to your car today, I fully expect for them to cut you off from their online services and ban you from using their company mechanics. Software update? Naw. Security update? Should have thought of that before trying to steal.

    • @snintendog
      @snintendog 10 місяців тому

      ​@@guss77DMCA is unconstitutional

    • @kytechnelson
      @kytechnelson 10 місяців тому

      This is exactly why that section of the DMCA mentioned by @guss77 needs to be blown out of existence ASAP!

    • @riphunter5100
      @riphunter5100 10 місяців тому

      ​@@guss77 DMCA was enacted by bribed lobbyist to protect corpo interest and end of history.
      But like Jefferson said "When injustice becomes law, resistance becomes a duty"

  • @stillgray
    @stillgray 10 місяців тому +162

    In all seriousness, apart from the good title, I’m glad you’re discussing this issue. This property-free future where we are forced to rent everything from corporations is a truly dystopian one that we need to fight against regardless of where you stand on the left/right divide.

    • @Z3t487
      @Z3t487 10 місяців тому

      Property-free, isn't that communism? Or corporate paraside.

    • @simonfarre4907
      @simonfarre4907 10 місяців тому

      It's only the right that continues to gargle nuts to allow for that dystopian future. Because capitalism so lovely, they say, failing to realize they are proponents of techno feudalism.

    • @saricubra2867
      @saricubra2867 10 місяців тому

      Property-free looks like something that a communist would say.

    • @christophercubitt2488
      @christophercubitt2488 10 місяців тому +3

      Where are the replies

    • @erroneouscode
      @erroneouscode 10 місяців тому +2

      Well in some countries at least it's virtually impossible to disconnect from what's deemed essential services, ie water, gas, electricity. Sure, you can limit, or eliminate use by using alternatives such as solar and batteries, and water tanks etc but you'll still be stuck paying supply charges, ie, connections to your home. Of course if you're remote where they don't have the infrastructure to supply you there's an easier time of it. But, in heavily populated areas you'll soon have local council authorities claiming your property is unfit for human habitation if you succeed in getting supply cut off. It can be a nightmare of bureaucracy trying to disconnect. My long winded point I've finally got to is how long before they start insisting other things are an essential service in the future that you can't readily totally detach from but are forced to pay for? Where does it end? Will we be charged oneday for the very air we breath. For what our body excretes comparative to consumption. Will we not even own the clothes on our backs. We're truly on the road to a hellish existence.

  • @fhs7838
    @fhs7838 10 місяців тому +18

    Actually, the X299 raid USB key is a pretty relevant thing. For hardware as a service (?), it's actually already a thing. Like lots of older cars offline Satnav, after sometimes, it just become useless.
    But the thing is, company now is selling what supposed to be included in the service period, and sell you separately.

    • @kytechnelson
      @kytechnelson 10 місяців тому +4

      I think that disabling features that are already included in the hardware or software on first purchase shouldn't have any place. However, for things that never had the feature at all in the first place and never promised it would be added and don't absolutely need constant updates to maintain it's value (ex. not a smartphone-like device that really needs regular security updates all the time) those have an argument for asking for payment since it's a real value-add instead of a removal of an artificial lock. As for something like offline satnav maps for a car, if there was never the expectation that updates would be provided free with the unit and updated maps can be purchased later (since it's just new data that was not on the unit in the first place, making it more like buying a new paper map and they likely had to pay for the new app data), I can at least see an argument for that IF the manufacturer makes maps available for the majority of the car's lifespan. Not everyone needs the very latest map data in their older car's GPS (though if it had the same comprehensive business locations as Google Maps, then I'd say it's a different story.) I have no idea how other car makers compare, but I've been surprised that Honda still offers updated maps for their systems that use a DVD for map data, but then again, it was never meant to be much more than just street maps on those units.
      With all that said, it just goes to show how nuanced things really are regarding how long something should be available and why locking existing features behind paywalls is such a bad idea, so it should at least be possible for someone else to take over that responsibility of making updates/upgrades available if a company no longer wants to do so themselves. Why should they care what you want to do to a product they no longer care to update? At that point, let people do whatever they want with the features already in the product.

    • @zakofrx
      @zakofrx 10 місяців тому

      Like my SatNav...
      I bought it and live with its current maps..
      When I want newer maps I pay for them...

    • @XantheFIN
      @XantheFIN 10 місяців тому +1

      Love the Garmin satnavs as you can put there open maps on memory to get latest maps even on device from 2007 lol

  • @maverick2377
    @maverick2377 10 місяців тому +1

    This really helped change my mind about the "pay to upgrade later" and the cost savings by making it more streamlined for manufacturers, now I actually like this!
    But I don't like the monthly subscription, I still like to own the product/upgrade forever

  • @mohannedkhairy
    @mohannedkhairy 10 місяців тому +496

    Would be lit if scanning that barcode actually went to the sponsor 😂

    • @GoShakey
      @GoShakey 10 місяців тому +20

      Was thinking the same would be smart to add a qr code in videos to send user right to link

    • @Unknown-xm8ll
      @Unknown-xm8ll 10 місяців тому +3

      Naa that's too much even for you it's over and over they are a company and need money to run no mf is doing charity here common.. 🙄 😮‍💨

    • @triparadox.c
      @triparadox.c 10 місяців тому +58

      ​​@@Unknown-xm8ll?? What are you smoking?

