How To Track a Button Click in GA4 (Google Analytics 4)

Welcome to another GA4 tutorial where we dive into the world of button click tracking! Whether you're a digital marketing newbie or a seasoned professional looking to refine your skills, this tutorial is crafted for you. Today, I'll guide you through a straightforward process to track button clicks on your website using Google Analytics 4 (GA4) and Google Tag Manager (GTM), turning those clicks into valuable conversions.
💫What You'll Learn:
➡️ Button Click Tracking: Discover how to use GTM to track call-to-action (CTA) button clicks across your site. Perfect for tracking user engagement with key website elements.
➡️ Creating Custom Events: Learn how to set up custom events in GTM for specific button clicks, allowing for precise analytics in GA4.
➡️ Conversion Tracking: Elevate your tracking strategy by marking these button clicks as conversions in GA4, unlocking insights into your campaign's success.
➡️ Publishing Changes in GTM: A walkthrough on making your GTM changes live, ensuring your new tracking setup is active and collecting data.
00:00 Introduction
00:55 Tracking a Button Click
03:00 Creating a Trigger
05:13 Creating a Tag
08:49 Checking GA4
10:16 Marking as a Conversion
13:03 Publishing the Changes
13:34 Conclusion
🗣Join the discussion:
Website: www.vixendigital.com
LinkedIn: / vixen-digital-ltd
IG: / vixen_digital
Connect with Sean 👋:
/ i-am-sean-carroll
/ seancarrollseo
👍 Like, 💬 Comment, and 🔔 Subscribe for more digital marketing tips and tricks. If you found this video helpful, let me know in the comments below.
#GA4Tutorial #GoogleTagManager #ButtonClickTracking #DigitalMarketing #GA4Conversions #CTATracking #AnalyticsTutorial #ConversionOptimization #GA4Guide

[@MonicaSilot]

Thank you for this very detailed video, it's very helpful.

[@VixenDigital]

You're welcome Monica, glad you found it helpful!

[@gayathriramakrishnan234]

Awesome video. This was super helpful for me. Thank you so much for creating this video.

[@gayathriramakrishnan234]

Everything works great. But I am not able to see the conversion reflect in my GA4 analytics reporting. Can you please help with this. I did submit the changes and created a version for the tags and triggers in the tag manager. Not sure if I am missing anything.

[@VixenDigital]

@@gayathriramakrishnan234 sorry to hear that - remember sometimes data can take up to 48 hours with GA4 to appear in your account

[@biotok9220]

was useful, thnks

[@diegoechevarriapretel6784]

great video!

[@VixenDigital]

Thanks Diego - glad it was helpful!

[@TanKucukhas]

Can you do this without google tag manager?

[@VixenDigital]

It is possible and there are ways to do it without GTM if you're not using it, however, we'd suggest it's probably easier to do it with GTM :)