It's very similar for me. We do a bit of backend coding as well, but design is what we're lacking the most. Often we have a feeling for what makes a good design, but @malewicz often breaks it down in such an understandable manner, it's hard not to walk away feeling like you learned a ton. 🙂
Yeah I think it helps to set the intention properly for the website, otherwise our artistic side can get crazy with gradients without thinking about the purpose. I had this happen to me too :)
Genius Stuff! In my entire design career of 10+ years, I have never come across such insightful video regarding the psychology of design communicated in just 10 min video. 🔥🔥
I enjoy your approach for the main reason: Keeping it clear, rooted in data and according to cro main concepts of motivation and friction. Well done keep it up :)
I like how you explain this, especially when combined with videos that are very well-made and focused. Without excessive music, the points you deliver are clear and provide valuable insights for me. The phenomenon nowadays is that many designers only focus on visuals without paying much attention to the copy or even the purpose of creating the landing page. Thanks 🔥
Learned so much from a single video. It's a must watch for every web designer! Thank you for creating such amazing content. Choosing you as my mentor was one of the best decisions in my design career.
amazing break down, please do more of these , i love the typeframing name, i always start with type as a website with just text can be understood , while a website with just images can be dificult to understand
Great video! Would like to see more mobile designs. For some reason everyone in UA-cam focuses on desktop landing pages but 90% of our traffic is now mobile. It's much harder to do these designs with little space
Thanks man. There's tons of content about visual effects design right now, but most designers forget about the purpose of the site and how it should work, or don't think about it at all.
Man you're good! This was great! Definitely hit that sub because I want to keep learning. Making used car websites I struggle with the Hero and convincing car dealers it shouldn't be just random stock sportscars when they sell $10k vehicles. But that's the norm in the business so they "want what everyone else has"
Great stuff as usual Michal, thanks for making this video ❤! Super grateful that such an experienced designer like yourself is willing to share these kinds of knowledge for free, something not even the seniors at my previous company was willing to do 😂
Whooo ~ I know I've said this 1,000x - if only I had a teacher at your level at the beginning of my career. Still learning over here. Ppl should feel lucky to have these success points. So well done 🙌
Thank you! We're trying to back it up by data and the newsletter will be all about making sure testing results in the right outcomes so definitely more insights to unlock :)
You videos are truly helpful for creating Highly converting websites. Never had this type of insight before. Would like you to make a video of a complete landing page structure.
Amazing editing! Those visual cues and notes on the screen are super useful... And after creating a few websites myself, I also agree with your design principles here💯
I’ve actually done a hybrid between the traditional software website look and a VSL. Instead of just some photo from the software I actually have a video walking through a demo of it as well as some sales language in there.
6:10 Great video as always. My only criticism is that the lady holding the phone is clearly generated. I know it makes sense to do that for a tutorial, but it would have been good to scrutinize the image a bit more before ending up using it. The main issue is the way she is holding the phone, I don't think anyone puts the corner of the phone to their ear. The earring and the fingernails are also big giveaways. I wouldn't have mentioned this but since you make a point about not using bad generated images in hero sections I thought I bring this to your attention.
Yes, she is. But my point was to show it quickly as an example of a person looking in the right direction vs "ai generated images" of blobs or random backgrounds. So fair point for a real project it's best to fix up all the mess-ups AI makes. However as "not perfect" as it is, it still does work better than the counter examples :)
@ definitely works much better, it is a really great image. I normally fix issues with Magnific when I manage to generate a good image that I want to use in a comp. Just to clarify the tutorial is top-notch, you are great at visualising your talking points. 👏👏👏
I am redesigning my SaaS website soon. The timing of this video couldn't be more perfect. Guess who was planning to use an app screenshot in the hero section? 🙈
There are some cases where it does make sense, but yeah for most people it doesn't - they don't "know' your app, they don't want to decipher a huge image full of panels and cards - they want to quickly know how it solves their problem :-)
@@MalewiczHype Wideo: Akcja. Reakcja. Od minuty tekst mojego Hero Section układa się w lejek zakończony przyciskiem! Mała rzecz, a cieszy. Pięknie dziękuję :)
I’ve been designing landing pages for startups and small businesses for over a decade and this is so spot on. Always good to have a reminder of these fundamentals! Any ideas on photorealistic people vs illustrations?
