Why Kate Bush’s Viral Success from Stranger Things is Radical

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  • Опубліковано 8 сер 2022
  • Kate Bush’s 1985 song, “Running Up that Hill (A Deal With God),” has climbed to the top of music charts in 2022 and reached nearly 500 million streams. This song’s revival after 37 years is largely thanks to season 4 of Stranger Things, where (spoiler alert) the song serves as a talisman for one of the characters to protect herself from the demons of an alternate universe. But what makes this song’s overnight success even wilder is the fact that Bush owns the copyrights to her own recordings, which means she may be keeping as much as 80% of her earnings, a very unusual scenario for musicians today.
    So what does “Running Up that Hill” tell us about the history of music royalties? How has Kate Bush been challenging the music industry since the 70s?
    Resources:
    Switch On Pop. Kate Bush, Stranger Things, and a hit song four decades in the making.
    switchedonpop.com/episodes/ka...
    Amplified. The Most Unique Female Artist Ever? | Kate Bush Under Review
    • The Most Unique Female...
    Fortune. Kate Bush has now made $2.3 million from her 37-year-old song featured in ‘Stranger Things,’ according to one industry estimate.
    fortune.com/2022/07/07/kate-b...
    Credits:
    Director: Dolly Li
    Producer: Tien Nguyen
    Consulting Producer: Danielle Bainbridge
    Associate Producer: Mia Faske
    On-camera appearances by: Julia Holter, Lucy O’Brien, and Nate Sloan
    Written by: Dolly Li and Tien Nguyen
    Voiceover by: Kiana Taylor
    Director of Photography: Brian Inocencio
    Gaffer: Seth MacMillan
    Sound Mixer: Casey Minatrea
    Online Editor: Travis Hatfield
    Editor: Eurie Chung
    Assistant Editor: Josaen Ronquillo
    Motion Graphics: Jonathan Gil, Travis Hatfield
    Research Assistant: Kiana Taylor
    Makeup Artist: Shannon Trigger
    Set Designer: Tori Laxalt
    Fact Checker: Yvonne McGreevy
    Post-production services & facilities provided by: Flash Cuts
    Executive Producer for Flash Cuts: Eurie Chung
    Executive Producers for CAAM: Stephen Gong, Donald Young
    Supervising Producer for CAAM: Sapana Sakya
    Coordinating Producer for CAAM: Czarina Garcia
    Executive in Charge for PBS: Maribel Lopez
    Director of Programming for PBS: Gabrielle Ewing
    Guests:
    Julia Holter
    Lucy O’Brien
    Nate Sloan

КОМЕНТАРІ • 461

  • @fernandadp94
    @fernandadp94 Рік тому +743

    I'm just very happy to find out that shes actually winning the money made from this boom of people lsitening to her music. SO glad that she holds the rights to it

    • @Eighthplanetglass
      @Eighthplanetglass Рік тому +23

      Me too. I feel like Kate is a unique person, who's worked hard her whole life, and deserves it.

    • @jimstark643
      @jimstark643 Рік тому +9

      Yes, & unlike other mainstream artists who sold away their rights for their chance at stardom, didnt blame their remorse on toxic masculinity...

    • @TheHeston83
      @TheHeston83 Рік тому +5

      yeah i think its cool she is getting profits after charting again

    • @newkkl
      @newkkl Рік тому +12

      Yes, very early in her career she figured out it was important to retain control over her music -- and we're talking about someone who was very young at the time, only in her early 20s. She took on the recording industry like a champ, built her own studio at home, set up her own label, at that time it was Novercia, Latin for "she who is new". She's a clever one, our Kate.

    • @Shelly-cp7gj
      @Shelly-cp7gj Рік тому +3

      I know right?! So awesome! Love this.

  • @thatwasprettyneat
    @thatwasprettyneat Рік тому +43

    I actually said "Oh wow" out loud when they mentioned KB earning a million in royalties over the last month. I mean, I know she's probably not hurting for money, but for an old song, and during a time of such musical drought, that's fucking awesome.

    • @stopthephilosophicalzombie9017
      @stopthephilosophicalzombie9017 5 місяців тому +2

      Yeah she apparently came from a wealthy family in the first place so as the story goes, the rich just keep getting richer. That said it's a great song and she deserves all the money she earns.

  • @OriginalGabriel
    @OriginalGabriel Рік тому +232

    Royalties aside, I'm so happy a new generation is discovering her work. I grew up listening to her, I have many memories tied to her songs, etc. but, beyond that, she's just an outstanding artist. I'm looking forward to this moment being a launching point for a generation to go back in time, and discover new (to them) artists

    • @bmorg5190
      @bmorg5190 Рік тому

      I’m sure they are just listening to this one song for a couple times and that will be it.. knowing the kids of today.. 🤷‍♂️🤦‍♂️ then they will probably start the song halfway through and put on some stupid rap song with the same lyrics as any other rap song and stupid beats made by a computer because they have 0 skill 😁

    • @OriginalGabriel
      @OriginalGabriel Рік тому +12

      @@bmorg5190 a lot of kids today actually do deep dives into the history on things they discover

    • @Zimbokasa
      @Zimbokasa Рік тому +2

      You ARE aware that you're essentially cherry picking stereotypes, yes? While there may be a lot of those who listen to rap and such, you don't "know" the kids of today? You don't know me, either. I had an 80s metal phase and currently have a Radiohead phase, and before you say it, no, I'm not "in a minority" or something like that. I listen to Running Up That Hill on a regular basis, yes, all the way through. Shocking, I know!
      Also, there have been a few EXTREMELY popular artists who, if not more will spawn (I would like to be one, as a musician myself (another shocker, I know)), DON'T produce computer-driven rap songs.

