Why Apple Discontinued The MacBook
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- Опубліковано 16 вер 2019
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Apple’s recent decision to discontinue the twelve inch MacBook follows in the footsteps of previous decisions to stop making one of Apple’s most popular products. The company announced production of their MacBook would end in July 2019, leaving the MacBook Air the only option for customers looking for a lightweight, entry level Apple notebook. In this video we’re going to explore Apple’s patterns of behavior and find out why they discontinued their 12” MacBook.
Thanks to MacPaw for sponsoring this video! - Наука та технологія
For a second there I thought they discontinued all the macbooks !😂
Yeah, same :D
Same
Same
Same. Mini heart attack 😅
Kieran Reynolds Same lmao. I even checked Apple’s website 💀😂
Remember when Apple had
A mainstream laptop called the Macbook
A ultralight laptop called the Macbook Air
A power notebook called the Macbook Pro.
US is a notebook the same as a laptop
Macbook was never mainstream...the air and pro were.
I love the 12 inch Macbook, it's so light and compact
@@Jambamode I think a notebook is a specific kind of laptop..
GamerGirl elma do u know why
Everyone uses that Tim Cook photo 😂
You mean Tim-Apple
Sean Zappulla hahahaha so you’d buy shares just to sell them? Brilliant plan!
@@FigureFarter Tim Apple
- Trump
Sean Zappulla u joking? iPads blow Samsung tablets out of the water. Even people who use an android phone would agree.
Yes, and iPhones are good too. I wish they added Apple Pencil support for the new iPhones, then I might’ve bought one.
Prediction: They will bring the “MacBook” back with the new M1 coloured laptops they’re making.
Omg 😱 how did u know that?
thats stupid
@@user-xn4yu5rn9q that’s a prediction
@@minhkhang5841 not necessarily but it’s not likely
no real need for it. if you need a 12" display and keyboard, you better go with iPad Air + keyboard.
I only just realised there was a ‘normal’ MacBook not a MacBook Pro or air
So did I.
username doesn't check out
@@brijdesai1379 yeah lol
I started high school with a 12 inch MacBook and it was perfect for a student who didn’t need a fancy MacBook Air or pro. Years later and I still have it, I absolutely love it how light and small it is. It made me sad when I heard they were going to discontinue them
i loved it... so absolutely light, felt like nothing bringing it on a backpack, unlike any other MacBook
Exactly
the macbook air is actually a pretty light notebook so it does compare to the 12-inch
exactly
the only problem is that its very expensive at 1200
The_demi_gods Of_mc Apple has announced that soon they're going to offer monthly payment plans for their products. Hopefully you'll get to get yourself a macbook
In Italy the MacBook Air as always been cheaper than the MacBook, I never knew that the MacBook used to be the entry level Apple laptop
Giulia Lana l’unica cosa che lo rendeva preferibile rispetto all’Air era il display retina
The only ting that makes the 12” MacBook better is the Retina Display
The MacBook Air has always been cheaper than the 12' MacBook here too, though. (I’m Australian)
ThomasFanatic12 the older MacBook Air has always been cheeper but once they updated it it’s more then the MacBook
@@Marco-hl6gz - not if you want perfect silence, for instance for voiceover recording. No other MacBook gives you that.
spavatch I forgot that
when the new macbook was announed we thought the air was dead.
To me the Macbook made sense to people that already had a main device (desktop/laptop) and just wanted a light and very comfortable to carry device to use for presentations, quick document editing on the go,
It would be great if this had cellular so that you could do Remote Desktop 🖥
I have a 2017 12" MacBook and love it. For me, the distinctive selling point is that it does not contain a cooling fan. Fans have been the downfall of my previous laptops and I was specifically looking for a fan-less computer.
Samsung dex is way better
Prepare your wallet for these Apple silicon macs. I'm just some guy, but I don't see how they won't have fanless models rolling out with the transition. All MacBook Air models, and possibly the mac Mini or 13/14 inch MacBook Pros might have no fans.
Wait why is my gpu failing
Oh wait I don't have a fan and the heat and barely had no thermal paste killed my gpu.
Gotta spend 5k on a gpu replacement from apple yay
Even Apple knows ONE USB C PORT isn’t enough!
This is why USB hubs exist!