@@MalewiczHype I find the comparison between what works and what doesn't to be the most interesting and helpful part of your videos. Using examples of real-life projects to demonstrate your points is extremely helpful and gives a lot of context to what you are trying to explain. I've been following you for years and absolutely love your work, keep it up! 🙌🙌❤❤
Request: more content for people who sell physical products. Most all YT vids out there is for service based, not much for physical. Love your content overall though!! ❤
Can't even say what is the most important here because it's all important. Like an engine with its individual parts, everything works together for a singular goal. Users have short attention spans. Don't make them figure things out. The Gaze Principle, which uses a variety of tricks, offloads user thinking by guiding them to where they need essentially eholding their hand. People want to immediately know: What good are you for me?
What’s your thoughts on designers who know (at least the basics of) coding? As a web dev (particularly front end in my last few roles), I’ve noticed that the best designers I’ve worked with are those who understand the capabilities and limitations of web technologies/browsers! I don’t think a designer needs to also be a coder, but cross-knowledge (and this goes for devs knowing design techniques!) is so so helpful!!
Knowing code is good, especially with communicating with devs. I started when coding was a part of design so I can now code my own stuff when I need it too.
these videos are great man do you have a community so we can share websites and get feedback and maybe give feedback to other startups? if not, do you have any recommendations?
Hey just want to point out I think you made a typo in the label of the buttons shown at 3:38. Instead of "Buy it now >" it reads: "But it now >". Great video btw!
Are there exeptions to the "Avoid product screenshots in the hero section" rule? If the UVP is strongly related with the product screen. Fictitious example: "Our app is what gmail always wanted to be. A clean UI, 5 buttons, only what you need. Re-gain control of your inbox now!"
Malewicz, what about when I'm creating a product or service without social proof? Does the design remain the same or do I need to address other elements to convince my client?
Another amazing video! When designing a landing page for a company in practice, should I use free images from online sources to include on the landing page?
This is why my business/portfolio website is basic as shit. I prioritised conversions not style so my main priorities were a good layout, a color scheme based on color psychology and excellent copy.
I absolutely loved the content, but hated the sound design. Here are some tips on it, if you're into that: 1. Match the natural energy level of the scene - the relative volume of sounds can pull viewers in (and out) of the experience. 2. Be consistent and serve a purpose - each sound should immerse you into the story or emphasize key moments. 3. Emphasis budget - like in landing page design, the more elements you emphasize, the more dilution you get. Spend sonic emphasis on what matters most. 4. Consider the listening experience - I'm with headphones and having a relatively loud clicking sound can feel like somebody is inside my head, like switching a light on and off on purpose. Consider having a softer sound (like a pop) and using it less often.
@@MalewiczHype In this video you were talking about why SaaS interface won't work for better conversion, will we ever recieve a video on cases where Saas Interfaces will help the conversion?
Not specifically. Typeframing as a technique and how to start designing a landing page is however a big part of my landing page course. The courses on web I currently have are covering more basic principles on how to make each section and how to make them look good. Conversion tips I'm sharing in my newsletter instead.
From now on I'll follow all these things when designing a hero section. Will a Ai generated imagine which is connected to the copy of the hero section decrease conversation?
Great video but are you sure ppl read the kicker before the headline? For me i would scan it see the headline description cta then if im still interested ill read the kicker above the headline..
People want to make fancy websites to display their skills but forget the main purpose of most websites is to drive action. Only very specific niches benefit from the type of design you see a lot on awwwards and dribbble.
I'm not a designer but a frontend dev. Whenever I see you do a new video I am always dumbfounded how much I learn from it. Thank you for making these!
I appreciate that!
Same here
It's very similar for me. We do a bit of backend coding as well, but design is what we're lacking the most. Often we have a feeling for what makes a good design, but @malewicz often breaks it down in such an understandable manner, it's hard not to walk away feeling like you learned a ton. 🙂
Ja, weil Du behämmert bist
WAhrscheinlich hat der Tyo sich selbst ein Kommentar geschrieben....dachte wenn er englisch schreibt, dann fällt das weniger auf...
