Drinking Harrods Coffee From the 1930s

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  • Опубліковано 10 тра 2022
  • The Botanical Coffee Prints: geni.us/botanicalcoffeeprint
    Thanks to Harrods for their help on this one!
    I know I said I'd stop doing these, but when something this unusual, beautiful and fun appears - I couldn't resist!
    Links:
    Patreon: / jameshoffmann
    Limited Edition Merch: www.tenshundredsthousands.com
    My Books:
    The World Atlas of Coffee: geni.us/atlasofcoffee
    The World Atlas of Coffee Audiobook: bit.ly/worldatlasofcoffeeaudio
    The Best of Jimseven: geni.us/bestofjimseven
    Find me here:
    Instagram: / jimseven
    Twitter: / jimseven
    Things I use and like:
    My video kit: kit.co/jimseven/video-making-...
    My current studio coffee kit: kit.co/jimseven/studio-coffee...
    My glasses: bit.ly/boldlondon
    My hair product of choice: geni.us/forthehair
  • Розваги

КОМЕНТАРІ • 2,5 тис.

  • @davasg96
    @davasg96 2 роки тому +2919

    Time to add “megapencil” to the SCA tasting wheel

    • @bobert6644
      @bobert6644 2 роки тому +137

      I'm getting hints of peanuts and pencil shavings. Very nice

    • @kaldiscoffeecorner4448
      @kaldiscoffeecorner4448 2 роки тому +91

      Megapint of megapencil coffee

    • @crapstirrer
      @crapstirrer 2 роки тому +38

      Watching James drink a log.

    • @fluffycritter
      @fluffycritter 2 роки тому +39

      Tasting notes: pencil shavings, the fear of ET in your closet, and a discount store parking lot

    • @geuros
      @geuros 2 роки тому +12

      Megapencil, Rotten goodness 😅😅 reminds of something

  • @agreen182
    @agreen182 2 роки тому +1640

    Personally I hope you *never* stop doing these.
    “James drinks something awful” is a face I never get tired of seeing.

    • @pupyasko1233
      @pupyasko1233 2 роки тому +12

      I think it'd be funny if he would invite Ashens next time he tries some unusually old coffee

    • @wugadawoo
      @wugadawoo 2 роки тому +9

      The first time had a hint of hope which was quickly dashed. Just a rollercoaster of emotions

    • @stvkin
      @stvkin 2 роки тому +16

      the entertainment is not james drinking old coffee, but james's expression while drinking old coffee.

    • @funkintonbeardo
      @funkintonbeardo 2 роки тому +3

      James is the Steve-o of coffee?

    • @Erislon
      @Erislon 2 роки тому +3

      Same. I’m usually shouting “drink it!” At the screen

  • @bentleyv1233
    @bentleyv1233 2 роки тому +2741

    “Grinding them by hand is more appropriate for the time period.” My brother in Christ you just roasted those beans with the brand new iRoaster 3000 😂

    • @AD-kv9kj
      @AD-kv9kj Рік тому +46

      Also...that coffee is now nearly 100 years stale. Not exactly what it was anyway.

    • @samljer
      @samljer Рік тому +27

      @@AD-kv9kj /r/whoosh

    • @baobypixar5841
      @baobypixar5841 Рік тому +1

      @@samljer who the fuck tries to link a Reddit sub on UA-cam? I feel embarrassed for you

    • @Dwightpower88
      @Dwightpower88 Рік тому

      @@samljer redditors will be hunted and skinned.

    • @WernerErkelens
      @WernerErkelens Рік тому +25

      This comment made me spit out a sip of water. Almost hit my computer 😅

  • @joldent5333
    @joldent5333 2 роки тому +847

    If anyone watching has some very old, ideally highly potent, unopened coffee: please, please, please send it to James so we can watch him enjoying more of these delicious beverages.

    • @hopegold883
      @hopegold883 2 роки тому +3

      Or not.
      Idk why he does it, but I don’t like seeing him suffer. And I don’t like the idea of consuming anything that old, let alone coffee. Just leave it in the pretty bag, and I’d be happy.
      Came to fine someone’s comment, but didn’t see one. But I’m sure I’m not alone.

    • @_cybik
      @_cybik 2 роки тому +13

      "Enjoying" heh

    • @spitalhelles3380
      @spitalhelles3380 2 роки тому +5

      We're gonna lose him to one of these..

    • @sarahrosen4985
      @sarahrosen4985 2 роки тому +22

      Can we all at least tuck away something now for him to taste in 15 - 20 years? I'd hate to think he could run out of material.

    • @MrJack1987
      @MrJack1987 Рік тому +32

      @@spitalhelles3380 If MRESteve can stomache WWI rations, James will survie some old coffee. Maybe they should do a collab and try some instant coffee type 2.

  • @AleriaCarventus
    @AleriaCarventus 2 роки тому +463

    James Hoffman: roasts sample using Smart roaster with iPad
    Also James Hoffman: I felt like I should use a hand grinder and cloth filter

  • @martyhopkirk6826
    @martyhopkirk6826 2 роки тому +308

    'The Searing Pain of Liquid Wood' sounds like a progressive rock album from 1971.

    • @thankfullynonumbers
      @thankfullynonumbers 2 роки тому +10

      It was followed by The Lamb Lies Down on Broadway a few years later.

