Writing a Mission vs. a Vision Statement for Nonprofits

In this episode of Whole Whale TV, Chief Whaler George will dive into the sea of questions around both writing and defining nonprofit mission and vision statements - watch to learn what they are, why they're different, why that difference is important, and why you should have both.
Mission statements and vision statements are often confused for one another and therefore used interchangeably. They are different, however, and they both serve important functions within your organization. We need to start from the center and move outwards with regards to our mission and vision statements. Explain why you want to do what you do, then how you will do it, and finally, what end goal you are aiming to achieve.
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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[@kishorechauhan3802]

Great job George! It's a great video, very informative and clear. Keep it up, you are getting there.

[@derrickduplessy215]

The best video on mission vs vision statements on the internet. I'm going to incorporate what I've learned for my nonprofit. Keep up the good work.

[@Wholewhale]

Thanks for watching Derrick!

[@nmnm6710]

Extremely helpful... God bless

[@tonyblair4011]

this is just but awesome ....thumbs up....

[@Wholewhale]

Thanks! We love geeking out to this stuff.

[@kamves8822]

Great video!

[@Wholewhale]

Thanks for watching!

[@dellascott163]

Excellent!

[@rajeshkarn2390]

Excellent dear

[@Wholewhale]

Thank you! Cheers!

[@bhajjibhajji5847]

I am a bit confused here. A mission descibed why you exust and the purpose of your organisation,i.e., what do you do every day to reach your dream (vision) and why? So, your last mission statement sounded like a vision statement to me. Any clarifications, please!

[@israelnitta]

Now that it is 2020, have you guys changed your mission statement?

[@Wholewhale]

We are updating some of our targets for numeric goals we had set five years ago.

[@HelloooThere]

@@Wholewhalehah

[@ftoftheX]

Good content -Background music -little cheesy

[@Wholewhale]

LoL, yeah maybe not our best choice in tunes

[@cakearmy_maxgaming6346]

This makes me want to clubbing.

[@DODATification]

breh look like robert downy jr. great video tho.

[@cakearmy_maxgaming6346]

This cancer music made my ears bleed.