    • @DylRicho
      @DylRicho 10 місяців тому +9

      @@Unknown-xm8ll What?

    • @mattheww.2386
      @mattheww.2386 10 місяців тому +1

      ​​@@Unknown-xm8llSo.... You were dropped on your head as a child huh? Because your reply made about as much sense as height increase surgery on a giraffe.

  • @deejrdee1
    @deejrdee1 10 місяців тому +177

    I never knew how much we unconsciously support companies while they nickel-and-dime us. I'm usually the cautious type when it comes to video games, so I make sure to watch gameplay and reviews before making my decision to buy it. It's very helpful for those who want to have a good time playing, but don't want to feel like they've been ripped off. I also have a question about this, do you prefer buying games when they release, or do you also wait to hear about the reviews to make your decision? I really enjoyed this video and I'm happy to see that you kept the comedy. I'm proud that my doubts were proven wrong and I hope to see more of this style of infotainment. I love you guys with all of my heart, take care and stay safe. ✌♥

    • @jimron8844
      @jimron8844 10 місяців тому +16

      videogames have been turned into systems to cash in. No longer is it "lets make a great game" and more like, "we want to nickel and dime these people, lets build around this system of monetization and make a game out of it".
      EDIT:
      When DLC for games started, it was about "giving back value to the gamers" by giving mini-expansions to games. What used to be be nice length expansions turned into smaller, but worthwhile expansions as DLC. Which has turned into either pay2win DLC or cosmetics DLC

    • @deejrdee1
      @deejrdee1 10 місяців тому +4

      @@jimron8844 I agree, times used to be so much better when there were no P2W or cosmetic DLCs. I grew up in the late 90's and each game that was released never had any "skins" or "perks" that helped the players, it all relied on how well the game was received in order for the next game to not only be released as well, but to improve on what the last game was missing. Take the Sonic the Hedgehog trilogy for example, each game was great in my opinion, but after each sequel came out, it improved on what the last game had not done before. Couch Co-op, Interactive bonus stages, and a cool little feature in which a Sonic 3 cartridge could be attached to a Sonic & Knuckles cartridge or any other cartridges. Most games today lack these neat little features in favor of earning more money by doing less for the consumers. It can be quite upsetting when a game that you want to purchase becomes a soulless cash grab to line the pockets of those who care little about their fanbase. If there was ever a time to go back to the old days of these business practices, it would have to be now, before everything we know and love about gaming becomes one giant problem to everyone involved.

    • @halo43v3r7777
      @halo43v3r7777 10 місяців тому +2

      the last time i bought a game the day it released was because one of my friends was on the dev team that made it

    • @deejrdee1
      @deejrdee1 10 місяців тому +1

      @@halo43v3r7777 Oh that's nice. I'm glad your friend made a game. It's always a good thing when someone makes a game out of passion and not because of money. Making a game because of money is never a good thing for me, because it shows that no care was put into creating it.

    • @faetalize
      @faetalize 10 місяців тому

      @@deejrdee1 the only games ill buy before watching any review or waiting for feedback is fromsoftware games. that company has earned my trust, plus those games are mindblowing especially when you go in them blind, not knowing what to expect.
      thousand hours later, still playing elden ring and dark souls 3.

  • @TazzSmk
    @TazzSmk 10 місяців тому +1

    I could imagine paywalled overclocking, it would actually make sense to activate cpu overclocking on a motherboard because not all motherboards can handle OC reliably anyway

  • @achiinrst1628
    @achiinrst1628 10 місяців тому

    I like the little editors note about how we used to hang up when angry

  • @aftasarden2
    @aftasarden2 10 місяців тому +137

    After so many years watching LTT I finally understood it is written "segue", and not "segway", which I assumed all these years because of the company Segway. Thanks for whoever from the team did it, I just learned something new today

    • @TheEclecticDyslexic
      @TheEclecticDyslexic 10 місяців тому +11

      I always figured that segway had their brand name built from the word segue, but because you can't trademark actual words, they spelled it wrong... like flickr.

    • @Ayoul
      @Ayoul 10 місяців тому +5

      @@TheEclecticDyslexic Apparently, that's where the name comes from. I'm not sure it's exactly because of trademark though (worked out for Apple).

    •  10 місяців тому +4

      @@TheEclecticDyslexic Unless you are manufacturing computers and phones, this allows you to sue fruit market.

    • @DVSProductions
      @DVSProductions 10 місяців тому +5

      Yeah "Apple" "Intel"... Definitely not words

    • @eflarsen
      @eflarsen 10 місяців тому

      you can't copyright actual words but you can trademark them, which is how apple, target, shell, and intel are able to have actual words as their company names. @@TheEclecticDyslexic

  • @JustinNelsonsProjects
    @JustinNelsonsProjects 10 місяців тому +130

    G-nice-51... Took me a second but had me laughing out loud quite literally. I'm glad things are coming back together for you and the team 👍👍👍

    • @briankenney4244
      @briankenney4244 10 місяців тому +11

      I paused and went back to confirm lolol😂

    • @awesome0h4000
      @awesome0h4000 10 місяців тому +5

      Wonder how many people are gonna catch that one.