    • @Zimbokasa
      @Zimbokasa Рік тому +1

      I second this, dude. I legitimately wrote and aced a school project by writing about the history of the Grunge scene.

    • @TheWeedyBird
      @TheWeedyBird Рік тому +1

      That’s awesome man, I love thinking about what came before me, the people who lived, their experiences, the music they listened to, how food used to taste how water used to be clean, before many animals went extinct…

  • @benxamin13
    @benxamin13 Рік тому +41

    The song's not about "gender fluidity" at all though. It's about the man understanding the woman and the woman understanding the man.

    • @saschaD02
      @saschaD02 Рік тому +6

      exactly...that was the only portion of this vid I didn't like.... ^^

    • @tumbleddry2887
      @tumbleddry2887 Рік тому +2

      Spot on Alonso.....

    • @mattmarkus4868
      @mattmarkus4868 Місяць тому +3

      i know!! why can't they just celebrate the woman and her amazing songwriting, instead of lying to make some cynical and underhanded political motif. So gross.

  • @tomwilko7841
    @tomwilko7841 Рік тому +86

    From what kb said in that clip, the song isn't about gender fluidity in the modern sense, it's about how men and women in relationships struggle to understand each others viewpoint. The song is brilliant as it is, there is no need for that lady to make up some visionary meaning behind it, it is not about gender fluidity

    • @katienumiusher
      @katienumiusher Рік тому +3

      egzakli!!

    • @fnjesusfreak
      @fnjesusfreak Рік тому +2

      Hell, it wasn't even the only song from around that time period on that topic.

    • @GreenThingonTV
      @GreenThingonTV Рік тому +21

      It's about Empathy.

    • @tomwilko7841
      @tomwilko7841 Рік тому +10

      @@GreenThingonTV kate talks about it here....i know its not that important and im not pro or anti anything, theres just no need to attempt to make it about the current zeitgeist, the kids are already into it

    • @UberNoodle
      @UberNoodle Рік тому +11

      But the intent of the artist and the way the art is interpreted have always been different things. The true value of art is that it can be interpreted in ways that the author may have never predicted simply because that's what art is all about. It is purely subjective from both the artist and the viewer's perspective. I has meaning not because it is imbued in it by the artist but that it is perceived by the viewer. The intent of the artist is very important, but ultimately, it is not the only or even the most important perspective on an artwork's value and meaning.

  • @rdear
    @rdear Рік тому +151

    I don’t think her take on the gender fluidity aspect of the song is what applies so deeply to Stranger Things. I think what really makes that song perfect is Max’s desire to take her brother’s place in death. That’s her deal with God. She feels guilty that he died and she survived.

    • @benxamin13
      @benxamin13 Рік тому +46

      I don't even think that aspect of gender fluidity even exists in the song. It's about women and men understanding each other.

    • @loriainsworth6569
      @loriainsworth6569 Рік тому +16

      Truly, if Max and Billy had swapped places, they would have understood each other so much better and could have become the best of allies, true brother and sister.

    • @darthvirgin7157
      @darthvirgin7157 Рік тому +9

      the interviewee wasn’t talking about “gender fluidity” in the song as it applies to Stranger Things.
      she was talking about how “gender fluidity” is one of a handful of themes that could apply to the song when it first came out in 1985.
      you’re “strawman”-ing an argument.

    • @rdear
      @rdear Рік тому +12

      @@darthvirgin7157 The interviewee, responding to Kate Bush’s response about men and women swapping roles and better understanding each other, said that it fits into the themes of stranger things in “collapsing boundaries…between people, between genders”.
      I wasn’t strawmanning anything. My opinion, was that the song represents Max’s desire to take her brother’s place in death. It’s not an argument. It’s just an opinion that it has to do with Max being guilty she survived and not anything to do with the boundaries, or lack thereof, between genders.

    • @darthvirgin7157
      @darthvirgin7157 Рік тому +4

      @@rdear
      the interviewee was NOT reflecting the show's writers' original intent of the music for the show, nor the songwriter's intent. the interviewee was just pointing out that because of the song's lyrics (which literally does talk about "swapping genders"), it could actually work as a "gender fluidity" theme that applies now more than ever. it just so happens that one aspect of "gender fluidity" that is "breaking boundaries" is what is also being explored in the show.
      it's like if i said "Twelfth Night" or "Le Nozze di Figaro" are basically "gender fluidity" plays, i'm not saying Shakespeare or Mozart's original intent was to write about "gender fluidity." but the themes on either play does heavily reflect some "gender fluidity" themes that would very much apply today.
      your "strawman"-ing comes in when you assume that i am stating that "gender fluidity" (as it applies to today's context) was Mozart's and Shakespeare's actual intent, which is absurd.

  • @MoarHam
    @MoarHam Рік тому +264

    This reminds me of the sudden virality of Gary Jules' Mad World after Donnie Darko (2001) found itself as a cult favorite a few years later, despite bombing at the box office.
    It hit #1 in the UK Singles Chart for three weeks straight in 2003, and a huge part of its spread was thanks to the music 'streaming' service we had at the time: Napster.

    • @harrynac6017
      @harrynac6017 Рік тому +10

      The only difference is, that the song originally is of Tears for Fears, but Gary Jules did a "with a little help from my friends" on that song.