Wtf man I’ve never seen such an in-depth explanation for what makes a *good* landing page. This is crazy value. Thank you!!
That's just the tip of the iceberg, more in my newsletter as I'm doing live A-B testing on all our sites and will be sharing results
SO much gold in just 11 minutes. Thank you for publishing these!
Hey @alexhartan. Small world to find you in the world of UA-cam. :) Hope you are good.
I've been developing websites for years, but I've never thought about this stuff. Very valuable information. Thanks.
Finally someone big in this market spoke about this
I think learning typeframing was the most valuable part of those web design courses. I still go back to that when I am starting a web design project.
Yeah I think it helps to set the intention properly for the website, otherwise our artistic side can get crazy with gradients without thinking about the purpose. I had this happen to me too :)
Genius Stuff! In my entire design career of 10+ years, I have never come across such insightful video regarding the psychology of design communicated in just 10 min video. 🔥🔥
I enjoy your approach for the main reason: Keeping it clear, rooted in data and according to cro main concepts of motivation and friction. Well done keep it up :)
I'm working on providing more actual data in the future but for now it's a secret ;)
I like how you explain this, especially when combined with videos that are very well-made and focused. Without excessive music, the points you deliver are clear and provide valuable insights for me. The phenomenon nowadays is that many designers only focus on visuals without paying much attention to the copy or even the purpose of creating the landing page.
Thanks 🔥
Learned so much from a single video. It's a must watch for every web designer! Thank you for creating such amazing content. Choosing you as my mentor was one of the best decisions in my design career.
amazing break down, please do more of these , i love the typeframing name, i always start with type as a website with just text can be understood , while a website with just images can be dificult to understand
The part with the big complex image blew my mind, never seen it like that - Your reworked Header looked so much better than the big Image Hero!
It was just a 5 minute rework, more to show a path / direction (and to test it further)
@MalewiczHype it blew my mind
Happy to hear! :)
For me it was that mobile gaze breakpoint. That was a nice touch!
@@adam_moucka the whole video was a banger!
Great video! Would like to see more mobile designs. For some reason everyone in UA-cam focuses on desktop landing pages but 90% of our traffic is now mobile. It's much harder to do these designs with little space
Thanks, finally someone producing real website design content i stead of glowing trends.
Keep producing such contenr
This is also a trend, not a real website but it’s stuff that in various ways actually contribute - even if by a little
Thanks man. There's tons of content about visual effects design right now, but most designers forget about the purpose of the site and how it should work, or don't think about it at all.
Man you're good! This was great! Definitely hit that sub because I want to keep learning. Making used car websites I struggle with the Hero and convincing car dealers it shouldn't be just random stock sportscars when they sell $10k vehicles. But that's the norm in the business so they "want what everyone else has"
You know what?! I think I Have something to tell my clients about when I am going to design their website. Thank you, Mija!
Great stuff as usual Michal, thanks for making this video ❤! Super grateful that such an experienced designer like yourself is willing to share these kinds of knowledge for free, something not even the seniors at my previous company was willing to do 😂
Bad seniors then. We should be showing the path to the new generation. I’ll be sharing more in my method newsletter soon.
Whooo ~ I know I've said this 1,000x - if only I had a teacher at your level at the beginning of my career.
Still learning over here.
Ppl should feel lucky to have these success points.
So well done 🙌
Thank you! We're trying to back it up by data and the newsletter will be all about making sure testing results in the right outcomes so definitely more insights to unlock :)
What an exceptionally good video. Like a mini masterclass in Above-the-Fold optimization.
That's the idea
Great content! You address challenges in such a clear and analytical way!
That's what I try to do! :)
The clicking sound effects are too much and kinda annoying, can you reduce the volume in the next videos 🙈 love your content thank you 🙏🏻🙏🏻🙏🏻
Noted, I wanted to test something with it - will make it a bit quieter next time
Yes it's over used every where in every video on the internet
OMG yes I had to stop watching...