    • @andoletube
      @andoletube 10 місяців тому +3

      @@awesome0h4000 I'm still not catching it even though you're telling me there is something to catch.

    • @christophermorin9036
      @christophermorin9036 10 місяців тому +1

      @@andoletube 2:37

    • @twolfrom
      @twolfrom 10 місяців тому +1

      Oh you small handful, I'm giggling with you.

  • @typetalk3726
    @typetalk3726 10 місяців тому +3

    Theoretically, we could upgrade it using a modified version of coreboot and investigating how the program works.

  • @graemewiebe2815
    @graemewiebe2815 10 місяців тому

    Same thing happened with a mazda cx5 - it used to have a fully functional map/gps system, but after a service call, they "upgraded" the software which removed maps entirely. Now it displays a message to "Purchase an upgrade from an authorized mazda dealer".
    Thanks, mazda.

  • @jeremyrichey4243
    @jeremyrichey4243 10 місяців тому +19

    Yeah, the GM issue really worries me as an owner of a newer GM vehicle. We really do need to do something. I send about $5 a month to the right to repair group. If enough people do that hopefully we'll get some laws passed to stop this type of behavior.

  • @scott4207
    @scott4207 10 місяців тому +16

    A lot of car manufacturers do this, for example - I work for VW and a lot of their cars from ~2014 onwards have stuff like voice activation or Apple car play/mirror link plumbed in, but you need to buy the activation codes (and have a dealer activate it for you) for nearly £300.

    • @Z3t487
      @Z3t487 10 місяців тому

      Can you hack the car and pay zero?

    • @mzaite
      @mzaite 10 місяців тому +1

      @@Z3t487Theoretically, yes. But, practically no since it’s all in proprietary code and architecture. Someone would have to really want it and really focus all their resources to dig into just figuring out how to do it for a couple years worth of one brands cars. Especially if encryption controls are also used.
      Hardware is one thing. You can just hard wire the Tesla rear seat heaters to switched ground. Software in closed systems is much harder.

    • @YuokoII
      @YuokoII 10 місяців тому

      @@mzaiteis it really that hard to hack? I know a lot of ppl are hacking software in teslas

    • @mzaite
      @mzaite 10 місяців тому +1

      @@YuokoII It's more the amount of people trying to together and collabarating.

  • @ImGamin
    @ImGamin 10 місяців тому

    I love how Linus called it the "Pentium G(Nice)51" 2:38

  • @satyris410
    @satyris410 10 місяців тому

    2:27 Putting the P in psubtle there Linus love it.

  • @transpirater3768
    @transpirater3768 10 місяців тому +425

    Good to have you back Linus!

  • @TheTimHall
    @TheTimHall 10 місяців тому +14

    What about buying films on Prime, Google, Apple etc? They have a distribution deal. If that deal doesn't get renewed you lose the film you bought. There have been examples of this in the past. If you want a guarantee you still have to buy the physical media.

    • @CaptainScorpio24
      @CaptainScorpio24 10 місяців тому +4

      We pay only for access rather right to own that.

    • @TheTimHall
      @TheTimHall 10 місяців тому

      @@CaptainScorpio24 Exactly, but I'm not sure how many people understand that when they buy a movie on these services.

    • @crazyjoeshorts5256
      @crazyjoeshorts5256 10 місяців тому +5

      Yo-ho

    • @squrrll
      @squrrll 10 місяців тому +2

      I "purchased" "Elf" on sale a few years ago. I went to watch it in December, only to find it was locked out, and I'd have to pay to rent it to watch it during that time period. Never again.

    • @TheTimHall
      @TheTimHall 10 місяців тому

      @@squrrll The best Christmas film EVER!

  • @imnotahippie22
    @imnotahippie22 10 місяців тому +1

    The issue i see with the hwated seats is that it adds complexity to your vehicle. The mote features or systems that are in a product the more likely it is to fail. Then theres the added weight. And its much more likely it causes wear and suddenly you have to pay to repair features that you dont and cannot access.

    • @AirSKWolf
      @AirSKWolf 10 місяців тому

      Bad example... Heated seats very rarely fail in the first place, they are literally just a resistor, a few wires and temperature sensors. Plus, if you don't have it "activated" in your vehicle, how would they fail and need servicing? The added weight is probably less than 500g for a pair of seats, skip lunch and you wouldn't notice. The price of manufacturing two sets of seats would actually be more than just having it disabled in some, but having the feature turn on for everyone would increase the base price of the car. So it's basically a matter of the ones that get the feature subsidizing the ones that don't.

  • @vx8952
    @vx8952 10 місяців тому +79

    To be fair, I was watching this issue for so long and there doesn't seem to be any change in their practices, hopefully we don't end up in Tron because of the profit motivated corporations. Thanks again for a great video and good to see you back!😄

    • @synthwavesoundscape1893
      @synthwavesoundscape1893 10 місяців тому +2

      I beg to differ... I would LOVE to be a program on the grid. Uh... not CLU 2s grid though. Kevin flyyn, and CLU 1s grid.

