How To Promote Your Music YOURSELF
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- Опубліковано 7 сер 2018
- #musicpromotion #socialmedia #musicmarkeing
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“Live gigs are the one thing that can’t be stolen from you.” Unless there’s COVID! Love your content Rick.
We as a younger generation and I'm 37, are so lucky to have the chance to see and hear valuable stories tips skills, gargen, any way a wealth of knowledge that we otherwise didn't used to have. From people like yourself who you seem to know so many people in the industry and knw so much and b willing to share it it's amazing I for one who never could afford it for one am able to take advantage of it at home. There was something in there somewhere thanks a lot Rick.
Absolutely Fantastic! I appreciate you expressing your experience and your effort to clarify the differences in media’s and thier purposes. Just learning about this myself. Getting back into music seriously! Very exciting! It’s good to know I can sing and can play pretty much anything you put in front of me, solely for the love of music and challenges. Thank you!
Thanks a lot, Rick, my band has done the first EP but we have no idea how to promote ourselves, this live video really helps
I was just talking to a friend about learning these things from you last night. I wake up and boom! 😃 Here it is. Thank you Rick!
This is one of the best videos EVER on youtube!
Thank you, Rick!
Dear Rick, thanks a lot for such a broad outlook on music promotion 👍🏻 I’ve been waiting for a true voice like yours for a long time 💪 DZIĘKUJĘ
Rick beato actually this is the best video I have seen of yours. Very useful very good, I like the fact you say music is free deal with it. I think this is the first time I’ve actually heard a professional musician say this. It really helps me decide wether I want to carry on writing music, or to stop waisting time and money trying to sell and write songs.
Rick every time I turn around you have another great video for us! Constant talks on my own sessions right now is "this or that rick beato video" with my producer. *bows* thanks!
We push our bandcamp links through other platforms. We also utilize the name your price option. Anyone can download us for free or pay us what ever they would like to. We were surprised that both our downloads and funds increased Many people download for free and some fans choose to pay a wide range of prices (13¢ for an ablum to $20.01 for a single mp3).... thanks Rick
You are quickly becomming my goto mentor channel. Will be joining. Soon i hope.
Thanks for doing this, like all of your efforts to improve the modern music community.
Just bought the Beato Book, Rick you have an awesome system and your information is incredibly helpful!
rick would love to see a video like this but updated for 2022/2023! :)
..most fantastic to meet you and thank you for all that you share on this channel…"I am stunned to have met you"…fan…fantastic!
“Do it yourself. Do it yourself.” That’s all I ever hear. I’m only one guy-not thirty.
This is the hardest pert of the biz so far for me, thanks for the advice bro
Thanks Rick, and Happy Birthday to your son!
I work as a session musician, band leader and musical director in all kinds of music productions here in Israel and I have some experience in self promotion with several bands I took a role in promoting while playing with them. I also took a course by one of Israel's best music promoters, Eyal Bason. I'm in no way a professional in the field but I do think I have some insight into the subject and would like to share my ideas.
First of all, Rick brought up some real good pointers here, as always.
I would like to disagree on a few things though and add some of my own.
- First of all, the promotion strategy of a well established band or artist would use is a little different than what a new guy on the scene might consider for himself. Keep in mind that not everything the big artists do would apply to your first steps in the music business.
- I think the first big point is - Know your product. This means being an expert in knowing you are competing against, knowing your product's strengths and weaknesses compared to said competition and be and expert in understanding your audience.
Are you aiming towards a more international audience or maybe it's more local (city, area, country, continent...)? What bands that are similar to you in style or direction are out there? look for bands about your size and a size or two above you. Who are the really big artists you're similar to? What is your brand? Who is your target demographic? what is their age group? Where are they from? What kind of music do they listen to? Where can you find those people on the internet? (younger people are probably on Instagram, people in their 20s-30s might be on Instagram or Facebook, depending on where they're from, older audiences might not even be on social media, niche audiences like religious audiences for example, might be best promoted to in church and not only on social media...). That way you'll know where to put most of your effort in.
