$700 Jeans?! Why "Aizome" Denim (Might Be) Worth It

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  • Опубліковано 21 лип 2024
  • * Full article: stridewise.com/tanuki-aizome-...
    * See the jeans: tanukijapan.com/jeans/aht-18o...
    * 7 Reasons Japanese Jeans Are So Expensive: stridewise.com/why-is-japanes...
    * My original Tanuki "Kaze" denim review: • Jeans Review: Tanuki B...
    Yep, $700 jeans - OK, they're $660, but $700 sounds better - why would anyone pay that much for denim? You might be surprised to learn that Tanuki's "aizome" jeans sell out lightning fast, because there are scores of customers that revere the skill and materials required to produce this fabric, as well as the aesthetics of the fabric itself. In this video, a representative of Tanuki explains the "why" behind aizome.
    00:00 Intro
    00:30 Why Japanese jeans are expensive in general
    01:48 How I got these aizome jeans
    03:09 Tanuki's AHT fabric
    07:22 The Japanese indigo dye
    08:06 The Aizome dyeing technique
    13:43 Wrapping up
    #aizome #aizomejeans #tanukijeans
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КОМЕНТАРІ • 136

  • @armink9686
    @armink9686 3 роки тому +42

    I started off thinking there is no way they can be worth the price and then remembered that if you want something that isn't produced by slaves or children you have to pay a certain amount, then on top of that if you want the best materials you have to pay a bit more, add the unique techniques used and the amount of labour that goes into these jeans and I can understand how someone who loves denim would not mind paying that price.

    • @StolenAlias
      @StolenAlias 3 роки тому +4

      Here Here! I wouldn’t purchase these but you understand dude.

  • @markopolo9936
    @markopolo9936 3 роки тому +6

    Certainly an amazing process, Tanuki are definitely on my list to buy!

  • @devissaputra469
    @devissaputra469 3 роки тому +2

    Thanks Nick, always entertained by your fresh content

    • @Stridewise
      @Stridewise  3 роки тому +1

      Thanks Devis! I loved making this one.

  • @jairoaldana1430
    @jairoaldana1430 3 роки тому +1

    More denim!!!
    Love the variety here!

  • @jannismahler2518
    @jannismahler2518 3 роки тому +5

    I've been waiting for this review, Nick! Awesome pair of jeans!

    • @Stridewise
      @Stridewise  3 роки тому

      Thanks!! Glad you liked it.

  • @Voyagersk9
    @Voyagersk9 3 роки тому +2

    Wow! Great video Nick! I never knew! Lol.. that was super interesting. I could almost justify the cost after watching this. It’s always good to hear the back story on a product.

    • @Stridewise
      @Stridewise  3 роки тому

      Thanks Tim! I was really interested by this and loved making it.

  • @meyerharry9811
    @meyerharry9811 3 роки тому +4

    Great new Video happy to see another denim review on your channel!!

    • @Stridewise
      @Stridewise  Рік тому

      Love that you loved it Mr Meyer

  • @american_psycho1147
    @american_psycho1147 3 роки тому +2

    Amazing video as always. Tanuki have definitely been one of my top brands to check out and plan on biting the bullet and getting a pair of theirs soon.

    • @Stridewise
      @Stridewise  Рік тому

      Thanks man, this one is special to me

  • @TunnelvisionC
    @TunnelvisionC 3 роки тому +1

    Great interview, would have been nice to get more of your review of them as well

    • @Stridewise
      @Stridewise  3 роки тому +1

      It's not as soft as a lot of jeans but I love the fit (high rise relax taper) and they stretch a good couple of inches to your body. Everything else I'd say about the jeans I put in this video haha!

  • @thePowerPlant
    @thePowerPlant 3 роки тому +8

    Look into indigo dyed "sashiko" and prepare yourself for the next level. Think cotton "chain mail".

  • @savvylifestrategies9445
    @savvylifestrategies9445 3 роки тому

    Great review, Nick.

  • @garylevine4546
    @garylevine4546 Місяць тому

    Excellent video!

    • @Stridewise
      @Stridewise  Місяць тому

      dude it's one of my all time favorites, definitely the least viewed of my favorites so i'm really appreciative you made this comment!