    • @gmhefner1
      @gmhefner1 2 роки тому +1

      🤣🤣🤣🤣🤣🤣🤣 you win youtube today!!

    • @brepires
      @brepires 2 роки тому +1

      It could also be the name of a post-rock act. I would 100% listen to either, honestly.

    • @Oosh21
      @Oosh21 2 роки тому +3

      On tonight's Peel Session...

    • @battyboomfatty
      @battyboomfatty 2 роки тому

      Dammit 2 days to slow on my comment 😂

  • @dav2mai
    @dav2mai Рік тому +338

    James taking another sip of aged coffee like the Lockpickinglawyer picks a lock again for the second time to make sure it wasn't a fluke

    • @Itsa-sh
      @Itsa-sh Рік тому +2

      Lockpicking lawyer 😂 so that's how UA-cam's algorithm decided to trash my homepage? Because of coffee and James' channel... 🤣😂 🙄

    • @hanjis5894
      @hanjis5894 Рік тому +5

      I feel so weird seeing this comment after watching a bunch of LPL videos recently. Are we all on the same side of youtube 💀

    • @valdisby
      @valdisby Рік тому

      I also watch LPL)))

    • @iloveindomienoodle
      @iloveindomienoodle Рік тому +4

      Like Steve1989MREInfo taking another bite of a PLA ration

    • @RaginKavu
      @RaginKavu 9 місяців тому

      We need the Barista Lawyer Channel now. Or the Lockpicking Barista one.
      Although I think any Masterlock can be opened with a coffee bean... if the coffee bean stares at the lock for time enough, I mean.

  • @jordyv.703
    @jordyv.703 Рік тому +54

    Just in case you still wanna know, pencils are usually made out of cedar wood. The same wood type often used in euro pallets, decking, cupboards, etc... It's a great wood for building because it's decently strong, smells great and it's insect repellent. The disadvantage of the wood is that it needs to be treated for outdoor use quite often and it turns gray over time.

    • @thedillestpickle
      @thedillestpickle Рік тому

      Yellow Cedar

    • @JohnDlugosz
      @JohnDlugosz Рік тому +1

      Western Redceadar does not need to be treated and will last 60 to 90 years in applications such as exterior trimwork.

    • @laethe230
      @laethe230 Рік тому +2

      I wonder if the coffee was stored in a cedar cabinet

  • @homosapien5156
    @homosapien5156 2 роки тому +1521

    You know the coffee is absolutely bizzare when the usually eloquent James Hoffman says things like shining pain, mega pencil.

    • @leeboy26
      @leeboy26 2 роки тому +175

      'Shining pain, mega pencil' sounds like an english translation of a japanese video game.

    • @dehto5
      @dehto5 Рік тому +32

      @@leeboy26 also sounds like some weird hipster hot sauce description.

    • @keytonbush8649
      @keytonbush8649 Рік тому +40

      This cup of mine glows with an awesome power!
      Its wooden taste tells me to defeat you!
      TAKE THIS!
      MY LOVE, MY ANGER, AND ALL OF MY DISGUST!
      SHINING PAIN, MEGA PENCIL!

    • @adamuk73
      @adamuk73 Рік тому +10

      Wasn't Shinig Pain Mega Pencil featured on the John Peel Show in November 1983?

    • @Yewtewba
      @Yewtewba 10 місяців тому

      ​@@adamuk73ah that's before my time. About a month before my time in fact.

  • @Graham_Rule
    @Graham_Rule 2 роки тому +3506

    It seems clear to me was that the biggest mistake was in roasting and grinding your own coffee as the original purchasers of these beans from Harrods wouldn't have done that. You should have had your *servants* do it for you. Then anything wrong with it would have been their fault.

    • @dogcarman
      @dogcarman 2 роки тому +76

      Well said, sir! Huzzah!

    • @cartilagehead6326
      @cartilagehead6326 Рік тому +130

      Yeah, purchased at Harrod’s in Argentina in the 1930s…..the intended drinker of this coffee would absolutely NOT have been roasting their own coffee. They would’ve had a poor indigenous woman up at 4 in the morning doing it for them.

    • @Soulxstar
      @Soulxstar Рік тому +36

      @@cartilagehead6326 it's 1930's not 1830's

    • @cartilagehead6326
      @cartilagehead6326 Рік тому +85

      @@Soulxstar yeah, I know. During one of several dictatorships. You think I don’t know my South American history?

    • @Soulxstar
      @Soulxstar Рік тому +3

      @@cartilagehead6326 granted but how on earth would i know you are from latam as well?

  • @daven8905
    @daven8905 Рік тому +13

    “The shining pain. The searing pain of liquid wood.”
    “It’s more than the pencil of the brew. It’s like mega-pencil.”
    😂😂😂

  • @Andrey05070
    @Andrey05070 Рік тому +23

    Flavor profile: searing pain, mega pencil, rotting goodness.

  • @samhendriksen6272
    @samhendriksen6272 2 роки тому +825

    "My brain couldn't cope with the pain, the searing pain of liquid wood." Pure poetry.