    • @MoarHam
      @MoarHam Рік тому +3

      @@harrynac6017 Yup! So the royalties aspect the video covers leans into just how much bank can be made by that sudden vitality. If I recall correctly, thanks to the wonders of how people (mis)attributed songs on the platform, even REM saw a bump in sales because people thought Mad World was theirs xD

    • @artico9583
      @artico9583 Рік тому

      👏🏽👏🏽👏🏽

    • @vanessagil3527
      @vanessagil3527 Рік тому

      I got into that song in 2004 because it was on my flatmates Cafe Del Mar album. Watched Donny Darko the same year, when it aired on TV, just gave the song more depth. Have so much nostalgia with that song. Love it!!

    • @Jroc84
      @Jroc84 Рік тому +1

      I liked how it was used for the gears of War commercial.

  • @RaasAlHayya
    @RaasAlHayya Рік тому +199

    I'm so glad a new generation is discovering this wonderful artist!

    • @bmorg5190
      @bmorg5190 Рік тому +1

      Lmao.. it’s a very small percentage and either with that I doubt they are gonna go explore anymore. Because that’s just how they are these days. They like their ‘music’ made on a computer that makes fake sounds.. and have no real skill. Too bad all of these kids aren’t going to start making decent music again 🤷‍♂️😂 all you really need is one person to influence everybody because all these kids today are just followers.

    • @RaasAlHayya
      @RaasAlHayya Рік тому +2

      @@bmorg5190 That doesn't sound like any of my young friends. 🤷‍♂

    • @bmorg5190
      @bmorg5190 Рік тому

      @@RaasAlHayya so your friends are going to do the total opposite of what I just said and prove me wrong is what you’re saying? 🤷‍♂️🤦‍♂️🙄

    • @Zimbokasa
      @Zimbokasa Рік тому

      I replied to one of your comments just now, but honestly, you're very shallow and quite unclear on my generation. You only say that it's a small percentage because you are too lazy to look for artists. I'm sure you relied on MTV, much how a lot of kids rely on social media and the Internet as a whole, so please throw that shallow, misinformed, jackknifed excuse for an argument out of existence.

    • @TheFlush1980
      @TheFlush1980 Рік тому

      @@bmorg5190 Hounds of Love is primarily made with a fairlight, which is music coming from a computer.

  • @youtubecommenter37
    @youtubecommenter37 Рік тому +177

    The beats in Running Up That Hill are very much in tune with current music trends. She was creating a vibe song decades before people realized what vibing is. Definitely ahead of its time

    • @chaeyoungsbestie414
      @chaeyoungsbestie414 Рік тому +28

      Vibing is slang from the 60s…and the song is most definitely a song that, although could be enjoyed by people of any generation, is quintessentially 80s in its sound.

    • @bennyshambles
      @bennyshambles Рік тому +15

      Every song ever made is a “vibe song.” It’s just that “vibe” has become a vapid modern slang term used to describe feeling something. “It’s a vibe” has already been co-opted by the mainstream and is popping up in corny commercials. It’s “cringe” seeing/hearing it used by anyone these days.

    • @DorothyDandridge
      @DorothyDandridge Рік тому +3

      but this song sounds very much like most of the 80s pop rock at the time I don’t think it’s that unique but for our current time it is trendy

    • @bmorg5190
      @bmorg5190 Рік тому

      You make a beat however you want to.. not because of a trend or because others are doing it.. I literally just left two comments saying everybody is a follower this day and age and this is proving it 🤦‍♂️🤷‍♂️🤣 except followers back when this song came out or doing it because they knew they had something.. these days someone will do that and then the next thing you know you’ll have a gay cowboy rapper and even funnier.. the kids love it 🤦‍♂️🤯🫣🤡🙄

    • @bmorg5190
      @bmorg5190 Рік тому +6

      @@DorothyDandridge this song doesn’t sound like all 80s songs..? The only similarity is probably the keyboard/synthesizer.

  • @nlbhaduri
    @nlbhaduri Рік тому +15

    When Harry Styles refreshed Fleetwood Mac’s The Chain by covering it in his 2nd concert tour season….now every teenager thinks they have discovered the Mac…whilst their parents snicker quietly behind them.

  • @brucetucker4847
    @brucetucker4847 Рік тому +43

    My first reaction to this development: wow, has it really been 37 years since Hounds of Love came out? Second reaction: I'm so glad a new generation has been introduced to this wonderful music, and that Kate is still around to see it.

    • @StrokaReviews
      @StrokaReviews Рік тому +3

      It's a beautiful experience for sure, 80's music is forever music.

  • @brontec9769
    @brontec9769 Рік тому +88

    I love Kate Bush, what a visionary.

  • @JArtsChannel
    @JArtsChannel Рік тому +80

    So cool.
    Imagine waking up in your 60s, 44 years after making a song to have it resonate with a ton of people AND make you a millionaire.

    • @rainerzufall42
      @rainerzufall42 Рік тому +23

      You mean "add to"... With her music (though not as much recognized in the US) she has made a high 8-digit fortune...

    • @JArtsChannel
      @JArtsChannel Рік тому +1

      @@rainerzufall42 true

    • @isobeljames1328
      @isobeljames1328 Рік тому +5

      Born in 1958 like Madona
      Writer, composer, producer
      Her own label
      Don't need to tour, a career from her home, her music speak for her
      Ruth was used last in the série It's the sin
      She was not in need before Strange sthing
      She did very well without... AMERICA

    • @harrynac6017
      @harrynac6017 Рік тому +8

      There's an annual "Most Wuthering Heights Day Ever" event in cities over the world. Not known by many people, but she has a very loyal fan base and has influenced many artists.