  • @naughtmeinam4603
    @naughtmeinam4603 2 роки тому +3

    So aside from some cosmetic quirks, the only thing making these jeans so awfully expensive is the novelty of an extremely inefficient manufacturing process. Got it.

    • @Stridewise
      @Stridewise  2 роки тому

      You don't got it at all, Naught!

  • @K8TO88
    @K8TO88 3 роки тому +1

    Great educational piece Nick, really top shelf..... Happy Easter from Brisbane.... it’s raining 🌧 but the beers are cold and the BBQ is still working fine.. 😂

    • @Stridewise
      @Stridewise  3 роки тому +1

      Hi Brisbane!!! Hope to see you later this year.

  • @RB-xv4si
    @RB-xv4si 2 роки тому

    I got a couple pairs of PBJ jeans made with Tokushima indigo. They are amazing.

  • @elliottblecker9020
    @elliottblecker9020 3 роки тому

    Hey Nick, I might have already asked about these but do you plan on reviewing the RM Williams Surry sneaker in the future?

  • @TheToasterPilot
    @TheToasterPilot 3 роки тому

    I picked up a size 34 around a yr ago, surprised they still had some for sale.

  • @Watchtrain
    @Watchtrain 3 роки тому

    Don't leave them in the wardrobe. Wear em Nick! Awesome review and amazing product.

    • @Stridewise
      @Stridewise  3 роки тому

      Been wearing them hard! They're all over my instagram haha

  • @thechief043
    @thechief043 3 роки тому

    Not even a denimhead and this was great.

  • @mef1090
    @mef1090 3 роки тому

    Great video as always! Out of curiosity, what do you think of your Grant Stone chelseas many months after your first review? I saw them in one of your b-roll shots in this video, and they look great!

    • @Stridewise
      @Stridewise  Рік тому

      Oh I like them a lot! They're a little stubbier/flatter than I like in a chelsea but the craftsmanship is great

  • @SnowWolfK
    @SnowWolfK 2 роки тому

    So fabric aside, how much does it actuall wear? How much stretch in waist and thigh?

  • @InformationRequired
    @InformationRequired 3 роки тому

    Awesome. Never going to buy them, but super interesting!

  • @Yourenigma
    @Yourenigma 3 роки тому +2

    Fascinating review! And with more than a few potshots at Naked and Famous thrown in there, hah (Emperor/King of slub shade detected). Still nice to have both as options in the market, however niche it may be.

    • @Stridewise
      @Stridewise  3 роки тому

      So ultra niche! I love diving deep into this stuff

  • @fez877
    @fez877 3 роки тому

    Hey, love your content. Can you do a review on Levi’s made & crafted series with Japanese denim?
    Only pure blue Japan and momotaro jeans are available in my country and they are very limited in designs and cuts.

  • @justin_t
    @justin_t 3 роки тому

    I'd love to hear some nice jeans for boots that don't stretch like these japanese ones....what other brands would you recommend?

  • @MrAnymeansnecessary
    @MrAnymeansnecessary 3 роки тому +1

    Ben on UA-cam for over 10 years and still have under 100 liked videos but you fucking earned this shit

  • @jeffreygoss8109
    @jeffreygoss8109 3 роки тому +3

    I thought it was an “April’s fools day”

  • @edtollway3730
    @edtollway3730 3 роки тому +1

    Did you ever review Volleys?

  • @willstocks8601
    @willstocks8601 3 роки тому

    Awesome video, would you be able to do some videos on denim jackets at some point?

    • @Stridewise
      @Stridewise  3 роки тому +2

      Believe it or not I don't own one! I don't have enough non-denim pants and I'm afraid of Canadian tuxedos lol but I'll get to it

    • @willstocks8601
      @willstocks8601 3 роки тому

      @@Stridewise ah ok don’t worry, I’ve just been interested lately in how certain brand’s raw denim jackets compare to their raw denim jeans

    • @thealteredstate4203
      @thealteredstate4203 2 роки тому

      @@Stridewise don't be afraid of the Canadian tuxedo embrace it!! I wear a lighter one than my jeans so it doesn't look so bad. I'm also a Canadian tho lol...