    • @etraudrod
      @etraudrod 2 роки тому +40

      "The searing pain of liquid wood": a new math metal album

    • @akmalkarim4707
      @akmalkarim4707 Рік тому +5

      I’m trying very hard not to see liquid wood as liquid of wood - but my brain refuses to see anything but innuendos

    • @whitewolf1477
      @whitewolf1477 Рік тому

      lol is this the new smoke meat flavor

    • @Deathstorm501
      @Deathstorm501 Рік тому +8

      @@akmalkarim4707 'Oh no, it's still coming.'

  • @noplace3571
    @noplace3571 2 роки тому +782

    As a historian, I’m a really big fan of the care James consistently shows for the things he uses from the past - both as objects of history and as consumables. He always approaches them from a place of respect.

    • @noahcole6622
      @noahcole6622 2 роки тому +30

      Same. Just taking the time to interact with an archivist was a nice touch.

    • @bagasster8104
      @bagasster8104 2 роки тому +2

      nahh he just a coffee masochist

    • @ASaxonAtHeart
      @ASaxonAtHeart 2 роки тому +12

      I work in a museum and I agree totally, these videos are always my favourites.

    • @ASaxonAtHeart
      @ASaxonAtHeart 2 роки тому +40

      @@BadEmpanadaLive Boo, that's a naff interpretation. "Historians shouldn't care about people caring about history" is a really very weird claim to make. You could make the case that as a technicality there is a difference between "history" and "material culture", but your apparent expectation that people in the field of history and heritage aren't invested in treating things from the past as in some way venerable seems really weird given that it is literally our job to make people care about things from the past. Zero stars.

    • @JasperJanssen
      @JasperJanssen 2 роки тому +7

      @@ASaxonAtHeart I suppose it’s *an* interpretation of the word historian. Someone who deals specifically with words that are written down, nothing else matters - to the point where a historian would rather read a book than interview an available primary source or examine an extant object. It’s not like they’re one of those filthy archeologists, after all. (Note: this interpretation seems to be where the word ‘pre-historical’ comes from - no written sources, then there is no history)
      Luckily the modern interpretation of History is a little more expansive and inclusive.

  • @nickhyatt3283
    @nickhyatt3283 2 роки тому +10

    7:20
    A man going through all 5 stages of grief in 12 seconds.

  • @youngmatt79
    @youngmatt79 Рік тому +49

    As sophisticated as James' voice and explanations can be, his facial expressions are an entire language in and of themselves...

  • @FedericoGrassi
    @FedericoGrassi 2 роки тому +1692

    Hey, as a porteño (somebody from Buenos Aires), Peruvian coffee is and was rare, and expensive, specially back in the 1930s. And porteños most likely would have drunk that with milk. Can I make a suggestion? Maybe your technique is also a bit too modern. Maybe you should do a pre-war brew espresso, o a moka pot (Volturno down here, from the brand that made them popular) with a tiny bit of milk, would be more the profile expected of a coffee in Buenos Aires. Oh, and for you education, the Harrods shop closed down somewhere in the 1980s, the building is closed down, the owners basically living of the underground parking that is still in operations, as is a cafe in the opposite corner called Florida Garden.

    • @willinwoods
      @willinwoods 2 роки тому +638

      I would think it is even harder finding _milk_ from the 1930s, though...

    • @dita.miramar
      @dita.miramar 2 роки тому +37

      That's so insightful!! Would love to see James make a moka with some milk. Does that drink have a specific name similar to cafe au lait or latte in Buenos Aires?

    • @jameshoffmann
      @jameshoffmann  2 роки тому +2076

      This is super interesting info! Also, please don't ask me to drink this coffee again.

    • @Fridelain
      @Fridelain 2 роки тому +11

      I wonder what's left on the shop, did they clean out or is there still stuff from the 80's there?

    • @catrat343245
      @catrat343245 2 роки тому

      @@jameshoffmann please drink it again.

  • @jaxmanf
    @jaxmanf 2 роки тому +386

    Dendrologist here, that pencil wood is almost always incense cedar, usually California incense cedar (Calocedrus decurrens). As nasty as it tastes, incense cedar certainly sounds more appealing in a coffee than pencil wood!

    • @thatcherdrake6452
      @thatcherdrake6452 2 роки тому

      What's the reason for the cedar? Is it for binding or pest repulsion?

    • @lachlanhoughton9501
      @lachlanhoughton9501 2 роки тому

      Sounds like a much more pleasant tasting note than “pencil wood”! Key phrase being “sounds like”

    • @Rick_Hoppe
      @Rick_Hoppe 2 роки тому +10

      Now remember, James didn’t say it tasted like cedar. He said it tasted like pencil shavings.... Which means, it tasted like a mixture of cedar and graphite. Graphite is the “lead” in a pencil that leaves a mark on the paper.

    • @jaxmanf
      @jaxmanf Рік тому +1

      @@thatcherdrake6452 Believe it’s due to minimal splintering

  • @picasso566
    @picasso566 Рік тому +9

    I live in Tokyo, your reaction to the taste is exactly how I feel after a gulp of the cheap beans, over extracted, canned coffee that's all over the country here. They actually have a chart on the side emphasizing the bitterness.

  • @sator_project
    @sator_project Рік тому +64

    For James' safety, I hope no one ever finds coffee in the Chernobyl Exclusion Zone.