- I tend to disagree with Rick's perspective regarding paid promotions on UA-cam, Facebook or Instagram. There are people that do this for a living and going this route could yield some really great results, but only if it's coupled with other things like a lot of live shows, media coverage, a good mailing list etc.
If you don't know what you're doing when doing paid promotions on Facebook, UA-cam or Instagram you're going to have fake views or fake likes on your content. Just clicking the "boost" button on your Facebook content is a waste of your money. But, if you take the time to learn a little bit about it, you learn that all of these platforms have audience targeting features in them that make a huge difference when trying to reach actual audience that would be interested in your material. Using your knowledge from my last point and targeting your audience with pin point precision would prove really valuable as you'll acquire new audience over a period of time.
- Connect your social media and be active on all of them to be easily found on Google.
This is a really big point I learned the hard way. Being on every platform is almost a must nowadays, but not if you're going to neglect some of them. Besides the bad impression you leave on audience and industry personnel If you leave some of your social media pages out to dry, the more the name of your band, artist name or whatever is seen on different medias, the more easily you will be found on Google. This is incredibly important for everyone, but especially for bands with names that are similar to existing things.
If your band's name is "Cheerios", trust me, you're going to be on page 36 of Google if you don't do this.
Make sure to connect your social media platforms to each other and have all of them linked on your website.
- If you want to go the Indie way of doing everything on your own, make sure you learn the F out of whatever it is that you're doing.The internet is a miraculous place for these things, spend the time and the money if you need to learn about the subject so you could do a good enough of a job to make it on your own.
Say no to mediocrity!!!
Once you've learned a little bit about promoting, after you went ahead and did some trial and error just to get a little bit of the hang of it, don't be afraid to set a meeting with a professional promoter to see if they have any insight when reviewing your strategy and execution. You'll learn a whole lot. Don't be afraid to write to people - bigger bands, other artists, music collectives, anyone who can give you a shot, and seeing if they have something to do for you. No need to beg, be professional and don't be ashamed that you're asking someone for help. You'd be amazed at what you might set yourself up with.
Hope this helps anyone!
get this man a beer
Hi Ben, I think you are really professional in your job. I make music and I would really love to if you listen to it and tell me your thoughts
Very useful ideas thank you.
This idea of using UA-cam because it (and Google) actively promotes you has really opened my mind, Rick. Many thanks. I am also a Richard, btw!
Thanks, Rick, we share your work with our community because you tell it as it is.
Really looking forward to this. With a new single coming in October and a new album in November, I've been blowing through self-promotion videos on UA-cam recently. I personally hate self-promotion (it's a pretty soul-sucking exercise for me), but hearing advice from Rick should be fun, insightful, and encouraging.
This is really an awesome video. your substance is professional! I most certainly will be taking a look at the rest of your videos soon! ✌️
Thanks for doing this Rick; insightful as always.
Rick, as UA-cam user, I am a really good example of what you said bout the top platform to promote music. I never knew bout your channel or work till today (here), sorry bout that, LOL! Kind mad at myself now why I couldn’t find your channel bf but I am glad I found it. Some how your vids tags etc are working pretty good when we search. Excellent video, tips etc, probably one of the best I watched here bout this subject, very honest and directly forward, I became fan, thank you for sharing knowledge, I will explore!
You are great. Love your content! Allways intersting. Thanks from Brazil! Cheers!
Great Video! thanks rick this is massively helpful, and falls in line with what i've been figuring out doing a little snooping around. hearing your insight and experience is always amazing. i'm fond of thinking that every time i go to a Megadeth show i'm guaranteed to discover my new favorite up and coming metal band (or 3) opening for them. apparently Dave and his son pick the bands THEY like as openers. so stick to your art, taylor swift or Dave mustaine might adore you!
Hi Rick. Love your work, thanks so much for all you offer. Is there a schedule for your live broadcasts?
This is inspiring!
Thanks Rick.