    • @vx8952
      @vx8952 10 місяців тому

      @@synthwavesoundscape1893 I would too but, there would be a monthly subscription for that or you would be cleared from the grid 😂

    • @flubnub266
      @flubnub266 10 місяців тому

      @@synthwavesoundscape1893I would prefer to be a user on the grid. More perks. Like leaving the grid whenever you want by holding up your identity disc in a beam of light like the 1982 movie poster.

    • @johnd1916
      @johnd1916 10 місяців тому

      Tron? More like Revelations, when the globalized government bricks your access to your car credit card and everything you need to live unless you comply with them/mark of the beast.

  • @LiveErrors
    @LiveErrors 10 місяців тому +5

    This is the reason I buy blue rays rather than streaming subscriptions. I want to be able to watch that movie I like when I feel like it

    • @anon_y_mousse
      @anon_y_mousse 10 місяців тому +1

      Not to mention how and where. Ripping your own movies may not technically be legal in the US, because of the DMCA, and we definitely need to repeal that stupid law, but everyone should be able to watch the movies they buy any way they want and without continuously paying for it.

    • @LiveErrors
      @LiveErrors 10 місяців тому +1

      @@anon_y_mousse With streaming its a simple as them saying "well you only rented it" and they would be correct

    • @anon_y_mousse
      @anon_y_mousse 10 місяців тому +1

      @@LiveErrors True enough, but when you've got a physical disc, the license to view it should be irrevocable.

    • @LiveErrors
      @LiveErrors 10 місяців тому

      @@anon_y_mousse yes

  • @1Vaudevillian1
    @1Vaudevillian1 10 місяців тому +184

    Linus that was a great idea about a monthly fee to keep your video card overclocked. I called my manager 30 minutes ago and he called his boss Jensen. Next series of RTX will have this great value added feature.

  • @matthew.wilson
    @matthew.wilson 10 місяців тому +1

    A counterargument for SaaS is that when *really* big companies buy once-off licenses, corporate and infrastructural inertia can make them never upgrade. And we end up with Excel 2003 and 2013 still running economies in 2023. It's a conundrum 😕

  • @siddhanthmanjunath9400
    @siddhanthmanjunath9400 10 місяців тому +1

    Anyone else noticing the slower and softer voice of Linus? That self-suspension really showing improvement in the new videos.

    • @haxie4516
      @haxie4516 10 місяців тому +1

      This footage was shot before the break, tbf

  • @erichoerner5019
    @erichoerner5019 10 місяців тому +41

    business practices like this push me more and more to being a hermit in a cabin in the woods.

  • @TheRealEquinox
    @TheRealEquinox 10 місяців тому +5

    @1:12 I wonder how many people you just taught how to spell segue. Not elitist, I think it's a confusing word, and awesome to learn.

    • @hithere01
      @hithere01 10 місяців тому

      I confused it with segway when I read your comment, you know? The hoverboard company that killed its ceo?

  • @marcosvil95
    @marcosvil95 10 місяців тому +1

    2:38 Did you just call it G-nice-51?😂

  • @MRboomchongo
    @MRboomchongo 10 місяців тому +5

    I want numbers on whether there would be enough subscribers paying for the "performance boost" to subsidize higher cost of parts from everyone owning a 4090. Or does it all equal out due to lower manufacturing cost of making a one-size-fits-all card. What if everyone who bought this card collectively decided to NOT subscribe to "performance boost"? Would arbitrary graphics limits be placed within games to soft-force people to pay? Then there is the repair-ability question. Will advanced customers be able to repair these cards at home or will Nvidia lock up the internals. We have already seen hash rates reduced retroactively by Nvidia and customers still find ways around it.

    • @meateaw
      @meateaw 10 місяців тому

      Don't forget this kind of thing can stop second hand sales if you tie it to motherboards or other components too.
      4090 is probably too halo a part and hard to manufacture, but 4070? 4080 tier? They're considering it ever gen I bet, backlash doesn't outweigh the benefits

  • @pineapplepizza5733
    @pineapplepizza5733 10 місяців тому +12

    Meanwhile the companies: I’ll Own Everything and Be Sad

    • @SuperSmashDolls
      @SuperSmashDolls 10 місяців тому +6

      Louis Rossmann: You'll own everything and they'll be pissed!

  • @jameslake7775
    @jameslake7775 10 місяців тому +14

    The Quadros (and Radeon Pro) are an interesting one. On one hand, they use the same dies as gaming GPUs and validated drivers could be a software key… but on the other, they do change up the power targets, memory capacity, put PCIe power on the end rather than side, single slot options, SFF options, blower coolers, etc.
    Being weird, I’d like to be able to buy the Quadro design and not pay the validation tax, but I’m not sure my employer wants to buy RGB’ed out 3-slot gamer card then still pay the validation tax on top.

    • @Frozoken
      @Frozoken 10 місяців тому +1

      The second part of what ur saying is absolutely done because people want that. They know the big gaming cards will force workstation owners to pay the tax despite not needing it, that's the whole point.

    • @jameslake7775
      @jameslake7775 10 місяців тому

      @@jcfawerd Do you have a source on that? TechPowerUp says they’re the same Samsung 8nm GA106 as the RTX 3060.
      Either way I can’t wait until those inevitably suffer Quadro-level depreciation.