    • @johnreilly9452
      @johnreilly9452 Рік тому +12

      Well Kate has been a millionaire for decades now.
      She's only ever had underground cult status in the States, however in the UK especially and globally she's been revered.
      This success is adding to to her 5 decade career, its true she's making a fortune out of it However this is mainly down to the fact shes in total control of her work.
      She's the sole creater, the writer, the singer, the producer, the publisher.
      Even when she took almost 2 decades out of recording to raise her son, the work consistently sold
      She's been decades ahead of everyone and has never relied on sampling.
      Shes a progidy, I would recommend you listen to her song called The man with the child in his eyes.
      She wrote it when she was 15, it has more depth and meaning and beauty than the likes of Taylor Swift, Beyonce could only dream of.

  • @tresvegan3633
    @tresvegan3633 Рік тому +85

    I’ve heard bits of the song on social media but after learning the meaning, I definitely want to stream and listen to it fully. So powerful 🙌🏽😍

    • @bmorg5190
      @bmorg5190 Рік тому +2

      sure.. Master of puppets must’ve been a weakling song for you then.. 🤷‍♂️🤫

    • @24fretsoffury
      @24fretsoffury Рік тому +2

      They used Running up that Hill way better than Master of Puppets. Plus Metallica is a bit “at the top, kick the ladder down behind you” type band.

  • @TheIvyLens
    @TheIvyLens Рік тому +5

    This song was put on POSE season one with Angels storyline summer of 2019, that’s when it became iconic for me. This new wave and scene from stranger things just amplified it!

  • @ytucharliesierra
    @ytucharliesierra Рік тому +17

    I thankfully witnessed the release of this song in 1985. Even the dance choreography in the video is mesmerizing. When shortly thereafter she pulled the stunt to feature Donald Sutherland in the video of Cloudbusting, I was just jubilating. Kate Bush is magic.

  • @alicecuriosityoftenleadsto6288

    I remember crying to 'Woman's work' in 1994, it was already an older song.
    Her music is timeless.

    • @warrenbridges1891
      @warrenbridges1891 Рік тому +1

      Alic! Curiosity often leads to trouble!! Multi genre artist. Kate's got something for everybody.

  • @garethtudor836
    @garethtudor836 Рік тому +28

    I was an 18yo metalhead when it was released. Iron Maiden was my world (still is, to be honest), but there was just... something... about Kate's voice and the ethereal composition of the music that hit a completely different part of me

    • @warrenbridges1891
      @warrenbridges1891 Рік тому +2

      Gareth Tudor Same here. I was 30 and have all of Black Sabbath's albums. But I also have all of Kate's.

    • @chrisbarker9852
      @chrisbarker9852 Рік тому +1

      agree totally Gareth, always been a rocker but there are some artists that capture me...kate, ben howard and nick drake just catch me ...

    • @TomCruz54321
      @TomCruz54321 Рік тому +3

      Yeah I was an elitist when I was young and immature. Rock was the only good genre and all other genres were corny. Today I listen to Frank Sinatra, Elton John, Madonna, Kate Bush. I stopped being pretentious and just liked whatever song I liked regardless of genre.

    • @warrenbridges1891
      @warrenbridges1891 Рік тому +1

      @@TomCruz54321 I even at one stage got into Aussie folk rock. One favourite was The Bushwackers. One of their bass players Pete Farndon later joined the Pretenders. Then died of a drug overdose.

  • @LadderProductionFilms
    @LadderProductionFilms Рік тому +19

    I met Julia Holter in 2010 when I was a freshman at SFAI. I filmed their opening set before Linda Perhacs. Super kind and intelligent person!

  • @Bellinzona1000
    @Bellinzona1000 Рік тому +23

    I just hope they explore more of Kate Bush's work. It's so rich and varied.

  • @mileswilliams9737
    @mileswilliams9737 Рік тому +57

    I thought back then that her composition was futuristic. I think this is the sound we have been searching for to bring with to lead us into a future that is so deeply different from what was.
    The sound of her harmonies reminds me of the trance inducing sounds labs use.

    • @warrenbridges1891
      @warrenbridges1891 Рік тому

      Miles Williams She covers multi genres. On "Big Stripey Lie" she plays bass and provides some wild electric guitar feedback. Not afraid to try anything.

  • @todd6851
    @todd6851 Рік тому +11

    Julia Holter...great to see you here. Your version of "Hello Stranger" is beautiful! Nice to see you discussing Kate Bush.

  • @kidmohair8151
    @kidmohair8151 Рік тому +13

    as a fan since then, I'm glad KB is enjoying a resurgence.
    She always performed with her own "voice", her own very distinct style,
    and still does...
    I am also pleased to see you turned this into a diatribe against streaming companies
    profiting hugely from essentially, stealing creatives' work.
    Well done!

  • @wongo1665
    @wongo1665 Рік тому +148

    It's successful because it's a great song and always has been

    • @StrokaReviews
      @StrokaReviews Рік тому +2

      Facts

    • @dashx1103
      @dashx1103 Рік тому +1

      @@StrokaReviews Opinion.

    • @caelidhg6261
      @caelidhg6261 Рік тому +1

      EXACTLY!

    • @fazril7972
      @fazril7972 Рік тому

      Sure…that’s why they said ‘stranger things boosted…’

    • @warrenbridges1891
      @warrenbridges1891 Рік тому

      @@fazril7972 That only increases exposure. A TV show doesn't change the "quality" of any recorded music. Quality has to be there to begin with. The only thing that changes is the number of those exposed.

  • @sagan1976
    @sagan1976 Рік тому +22

    It is totally justified and it goes without question. "Hounds of love" is a superb album. And "Running up that hill" has been revisited by many artists over the years.

