Social Business : Why should firms tackle poverty issues? by HEC Paris Prof F. Dalsace

Frédéric Dalsace is associate professor of marketing at HEC Paris where he holds the Social Business / Business and Poverty Chair sponsored by Danone, Schneider Electric and Renault.
In this video, he explains that since firms have gained ever greater weight and power in societies throughout the years, it is now their duty to change and take the poverty issue into account.
He also describes the three caracteristics of social business as developed by Muhammad Yunus, winner of the 2006 Nobel peace prize, founder of Grameen bank and co-president of the HEC "Social Business/ Business and Poverty Chair".

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