  • @treygreenleaf7878
    @treygreenleaf7878 3 роки тому

    Is that a pistol lake Henley?

  • @rotemshoshani424
    @rotemshoshani424 2 роки тому

    Just checked their website, insta love for import duties paid, I really like that I can pay without having to second guess if I'll be charged more on arrival.
    Momotaro have that too and it's really a nice way of buying stuff from Japan

    • @Stridewise
      @Stridewise  Рік тому +1

      Hard agree. I also like Indonesian brands that include shipping with the cost heh

  • @hughcamp2730
    @hughcamp2730 3 роки тому

    Imagine $400 jeans in 1980. Harvey's men's clothing store in Dayton, Oh had a brand I can't recall the name. No two pair was the same

  • @erin7995
    @erin7995 2 роки тому

    When you wake up at 6am
    And the zoom meetings at 6:02

  • @frankrizzo7185
    @frankrizzo7185 3 роки тому +7

    Enjoy the jeans! If I had these I would not wash them.

    • @Stridewise
      @Stridewise  3 роки тому +1

      all that precious indigo going down the drain!!

    • @jaskey
      @jaskey 3 роки тому

      I'm a pleb. Wouldn't not washing them leach indigo color on everything the jean touches? I used to have this issue with some jeans(just standard stuff) and I have been washing all the new jeans to get the indigo out before wearing.

  • @hydroaegis6658
    @hydroaegis6658 3 роки тому +7

    Sounds like great marketing rather than actual value.
    You're paying for a harder way of creating something rather than something worth that much more.

  • @johnrandle8365
    @johnrandle8365 3 роки тому

    Do you need to be young to be interested in selfedge jeans what is the criteria I am older so is it a fashion statement, I have acquired a pair I like japanese products and thats what got me interested I used to go to work on japanese motor bike I have watch and razor japanese?

    • @Stridewise
      @Stridewise  3 роки тому

      You can wear whatever you like! All ages wear jeans :)

  • @randymoran67
    @randymoran67 3 роки тому

    These aren't made in india folks! ( Rupees) had some selvedge jeans I don't wear just flip ! Very nice !

  • @Alethea1985
    @Alethea1985 3 роки тому +1

    👀 AmZing. This was an education. And for everyone saying they are too expensive, you have obviously never heard of Chanel, Gucci, Prada......who charge big money of single items of clothing or a bag. Even premium perfumes Start at £200/250. And perfume is disposal. Just think of these jeans as a designer piece.

  • @TheInselaffen
    @TheInselaffen 3 роки тому

    Struggling to pick out exactly where in Ireland that guy's accent is from.

  • @holdthatblaow
    @holdthatblaow 3 роки тому +1

    Try TCB's 50's slim straight. I believe they also have a English speaking person who does interviews or at least translates.

    • @Stridewise
      @Stridewise  3 роки тому

      I've been thinking about the 50s or the 60s jeans! you're reading my mind. they're available here in nyc at blue in green maybe i'll go try them

  • @danielirvine7468
    @danielirvine7468 2 роки тому

    Great vid man
    Gee that brother is the right man for his job he knows his stuff and his passion shows .
    So in a nutshell if you were after epic fades these aren’t really the pair for that .
    Unlike PBJ’s are a fast fader

    • @Stridewise
      @Stridewise  2 роки тому

      Yeah that's a fair assessment, these are more about looking great from the get go. Glad you liked the video!

  • @EMCUEAY
    @EMCUEAY 3 роки тому

    how much do they stretch?

    • @Stridewise
      @Stridewise  Рік тому

      A good inch and a half

    • @EMCUEAY
      @EMCUEAY Рік тому

      @@Stridewise thanks, hope they are fading well.

  • @jenkhemhuffersanonymous3990
    @jenkhemhuffersanonymous3990 3 роки тому

    I hate the fading so much but love how like boots they wear in to suit your body, walk etc. it's such a mixed bag with selvedge to me haha

  • @sflanr5705
    @sflanr5705 2 роки тому

    Speaking of language barrier, Ryo from Two Cats Brand really help that company with his communication skill.

    • @Stridewise
      @Stridewise  2 роки тому +1

      oh great, thanks for the tip!