    • @FlorisDVijfde
      @FlorisDVijfde Рік тому

      Anthem In's take on Cloudbusting is good. Placebo did Running up that Hill. Though a recluse, Kate's always been huge and an artist's artist, I've seen artists obsessed with her.

  • @brucechester2942
    @brucechester2942 Рік тому +19

    It's not about gender fluidity, it's about changing places for better understanding of each other. She even said that!

  • @jenhofmann
    @jenhofmann Рік тому +2

    Very interesting! I'd noticed the uptick in this song's use in TikTok and Instagram. As a Gen Xer, I was really baffled about the resurgence! Thanks for the great video about it and its links to creative justice!

  • @StormyIness
    @StormyIness Рік тому +44

    It went viral because it's an amazing song. I first heard it when I started listening to Placebo in 2005. And there's a Within temptation cover too. Guess how old I am😅

    • @vice.nor.virtue
      @vice.nor.virtue Рік тому +2

      30

    • @beee6440
      @beee6440 Рік тому +2

      38

    • @StormyIness
      @StormyIness Рік тому +6

      That was a rhetorical question, but you're both right. I am over 30.

    • @beee6440
      @beee6440 Рік тому +5

      @@StormyIness I knoww, but it was a fun little game. Who's closer? just curious...

    • @vice.nor.virtue
      @vice.nor.virtue Рік тому +6

      @@StormyIness I'm 30 and my partner is 34 and the Placebo version of this track was actually both our first experience of listening to it.

  • @Andre_APM
    @Andre_APM Рік тому +18

    Honestly good for her. It's amazing that her music is being introduced to a new generation and was utlized so well in Stranger Things.

  • @awholeworldoflove
    @awholeworldoflove Рік тому +1

    Loved this. Thank you for making awesome content!!!

  • @joelman1989
    @joelman1989 Рік тому +26

    This is honestly one of the best feel good stories in a long time. Independent women artist wins big decades after she probably thought she would, driven mostly by traffic from a demographic who weren’t even alive when she made this song. And she gets to keep all of the revenue thanks to a radically forward thinking strategy for any artist, especially a woman, in her time. I mean you can’t write stuff like this.

  • @Shria9
    @Shria9 Рік тому +32

    Hounds of Love is one of the best albums ever made. It's a magical masterpiece. I love the B side best. It's a story.

  • @karstenvoigt7280
    @karstenvoigt7280 Рік тому +4

    Ironically the renewed success of Running Up That Hill brings back the '80s in a double way. Because it were the mid-80s, when decades old songs suddenly managed to storm the charts for a second time. Examples: 1986 the (at that time) 26 year old song Wonderful World by Sam Cooke and the 25 years old song Stand By Me by Ben E. King returned high into the charts. And the following year, the 30 years old Nina Simone masterpiece My Baby Just Cares For Me made an incredible comeback. It's amazing to now experience, what those, who were young, when those songs were first published, must have experienced back then, now with a song that I loved since the 80s, when I was young.

  • @lamaglama6231
    @lamaglama6231 Рік тому +7

    This was the first song I was obsessed with. I got introduced to it by a demo on the commodore c64 that used a snippet of it. And to this day I love the song so much

  • @Pandamasque
    @Pandamasque Рік тому +27

    Me half way through the video: this piano girl kinda looks like Julia Holter.... WAAAIT A MINUTE! I should pay more attention to captions.
    Look her up. One of the greatest artists of the 2010s. Perhaps in 37 years we'll be talking about her song going viral because of a nostalgic show set around 2018, but she deserves recognition here and now.

    • @kdcndw1
      @kdcndw1 Рік тому +1

      Agree. Julia Holter is pretty great. When forward thinking music icons such Brian Eno and Jean Michele Jarre among others heap praise on an artist such as Holter, she must be doing something important.

    • @Pandamasque
      @Pandamasque Рік тому

      @@kdcndw1 Brian Eno and Jean Michele Jarre and I 🤣

  • @Andrew_Haase
    @Andrew_Haase Рік тому +2

    Meg Meyers + band actually revived this track 3yrs ago & is one of the few covers that stands up alongside with the original source material

  • @pinkbono
    @pinkbono Рік тому +2

    I was 13 when it's been released and I was playing the album in loops in my Walkman.
    Somehow I forgot about her songs by the time and I'm so glad I'm now listening to her again, Stranger Things is so much on point about the 80ies, so many details, it's mind blowing, the serie made me feel like home, it talks to me.

  • @Khyranleander
    @Khyranleander Рік тому +1

    Have to agree, Kate's current success is something long overdue. I came to her somewhat late, I think when I (finally?) heard her duet with Peter Gabriel back in the 90s, then almost accidentally got her Hounds of Love album. Just wow! Jig of Life, Cloudbusting [the video for which I later found included Donald Sutherland], and all the rest were just mesmerizing! So good on you, Ms Bush!

  • @pardox28
    @pardox28 Рік тому +5

    This breakdown of the music & the industry was nice to hear. Also I'm captivated by Julia Holter. There's an intelligence & genuineness in those eyes and voice. I'll have to check out her own music.

  • @Just-a-guy926
    @Just-a-guy926 Рік тому +6

    Hopefully Kate will start making music again. I’m glad kids today are discovering Kates music hopefully they will give her other work a listen.

  • @sarahflanagan9345
    @sarahflanagan9345 Рік тому +1

    I am so thrilled young people are rediscovering Kate Bush. When I first heard this song in 1985, it was love a first hearing! I bought her album (cassette tape!) and played this album until the tape broke apart.