@@jackilynpyzocha662 yes let me handicap the portability and usability of a laptop by making it a process to set up.
Totally agree. Apple has a (sometimes unhealthy) obsession with minimalism. Often it's forward looking. Sometimes it's just inhibiting. They seem to have a hard time distinguishing the difference.
I like nostalgic apple products. I also love your voice. This makes me feel relaxing when I watch your videos.
I just don't understand why they didn't call the new air the macbook and drop the air name. It is so much cleaner. Macbook and Macbook pro makes more sense than Macbook air and macbook pro.
@@High1QWealth yes. Clearly that is why
Agreed.
It's explained in the video why. Just not straight up.
Business marketing 101. The Air name has value to it and the product legacy that Apple users recognize. When you have a loyal long term consumer, niche nuances like that matter. Besides the obvious "Air" name, the original MacBook Air popularized/arguably created the light ultrabook segment. There's a reason why they discontinued the original run of "Macbooks" as the Macbook Air grew to be their best selling computer in the late 2000s and early 2010s.
Air is kind of a derogatory term, so they might go for pro since the pro sounds MUCH better than 'Air', kind of how like the XR was called XR, not XS, and than the XS being called XS pro or something like that...
I have a loaded 2016 12” and it’s very cool. The new Air is definitely that segment now, but the fanless design and surprising performance for the specs made it a neat little device.
i love how i don’t even have plans to buy a mac and im still watching this
Not a $1000 laptop being called “entry level” 😭
It is the case. Like a $200 000 Gallardo was an entry-level Lamborghini.
and back in 2015 laptops with similar specs went around that price or even more expensive
@@kendrajahnea I remember in 2011 when you could buy a laptop for like $200 and it worked perfectly fine. Now you need to drop at least one grand to get a laptop that’s even competent.
@@ashleybuttafuoco those 2011 laptops were still built horrible and probably didn’t last for more than a couple of years. Most laptops are 500+ dollars for the build quality, specs, and longevity. That’s why macbooks last so long coupled with the fact that other laptops with similar specs are 1500+ dollars. You can still get a competent laptop for 300+ dollars, it’ll just be a bit slow and break easily.
@@kendrajahnea not really. My $400 laptop right now is the absolute slowest piece of garbage. The only laptops with processors that would be fast enough to do what I want to do are like 600+ dollars, and that’s on the very very cheap side. I used to be able to play Minecraft and Sims at the exact same time on my old laptop years ago, now if I even want to play one I’m completely fucked. I just don’t understand why the cheaper laptops are even on the market when they can’t even open a singular word document without turning into a little potato chip. It’s just really annoying. I wish you didn’t have to spend such high amounts of money to get competent computers. The idea of spending $1000 on a computer is like so completely out of anything I could ever realistically do. And it fucking sucks. :/ (I am not trying to have a pity party, many other people are in the same place as I am. It just sucks yk.)
This channel is growing STRONG ! and i love it
At first, I thought I mistakenly read the title as "discounted." I read it again and saw it really meant "discontinued."
I have the fully specs 2017 12’ MacBook and love it so much and so glad I have it☺️👍
Teresa Norris does it have the m7? I have an HP tablet with the m3 that's in the basic MacBook and its OK for daily use but not photo shop. I'm replacing my 2010 11in MacBook Air (core 2 duo) and I'm wondering how the m5/m7 MacBook performs for daily use?
Brandon Mooney-Soloyeva Actually, higher specced MacBooks have Y-series i5 and i7 processors and are pretty capable little machines, with great screens and speakers. I have a 2017 i5 8GB model and it’s quite good... runs a win10 VM without major issues.
I'm with you on this. I love the MacBook 12", it's a workhorse.
Same here, top spec, Space Grey. I'm glad I bought it just a month before they phased it out.
Brandon Mooney-Soloyeva - yes it does have the M7 and 16GB Ram - I use it with Affinity Photo and Affinity Designer and is so fast and smooth so I guess Photo Shop would work just as well.👍
I have had two with my current being the maxed out m7. It’s a great machine and perfectly fine for even 4k editing on the go. It’s a great form factor for people who travel a lot. I have a new iPad Pro - which might be more powerful - but is limited by the apps in my view.
I loved the MacBook form factor... agh
Lord Katakuri yeah i’m really lucky i just got one less than a year ago. it’s my favorite product of theirs.