    • @1224chrisng
      @1224chrisng Рік тому +3

      would have probably been pilfered by some poor Russian conscripsits digging trenches in the Red Forest

  • @SirPieRoyal
    @SirPieRoyal 2 роки тому +95

    I love how excited you sounded as you said „Maybe it‘s just nearly a kilo of mold“ as if that was an equally desirable outcome

    • @SeJoHu
      @SeJoHu Рік тому +2

      If it had been a kilo of mold, would he have roasted, brewed, and drunk it?
      For science?

  • @stephenbaime
    @stephenbaime 2 роки тому +111

    The “Oh no oh no oh no oh no. That was a mistake. Um, that’s a lot. That’s a lot. That is… oh no, it’s still coming. Wow. Okay. My brain just couldn’t cope with the searing pain of liquid wood. It’s like… mega pencil” audio has great out of context potential

  • @calessel3139
    @calessel3139 Рік тому +71

    I once made coffee from a bag that had been in my freezer about a decade. It tasted like liquid ash-tray.

    • @RaccoonHenry
      @RaccoonHenry 10 місяців тому +2

      at least it had been in the freezer! I tried some coffee my mom "stored" for over 25 years, and by stored I mean it was in a plastic container under a cupboard. it was not good...

  • @damonbaartz255
    @damonbaartz255 Рік тому +48

    As a tea drinker who doesn't like the taste of the coffees I've tried these facial expressions are relatable!

    • @ManWithNoShame
      @ManWithNoShame Рік тому +3

      What are you dong here?

    • @kg-Whatthehelliseventhat
      @kg-Whatthehelliseventhat Рік тому +3

      @Pawe łek Just talking to get attention. Some people were not hugged enough as kids.
      Anyone who starts a post, "as a..." irritates me because they use that phrase as validation. It would be more effective if they stated, "In my experience..."
      People need hugs as kids then most people need to get punched in the mouth at least 1 time as an adult. Forgive me, maybe I needed attention too. Lol
      Best wishes and great brews to you.

    • @damonbaartz255
      @damonbaartz255 Рік тому +5

      @@ManWithNoShame I love the smell of coffee and I want to know the art of making coffee so that when I have guests in my house I can offer them the best possible coffee that I can make

    • @damonbaartz255
      @damonbaartz255 Рік тому

      @@kg-Whatthehelliseventhat My apologies but the ‘As a’ phrase was the only one that seemed fitting in the sentence structure

    • @blakksheep736
      @blakksheep736 6 місяців тому

      ​@@ManWithNoShame I'm in the same boat as OC and I'm just here because I enjoy the content. 😊

  • @mattswayne2849
    @mattswayne2849 2 роки тому +231

    Ah yes, time to watch James drink more ancient coffee

    • @fdeyso
      @fdeyso 2 роки тому +3

      Time to get in touch with the british museum 😅

    • @Netzlosdrahtwerk
      @Netzlosdrahtwerk 2 роки тому +12

      "...this one in specific was sent to me by some ‘Lara Croft’ - _very_ interesting Glyphs on the package!"

    • @bahrululum7123
      @bahrululum7123 2 роки тому

      Let's send him Pharaoh's balls and tell him these are coffee beans from ancient Egypt

    • @Civsuccess2
      @Civsuccess2 2 роки тому

      James, I found some coffee from the pot next to the Egyptian mummy. Would you care to try that? Teste like pencil? Don't worry, the bean looks calcified. Perfectly okay 😊

  • @hardwareful
    @hardwareful 2 роки тому +217

    "Harrods has an archivist."
    And I'm very impressed by that. A key source of frustration these days, corporate amnesia is a minor but no less inflammatory bane on our modern existence.

    • @daveprice5911
      @daveprice5911 2 роки тому +22

      @@buttscratcher Nah, that's just a frustrated historian, a distinctly different breed

    • @PhosphorAlchemist
      @PhosphorAlchemist 2 роки тому +16

      If any company were to maintain an archivist, Harrods is the one I'd most expect. A long history of patronage by fancy people (esp. British ones) means needing to be able to answer questions about the history of the company and its products either when someone shows up wanting more information on the treats their grandparents got them (and if similar is available today) or when the belongings of late Fancy Somebodies get appraised for property insurance or auction.

    • @crapstirrer
      @crapstirrer 2 роки тому

      Are they a sub-department of marketing though?

    • @MTecs
      @MTecs 2 роки тому

      @@crapstirrer either that or possibly a sub-department of Research and development? If Harrods has one

    • @samuell.foxton4177
      @samuell.foxton4177 2 роки тому +4

      So do John Lewis, M&S (both of whom maintain company museums) and Sainsbury’s. I used the Sainsbury’s online archive to show and try and explain to someone a long discontinued coffee they used to sell

  • @cjxgraphics
    @cjxgraphics Рік тому +10

    Watching your face go through the 5 stages of grief, and then going back for more, was not what I expected.
    Keep up the amazing video.

  • @Danofstockport
    @Danofstockport 2 роки тому +7

    "I was very excited the day when this package arrived, the idea of tasting this was really exciting......It's interesting... how that has changed..." ha ha ha ha comedy genius!!! Laughing out loud on my own at 1am 🙂

  • @Mantorp86
    @Mantorp86 2 роки тому +91

    Like my 5yo daughter usualy says about some food: “It’s pretty good, it just makes me puke a little bit!”