  • @SaberCove
    @SaberCove 10 місяців тому

    Very eye opening! Have to mention the quality of the video and detail changes are showing.

  • @miniphreak
    @miniphreak 10 місяців тому +6

    I believe that governments should regulate that something like software, or upgrading the power on your mercedes on a yearly basis should also come with an option to purchase that upgrade outright at a reasonable price (with a max calculation) like no more than 2.5 years of subscription cost to outright purchase upgrade, and if it is software, one off charges to upgrade to the latest version if you decide you need new features at a future point. or something like that, otherwise we will end up owning nothing.

    • @faustinpippin9208
      @faustinpippin9208 8 місяців тому +1

      "otherwise we will end up owning nothing."
      thats the entire point
      people who dont own anything also dont have any power, they are always reliant on gov and the big corpo that rents out the stuff
      i can see this in many eu countries with high taxes for example
      gov taxes you into oblivion so much that you cant even afford food and rent
      then the gov gives you back like 10% of the money they stole from you for these things so you can survive and this wins the gov the elections btw bcause people are so blind....

  • @Hopgop1
    @Hopgop1 10 місяців тому +12

    Hugely important topic, I really worry about a pay monthly future. Thanks LTT

  • @LawrenceJohnYoung
    @LawrenceJohnYoung 10 місяців тому +8

    Could you imagine a world where your printer scanner stops working because you missed your ink subscription? Wait um, HP is already doing that

    • @SpeedDaemon3
      @SpeedDaemon3 10 місяців тому +2

      Honestly I'm genuinly scared of HP. I have a older one (2 yo) cheapest laser model and it requires nothing, good old printer, no wifi, no AI, no OS, no BS, and a local tech youtuber just described the nightmare and madness that he had with his new base model HP printer that required online account and stuff like that, how he returned it and the new one was just as impossible to activate, how he had to explain to his wife that he the big tech youtuber can't install a fkin printer after a 2 weeks strugle.

    • @LawrenceJohnYoung
      @LawrenceJohnYoung 10 місяців тому

      @@SpeedDaemon3 I personally have a brother laser jet, couldn't recommend it enough. Everyone should just stay away from HP printers like the plague.

  • @Hydrogen101
    @Hydrogen101 10 місяців тому

    2:38 the Penguin G-“Nice”51
    😂

  • @MrBetaKiller100
    @MrBetaKiller100 10 місяців тому

    In EA’s new launcher it’s been impossible to download DLC for the sims 3 since February, so it’s not just options and upgrades but physical products you buy

  • @Sir_veillance
    @Sir_veillance 10 місяців тому +3

    9:00 GM being GM, they destroyed Holden with the marketing department, now this…

  • @arromger
    @arromger 10 місяців тому +50

    There's also intel's "on demand" feature they released on their sapphire rapid xeon CPUs, which is basically paying a subscription to unlock certain CPU features

    • @saricubra2867
      @saricubra2867 10 місяців тому

      I know people that prefer Alder Lake chips for servers than the dumpster fire Xeons.

    • @donotatme
      @donotatme 10 місяців тому +3

      I think this is a common practice in the enterprise world, I have some servers from the sandy bridge era with RAID controller cards that need extra licenses for RAID 5 and 6 for example.

    • @benwu7980
      @benwu7980 10 місяців тому +1

      @@donotatme Yeah, same for some IPMI stuff.

  • @ObsydianX
    @ObsydianX 10 місяців тому

    That sneaky “G-nice-51” was great.

  • @TbM
    @TbM 10 місяців тому

    The first thing I think when hearing about hidden features is "how can I unlock this for free?"... for example the heating in a car, can I "hack" the car so this feature works without paying extra?

  • @charliemaybe
    @charliemaybe 10 місяців тому +25

    On the surface the idea of a subscription model for certain products is great. A theoretically cheaper product can be bought now and a year or two down the line, you can upgrade the performance or features for a fraction of the price of getting a new one, selling your old one, and swapping out the part. The only problem is that consumers arent in the companies best intrests and they have shown time and time again that they can just cancel projects or products without warning just because there is more money to be made elsewhere.

    • @Gogglesofkrome
      @Gogglesofkrome 10 місяців тому

      not to mention with some technical know-how, a lot of these things can be feasibly side-stepped, making these things meant to appeal to 'power users' end up being sidestepped by cheaper and more efficient processes

    • @arnox4554
      @arnox4554 10 місяців тому +3

      That or they'll pull the option to just buy the whole thing for a one-time price, forcing you down the subscription path. (see: Adobe)

  • @RobertPendell
    @RobertPendell 10 місяців тому +19

    Good video. Adobe could do something like what Microsoft does with Office. Microsoft has Office 365 which is their subscription and always updated version but they also have periodic frozen feature releases that are a one time cost per PC. They get security updates but no new features.

    • @Z3t487
      @Z3t487 10 місяців тому +4

      Subscriptions are like legal streaming services nowadays: you should probably rent all 200 of them just to be pretty sure you find the movies/show you want to see in one of them.

