Key Events and Conversions in Google Analytics: What's new

FAQs and other languages below.
Gradual feature rollout: This feature is not yet available for all Google Analytics properties.
What's new with conversions and key events in Google Analytics? Watch to learn about the name change from Analytics conversions to key events, and also meet the new conversions that are shared between Google Analytics and Google Ads.
** DETAILS and FAQ about this update:
** goo.gle/ga-ke-c
Video transcript in other languages:
support.google.com/analytics/...
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Previously in Google Analytics, you could choose events that were important to your business and mark them as conversions. The word “conversions” is also used by Google Ads to describe conversion data that is processed and measured differently than Analytics conversions. To clear up the confusion and create more consistency for your reports, we’re unifying measurement across products: The word conversion will now refer to the same thing everywhere it appears in reports across Google Analytics and in Google Ads.
Going forward, your important Analytics events will be called key events in Google Analytics, and can be used to create conversions that are shared with Google Ads for bidding.
READ MORE ABOUT...
Key events:
support.google.com/analytics/...
Conversions:
support.google.com/analytics/...
Create conversions:
support.google.com/analytics/...
The new Conversion performance report:
support.google.com/analytics/...

[@PallaviChowdhry]

The idea of marking an event as key event when its used for a conversion in google ads makes little sense. What if a click on a CTA needs to be used as a signal for bidding in google ads. In this case its just an event, not a key event. So why should google automatically make it a key event, its not that important event from a business goals perspective. Its just a signal for ads

[@AlexeyCherepanov]

To clear up the confusion, it may be better to keep all documentation in one place. For example, how to implement attribution on iOS devices. You've placed the necessary information in four different places across documentation for three different services.

[@MeniLavie]

Thank you, this is a game changer for micro-conversions and audience targeting optimization.

[@ExposureNinja]

Why make this change? Conversions are a widely understood concept, but now all training, reporting and stakeholder understanding is out of date. For what end?
Is Conversion Rate Optimisation now "Key Event Rate Optimisation"? No. Google, please stop

[@timdavid9750]

Conversions are now something you pay google for (through Google Ads), not something that your website generates, regardless of the source of your traffic. That's quite the paradigm shift, but I guess we'll have to get used to it.

[@jennifercaust6872]

This is cool! If we're a B2B app, should we track each stage of our sales process as a conversion, ie. conversion 1: sign-up, conversion 2: sales call, conversion 3: customer's first payment?

[@EdwardMansourian]

UA please come back

[@Malanu00]

how do i filter my key events in an explore dashbord ? i cannot show only the data for purchases and not every other keyevent ?

[@EmmanuelNarikae-bz4oq]

this is amazing

[@wendellsommers8781]

Where do the key event details show up on the GA reports? Such as the event_value data?

[@RenegadeLoki]

Does this include Campaign Manager 360?

[@randomuser6050]

How does it affect looker reports?

[@raffaelemac780]

Mi ha stufato

[@tompazoum6727]

I bet no one could have thought about this confusing similarity across the two different platforms right from the beginning. Even a junior team could've done better.

[@darthcutiemunster]

IDK...its kind of easy??