  • @agwasp
    @agwasp 2 роки тому +431

    James: I know you, I know what you’re thinking
    Me: no chance
    James: you’re thinking I did two roasts, and I’ve only brewed one
    Me: yep. He’s got me there. Turns out he knows exactly what I’m thinking. But I bet he won’t brew is as espresso…
    *cuts to shot of espresso*
    Me: James gets me.

    • @chris.chiutena
      @chris.chiutena 2 роки тому +2

      🤣🤣🤣

    • @mikele7982
      @mikele7982 2 роки тому +9

      He even dialed in the perfect shot timewise. :))))) DEDICATED

    • @stirfryjedi
      @stirfryjedi 2 роки тому +2

      I thought he was going to roast samples and do a random sample giveaway with the remainder of the beans. Mildly disappointed lol.

    • @johntaylor4532
      @johntaylor4532 2 роки тому +1

      Me: No, I’m thinking… will there ever be a boy born who can swim faster than a shark?

    • @RayneDr0ps
      @RayneDr0ps 2 роки тому

      I died at that cut. LOL

  • @ArtingInMuhPJs
    @ArtingInMuhPJs 2 роки тому +4

    I’ve just discovered this channel. Quickly realized I needed the origin story and have gone back to the beginning of the videos and will eventually get caught up to whatever present is when that happens. I just hopped onto UA-cam to kill a minute and a rando espresso machine vid was heading up the list. I clicked, watched no more than 2 minutes, realized I’ve been permanently changed. No one can tell me about anything coffee except for James, ever again. And I hope to one day know as much as he knows in one pinky finger.
    If you ever happen to come across this Mr Hoffmann just know this- I bow to you Sir. Cheers! ☕️

  • @maybud60
    @maybud60 Рік тому +10

    I'm a coffee novice and don't begin to understand all the nuances, but James' videos are highly entertaining, amusing and - yes - sometimes educational. Excellent stuff 👍

  • @jchodes
    @jchodes 2 роки тому +190

    “Some of you watching are going to be stressing out that I’m drinking this coffee too fresh… I hope you think about that”…
    I proceed to die laughing.

    • @michellezuniga7297
      @michellezuniga7297 2 роки тому +10

      I cannot believe how far I had to scroll before someone mentioned this. Made me burst out in laughter and watched the clip several times in a row. Thank you, James!!!

    • @blakksheep736
      @blakksheep736 6 місяців тому

      Me too pffffffffft.

  • @BobMacNeal
    @BobMacNeal 2 роки тому +92

    The only more amusing followup video I can imagine is re-labeling the Harrod's bag "Fresh Coffee" then convincing Brad Pitt to drink the exceedingly bitter brew from a manly mug labeled "Brad".

  • @noelahg79
    @noelahg79 Рік тому +2

    THAT IS A LOT.
    Never change, you're awesome!

  • @Abigart69
    @Abigart69 Рік тому +8

    What’s remarkable is it still probably tastes better than any coffee I’ve ever made

  • @Andrea-ps8ov
    @Andrea-ps8ov 2 роки тому +41

    imagine being one of those coffee seeds, being forgotten in a bag for 90 years, brought to the future and brewed with fancy equipment, captured in a video that would be watched by millions of people

    • @AubreyBarnard
      @AubreyBarnard 2 роки тому +3

      [in erudite Attenborough style] The most famous coffee seeds ever. Even the outcasts got air time.

    • @AtigernamedMarco
      @AtigernamedMarco 2 роки тому +7

      And being told you taste like bitter pencil wood! "I should have stayed in the bag." >:(

    • @rfdc
      @rfdc 2 роки тому

      haha exactly! finally, after 90 years you are going to fulfill your life purpose in front of millions! and you ended up tasting like pencil

    • @alexanderg1935
      @alexanderg1935 Рік тому

      Anthropomorphizing a 90 year old coffee bean... okay then.

  • @SpencerDonahue
    @SpencerDonahue 2 роки тому +33

    "It's more than the pencil of the brew."
    Definitely a sentence that cannot possibly have been uttered before

  • @PearlsandRoses
    @PearlsandRoses Рік тому +3

    His face went through so many expressions upon tasting it!😄😁

  • @Time4Technology
    @Time4Technology Рік тому

    Thank you for sharing this experience!

  • @timo7641
    @timo7641 2 роки тому +629

    James tongue: ah yes another good sip of coffee
    James: today we're gonna drink 1930's coffee
    James tongue: ah bollocks here we go again

    • @StefanReich
      @StefanReich 2 роки тому +8

      I love how his tongue is a sentient being but is eternally forced to accept whatever he puts in his mouth

    • @hatsuzuki_9610
      @hatsuzuki_9610 2 роки тому

      also tongue :why it feels so wrong but feels so right

  • @OctavMandru
    @OctavMandru 2 роки тому +55

    I almost peed my pants laughing seeing James in pain; why do we enjoy so much seeing James in pain?
    Is a British man in pain more funny? Is James funnier when in pain?
    Existential questions...
    Thank you James for taking one for the team, we love you

    • @kimhanh96
      @kimhanh96 2 роки тому +6

      James trying so hard to retaining his posh' composure while clearly swirling in discomfort is what did it to me lol

    • @MustafaAlmosawi
      @MustafaAlmosawi 2 роки тому +2

      The funniest beat must have been when he thought the pain was over, but like a savage chili pepper the awful flavor continued to linger and grow. Delightful seeing him striving to maintain his British reserve and composure under that awfulness.