I know some bands one in particular that has amazing videos, very professional social media presence, they tour even in the uk, everything about this band is professional, they get played a lot on streaming services, have been signed to a few smaller labels, played warped tour, but in 12+ years have never broken out. I was in the music scene for a while, I have a good ear for what music is good and IMO if they paid the money for a good producer they would have made it to the next step years ago. They have made a bunch of albums most all with producers but not a really good producer when I listen to the best songs on their album you can tell the talent is there but your thinking man this verse is too long, the one riff is amazing but if you play it more than once it gets boring, double the vocals here, the second pre verse do a guitar Harmony just little things that make a massive difference in keeping the listener interested and wanting to listen to the song over and over. I’m a nobody and I’ve made the same exact mistakes that I am talking about, when I listen to some of my old bands music I say the same exact things but it’s so hard when u record an album to separate urself from the music and basically remove urself as a person that recorded the music to really be able to listen back as if ur listening to a band u have never heard before to know if the music really is good and that’s where a producer like Rick comes into play. Basically what I’m getting at is you gotta make sure the music ur putting out really is great and worth the fight of putting in soo much time energy and money. For myself listening back to the last album I recorded since it’s been some years now I know some things needed to be changed, couple songs shouldn’t have been on that album they had really good lyrics but the mucus was boring but I wanted them on there because I thought because we played them live they needed to be on there even though we had a handful of songs that weren’t done but they were much better songs because we really were coming together as a band. There’s a song where the guitar is super fast and I should have spent a little more time making the guitar alittle tighter. Some of the songs everything came out great but the lyrics needed more work. A great producer would have made the album amazing. I know this video is about promoting but if the music isn’t up to par it’s not worth promoting.
Great information. Thanks, Rick, and Happy Birthday to Dylan!
I love Rick man good dude done it all down to earth gives good honest advice
Hope springs eternal - that's a good thing in music!
Great and very helpful video Rick, as always!
Thank you Rick, another great educational video!
Great video Rick, as always. Thank you so much.
Damir
Rick, thank you, thank you and thank you for telling others that FB ads are worthless! I started putting my solo music on Spotify and the other streaming platforms in February. I watched many promo tutorials on YT starting back in December primarily from Burstimo and Damien Keyes. I spent about $70 on FB ads which I understand is nothing compared to what these people recommend. I got about 6 new people on my Facebook page but because of the algo rithm that's equal to about one or two people. I started asking my friends if they actually pay attention to ads and it was only about 10% who do. That's terrible! Also, I want to bring something up about social media presence. Again these promo tutorials will tell you to constantly post content on Instagram and so on and people will go to your Spotify page or UA-cam page. That is complete bullshit. I have been trying that a lot and as recently as a couple of days ago. I will post something on Instagram with a link and because I am getting such a low number of streams I will know if someone is listening. There is no crossover or at least for me. I have also asked people if they see a link do they go to it and almost 100% said they don't. I hate to use the word lazy but I think that's a lot of it. Lastly, I work full time at a non music job. I don't have time to make more than one or two pieces of content per week. I just can't play the game sadly.
I have exactly the same experiences!
it is so easy to get your music out there today, back in the mid 90's , i was sending cassette tapes to random addresses in the back of music magazines, for all i know someone ripped off one of my crappy songs, :)
Someone needs to develop a Vine like platform for music. Something quick to be visually entertained by, but also with an audio hook.
Tik-Tok
that may sound good in theory, but in practice such apps are obnoxious
AnarchistMetalhead
But cmon lets be Honest TikTok has helped us find so many good songs and given careers to so many artists.
The People are wild but the platform is great for promoting music .
You were ahead of your time, my friend
@@hootbutler hahahaha i was thinking the same
THANK YOU RICK, BLESS YOU
Excellent Rick, one of your best
If you have merch that you're offering for sale then occasionally add some new stuff! I see bands all the time that never add any new merch to their sites and I already own the one shirt they've had for sale for the last 3 years.
Hey Rick! I learned so much from this video! I was wondering how people can get their music on Spotify and those streaming services if you don't use a label or Distrokid or anything. Thanks!
Love your channel. Great video. Very informative
This is useful for everything you do, not just music or youtube.