It wasn’t annoying until I read this comment 😂
I didn't even notice 😂
You videos are truly helpful for creating Highly converting websites. Never had this type of insight before. Would like you to make a video of a complete landing page structure.
Great video. Really love how you edited this 🎉🎉
Finally a useful video, the best 11 minutes invested of my day!. thanks for share your knowledge :D
What a professional video! Love it, keep up the great work!
CTA color matching is absolute genius!
Amazing editing! Those visual cues and notes on the screen are super useful... And after creating a few websites myself, I also agree with your design principles here💯
Just found this channel now. WOW. Thank you very much!
Welcome!
Thank you for being real, instructive and clear! 🙏
Always awesome to see you put hours of effort into making content like this! Kudos to you and have an awesome day :)
Brilliant! Intelligent! Grounded in the key knowledge that a skilled web designer and UI designer must have.
This was so easy to understand. Thank you for sharing❤️.
Which part do you want me to focus on next? Any favorite techniques here?
Thank you for commenting
I’ve actually done a hybrid between the traditional software website look and a VSL. Instead of just some photo from the software I actually have a video walking through a demo of it as well as some sales language in there.
Bro.. That's brilliant, thanks for sharing that beautiful piece of content.
"I will repeat!" - it eas funny 😂😂
Useful video by the way! 👍
6:10 Great video as always. My only criticism is that the lady holding the phone is clearly generated. I know it makes sense to do that for a tutorial, but it would have been good to scrutinize the image a bit more before ending up using it. The main issue is the way she is holding the phone, I don't think anyone puts the corner of the phone to their ear. The earring and the fingernails are also big giveaways. I wouldn't have mentioned this but since you make a point about not using bad generated images in hero sections I thought I bring this to your attention.
Yes, she is. But my point was to show it quickly as an example of a person looking in the right direction vs "ai generated images" of blobs or random backgrounds. So fair point for a real project it's best to fix up all the mess-ups AI makes.
However as "not perfect" as it is, it still does work better than the counter examples :)
@ definitely works much better, it is a really great image. I normally fix issues with Magnific when I manage to generate a good image that I want to use in a comp.
Just to clarify the tutorial is top-notch, you are great at visualising your talking points. 👏👏👏
Thank you for breaking down the science of hero’s. I was strugglin!
I loved this video especially the copy in CTA which i need to learn thank you ❤
Happy that this video show on my feed
Nauczyłem się więcej niż z płatnych kursów 🫡 Dziękuję
W newsletterze planuję wrzucac jeszcze wiecej :)
This was too good!
I am redesigning my SaaS website soon. The timing of this video couldn't be more perfect. Guess who was planning to use an app screenshot in the hero section? 🙈
There are some cases where it does make sense, but yeah for most people it doesn't - they don't "know' your app, they don't want to decipher a huge image full of panels and cards - they want to quickly know how it solves their problem :-)
@@MalewiczHype Yes you explained it well! Thanks a lot. I'm not a designer but this helps.
Great video. Next video could be implementing the required website vs complex fancy website and sharing their results
Kolejny rewelacyjny filmik. Samo mięso. Do kwadratu, o ile nie szcześcianu!!
Dziękuję za inspiracje, chyba czas zapisać się konsultację :)
Bardzo mi miło, obecnie jedyne konsultacje to async w nadchodzacym newsletterze (link w opisie) ;)
@@MalewiczHype Wideo: Akcja. Reakcja. Od minuty tekst mojego Hero Section układa się w lejek zakończony przyciskiem! Mała rzecz, a cieszy. Pięknie dziękuję :)
Super! :)
Suuuper video like always bro!
...And thank you sooooo muuuch for the spanish audio
✨👌💪😎🤗😎👍✨
That part is automatic, youtube auto translates audio now ;) Heard it’s nit that great yet but it is good for acccessibility
Incredibly skilled!
Love the content. Subscribed.
Welcome aboard!
This is so useful, thank you!!
Thanks for the Spanish caption!
