International Yoga Day: How Can India Leverage Yoga's Global Appeal? | Vantage With Palki Sharma

From ancient tradition to international phenomenon, Yoga's popularity is undeniable. This International Yoga Day, Indian Prime Minister Narendra Modi joined Yoga enthusiasts in Jammu and Kashmir to celebrate the rise of Yoga. With an estimated 300 million regular practitioners, Yoga is a multi-billion-dollar industry. Yoga studios have mushroomed across the world, from the US to Europe and Australia. Even yoga mats are a big business, with a market size of nearly $14 billion. Yoga's significance extends far beyond physical postures.
It serves as an ambassador of Indian philosophies, promoting values like tolerance, harmony, and non-violence. In an age of misinformation, Yoga offers a glimpse into the essence of "Indian-ness," countering negative narratives. From hot yoga to more whimsical variations like puppy yoga or goat yoga, India has embraced these new forms, expanding Yoga's appeal. How can India leverage Yoga to elevate its global standing?
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Its do calming

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India Non violence, what a joke,

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