Thank you for the info.Its great.
THANK YOU FOR BLESSING US WITH YOUR LEADERSHIP RICK!
Matador!!! Great old school label. I loved Unsane.
Thanks a lot. This video was very helpful. I also found that Instagram is a great choice for getting discovered...
Great info, Rick. Thanks!
Great as always! If you ever come to Hamburg or noth germany, let me know.
Happy Birthday, Dylan!
Hey Rick! thanks for this highly informative video,
I'm really confused if my channel niche is frustrating to people cause sometimes I compose music(not a specific genre), do covers, and sometimes I make music tutorials,
So it's all related to music but it's not the same theme cause I see a lot of channels for example lofi 24/7 music just doing lofi stuff and making great success.
Thanks, Rick!
Thanks Rick for the video. It was both informative and a bit dishearting. Tomorrow I will be 61 yrs old, happy birthday to your son, and I am a DIY muscian/songwriter from your old stomping ground Rochester NY. I have no interest in forming a band, which is if you have not heard Rochester is a muscians desert, besides I have tried to reach out to other muscians but once I tell them my age I never hear back. I know it sounds like I'm whinning. But these are the facts. The only route I see as a way of getting my music out to the public is to create my own website and promote it myself, by whatever means neccesary. I tried the spotify, itunes etc way a nd nothing happened. And I refuse to seek out private playlist owners and beg them to put my music on their playlist, rather die on my feet then live on my knees. Anyways, once the website is up maybe I'll throw the link to it on your latest video at that time. Thanks for all you do, Jim.
Thank you very much Rick.
I started playing guitar at 11. Ah, 1988. Happy belated to your talented son!
Geoff Stockton
I started at 11 too!! Ah, 1974 . . . it seems like a different century.
Oh, wait a minute . . .
Another great one. Thank you.
Hi from Germany. Good stuff, good content!
I hired a publicist for two months at $2500 and they did a great job. Was highly recommended. Thanks for all this info Rick. Very valuable
who was your publicist?
@@TheGincident I think the better question is was it worth it? Look at his channel! He's got the same averages I do, with a peak of 8.3k on one live track. Most in the lower 100s.
Great video as always Rick
Very interesting and informative. I would have liked to hear you talk about specifically how to use Instagram and UA-cam in tandem with each other - I feel like that point wasn't hit on, but I liked the discussion on how to use each social media platform effectively. Also, your comment about covers at the end...that may be true if you're not bringing anything unique to the table, but if you can find a niche and fill it, it can be effective - like making the covers your own unique vision. There are a bunch of UA-camrs who do it that way, and I'm trying to do the same with my pop-punk covers. Let me know if I'm wrong.
Thanks Rick!
I wonder if my short recent story may be a source of interest or encouragement, highlighting the power of UA-cam. I was the guitarist in Rik Rak a UK indie band in the late 80s. We were popular locally, received some major label limited interest, but never had a deal. I posted some historic videos on UA-cam for little more than fun a couple of years ago. Fast forward a couple of years and out of the blue in February this year I was approached by an Indie label based in Berlin, via the channel. Last week a retrospective 11 track Vinyl LP and CD, was released in Europe and Japan, by the label, with distribution in the UK by Rough Trade!!!! We apparently had some airplay on a Boston based radio station in July!!!!! This was/is all totally unexpected and possibly a little unusual but does, I think, prove that anything can happen if you just get your music out there!!!!! Thanks again for your channel Rick. Bernie
Awesome, that's a great little story. I will have to go and check you guys out now!
undilutedpoison That is very kind. Bernie
Bernie - left a comment on one of the tunes you did at the Winter Gardens, which is not far at all from me. Also in NW UK. Thought it was cool! Take it easy :)
undilutedpoison Big thanks! Kind regards, Bernie.
That's cool. even Ola Englund said that he got his two most popular band gigs from the bands watching his youtube channel! other moderately succesfull youtubers have started making guitars, amps, pedals or other gear from the success of their channels; not their bands! apparently Fluff's wildly mediocre band sold a ridiculous amount of albums because of his channel. gotta get music out there. and the only way to do that is on youtube! and instagram.