Woah, this is great info! 😮
I’ve been designing landing pages for startups and small businesses for over a decade and this is so spot on.
Always good to have a reminder of these fundamentals!
Any ideas on photorealistic people vs illustrations?
We will be A/B testing the same website with a photo vs illustration (of the same person) in the header. Results around February in my newsletter.
Great video Michal, thank you for sharing!
Which part was the most interesting to you? I want to know what people find useful to focus future video more.
@@MalewiczHype I find the comparison between what works and what doesn't to be the most interesting and helpful part of your videos. Using examples of real-life projects to demonstrate your points is extremely helpful and gives a lot of context to what you are trying to explain.
I've been following you for years and absolutely love your work, keep it up! 🙌🙌❤❤
Happy to hear that! 2025 will be all about conversion and testing
We need more from you about landing pages!!!
Request: more content for people who sell physical products. Most all YT vids out there is for service based, not much for physical. Love your content overall though!! ❤
Spot on as always
Insightful, thank you! 🙌🏻
Squareblack and malewiczmethod must be on some other secret ninja design
Yes, I will actually explain that in a newsletter :)
Fantastic explanation! Do do also edit them?
Do I edit explanations? Not sure I understand
Outstanding content, man. Cheers
Much appreciated!
Great stuff, I'm applying your recommendations to a new site I'm building right now!
Great! Make sure to test and tweak it constantly!
Mobile design first 👏 Mobile design first 👏 Mobile design first 👏 90% of all websites traffic is mobile traffic now!
We design mobile last even for sites where 99% of traffic is from mobile. I explained it many times already. Mobile first is a trap.
@@MalewiczHype umm no that’s lazy and outdated
You do you. We do it this way for all of our clients and it works.
…The Optical Guide 🤯🤯🤯 👀
It makes a few milliseconds of difference.
Which heat map software are you using? Loved the video ❤
Eyetato for predictive + a lot of the examples are based on past tests using the actual eyetracking glasses ;)
ive been looking for tips like this
Can't even say what is the most important here because it's all important. Like an engine with its individual parts, everything works together for a singular goal. Users have short attention spans. Don't make them figure things out. The Gaze Principle, which uses a variety of tricks, offloads user thinking by guiding them to where they need essentially eholding their hand. People want to immediately know: What good are you for me?
Yes, that's the idea, but every one of these tweaks does make some difference. And then there's more in A/B testing of course :)
@@MalewiczHype Indeed on both!
Sadly people these days don’t put any effort and want just a good looking UI
What’s your thoughts on designers who know (at least the basics of) coding? As a web dev (particularly front end in my last few roles), I’ve noticed that the best designers I’ve worked with are those who understand the capabilities and limitations of web technologies/browsers!
I don’t think a designer needs to also be a coder, but cross-knowledge (and this goes for devs knowing design techniques!) is so so helpful!!
Knowing code is good, especially with communicating with devs. I started when coding was a part of design so I can now code my own stuff when I need it too.
Great video.
Thank you for sharing your knowledge with us. I would love to dive deeper in Typeframing method. Take good care of you.
The biggest take on Typeframing at the moment is in my Landing Page course, but I do share bits and pieces on UA-cam too.
@@MalewiczHypeWhere can we find this course?
Link to our platform is in the description and the course is in books & courses there
BR aqui ksksksk legal essa nova função de faixa de áudio em outras línguas. Thanks for the video!
Awesome video, would love to see you do one for mobile as well since 90%+ of paid social traffic is on mobile
i love psychology mic with tech haha
Marvelous !!!
These are of course very small things, you need a good product first to sell, but they add up
@@MalewiczHype Exactly!. Thanks for your input bro!
Dicas muito valiosas, vou assistir de novo e anotar e aplica-las com certeza.
Great Value, thx! Are there no copyright issues if you show all this brands in this context?
No
Great advices 👏✅
Smart ending
Obrigado por essa aula perfeita e o melhor consegui assistir em português
these videos are great man
do you have a community so we can share websites and get feedback and maybe give feedback to other startups?
if not, do you have any recommendations?
yes - we built a whole platform at hype4.academy
Hey just want to point out I think you made a typo in the label of the buttons shown at 3:38. Instead of "Buy it now >" it reads: "But it now >". Great video btw!