Even in 2019 my 2015 mac book pro is the best as it has the ports i need
Buy a windows laptop, macbooks are overpriced bullshit
@@EnigmaScience mac books are much better then the Shitty Windows
Sergio Valentino if you like macOS and are willing to pay for that premium good for you but windows laptops offer far better value and can easily be the same or better build quality plus they have actually good keyboards
Squidacorn ! Every windows laptop I’ve had has slowed down after awhile. I’ve had my MBP a year and it’s the best decision I’ve ever made. Plus I have an iPad and iPhone and the handoff is amazing.
@@boricua584 yeah i agree with that :)
i gotta hand it to ya, that transition for clean my mac was hella smooth
5:05, incorrect the MacBook received the second-gen butterfly in 2017.
I swear those awkward shots of Tim Cook got me like 😂
I have 2016 12’ and I really like it
Still have my macbook pro 2012 and I use it and nothing has hone wrong :p
Me too
Debs, me too but I had to pay $599 to have it updated with faster innards.
Macbook mid 2010 here 🤚🏼😂
The 11 inch MacBook Air was such a wonderful laptop, I hope they bring it back at Mac Mini prices and specs.
hello thanks for the video. CleanMyMac X does not need a free license?
I’d think the format might come back when they bring the A series processors over to Mac OS. Otherwise I’d guess it’s too thermally constrained to be useful with standard processors. Who knows?
It would make sense to offer:
1. Lightweight, thin, portable 12” MacBook (no “Air” I guess but if with, it’d be okay) with 2 USB-C ports and astonishing 24-hour battery life (I mean video playback as Samsung Galaxy Book S barely has it) built on ARM Processor (like on A10X). And also, butterfly keyboard. Yeah, I said it. I mean, butterfly keyboard but reliable one ofc, with low key travel to produce as I said thin one-plane flat design. And the touch bar and Touch ID. You would buy this laptop for it’s nice compact design to work remotely and have the best battery life from a laptop.
2. Not so lightweight, not so thin, not so portable but powerful MacBook Pros 13” and 15” with 2 and 4 Thunderbolt USB-C Ports accordingly , scissor-mechanisms keyboard with little more key travel, function (F*) buttons and just Touch ID. Battery life in MacBooks is great (5-8 hours depending on work heaviness) and it lasts pretty good as well, but this machine would be designed as powerful workstation.
All have best resolution retina p3 wide color gamut support, true tone and etc.
Ok nobody bothered to red dat
You did because you commented lol
Is the macbook air 2017 discountinued by apple now ?
Or it's just out of stock in amazon and flipkart ?
Its a quite sad stroy but I purchased a macbook 12 in space grey last month refurbised one
I like it alot anyway
one thing I do miss from the macbook was the keyboard spanning all the way through the chassis of the notebook, while the new air has a small space left on each side - which is fine but doesn't look as striking as the 12 inch macbook did
It sucks that this had to be discontinued but at least it’ll hopefully lead to the 12-inch MacBook to become even more affordable in sites like eBay to the point of being less than the 2018 Mac Mini.
Keiji Johnson Actually, their prices on eBay are solid or going up because your can't get them anymore. At least for now.
Prices have been going up recently and they were never cheap to begin with
I always loved the ‘macbook’ I still have my 2010 model that works perfectly. I always wanted a 2015-2019 model. But the Touch Bar on the MacBook Pro always got me. I don’t know how anyone can hate the Touch Bar. That’s like saying I hate toothbrushes. Anyways I bought an 21” iMac instead. That thing is beautiful.
I don't blame Apple for doing away with the MacBook. It was an odd device in their lineup. As was stated by Greg it did pave the way for future Apple notebook PCs.
I disagree Ive had macbook pro, air and the 12" macbook over the years, and use the 12" now, and must say as a daily driver its better, its very lightweight which if you're hauling it around makes the most difference. macbook pros are actually pretty heavy in a backpack and unless you are video editing or music making really unnecessarily overpowered. They should have just been priced 699 set it in plastic and go for a huge market share.
Scan End Nice! Thank you for this bit of info. (:
why are there no visible speakers on the standard MacBook on both sides compared to the air and the pro.
My school still have those old fashioned white macbooks but they have chromebooks now since most of those old macbooks died and those old macbooks have linux and chrome os except for one and that one is newer than the rest.
