Sweet Baby Inc. client admits they're a failure

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  • Опубліковано 21 січ 2025

КОМЕНТАРІ • 370

  • @Dragonlover553
    @Dragonlover553 6 годин тому +83

    Pin?

  • @Just_a_turtle_chad
    @Just_a_turtle_chad 6 годин тому +563

    Sweetbaby made a game for the 1% then discovered the 1% don't play videogames

    • @markdsm-5157
      @markdsm-5157 6 годин тому +50

      same with the WNBA, women wanted representation and expect men to carry it.

    • @DemoclesAngel
      @DemoclesAngel 6 годин тому +28

      Yea they play twitter victims more than games

    • @michaelhappy-x2p
      @michaelhappy-x2p 6 годин тому

      trump destroid the 1% theres only 0.01% left

    • @lermanesacha7667
      @lermanesacha7667 6 годин тому +24

      Not the 1%, more like the 0.001% and i'm generous here

    • @davidjsaul
      @davidjsaul 6 годин тому +24

      And the 1% - if you can believe it - weren't, in fact, responsible for 99% of the revenue! 😮

  • @Xellos14
    @Xellos14 6 годин тому +377

    Man, "Owning the Chuds" is expensive af

    • @flexjohnson18
      @flexjohnson18 6 годин тому +56

      My beef with this as someone who has some left wing views thinks if you care so much about marginalized races why dump half a billion dollars into crappy video games? If you care about it so much and want to throw away millions just donate the cash to marginalized groups so called

    • @joelhodoborgas
      @joelhodoborgas 6 годин тому +3

      And yet it doesnt bother me at all😂

    • @zero1action27
      @zero1action27 6 годин тому +36

      @@flexjohnson18 They want to propagandize the younger generations into their ideology instead of making actual change since a lot of young people play video games.

    • @inanefabas4402
      @inanefabas4402 5 годин тому

      Wth is a chud anyways? That word like appeared out of thin air and like 6 months after I've seen it float around the internet, I have no idea what it means or what it's etymology is.

    • @Raspse7en
      @Raspse7en 5 годин тому +3

      And also a colossal waste of money since it does not make anyone play their games and thus no one buys them. And they wonder why they're failing.

  • @Stevo.100
    @Stevo.100 5 годин тому +172

    They banned me from their steam forum for voicing my concerns, maybe they should have listened instead of just deleting me. I laugh at them. 😂

    • @freewater1
      @freewater1 4 години тому +17

      We should laugh our heads off at the failures of people who hate us.

    • @parklife27
      @parklife27 2 години тому +4

      they do want to listen, but only if it's something they want to hear

    • @PLKinka
      @PLKinka 2 години тому +1

      You guys seriously need to learn about manifesting and Law of Attraction. Then the toxic positivity in ridiculous places will make 100% sense to you. Also you’d be surprised how many women practice it.

  • @mindlessmeat4055
    @mindlessmeat4055 6 годин тому +260

    They didn't just put the cart before the horse, but they put it next to a 30 year old horse grave expecting it to pull the cart

    • @johndoetheaveragejoe1476
      @johndoetheaveragejoe1476 6 годин тому +17

      And the grave was on a steep hill to begin with

    • @simonebernacchia5724
      @simonebernacchia5724 6 годин тому +17

      @@johndoetheaveragejoe1476 not to mention the horse was put down due to two broken legs

    • @vietdragon5174
      @vietdragon5174 5 годин тому

      it was a horse?
      i thought they put it next to a black persons grave to show diversity and inclusion

    • @Hank-q8u
      @Hank-q8u 5 годин тому +6

      and the horse was gay

    • @parklife27
      @parklife27 2 години тому +1

      they want to build a horse cart but instead of using a horse, they use rabbits because they think as long as it can pull the cart it can be called "a horse"

  • @-8h-
    @-8h- 6 годин тому +124

    I want sweet baby inc to admit that.
    Either that they're a failure, or they're causing games and companies to become failures.