    • @sflanr5705
      @sflanr5705 2 роки тому

      @@Stridewise welcome boss. I chatted with him for quite some time before getting their 505. A sweet man and my first beloved Japanese jean.

  • @coyote4936
    @coyote4936 2 роки тому

    cotton from texas :) we have a lot

  • @RLSteffler
    @RLSteffler Рік тому

    "There are only a handful of artisans able to execute this exquisite process"
    "So they dunk the yarn in dye then remove it slowly"

    • @Stridewise
      @Stridewise  Рік тому

      hey that is a vast oversimplification

  • @iapakda1888
    @iapakda1888 2 роки тому

    Levi’s 501 made in USA is the best but these days l can’t find any. In my country either made in china, pakistan, mexico,bangladesh or egypt. Is Levi’s no longer produced in the USA?

  • @bonecollector1968
    @bonecollector1968 3 роки тому

    It sounds really complicated and interesting. 700 bucks interesting 🤔.

  • @mjg239
    @mjg239 3 роки тому +1

    14:07 Really? Why wouldn't Japanese denim companies talk to you? You're like the ambassador of raw denim for both aficionados and the uninitiated, man! What gives with these companies?

    • @Stridewise
      @Stridewise  3 роки тому +1

      I think it's because a) they seldom have native english speakers on staff and b) they like to be mysterious

  • @muhammadaliclay8976
    @muhammadaliclay8976 3 роки тому

    Ill stick with my uniqlo selvege denim..and i will wash it..i repeat i will wash it every other weak..

    • @dennisnordlund902
      @dennisnordlund902 3 роки тому

      Why? You just put unnecessary stress on the jeans. Do it once a month at the absolute most and the jeans will last you a lot longer.

  • @mystryfine3481
    @mystryfine3481 3 місяці тому

    intense

  • @MrZanzibar123
    @MrZanzibar123 3 роки тому +1

    Straight dope. Love how Japanese denim is a gateway drug to Japanese aesthetic theory, which we in the West need badly to learn to love the imperfections, flaws, and general finitude of life lived against that ever-looming background of a ticking clock of mortality. (When I was there, I remember seeing jeans being made on a handloom in the storefront; those were over a grand. Would've also liked to hear the details on the sizing... Still, great video. Love that Tanuki dude's 360 hoodie too.)

  • @donjuan2679
    @donjuan2679 3 роки тому

    Why do americans n some european guys love to wear slim tapered jeans. Looks soo funny.

  • @rangerscoach
    @rangerscoach 2 роки тому

    momotaro have a denim that is made on an old fashioned kimono loom with an embroidered label bespoke for 2000. insane. even more insane is that once you see them you want them

  • @StolenAlias
    @StolenAlias 3 роки тому +1

    Bravestar is the only brand for me

  • @cash4chaos
    @cash4chaos 3 роки тому

    Nope, I’d say iron heart, samurai are superior Japanese denim.

  • @mikedonovan9783
    @mikedonovan9783 3 місяці тому

    jeans are made to be worn. People buying them as collectors and putting them on shelves are the worst...

    • @Stridewise
      @Stridewise  3 місяці тому

      what about if they collect baseballs but don't play with them

    • @mikedonovan9783
      @mikedonovan9783 3 місяці тому

      @@Stridewise well, as far as i am concerned, baseballs are not a piece of clothing so their usefulness is quite less obvious. Moreover, I am not a baseball specialist but I thought that most baseballs considered as worth collecting are signed and/or game used . I feel that a used denim has less value than a pristine one, even signed by a Japanese guy.. : am I wrong ? Anyway, personally I collect paintings and books and I wear my sneakers and jeans, not the other way around …

  • @paul_domici
    @paul_domici 3 роки тому

    Before selling jeans that guy used to sell Ice to the Eskimos!!!

    • @muhammadaliclay8976
      @muhammadaliclay8976 3 роки тому

      well i dont think you get the point..

    • @paul_domici
      @paul_domici 3 роки тому

      @@muhammadaliclay8976 The point is to get you to pay $660 for some jeans that you can get for $39.99

    • @caseysmith508
      @caseysmith508 3 роки тому +1

      @@paul_domici haha wow....