  • @brianburkart
    @brianburkart Рік тому +3

    I've been jamming this for so long... it's so weird to me that it's so popular now, but it makes me happy. My mom played this when I was small so it's always a safe place in my memories

  • @dyscotopia
    @dyscotopia Рік тому +4

    The thing with streaming is that the labels are doing next to nothing to earn so much of the money from streaming. There's no physical media. Maybe they created some initial awareness, but so many of the artists I listen to have been from reading reviews and then algorithms have found me things similar. It's a different world but the labels desperately want to try to hold onto one from the '50s

  • @tashibalampkin8555
    @tashibalampkin8555 Рік тому +5

    I never even watched a single episode of Stranger Things. But I heard of the song because one my friends showed me the clip from the show. And next thing you know I'm blasting it in my headphones.

  • @marcmckenzie5110
    @marcmckenzie5110 Рік тому +2

    I’m Kate Bush’s age, and have adored her work from early on - especially this song. I refuse to let Stranger Things and memes to redefine what it meant to me. But I’m glad a new generation is discovering her work, and an artist so innovative and courageous deserves a resurgence.

  • @rikorobinson
    @rikorobinson Рік тому +2

    I'm on vacation in Indonesia. And I made new friends the other day with this cover band when I heard them KILLING this song as I walked by a bar. I had to go in! The lead singer is an amazing local woman with a beautiful voice and she and the band did the song justice. Loved it.

  • @IoriaDieffenbach
    @IoriaDieffenbach Рік тому +1

    It’s always satisfying to me to hear that new generations discover music and artists from 2 or 3 generations before them and embrace them wholeheartedly, and I know that they tell their friends with excitement “have you heard about this band/ artists?”.
    I have two daughters 19 and 21 who grew up with my taste in music and they tell me from time to time “ dad, thanks for teaching us about good music”. I introduced them to..
    Depeche Mode
    The Clash
    Blue Oyster Cult
    Joy Division
    Rammstein
    Nirvana
    Sound Garden
    The Doors
    Zeppelin
    Ozzy
    Black Sabbath
    Pearl Jam
    Qntal
    Rush
    RHCP
    The Sisters of Mercy
    The Stranglers
    The Knife
    Glass Candy
    Chromatics
    Caifanes
    La Ley and everything in between.
    BTW, Chromatics play a mean cover of Running Up That Hill.

  • @CynsCorner
    @CynsCorner Рік тому +26

    Running Up That HIll was not about "gender fluidity." It was about men and women trying to understand each other's places ... basically the mentality of trying to walk a day in each others' shoes. Not about literal "gender swapping."

    • @katienumiusher
      @katienumiusher Рік тому +9

      truly! the artist even said as much

    • @teaandcakeordeath
      @teaandcakeordeath Рік тому +3

      Yeah it's about empathy and having a deep desire to bridge the gap between ourselves and others. Wanting to really understand what another person is going through, especially across barriers like gender or race. Take from it what you want but it's definitely not (only) about gender fluidity as we conceive it today.

    • @jimstark643
      @jimstark643 Рік тому +4

      Exactly. Funny how They/them always gotta make everything about...they/them.

  • @Meandsushiroll
    @Meandsushiroll Рік тому +4

    I was literally talking about this today. What timing

  • @CooperBayBay
    @CooperBayBay Рік тому +2

    I always thought Placebo's cover of it was the original. I'm grateful to Stranger Things for bringing her version back into the fold

    • @warrenbridges1891
      @warrenbridges1891 Рік тому +1

      Josh Cooper Kate is worth deep diving into. She's done everything from piano ballads to synth pop and hard rock. Even swaps her piano for a Fender Strat and bass on "Big Stripey Lie".

  • @mitraavesta7548
    @mitraavesta7548 Рік тому +6

    few years ago i started listening to both version of wuthering hights

  • @SM-gm7up
    @SM-gm7up Рік тому +1

    It’s a combination of song and scene. Running up that hill was used recently in Glow but it didn’t catch on.

  • @aspeckofstardust
    @aspeckofstardust Рік тому +2

    Even though I was born after this song was written, I still have loved it for years and this whole phenomenon makes me feel so old 😂 Kind of like how when this gen Z radio DJ said that the opening song for Orange is the new Black put Regina Spektor on the map, I was like oh no, hope Regina didn’t hear that 🤦‍♀️

  • @OddWomanOut_Pi81
    @OddWomanOut_Pi81 Рік тому +1

    It's been said that fashion trends tend to re-emerge every 2 or 3 decades, but it's not often that u see that happen with music. Music is kind of static, for lack of a better term. If a song was a smash 30 or 40 yrs ago, it doesn't have a resurgence every 10 yrs, so this is pretty unprecedented and fascinating.

  • @tickedoffnow
    @tickedoffnow Рік тому +8

    I've loved this song for such a long time
    Glad it's now a big deal again 💕

  • @LupinoArts
    @LupinoArts Рік тому +26

    Ugh, You were so close...
    The major problem with streaming revenues is not that the payment from each stream is so small; the problem is that only a fraction of that amount goes to the artists. The major part of the royalties is paid to the record label and those pass only a fraction of that fraction down to the artists. You were so close to point out that connection, but in the end, it is still the streaming services who are the badies in this story rather than the label system most artists are still subjugated to.
    And for the "1ct per stream"-demand: Let's calculate that real quickly: Say, i listen to 1h each day, 30 days a month to streamed music: each song is on average 3 minutes long, that makes 20 songs per day or 600 songs per month. New artists usually get as little as 10% of their returns from the labels. So, in order for the artist to earn 1ct per stream, the streaming platform would have to pay 10ct per stream to the label. Multiplied by the 600 streams per month, I would have to pay $60 per month only to cover the label's share for a very moderate streaming amount. Plus whatever the streaming platforms need to maintain their services.
    Don't get me wrong; as an artist myself I totally agree that musicians need to be paid fairly. But rather than to cut out a majority of potential listeners due to astronomical end-user costs, i'd rather cut out the middle men who keeps up to 90% of all income for himself.