    • @RobertPendell
      @RobertPendell 10 місяців тому

      @@Z3t487 I don't mind Subscriptions on products when I compare the pricing to a fixed price version (if they offer it). In the case of Microsoft I'll gladly fork over $70/yr for it because it becomes overall cheaper in the long term than if I forked over $300 for the fixed price version. The subscription comes with continuous updates, multiple installs/users (fixed version is 1PC), and an extra 1TB of storage on OneDrive (not on the fixed price one) so the value is much better there. It doesn't always work out that way though so it will vary from product to product. In many cases if a lifetime option is offered I'll take that to avoid the recurring cost if it is something that I'll be using for a long time especially if it comes with free upgrades along with it.
      P.S. - I hate what has happened with streaming subscriptions however my previous message was not related to those; Just with software subscriptions

    • @bepamungkas
      @bepamungkas 10 місяців тому +6

      Jetbrains subscription model is still the best in my book. When you stopped subscribing, your license still works for latest stable version that released during said subscription window. Make it easier to "pause" subscription once you're comfortable with workflow and features provided.

  • @deltonadoug
    @deltonadoug 10 місяців тому

    I'm frustrated too! We once represented a computer that came loaded with memory but was sold as a base model with options to upgrade to whatever the maximum was at that time. Upgrades were in 64K blocks. To do an upgrade we simply opened the case and cut a jumper. IT. . .ripping off end users for decades!

  • @ChaZcaTriX
    @ChaZcaTriX 10 місяців тому +1

    8:13 at least VROC is redundant and actually not popular. However new 4th gen Xeon Scalables actually have functionality locked behind an upgrade!

  • @jackyoung3368
    @jackyoung3368 10 місяців тому +65

    I can already see the more relaxed editing style, that came after your guys break, even if this means less videos the little side cuts and cool edits make it all the worth :)

    • @thedirtyscotTV
      @thedirtyscotTV 10 місяців тому +6

      Yep but at the end of the day, it's a corporation and all corporations have the same goal. Infinite growth. Give it a quarter and when numbers are down, back to the crunch.

    • @romefalls.
      @romefalls. 10 місяців тому

      we shall see

    • @Hathos9
      @Hathos9 10 місяців тому +3

      This video was likely already edited before the break. They have a large backlog of unreleased videos now.

    • @jackyoung3368
      @jackyoung3368 10 місяців тому

      @@Hathos9 they likely took some time to touch it up given the break time, considering they released a video a day the backlog couldn't have been that much

  • @zg1k68
    @zg1k68 10 місяців тому +7

    Intel could have gotten a lot of positive sentiment by just allowing the processors to be upgraded free through the software at the eol of the product..

  • @RurouTube
    @RurouTube 10 місяців тому +1

    The main issue with software subscription is that you tied to the company forever. If you use it for work, you have to pay otherwise it stops working. In the long run, usually it will end up costing more than paying it upfront. Also implying subscription is less painful for individual user is not really right. Unless the company is super greedy (basically making your purchase non transferable), you can find and buy older version if you want it cheaper. Adobe, Autodesk, etc making their software subscription only is evil.
    As for hardware unlocks, I'm okay with it as long as when the actual price of the product would the same as if it doesn't include the said hardware/feature. For example, if Intel selling a CPU with IGP, AI, etc and they sell it for a base price of $300 with IGP and AI locked, and at the same time they can make a similar CPU without those extra features (thuse smaller chip) and sell it for $200, then it is not fair for the consumer. Of course it will not be easy to know about it, but there are smart people that probably can make a close enough guesstimation.
    Of course talking about unlocks, there is also something like Nvidia limiting the amount of simultaneous encode on their consumer hardware, which is stupid and shouldn't be allowed. Other than that, the usual driver optimized for pro apps only available for their pro GPU (which I believe is also being done by AMD).
    I'm not anti unlocks, but if they are already selling the hardware at a great margin, as in they can sell all the hardware without anyone unlocking the extra features and still making big money, then unlocks is evil. Unfortunately, afaik, unlocks like this is not about a company trying to give a cheaper option but trying to make an even more money. What we ended up with is a product that can't be sold at a very cheap price thus base price of the said product will be higher.

  • @GMRZR-gj4kb
    @GMRZR-gj4kb 10 місяців тому +1

    2:26 Too soon. KEKW 😂😂😂😂

  • @noam242
    @noam242 10 місяців тому +4

    I have been arguing with my roommate about this exact issue, that if you BUY something it should be 100% yours and without worry of it stop working because of someone else's decision.

  • @chrcoluk
    @chrcoluk 10 місяців тому +11

    I brought an Intel DC P4600 'brand new' but had then discovered the product was already abandoned, no software, no firmware, no way to register it for warranty, was sold to another company to manage the product line (intel disowned it) and that new company had it as EOL even though retailers were still selling it.

  • @Lyunpaw
    @Lyunpaw 10 місяців тому

    That non-hyper segue was just what I needed; thanks LTT.

  • @searchgooxdplays4376
    @searchgooxdplays4376 10 місяців тому +1

    3:26 Nice

  • @johnster327
    @johnster327 10 місяців тому +3

    You can tell the editors had some extra time to cook on this one... lol

  • @hjalmarphilipson5994
    @hjalmarphilipson5994 10 місяців тому +3

    I dont know if its placebo, but the past two videos after the reflection week seem like they've had more time put into them - I like it, good job

  • @SimbaSeven.
    @SimbaSeven. 10 місяців тому

    I honestly thought it was an eFuse that got blown on the processor that unlocked the functionality. I didn't know it was tied to the motherboard.

