The Power of Strategic Programmatic Advertising | Natalie Bruno

Natalie Bruno, Director of Revenue Strategy at January Spring
In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.