    • @isobeljames1328
      @isobeljames1328 Рік тому

      Composer, writer, producer, has her own label Fish people.... Just saying

    • @IAMPLEDGE
      @IAMPLEDGE Рік тому

      you are missing the point that Spotify generate a portion of their revenue from advertising. Also if the monthly subscription goes up to a rate that people won't pay then it is likely that a lot of those users will go back to what they used to do, ie buy records or download songs.
      Overall to sum up, as Spotify's business model is to pay ridiculously low per stream rates it appears that it doesn't have a business model at all as it is still not profitable.

    • @ooooneeee
      @ooooneeee Рік тому

      💯 agreed. This myth keeps getting perpetuated. Music labels are the most greedy corporations here, not streaming services. Exploitative contracts with absurdly low revenue shares for the musicians should be illegal.

  • @alexandramorrow122
    @alexandramorrow122 Рік тому +1

    I feel like the 80's style of music is back in fashion. If you listen to a lot of new popular songs, they're very 80's inspired.

  • @Chandasouk
    @Chandasouk Рік тому +8

    Heard of her from Big Boi

  • @benxamin13
    @benxamin13 Рік тому +7

    "Additionally it's about the fundamental differences between men and women"... Kate Bush about her song. Not about "gender fluidity" at all.

  • @DarcieGlam
    @DarcieGlam Рік тому +2

    This is so well deserved - congrats Kate!!

  • @victoriaeads6126
    @victoriaeads6126 Рік тому +1

    Kate has SO many good songs, and many continue to be relevant years or decades after their release. Post Colonialism, the futility of war, personal connection in a digital age, and many other themes are represented in her body of work.

  • @davidhardy6557
    @davidhardy6557 Рік тому

    I'm in my late 60s and I remember this song from decades ago. It's a great song. It is now and it was back then so I have to wonder, though it did well back then, it did not have the great success back then, that it's having now. Why? I have to believe the thing that can add tremendously add to a song's success is a great video. Though it had a "good" video back then, it was by no means a great video. The video Stranger Things gave it, was a great one. Bravo for Kate hanging on to the rights of this song. What she did, shows the huge advantage music companies take of so many singers.

    • @warrenbridges1891
      @warrenbridges1891 Рік тому

      David Hardy I'm the same age as you. Kate has owned the rights to all of her music since she was 16 years old. It was part of her original EMI contract. She wrote most of the songs off her first two 1978 albums before she was 15 years old. Wrote "Man With The Child In His Eyes"" at 13. Produced by David Gilmour from Pink Floyd. She rocked up to EMI to sign with an army of lawyers. Her family had money. EMI decided it was best to not mess with her.

  • @rabit818
    @rabit818 Рік тому +4

    I bet Kate could not have predicted her 1985 song will be a hit and discussed in 2022

  • @HGR77779
    @HGR77779 Рік тому +6

    I’m so happy she gets to keep most of her money! Lovely song 🖤

  • @nadiaaaj6618
    @nadiaaaj6618 Рік тому +3

    wow i feel so old now hahaha. this was my max song back in the day too

  • @fnjesusfreak
    @fnjesusfreak Рік тому +1

    Another artist who owns the copyright on his own recordings (from 1985 onward) is John Mellencamp.

  • @DianaAmericaRivero
    @DianaAmericaRivero Рік тому

    I always interpreted it as a song about overcoming adversity. I always heard the lyric as "get Her to swap" as opposed to "get Him."

  • @johnIZaUWL
    @johnIZaUWL Рік тому +1

    Damn as if I haven’t GEEKED OUT ENOUGH the past few months 💜🤘💜🤘💋
    THANK YOU 🙃

  • @petrapixinilsson
    @petrapixinilsson 7 місяців тому

    it's great young people get to know the song too

  • @stampedetrail2003
    @stampedetrail2003 Рік тому

    OH I remember waiting by the radio with the tape on pause for Running Up That Hill to come on.

  • @fantasyfiction101
    @fantasyfiction101 Рік тому +2

    I’m surprised they didn’t bring up taylor swifts fight for the ownership of her masters aside from a small mention. I love hearing more about Kate bush!

  • @mikem2778
    @mikem2778 Рік тому +1

    I hope some ventured into her other stuff. Saw this back in the real MTV days, just blew me away. Just the tip of the iceberg too, because her music is like nothing before, nothing since. Not just the lyrics either, just feel the music, listen to her voice.
    She did a song with Prince too, wonder if that helped him with the idea of controlling his own music life.
    Look up 'Don't Give Up' with Peter Gabriel, see if that doesn't make your eyes water a bit.

  • @LeandroFTW
    @LeandroFTW Рік тому +11

    The 80's are back!

  • @caelidhg6261
    @caelidhg6261 Рік тому

    I think one of the important things about these internet mediums is that more artists can become viral and own their stuff without record companies. BUT It always seems that SOMEONE always needs to steal their thunder and get a piece of the action.

