Y-Not? YFM reveals brand evolution

Today, YFM, iconic in its mere existence and fondly referred to as ‘Y’ undergoes an official evolution. The station synonymous with youth culture in South Africa will now also be visually identified as Y. The Y logo represents the new, the here, the now… but also speaks to the future of where the brand will venture and how the brand CI and its platforms are able to remain relevant in any context.