4:05 ... RIP iPhone 9
An Apple Silicon 12 inch MacBook with the scissor switch keyboard would be the best and most insane tiny portable MacBook.
Macbook wasn’t entry level. Same price as the pro with the processor of a phone.
This video feels 3-4 minutes too long. Most people barely realized this model even existed. Macbook Pro or Air is what most people buy.
2:19 sounds like there are two layers of the music track 🤔
I was about to say... the lineup was getting messy! Great move by Apple.
Honestly, I think Apple should have just changed the name "Air" to MacBook after killing the 12
8:53. About the silent, hidden subtitle: "especially since the iPad has already dropped the Air suffix"
That's not quite true. We now have the entry level A10 powered "iPad", the A12 powered "iPad Air" (third gen iPad Air), the A12 powered "iPad Mini" and both sizes of the A12X powered "iPad Pro"
I have a question: How is the background music in alle the Apple explained videos called?
I would love to see the whole evolution of your logos for Apple Explained. Please!!
Still sad. If I've ever had bought an MacBook, it would be the 12" because I really prefer the 12" form factor over the 13.3".
And than that, I liked the Fan-less design. I like having my devices be totally quiet without making any noise.
Tim R. I had the 12" model, it was cool looking and ran windows 10 via bootcamp shockingly well. But it was sorely lacking retina screen
felipe367 what? The 12" MacBook had a Retina display... it was 2304x1440.
@@Raja995mh33no... please read my original comment.
@@felipe367 I read it again and it still makes no sense. The 12" I'm talking about has a Retina display the mssing you're complaining about.
I think if the MacBook return it will be a ARM processor, Macbook base line laptop, Macbook Air pro with compromise and Macbook pro. Similar to the iPad line up
Will you do Huawei Mate series history?
just got a 12" gold and i love it
When will you launch an updated iPad evolution whit the brand new iPad 7th gen
I didn’t even realise they discontinued it until I clicked on this video - kinda shows how much I don’t care about it and never have
Can you do a video about why Apple decided to introduce the iPhone Upgrade Program? How the upgrade cycle has changed throughout the years.
Wait I literally never heard of this
How...HOW??!
if 12" mackbook is broken, can't be replace?
I have a 2014 MacBook Air that works as well as it did five years ago. My only problem is that it doesn’t always save my documents. I don’t know if it’s an Apple or Microsoft issue...That document was my thesis...
As someone who prides them self in having a UA-cam channel specifically about Apple products, you forgot to talk about the hot topic pertaining to the MacBook: The ARM.
The T2 MacBook Air laptops are based on the 12 inch MacBooks but have an extra usb-c port.
You missed out the 13 inch aluminium MacBook that’s relatively shortlived yet helped discontinued polycarbonate white macbook. The aluminium macbook got bumped to Pro. But I always saw the 12 inch MacBook more to a fashion statement rather than a usable computer (remembering limited hdd space and user replacable parts reduced to non-existance)
How was it the first with an all metal design? I had a PowerBook titanium. Sure it’s not carved from a single piece of metal. But it was as much “all metal” as the MacBooks.
I don't care how much of a panning it gets, I love mine! Super light, great screen, great sound, great battery, backlit keyboard, no fan, large magic touchpad and fits on a plane table. Mine does everything I want it to, but it's an original and there battery needs replacing and the keyboard has a couple of iffy buttons now. So do I get a cheap refurb from Apple, or a new Air? Annoyingly the Air is only 128GB where my MacBook is 256GB
robsa walker The new macbook air keyboard is the worst keyboard that I ever used.
I honestly find the keyboard on the ipad slightly better.
bro when that huge black bar appeared at 1:58 I thought my display broke lol
and what's goin on with the music at 2:19
“Although it did have its fans”
I’d make a joke here and say it didn’t, and that was one of its bigger problems, CPU’s burning out from constantly switching turbo boost on and off hundreds of times an hour, putting massive thermal stress on the device, ask Louis Rossmann about their reliability.
Plus, I’m sure someone at apple said “If we updated the specs of the 12”, we’d just have the new MacBook Air we already just released”, and it was killed.
The non-Retina MBA is the best to fit the entry-level MacBook.