  • @elizabethearls7778
    @elizabethearls7778 Рік тому +2

    Pose, anyone? It made me obsessed with the song

  • @joannaw2745
    @joannaw2745 Рік тому +2

    I used to play her songs to some of my younger friends and they would just say it was annoying, so I guess hearing it in the context of a successful tv series makes all the difference, haha, very happy about it

  • @RoySATX
    @RoySATX Рік тому

    I remember the first time it hit the charts, and just like then I still think that's where the entire album belongs; At the top of the charts. And, unlike all the music whose rights are owned by one of a handful of mega corporations, I don't mind paying to listen to her music. This even though I've paid already for it on cassette twice, vinyl twice, three cds, and no less than two streaming services which is why I don't have a problem "sharing" music - labels and Hollywood are greedy cheats yet they claim we are the ones stealing.

  • @fakshen1973
    @fakshen1973 Рік тому

    I'm glad that people who are younger can appreciate the talents of Kate Bush. She's not the kind of artist you'd hear on American radio if at all. You had to kind of find her through Peter Gabriel or some remix of a Utah Saints that had MTV rotation. My feelings are that audiences are tired of being handed the same thing over and over until it's worn out. Going back and discovering the power of older artists has never been more accessible... ever... if you can think of it, you can find a way to here it RIGHT NOW... and for free.
    Enjoy mining all that came before you.. it's so good and you'll never wear out your copy or have to make the choice between new clothes for school... or that one album with that song that stalks your mind...

  • @solmma
    @solmma Рік тому +2

    Loved it

  • @TacShooter
    @TacShooter Рік тому +1

    00:07:49 + So Kate only got $1800 from the millions of streams shown in the monthly chart?! If so, that is insane. Any music lover who hasn't listened to all of "Hounds of Love" with headphones on is really missing out.

  • @moonbutterfly
    @moonbutterfly Рік тому +1

    She is more popular today than back in the day in the US. Congrats. Now, check-out her song "Wuthering Heights". :)

    • @warrenbridges1891
      @warrenbridges1891 Рік тому

      Moon Butterfly The whole album "The Kick Inside" was one great debut. Especially for a teenager. Hardly a bad song on the complete recording.

  • @X-A-Z
    @X-A-Z Рік тому +7

    Omg it's not about gender fluidity. It's about the two genders trying to understand each other, with the implication that true understanding could only come with divine assistance.

  • @Stickytacos666
    @Stickytacos666 Рік тому +2

    People need to remember the only thing that separates good music that is popular and good music that isn't, is marketing.

  • @gerardp4759
    @gerardp4759 Рік тому +2

    Now go listen to rest of the “Hounds of Love” album!

  • @dalecooper9942
    @dalecooper9942 Рік тому +1

    I'm so glad for KB. I'm her fan since Wuthering Heights in 1978

  • @TheBeatlesToday
    @TheBeatlesToday Рік тому +7

    “If you listen to your favorite song, you can be protected by these evil monsters.”
    🤔🤔🤔

  • @lylecosmopolite
    @lylecosmopolite Рік тому

    I too am mesmerised by the drumbeat of this song. That beat is not rock, not pop, not jazz, not classical; it is a military call to arms. When this song shot to #1, Russia was pounding the Ukraine, a situation that seemed beyond all hope. This song also includes a great line about conflict in relationships: "there is thunder in our hearts".

  • @troygaspard6732
    @troygaspard6732 Рік тому

    Since radio no longer has reach this is all we are left with. Hopefully this will lead to kids listing to the album that this song is from.

  • @garth56
    @garth56 Рік тому +2

    Not my favourite Kate song but glad to see she's running up that hill 🙂

  • @jamietingey7498
    @jamietingey7498 Рік тому

    Watching this video and the song came on the radio at the same time.

  • @rachelk4805
    @rachelk4805 Рік тому

    Great song, glad more people are enjoying it now.

  • @abhradeepdas1725
    @abhradeepdas1725 Рік тому

    What's the song at 0500?

  • @yonilandau
    @yonilandau Рік тому +1

    Give me a break, the reason the song went so popular is because a. Stranger things (they’ve said that) and b. Because many artists are bringing back 80’s sounds (Dua Lipa and The Weeknd) so suddenly youngsters feel comfortable with those melodies.

  • @AGETheGawdYT
    @AGETheGawdYT Рік тому

    Love the last woman’s take “People ant creative music” though I can’t necessarily get behind it. All be it a fantastic song, Stranger Things did ALOT of legwork to put it on and make it “mainstream”

  • @Sanguelto
    @Sanguelto Рік тому +2

    for me this song isnt about gender fluidity, it's about exhaustion. the feeling of constantly running uphill. 'I can't go on, I must go on, I will go on' is how so many people feel in 2022.

    • @warrenbridges1891
      @warrenbridges1891 Рік тому +1

      Nick P It's about empathy for each other. When you can see each other's point of view, you can run up that hill "no problem".

    • @downtime86stars17
      @downtime86stars17 Рік тому +1

      That's because it isn't about gender fluidity and never was.

  • @MetalHendrix.
    @MetalHendrix. Рік тому

    The first time i heard of Non Fungible Tokens I thought of the Music Industry, the artist receiving royalties for their creations Forever with No middle Man. The infrastructure is there for this to work.

  • @sophiaflagg4259
    @sophiaflagg4259 Рік тому +2

    I love this

  • @spanersoraferty
    @spanersoraferty 6 місяців тому +1

    Go Kate, an absolute genius who deserves all the cash

  • @furkankurtuluss
    @furkankurtuluss Рік тому +1

    Who else knew the song from the First Aid Kit cover?

  • @Msladyrae92
    @Msladyrae92 Рік тому +1

    “ runnin up that hill , runnin up that hill… “ 💃🏾 🎶