  • @ochlokrat
    @ochlokrat 2 місяці тому

    I watched quite a few coffee channels over the years, your's is by far the most balanced, objective, well researched and most funny to watch! Your channel is my personal gold standard for *all* youtube channels! And I thank you, that - in this particular case - you took such a fierce position, it shows your integrity of character. I pull my hat!

  • @brucetownsend691
    @brucetownsend691 Рік тому +6

    Watching James can just make me happy. 😊

  • @meiliyinhua7486
    @meiliyinhua7486 2 роки тому +167

    James: "It smells delightful like pencil shavings and peanuts"
    Me: "I hope it doesn't *taste* like that"
    the coffee: *tastes like that*

  • @killermelga
    @killermelga 2 роки тому +36

    "Next, on British Guy With Cool Hair slowly poisons himself with very old stuff: crushing a fossilized dinosaur's internal remains that contain subatomic particles of prehistoric coffee and making a v60 out of it."
    It has quite the ring to it, in my opinion

    • @JROwensPhotos
      @JROwensPhotos 2 роки тому +1

      What's the closest dinosaur analog of a civet?

    • @killermelga
      @killermelga 2 роки тому +3

      @@JROwensPhotos A Civossaurus, _obviously_

    • @johnblack2927
      @johnblack2927 2 роки тому

      Ring to it !! (Spits coffee out) I think James said that he wouldn't drink civet 💩 coffee again and as the annual production of same exceeds the "capacity" of the population of civets to produce it most of the Kopi Luwak is fake. If you want to know what semi digested coffee tastes like try eating some and "harvest" the cherries. They often find Roman or earlier "coprolite" in archeological digs.I wonder if a coffee eating proto Hoffman has any 💩 yet to be discovered.

    • @bennywebb
      @bennywebb 2 роки тому

      I imagine pooing out coffee beans would give you a “saurus”.

  • @moonbladem
    @moonbladem Рік тому +4

    I just loved your reactions... made me laugh out loud!

  • @genericgymvlogsph9739
    @genericgymvlogsph9739 Рік тому +3

    6:06 Why you gotta call me out like that bro 🤣

  • @beamdriver5
    @beamdriver5 2 роки тому +143

    This was a lot of fun. James' bitter tasting faces are the best.
    Thank you for being willing to suffer for our enjoyment.

  • @JBothell_KF0IVQ
    @JBothell_KF0IVQ 2 роки тому +85

    "its more than the pencil of the brew" - really interesting to know that it was common to buy green coffee for home. Could we see some "roasting from home" series?

    • @beefcakesensei
      @beefcakesensei 2 роки тому +6

      Yes, we need a home roasting series!

    • @Girvo747
      @Girvo747 2 роки тому +1

      Air popper roasting series, let’s goooo

  • @distortion_plus
    @distortion_plus Рік тому +5

    I do love Cafe De L’Ambre in Tokyo, although Sekiguchi-san passed away a few years ago. There was a much more limited number of super old beans on offer when I went last.

  • @HalSamuel
    @HalSamuel Рік тому +1

    “It’s more than the pencil of the brew”. - James Hoffman

  • @W650cultmember
    @W650cultmember 2 роки тому +238

    We need a James Hoffmann X Steve1989MREInfo collab where James makes the finest possible "coffee instant type #" and has Steve get it out onto a tray.

    • @CptBilsn
      @CptBilsn 2 роки тому +17

      Exactly, I also miss "No hiss" on the opening.

    • @andyoli75
      @andyoli75 2 роки тому +24

      This was definitely a Steve1989 tasting. First, smell and try to analyze what time has done to the original. Next, a small sip determine if it is indeed consumable. Let any perceived nastiness wash over your senses to go in for a further drink. Finally, after description of the flavors, nopes the hell out of a truly disturbing cup of coffee.

    • @rsutherland76
      @rsutherland76 2 роки тому +4

      This really needs to happen!

    • @S.Parrow
      @S.Parrow Рік тому +8

      "Nice"

    • @karlkhansen
      @karlkhansen Рік тому +3

      James could have used a tray... beans everywhere when he opened that tsk tsk

  • @marcmakes1725
    @marcmakes1725 2 роки тому +146

    The oils in the beans had to have gone rancid years and years ago. Then cook that rancid oil. I can actually kind of imagine the flavor, having tasted some other old rancid products.

    • @bryneleong6622
      @bryneleong6622 2 роки тому

      Hmm are they oils in green beans?

    • @marcmakes1725
      @marcmakes1725 Рік тому +22

      @@bryneleong6622 It's not necessary obviously evident but all grains and seeds have various oils in them.

    • @saltyroe3179
      @saltyroe3179 Рік тому +7

      Aging over many decades is like very slow roasting. The sugars and oils tend to cook off leaving mostly cellulose. Then you roast your wood pellets to further drive off anything not wood.
      If you have any left, try soaking the beans in distilled water for a week. Then roast them only slightly and see if there is any different flavor besides wood.