GREAT stuff Rick! 😎
The insight about not using Facebook's paid ads is so frustratingly true. Using Facebook to reach my personal page's friends used to be a great source of organic marketing for me, and now it's gone because I've been pushed into the paid-ad algorithm. If Facebook sees me posting about music, the post gets buried. I get no engagement on music posts anymore because Facebook is trying to force me to pay. It's so conniving -- basically ruining an audience pool that I've been building for over a decade.
I don't understand why they did this, honestly. Do they seriously want to only take cash from the biggest outfits? I've been hearing this warning against FB ads since I've started, and everywhere else I look people are saying that FB itself is just about worthless because they try to make you run ads to reach the people you've already reached! They must think they have the market sewn up, but people WILL NOT BUY if they know it's just a scam and a cash sink.
Brilliant!
Great advice!!
Cool video. My band distributed through onerpm in 2020. Not a bad distro, but i see the benefits of self promotion. We are doing ok on Spotify but will probably focus more on UA-cam after covid calms down. How do you consistently provide video content as a band? There are only so many music videos we can create. Thanks Rick for the great videos.
You are the best Rick
Thank you for your videos.
I've got an EP out, three songs, and almost no one has seen/heard it (Três Trovas).
I don't have social media (or social skills, to be honest). On the plus side, the music is good.
My "plan" is to record another 3 or 4 songs, organize 1 small gig and film it.
Then, I'll try to get more gigs.
My advantage is the lyrics - I sing famous poems so many people are familiar with them even the first time they hear my music.
Love ya Uncle Rick.
just watched, truly inspired artist.. would be great to work with me lmao I'm going big in Florida.. I just started and I'm going crazy using your advice xD
Main message... Video is King!
collaborating as a cowriter is a good thing too
Thanks very helpful , sharing all thei knowledge for free
thanks for upload.
This is the best self promotion video on youtube.
Super helpful thank u
Great video. Thank you
Grabs notebook... Thanks, Rick!
btw your son is 1 day older than my son. my son's birthday is 9th august and he just turned 11 years old. happy birthday to both of them
;-)
Great info!
Some great tips here! Might need to adjust some very strategies :P
Thys is great dude !
DaVinci Resolve from Blackmagic is excellent. Version 15 includes Fusion--compositing software. Best of all there's a free version that includes everything you need for NLE. PS I used Premiere for nearly 10 years and then switched.
Happy Birthday, Dylan! 🎂
I gave you the shout out because we are talking about music theory of all things
good video Rick developping a special sound is no problem to me the problem is getting out there I come back to usa in a few months to find mmusicians as now it s one man band But there should be a way to sell music online maybe the vocals as i sing until i find eal singer thank you for the inspiration
Great invaluable info for todays world! I am more discouraged than ever! Just kidding.....kind of! Instead of playing. Writing and recording music you now have to be a social media expert and computer expert....glad I am old. But thanks great stuff Rick.
If you can't afford Adobe Premiere, there is a free version of DaVinci Resolve which is very powerful video editing software, but it has a bit of a steep learning curve, so if you have time but no money may be an option. I used it for a homeless awareness music video and other than a new camera it only cost time.
As at time of writing: 9274 views, 760 likes and just 1 dislike. Rick is doing something right.
thanks a lot!
The big sigh before he says “music is free you just have to deal with it” says it all really
For what it's worth: BlackMagic Design's DaVinci Resolve is free. As in FREE and is easily as good as Adobe Premiere. There is of course a tiered format with higher versions costing money but the basic Resolve is free and very functional. Supports VST plugins, 5.1 surround sound and up to 4k resolution.
Thanks!
Thank you
Mary Spender is another channel that was recommended to me. And composer David Bruce, super interesting. And Tiffany Poon for classical piano.
A lot of people just want shortcuts to getting more views/streams. Growing an audience takes a lot of hard work, there's no way around it. And even hard work alone is not enough if you're doing it an inefficient way.