STRATEGY FOR IMPROVING MARKETING SKILLS THROUGH INTERNSHIP PROGRAM IN THE PROPERTY INDUSTRY

STRATEGY FOR IMPROVING MARKETING SKILLS THROUGH INTERNSHIP PROGRAM IN THE PROPERTY INDUSTRY
Catarina Manurung, Binus University, Indonesia
(Presented at the International Conference on Research in Education and Science (ICRES) which took place on April 27-30, 2024, in Antalya, TURKEY (www.2024.icres...) and at the International Conference on Education in Mathematics, Science and Technology (ICEMST) (www.2024.icems...) organized by the International Society for Technology, Education and Science (ISTES) www.istes.org).
The property industry is one of the economic sectors that is growing rapidly. To face increasingly fierce competition in marketing, development companies must have a competent team. Internship programs have emerged as an effective way to improve marketing skills in this industry. This research aims to analyze strategies for improving marketing skills through an internship program in the property development industry. The results of this research show that the internship program has become an integral component in the marketing skills development strategy in the property industry. This strategy includes several stages. First, choose internal candidates who have the appropriate interest and background in marketing. Second, provide intensive training that involves in-depth understanding of property products, market understanding and communication skills. Third, place it in an active marketing team, so you can apply knowledge in real situations. Fourth, provide ongoing guidance and feedback to internals throughout the program. The results show that the internship program is effective in improving internal marketing skills, to increase the company's ability to market property more efficiently. The program also provides additional benefits in the form of networking and valuable practical experience. The strategy of increasing marketing skills through an internship program is a smart step for developer companies to face challenges in the dynamic property industry.