    • @dmitripogosian5084
      @dmitripogosian5084 Рік тому

      Yep, not sure what he was hoping for

    • @KB4QAA
      @KB4QAA Рік тому +1

      @@bryneleong6622 Do you think coffee companies ADD oil to coffee today? Of course the coffee beans have natural oils. You can see them in the pot floating on top.

  • @neojng
    @neojng Рік тому

    i have the all 6 print on my kitchen wall above my coffee counter, love it.

  • @timothyquinn4870
    @timothyquinn4870 Рік тому

    This video was worth it just to see your expression. Thank You I 😄really enjoy your channel!

  • @SpenserLi
    @SpenserLi 2 роки тому +31

    Just in case you’re curious - pencil wood are made of some sort of soft wood, usually cedar, pressure cooked in wax, so they are soft enough to shave.

  • @CourtneyVarner
    @CourtneyVarner 2 роки тому +20

    This madman went in twice on both drinks. Absolute legend.

  • @auntie_social
    @auntie_social Рік тому +1

    James Hoffman, you are the best kind of nerdy, hilarious coffee connoisseur and I have a massive crush on you!

  • @petermconnolly
    @petermconnolly Рік тому

    You are a very brave person! Hilarious viewing, especially some of the faces you pulled! Great viewing. I was hooked.

  • @Benni-rp9or
    @Benni-rp9or 2 роки тому +89

    You know, you could have developed those notes of cedar and hickory even more had you let the coffee rest a couple years after roasting

    • @chaos.corner
      @chaos.corner Рік тому +19

      Probably a mistake using freshly drawn water. Should have collected some from a stagnant pond.

  • @celstark
    @celstark 2 роки тому +20

    This is James at his most James and absolute best! “Oh no, it’s still coming!” 🤣

  • @anwerabdallah569
    @anwerabdallah569 Рік тому +1

    u r a coffe master. thanks for posting this video

  • @electropocalypse5877
    @electropocalypse5877 Рік тому

    James is such a great coffee aficionado. This little history lessons makes me wish I could go back in time and see the way people brewed coffee. It was more tedious to roast and grind coffee around the early 20th century yet having freshly roasted coffee everyday would be a dream to me. I also love the simplicity and minimalism of hand grinders. Our predecessors truly gave us fantastic inventions.

  • @debbihobson6954
    @debbihobson6954 2 роки тому +36

    “The bitterness up front freaks me out” **goes in for more**
    😂😂😂
    The journey James’ face took on that first sip was an epic voyage of discovery 😂😂😂

  • @dexson5831
    @dexson5831 2 роки тому +25

    Unpretentious : Smells like peanuts and pencil shavings
    Pretentious : It smells nutty & a littlebit of woodiness

  • @Rem-Union
    @Rem-Union 2 місяці тому

    Your reactions in these videos is really what sells it for me haha. I have always been interested in coffee, and my first real job was in a coffee shop years ago.

  • @nicolaywoods7334
    @nicolaywoods7334 Рік тому +1

    My God I love this channel. Dude is hypnotizing in his.....well everything.

  • @jacobhaynes578
    @jacobhaynes578 2 роки тому +10

    What's amazing is that James now has enough of these videos for a series on "Drinking Old Coffee"

  • @cardboardbard
    @cardboardbard 2 роки тому +15

    “It’s too fresh.”
    “It’s 80-90 years old, is there such a thing?”

  • @SexyBakanishi
    @SexyBakanishi 2 роки тому

    Yes!!!! Botanical prints!!! I'll never forget the hand carved prints I saw in Paris at the Musée de la Vie Romantique.

  • @avirubinchik
    @avirubinchik 2 роки тому

    James, thumbs up!! a joy to watch!

  • @ExtremeBirdTypography
    @ExtremeBirdTypography 2 роки тому +29

    I'm always ready to watch James suffer for our -entertainment- education. Love you!

  • @thecatofnineswords
    @thecatofnineswords 2 роки тому +26

    @7:30, I'm impressed. You're giving Ray Chen a run for his money with the facial expressions!
    btw - pencil wood is Western Red Cedar.
    It's a lovely soft wood, and the smell is very distinctive.

    • @feedbackzaloop
      @feedbackzaloop 2 роки тому

      Distinctively bitter too, should you want to chew on it

  • @stripedog79
    @stripedog79 2 роки тому

    This totally made my Monday. Thanks.🤣

  • @jobopening5085
    @jobopening5085 Рік тому

    I appreciate your humor. Every video of yours that I have watched was informative. I really liked this one. ;-)

  • @zxb995511
    @zxb995511 2 роки тому +65

    With all these episodes of old coffee drinking James has done over the years, he has me wondering what is the oldest coffee that still retains a decent taste? 20 years old vacuum sealed? 10 years maybe? it would be interesting to see how well a coffee from the 90s would hold up.