  • @WilliamHollinger2019
    @WilliamHollinger2019 10 місяців тому

    9:41 I agree my dad's focus is not supported by ford anymore with sync software. Better of getting aftermarket hardware.

  • @ApfelJohannisbeere
    @ApfelJohannisbeere 10 місяців тому +113

    I'm so stoked to see all these entertaining fun LTT videos again!
    I'm too for owning software/hardware without micro-transactions!

    • @matrixfull
      @matrixfull 10 місяців тому +8

      Yeah I'm allergic to ANY subscriptions. I rather not watch movie than have to pay subscription to Netflix.

    • @TheAwesomeKielbasa
      @TheAwesomeKielbasa 10 місяців тому

      @@matrixfull I'm not quite that averse to subscriptions, but I am still searching for a photo editor or editors to equal Adobe Photoshop. Most of their other programs seem to have alternatives that surpass theirs, but not Photoshop.

  • @FunctionGermany
    @FunctionGermany 10 місяців тому +4

    if intel wanted an almost free positive publicity boost they could just make a general unlocking tool freely available. or maybe even open-source it so that any developer can fix issues with the tool.

  • @jsharrad79
    @jsharrad79 10 місяців тому

    We do this with IBM servers. Pay a few million up-front for a fully loaded 220 core 64TB machine with only a portion of it activated, then purchase capacity upgrades as needed to add compute and memory resources on the fly with no downtime.

  • @robertstimmel1100
    @robertstimmel1100 10 місяців тому

    They make motorcycle airbag vests that use a subscription. Yes, if you miss a payment, your airbag may not deploy during a motorcycle accident.

  • @jamess.931
    @jamess.931 10 місяців тому +6

    I agree with the heated seats in Tesla, I mean if anything just raise the base price $100 and activate them in every single car. It would cover the price without issue but no they lock them down and charge $300+ for it. that way they can amke a bunch more once they hit that break even point

    • @vali20vali20vali20
      @vali20vali20vali20 10 місяців тому +2

      No, it doesn't make any sense. Raising the base price doesn't make any sense - they already afford to ship them in every car, so the feature's already paid off, pay $100 more for what? No, they could instead remove them and not install them when customers don't need them, producing less waste in the process - and yeah, they could lower the price as well then, for the base model, since it then lacks some features that are now present but software locked.

  • @2Drip007
    @2Drip007 10 місяців тому +25

    This is why I support pirated software.

  • @baby333
    @baby333 10 місяців тому +1

    7:49 omg i was thinking "2003" the whole time. XD can't believe 2010 was 13 years agoo XDD time go by SOOOOOOOO FASTTTTTTTTTT
    11:42 LOOOOOOOOOL that segway

  • @Jules_Diplopia
    @Jules_Diplopia 10 місяців тому +2

    Subscription services are a pain. If I want a product, and can afford it, I want to buy it and use it. I do not want to have yet another subscription, that can be increased in price, or that can deprive me of service if I miss (or can no longer afford) the payments.
    But this seems to be the way the world is going. Cash was great. If I had enough I could buy things. When I had no more cash I had to stop. But then credit was invented. Now it is increasingly hard to know when I can or cannot afford something. The card says yes, and at the end of the month says I am a bad person for not being able to afford it, so it will charge me even more (interest and penalties) so that I can slide rapidly into bankruptcy. Not a good idea, for consumers and ultimately not a good idea for the banks either, but they are all guaranteed by government... ooh heck where is this going... bring out the pitchforks we need to overthrow this evil empire.....

  • @yumri4
    @yumri4 10 місяців тому +70

    Reminds me of the videos of mircotransactions and DLC when it was starting to come to PC. You see how well that worked. Enough people bought them to justify how many didn't buy the product that they both were seen as profitable now there is DLC for almost everything and thankfully most mircotransactions are only on mobile, EA and Ubisoft games.

    • @saricubra2867
      @saricubra2867 10 місяців тому +16

      Microtransactions are justified if the game is free to play and you don't want ads in your game.
      But the EA Battlefront II FIASCO is everything wrong with microtransactions, you paid for the game in the first place.
      Imagine buying music and using a subscription service to unlock the remaining parts of the music.

    • @seigeengine
      @seigeengine 10 місяців тому +7

      The thing is I don't mind DLC when it's something optional that I might really want but the next guy won't.
      I do mind it when the game being shipped is a broken product that DLC fixes.

    • @Bustermachine
      @Bustermachine 10 місяців тому +1

      I'm not sure the model will work so well when transferred to hardware. The thing about DLC, is that lots of DLC has been cancelled after games didn't sell well. In this case, the manufacturers basically have to trust that their product is awesome enough that tons of people will buy it and then pay the subscription fee on top of that . . . otherwise they just sold more expensive silicone and got nothing back.
      Or, they sell the chips, and only a few users actually pay for the upgrade, which means leaning them hard enough to make a profit that the subscription upgrade is no longer cheaper than just buy a more expensive base chip.
      It's the same issue with a Tesla or BMW. The kind of people who will pay for those cars can also afford to tip 100 bucks at a nice dinner without thinking about it. They probably don't do the cost benefit analysis. And they trade up to a new expensive car every few years anyways.

