Embracing Excellence: Celebrating Made in Italy with POLIMI GSoM

Discover The Italian Way, an intensive week organised by Manuela Balli and characterised by company testimonials, presentations and professional encounters with key industry figures that showcase the unique Italian approach to marketing and communication.
As highlighted by Giuseppe Stigliano and Lucio Lamberti, co-directors of the International Master in Media and Communication Management, learning would be incomplete without an active engagement with companies.
In this year’s edition, we posed some insightful questions to two top managers about the core values of their companies and the characteristics they look for in candidates. In fact, we had the pleasure of hosting Davide Zanolini, CMO and Executive Vice-President Marketing & Communication at Piaggio, who discussed the company’s key values and future challenges in the sustainable mobility sector and emphasised that a candidate must be able to show their own uniqueness to add value to the team.
Similarly, Andrea Prati, Onboard Revenues Associate Vice President at Costa Crociere, shared the organisation’s vision towards climate neutrality and the importance of creating a transformative ecosystem. He also noted that when selecting a candidate, the company looks for those who meet their essential cultural requirements, can raise concerns, and whose opinions are valued.
Their testimonies emphasise the importance of having a clear purpose and how this influences the choices and decisions of their enterprises. Through occasions like The Italian Way, our Masters allows students to immerse themselves concretely in real-world industry activities, creating invaluable networking and learning opportunities.
Watch the video and dive into this week full of experiential activities!