    • @heidelbergaren5054
      @heidelbergaren5054 2 роки тому +6

      Well, I still sample my 5year old Nespresso special edition coffee and concluded that packaging is a very important factor - more so than storage and time

    • @edwardtan1354
      @edwardtan1354 2 роки тому +7

      @@heidelbergaren5054 as steve1989 would attest storage is also a major factor on top of packaging if the packaging was punctured then storing it in a very dry condition can still make the coffee be enjoyable

    • @corwinblack4072
      @corwinblack4072 2 роки тому +3

      Frozen beans last long time. But its newer thing, so max like 5-10 years I guess. Nitro/gas packed might last long time too. I think I have can of 4 yrs old now. Depends on temp too.

    • @jesmiscellaneous8938
      @jesmiscellaneous8938 2 роки тому +1

      I want an episode of this 😂

    • @allTkindaTstuff
      @allTkindaTstuff Рік тому +1

      It's all about the oils going rancid, don't know how you could stop that

  • @Ruth-tu9mu
    @Ruth-tu9mu 2 роки тому +19

    I'm am archivist, and thus I'm delighted to hear that you got help from Harrod's archivist! It's so cool that they were able to help you trace this coffee's provenance. I hope you sent them a link to your video!

  • @nurikocaaliogullari6025
    @nurikocaaliogullari6025 2 роки тому

    This is the 10th video that I watch through the day. I think this guy hypnotized me and once again revealed my passion for coffee.

  • @paulzirker706
    @paulzirker706 2 роки тому

    You were brave and it was very entertaining video. Looking forward to a video on your roaster James.

  • @Dazt4r
    @Dazt4r 2 роки тому +61

    I wonder if he'd be willing to do something on Coffee Instant Type II, straight from a 40s ration, Steve1989 goes on about how good it is all the damn time, It'd be interesting to see what James thinks of it.

    • @hillogical
      @hillogical 2 роки тому +3

      Better be instant Type II, though

    • @alandmoore4306
      @alandmoore4306 2 роки тому +12

      I would love to see a James Hoffman / Steve1989 team up. Steve introducing James to the wonderful world of antique MRE coffee packets would be prime youtube content.

    • @TheErador
      @TheErador 2 роки тому +3

      I believe it would be....Nice!

    • @JeepWranglerIslander
      @JeepWranglerIslander 2 роки тому +1

      I had a coffee instant type 2 the other day. It is actually surprisingly good stuff!

  • @rcallahan2009
    @rcallahan2009 2 роки тому +16

    James doing his own version of the Kombucha girl reaction is excellent

  • @Neva9999
    @Neva9999 Рік тому

    Your a trooper for this! Fun video

  • @fartgarfunkeljr
    @fartgarfunkeljr Рік тому

    Certainly fascinating! Good on you for donating your well-being to science

  • @CoffeeReviews
    @CoffeeReviews 2 роки тому +6

    Absolutely lost it when he said "The hot new favorite, Eugenioides, that....no one really knows how to pronounce" 😂😂

  • @KNURKonesur
    @KNURKonesur 2 роки тому +69

    Give it a couple months and James will find a coffee from the XIX century to drink.

    • @imadethis9949
      @imadethis9949 2 роки тому +5

      Next video he’s going to team up with a scientist to bring back an extinct coffee plant from the Permian era

    • @danielaguiar7756
      @danielaguiar7756 2 роки тому

      Get him to collab with Steve MRE. There might be some coffee from those super old rations

  • @jamesnicholson3658
    @jamesnicholson3658 Рік тому

    Casually sipping fresh coffee while watching this, I enjoyed the vid a lot

  • @MrSaltyV-
    @MrSaltyV- Рік тому

    Absolutely the best!

  • @vernonator63
    @vernonator63 2 роки тому +9

    This has GOT to be your most entertaining video to date....just your facial expressions as you tasted it were worth the price of admission!!!

  • @thefoolishhiker3103
    @thefoolishhiker3103 2 роки тому +4

    I love that you are willing to drink these really old coffees and giving us these tasing notes.

  • @AmazingMrWonderful
    @AmazingMrWonderful Рік тому

    You're a brave man. We salute you !

  • @David_Nurse
    @David_Nurse 2 роки тому

    Fantastic, simply fantastic

  • @speaknup8009
    @speaknup8009 2 роки тому +5

    A brave man to have tasted this coffee without having a spittoon nearby (or foolish - it seems that sometimes there's a fine line between these two adjectives).

  • @jamesjross
    @jamesjross 2 роки тому +10

    This is so weird. I JUST found out maybe last week that Harrods had a branch in Argentina. I was watching a documentary about something entirely different. So for this to be on now is such an odd coincidence.

  • @kerebaka
    @kerebaka Рік тому

    The prints are beautiful.

  • @Gk2003m
    @Gk2003m Рік тому +3

    James ALWAYS looks like he’s drinking coffee from the 1930s, even when he’s not drinking coffee

  • @timo7641
    @timo7641 2 роки тому +8

    James sips the 1930 coffee
    Also James: *Doctor Strange facial expresion when searching the 1 chance of winning

  • @datup09
    @datup09 2 роки тому +3

    James, you have been such a riot lately...I am literally wiping tears from laughing off of my face. A big THANKS!!

  • @DrewPera
    @DrewPera Рік тому +1

    I'm super late, but you are a brave, brave man. Kudos for making these videos.

  • @andysolorio5682
    @andysolorio5682 2 роки тому

    Haha this was fantastic to watch !!!