Are there exeptions to the "Avoid product screenshots in the hero section" rule?
If the UVP is strongly related with the product screen.
Fictitious example:
"Our app is what gmail always wanted to be.
A clean UI, 5 buttons, only what you need.
Re-gain control of your inbox now!"
yes, there are exceptions:)
You're awesome dude
Appreciate it!
Malewicz, what about when I'm creating a product or service without social proof? Does the design remain the same or do I need to address other elements to convince my client?
Will be covering this in a few weeks
Another amazing video!
When designing a landing page for a company in practice, should I use free images from online sources to include on the landing page?
Yes, for practice you can use any images you want that match and amplify the message
Thanks a bunch!
OT: What’s your camera? I’m totally impressed by image quality!
Sony ZV-E1 with some sony 35mm lens
@@MalewiczHype Thank you! Amazing content. I have edited our company page that way, so now I'm fully motivated to make it done. Thank you.:)
Fingers crossed for improved conversions!
@@MalewiczHype ⛪
This is why my business/portfolio website is basic as shit. I prioritised conversions not style so my main priorities were a good layout, a color scheme based on color psychology and excellent copy.
I absolutely loved the content, but hated the sound design. Here are some tips on it, if you're into that:
1. Match the natural energy level of the scene - the relative volume of sounds can pull viewers in (and out) of the experience.
2. Be consistent and serve a purpose - each sound should immerse you into the story or emphasize key moments.
3. Emphasis budget - like in landing page design, the more elements you emphasize, the more dilution you get. Spend sonic emphasis on what matters most.
4. Consider the listening experience - I'm with headphones and having a relatively loud clicking sound can feel like somebody is inside my head, like switching a light on and off on purpose. Consider having a softer sound (like a pop) and using it less often.
Another great video Mal! could you do the same but for B2B sass? I work in marketing tech so I would love to see how you appraoch these things.
We will have a case study jan/feb from a really cool client in the space.
When its come to mobile view how do we connect the CTA button and the visual image ?
That depends on the visual and the CTA - you can use the gaze principle when possible - like I showed here.
On 10:55 you have a SaaS app interface on hero section, why?
There are cases in which it does make sense so we show those cases too and explain them.
@@MalewiczHype In this video you were talking about why SaaS interface won't work for better conversion, will we ever recieve a video on cases where Saas Interfaces will help the conversion?
do you talk about these issues in any of your courses?
Not specifically. Typeframing as a technique and how to start designing a landing page is however a big part of my landing page course. The courses on web I currently have are covering more basic principles on how to make each section and how to make them look good. Conversion tips I'm sharing in my newsletter instead.
Can you make an analysis for e-commerce websites, particularly e-commerce selling products with focus on a single product?
We will be doing a breakdown / case study of a huge e-commerce / marketplace we are redesigning for a client. Should be coming in February
From now on I'll follow all these things when designing a hero section.
Will a Ai generated imagine which is connected to the copy of the hero section decrease conversation?
If it’s connected then it’s fine. Don’t blindly follow everything- test it for a particular website - iterate :)
Wouldnt it be way easier to change the color of the CTA than changing the model's clothing?
cta should match the main color of the brand itself so not really
Great video but are you sure ppl read the kicker before the headline?
For me i would scan it see the headline description cta then if im still interested ill read the kicker above the headline..
Yes they read it after, but social proof reinforces the headline.
What do you think about video on hero instead of "saas screen", where we see a person speaking and presenting company ?
Probably too demanding to expect people to listen to a long video
What is this software he is using?
Either Webflow or Framer. Looks like framer
Good stuff. One small typo, your button at 3:34 says "But it now!"
There’s a couple small things I missed given how much work this whole video took, that is one of them. ;)
People want to make fancy websites to display their skills but forget the main purpose of most websites is to drive action. Only very specific niches benefit from the type of design you see a lot on awwwards and dribbble.
That's true and with quick AI generated backgrounds this is now even more rampant.
That sounds true