I value portability. I had multiple MacBook Air 11" units and owned the 2015 and 2016 MacBook 12" units. The 12" MacBook wasn't as bad as most folks think. The 2016 and 2017 models will do most all productivity and media tasks as their larger cousins, just a bit slower. The screen is gorgeous and worthy of all day use. The keyboard is what it is. My units never gave me much trouble, but lots of folks had and have issues. All this said, when I recently went to get another small/light model for travel, I went back to a 2015 MacBook Air 11" -- the 2015 i7 model is on par, processor wise, with the 2017 MacBook 12" but at a lower price on the online auction market. And non-Retina isn't the end of the world.
Good video👍
Good Video!
Who else got triggered that he was using photos of the old MacBook Air while talking about the new one?
here in canada the air was always cheaper then the macbook, the standard macbook had the same price as the standard pro here
I can get the 512gb i5 version new for less than a 256gb 2019 air so what should I go for?
I have a high spec iMac for most stuff so I will only be surfing the web and UA-cam on these.
I don’t fancy an Ipad.
Don't get either until they replace the butterfly keyboard.
Please do a video about 3d touch!
The only issue with the MacBook Air is that if you use cpu intensive programs you’re gonna run into insane thermal throttling which means you’re almost never going to get the specs you paid for.
And then you realize - since when you buy Apple for sheer specs?
I wish Apple made a phone with a headphone Jack like
IPhone 12 (with or With out Headphone jack model)
I love my 12” macbook. It was my first macbook. I disagree with the decision. I dont like heavy laptops.
Im confused will there be another macbook ar apple is done making it ?
@mike mcmike ok😒
I really hope they adopt the Macbook design for their new ARM-based lineup.
I really wish Apple would further simply their product lineup and their naming conventions for those products... something like:
iPhone & iPhone Pro (no more Max, XR, XS or whatever)
iPad & iPad Pro (nor more mini, Air, and so on)
MacBook (instead of MacBook Air) & MacBook Pro
Mac (for iMac) & Mac Pro (for iMac Pro or Mac Pro if they really need to continue that model)
and of course just Apple Watch
Don't know about the other products though... like HomePod, AirPods and so on. Great products but the naming seems to off most of the time. What do you think?
I still have my MacBook from 2011. Had to upgrade the RAM and it works just fine.
Consider yourself lucky that you could upgrade the RAM, you just can't on newer models :(
i still LOVE when they made the macbooks in the white and black. i had the more powerful black polyurethane one. was fucking awesome. that thing lasted me YEARS
I bought this when it first came out in 2015. It’s the only Mac I’ve ever owned and it’s starting to have issues and I’m sad because I love it lol
Apple should've rebranded the 12" MacBook as a "MacBook Air" model - essentially, the successor to the old 11.6" MacBook Air.
The real problem, I think: That model was so thin and light, they had designed themselves into a thermal corner, and couldn't really be improved. This was forgivable in the pursuit of the most compact laptop, sure. (As opposed to the trash can Mac Pro!) But there was nowhere else to go with it.
Anyway, I've got my machine, and love it. I'll be sticking with it for years to come.
I always thought the MacBook Air was named for the fact that its slim form-factor made it ideal to take with you on an airplane...
Will Marques Brownlee still use his MacBooks?
MacBook was an ancient concept, it evolved into MacBook Air and MacBook Pro, so the customers will have an option to both save on a less expansive Air model, or go for the Pro model if you need more power. So yeah, MacBook is just an old model that evolved into something much better.
Honestly always thought It would have been to good to have a MacBook option.
Do podcasts as well
Wish a 14 inch MacBook Pro with a stand along gpu...
I don't have any apple products, it's really expensive in my country :(
Reasons why i think they discontinued the OG MacBook
- The butterfly keyboard
- USB Type C
- IDK
SPAM COMMENT BOTS ARE NOT ALLOWED
We will see it again next yr
So many versions, so confusing. Where’s the simplicity? “I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.” SJ
4:27 -4:32 "..all of which have been incorporated into the MBA and MBP."
Terraced battery has been used only in 12" MacBook so far.
I don't remember they're being a standard MacBook besides the air And the pro
I don't think we'll get a post-PC era.
Watching on my 2017 Air
Watching this from the same model Apple discontinued.
I love clean my Mac X and wallpaper