    • @Programmdude
      @Programmdude 10 місяців тому +2

      DLC is such an ambiguous term. In the "good old days", games regularly got expansion packs. Extra content after release that you paid money for. And thus, the world was good.
      Nowadays, games (like Rimworld) have DLC. Extra content after release that you pay money for. And lo! A tragedy! Even though it's the same thing, just gone from CD releases to downloaded ones.
      DLC quality varies wildly (though to be fair, so did expansion pack quality), but the ones I would consider bad are the microtransactions, not all DLC's. Extra content after release that you paid for has been around for the past 20-30 years or so. Some of it was fine, like HOMM3 or WC3 expansions. Others are less fine, like sims 1 and 2.
      And to clarify, this is for software with extra stuff added after release. Day 1 DLC is garbage. Hardware DLC is garbage unless they can figure out how to physically change the device when performing it. I'd pay $200 to upgrade my 12th gen I9 to a 13th gen I9, but only if it wasn't just a software/hardware unlock.

    • @joee7452
      @joee7452 10 місяців тому

      @@Bustermachine You do realize this already in place right? It's a standard in business now for tech. You buy a piece of equipment that has up to X capabilities, but you can buy a license that covers only some of it. You can still buy the full capability license right from the start, but it of course costs a lot more then most will pay if they plan on not having to use all of it. You have the ability to upgrade to a higher license and unlock more (big cost) or you can actually unlock pieces and parts on a smaller charge. The licensing is all internet controlled. Cisco,Juniper, HP, IBM, Apple, etc, they all do it for hardware now on the business side. It will come to the public side. They are now even switching or have switched to a subscription model even. You no longer buy X license and own it for the device. You buy x license for 3 or 5 or 7 years. After the end you have to buy more time or you lose the license. There are pros and cons to it because they sell it like "well you can transfer or move the licenses to other devices", but in the end everything is going the way of cloud. You pay for usage and get nickeled and dimed to death, because in the end you will lose the ability to use whatever for longer then they think you should.

  • @charlesbeckler8262
    @charlesbeckler8262 10 місяців тому +11

    Wonder if there are any cracks for the processor to unlock it?

    • @iluvpandas2755
      @iluvpandas2755 10 місяців тому +2

      Yeah their was a tesla exploit that gave you free dlc

  • @user-yc5fq9bv3u
    @user-yc5fq9bv3u 10 місяців тому

    06:05 what's funny about pay to heat the seat is all customer base of Tesla pays for the heaters which will never be used

  • @BarManFesteiro
    @BarManFesteiro 10 місяців тому +3

    2:26 cmon who kept that in the script? lol

  • @ross2k220
    @ross2k220 10 місяців тому +41

    I really dig this, both the message and the title.
    Keep it up

  • @infernoplayzgames1684
    @infernoplayzgames1684 10 місяців тому +8

    I think payed updates are a solution to "Software as a service" where major updates that add loads of features and other things will be payed, but you still get to buy it once and if you don't want the new features, then you don't have to pay for the update. Adobe photoshop would be a prime example of this. You would still be able to buy it as a one time purchase, but if you want the new features then you can pay for them later. Kinda like DLC for a game.

    • @nickierv13
      @nickierv13 10 місяців тому +5

      While that works in theory, just look at some of the 'updates' in Win10/11: Changes for the sake of change with the always humorous 'injury while updating the days without injury sign'. And its inevitable you end up with a situation where the dev team needs to grow to maintain the increasing code base and the features need to change to justify the expense of having the devs.
      How are you going to sell a new calculator app that took 500 dev hours to 'develop'? A calculator was a solved problem 30 years ago. Just discontinue it and its a blind cash grab. "Security vulnerability" and your going to look incompetent.
      Soon your going to run out of useful things to develop.

  • @truebatticki1626
    @truebatticki1626 10 місяців тому +1

    i suddenly understood were all the unlock more storage/ram/ whatever skams came from

  • @chiranjeevinaidu3660
    @chiranjeevinaidu3660 10 місяців тому

    That would be a whole level of complexity to secure that feature

  • @MsAntiflo
    @MsAntiflo 10 місяців тому +12

    Glad to see new videos.

  • @notation254
    @notation254 10 місяців тому +5

    I'm absolutely sick and tired of the way things are going where everything is subscription based, need an account, or have to be on the grid to use applications.

  • @Necron3145
    @Necron3145 10 місяців тому

    Imagine, the year is 2070, you are in your 90s, and all of the sudden your pacemaker stops running and you just drop dead on the floor, because you forgot to pay its monthly subscription fee
    what's even more horrifying is that at the rate we're going, this is absolutely gonna be the reality 50 years down the line

  • @Gr8FriknApe
    @Gr8FriknApe 10 місяців тому

    OH SHIZ MAN! I spit my coffee out all over my gaming table. YOU got me! "SEGUE" printed on the card ... too funny. Well, at least, you understand that the word SEGUE can be used, correctly, when you have music during the transition. Good move! I'm gonna get on my SEGWAY (whole nuther animal) and move down the road. Thanks for the entertainment.