    • @jimmydgrant
      @jimmydgrant 3 роки тому

      @@caseysmith508 why buy a Porsche when a 98 corolla will get you to work and back? Lol

  • @gillian32
    @gillian32 3 роки тому

    You can buy one share of $TSLA for less than $700.

  • @erin7995
    @erin7995 2 роки тому

    Jeans, T-shirt’s, socks, and underwear are some things I will never spend a lot on.

  • @Cure4theCold
    @Cure4theCold 3 роки тому

    Now you're just pissing on my head and telling me it's raining. Give me levis anyday

  • @johnready630
    @johnready630 3 роки тому +4

    I'll stick with my Wranglers.

    • @paul_domici
      @paul_domici 3 роки тому +2

      I love my Target and Costco jeans :)

  • @paul_domici
    @paul_domici 3 роки тому +1

    It's just for bragging rights! You know these jeans cost $700 bucks...

  • @MiguelTorres-hg1kn
    @MiguelTorres-hg1kn 3 роки тому

    Thanks but no thanks! I will stick to my Carhartt or Lee jeans.

  • @roccochomsky2318
    @roccochomsky2318 2 роки тому

    love you Stridewise but none of your jeans fit you properly. lol. you wear them too tight especially for your body shape. thats my opinion of course. Stay away from relaxed fit.

    • @Stridewise
      @Stridewise  2 роки тому

      These ones are too small but I didn’t want to bother tanuki with a return haha but like in general I’m so unlucky with sizing. I measure myself and my favorite jeans and they still don’t fit well and THEN you’ve got the fact that you never know how much jeans will stretch assargh

  • @ParanoidPixel
    @ParanoidPixel 3 роки тому +3

    Im sorry dude, no disrespect to you as I know stuff like this gets views, but personally I find products like this disgusting. I can't even justify spending $700 on a smart phone, a tool that plays an incredibly powerful role in my life on a 24/7 basis. This is beyond excessive.
    My favorite jeans cost $15 new. In addition to feeling amazing, looking great, and doing everything I want and more. Second favorite, $11 second hand. I wear a pair of jeans 1-2 times a week depending on usage.
    The people who buy stuff like this exist on an entirely different plain of existence as far as im concerned.

    • @jeffreygoss8109
      @jeffreygoss8109 3 роки тому

      I agree and disagree. I do understand craftsmanship and the price required. There are a lot of products like watches, shoes and cars where a cheap pair would work well but people are willing to pay more for craftsmanship. These are not for me, jeans that don’t get worn makes no sense, but I would give my wife’s kidney for a Ferrari which I probably wouldn’t drive. Each to their own.

  • @MetalsForBrunch
    @MetalsForBrunch 3 роки тому

    $700 dollar jeans holy moly. amazing denim but hypsters are going broke bc of this type of quality. jeans are made to work in not just for style. real men wear jeans to work in imo, that was the purpose of jeans in the first place.

    • @elsa_g
      @elsa_g 3 роки тому

      I think there is room for some jeans to be just for show, like how some boots are showy and not something you'd take onto a jobsite. But, "A lot of people just want them in their collection, they're not wearing them" no kidding. I kind of feel like clothing is at least meant to be worn, even if it's not something you can resign yourself to ripping or staining.

    • @MetalsForBrunch
      @MetalsForBrunch 3 роки тому

      @@elsa_g that's the scary part of collecting.

  • @Pakiboyo
    @Pakiboyo Рік тому

    So much BS to call out here. Firstly, if the cotton was picked in the US, it isn't handpicked. Every bale of cotton in the US is picked by machine. Secondly, the sales rep talks about how the yarn is handspun. This is again BS as I guarantee no one is spinning yarn by hand in Japan. He also talks about also threads make up yarn, yarn and thread are the same exact thing, just two different names for the same thing so it sounds like he doesn't know what he's talking about.

  • @amandachristianson5633
    @amandachristianson5633 3 роки тому

    Yall got to be kidding..U guys are.being p l a y e d! You could donate that $$$to a food pantry and help others...priorities are messed up🤦‍♀️

  • @BigFatSeal10
    @BigFatSeal10 Місяць тому

    If only products where made like this more often, with integrity. Love my Iron Heart denim, very funny seeing the normies get mad at us for enjoying these luxury items when they themselves are broke.