    • @simonebernacchia5724
      @simonebernacchia5724 6 годин тому +24

      the "burn the gaming industry to the ground" sentence point at the latter for me: destroying gaming as a hobby altogether or making it so irrelevant that nobody but aged geeks would touch it with a 100 feet pole -_-

    • @nyomanbandarayani6830
      @nyomanbandarayani6830 4 години тому +6

      They admit it at GDC

    • @alien_marksman
      @alien_marksman 3 години тому +3

      Wont happen.. The admitting they're a failure I mean.
      For them as a Consultancy firm it's all about the CON and the INSULT

    • @parklife27
      @parklife27 2 години тому +3

      their ego is too massive to admit their wrongdoings

    • @One-shaa
      @One-shaa 21 хвилина тому

      You can't convince the black smog coming out of car exhaust to pour a rain

  • @Greywander87
    @Greywander87 6 годин тому +163

    I don't think people realize how important this is. For the most part, developers aren't hiring firms like Sweet Baby because they think it will improve sales. Rather, it's so that they can comply with the DEI requirements put on them by donors to receive ESG money. For a long time these companies have been double-dipping, selling their games _and_ getting big ESG donations. *The most important thing about this whole situation is that the ESG money by itself is insufficient to prop up these studios.* Otherwise, they would simply continue to churn out DEI slop until people accepted it as the new normal. But they can't. They lost, and gamers won. Those who cling to DEI will go under, while those who make actually good games will thrive.

    • @simonebernacchia5724
      @simonebernacchia5724 6 годин тому +33

      yup, the "modern audience" was Blackrock and other wallet carrying entities

    • @ehtresih9540
      @ehtresih9540 5 годин тому +3

      This comment rallying cry of the century

    • @ricardohoang8452
      @ricardohoang8452 5 годин тому

      ​@@simonebernacchia5724 or those who try their "victim cards"

    • @archmagemc3561
      @archmagemc3561 4 години тому +14

      Its more "ESG Loans have isanely low interest." But they are still loans that need to be paid back. If the DEI stuff made more than the loan, it was just free money, but its making way, way less than the loan so they're saddled with an ESG loan they need to pay back that they lost a ton of money on.

    • @SchemingGoldberg
      @SchemingGoldberg 4 години тому +9

      Yes, BlackRock has lost over $5 Trillion in the past few years. It's unsustainable. They need customers. They need us.

  • @youdmn1665
    @youdmn1665 6 годин тому +111

    1:08 meet Unknown 9 sequel, "Unknown 10 Player"

  • @chuck2703
    @chuck2703 5 годин тому +54

    Imagine you hear about a chef that can't cook but he comes recommended by other restaurants.
    The staff say he's not good at all and your customers get sick from the meals made.
    Also every place that hires him get's shut down...
    Why would you continue to hire him and insult your clients who refuse to eat the food made?

    • @ScrambledAndBenedict
      @ScrambledAndBenedict 4 години тому +9

      Gordon Ramsay, an actually talented chef, had a very good quote about such things. "As soon as you stop respecting your customers, you might as well shut your doors. Because if you don't, they'll shut them for you."

    • @Dargonhuman
      @Dargonhuman 2 години тому

      JJ Abrams has left the chat.

  • @arcadius3257
    @arcadius3257 6 годин тому +177

    This is the part where we throw our heads back and laugh.

  • @thejaegerbomber99
    @thejaegerbomber99 6 годин тому +91

    Unknown 9 Awakening was supposed to launch an entire franchise of books, comics, movies and games. And they failed right at the start.
    Meanwhile, a couple of Russian devs became millionaires with one indie game.
    I might as well get a copy of MiSide. Looks like a fun game.

    • @michaelhappy-x2p
      @michaelhappy-x2p 6 годин тому +13

      thats wy indie always will be bether than AAA here are some good ones
      a hat in time
      stanly parble
      brotato

    • @tthealmostperfectcucumber
      @tthealmostperfectcucumber 6 годин тому +8

      miside is goated bro

    • @NuchiAsaki
      @NuchiAsaki 5 годин тому +7

      @michaelhappy-x2p Indie and AA set the trends. AAA and AAAA follow, but due to their long development times, they are always out of date by the time they finally release.

    • @HansDampf-bt8jy
      @HansDampf-bt8jy 2 години тому +2

      Being a russian game is exactly why I won't even pirate Miside.

    • @Nurix09
      @Nurix09 32 хвилини тому

      ​@@HansDampf-bt8jywhat's so bad about the game being made by russians?

  • @Official_RetroMania
    @Official_RetroMania 6 годин тому +106

    I think no one is surprised anymore beisdes the executives who ask for SweetBaby services.

    • @Vzzdak
      @Vzzdak 5 годин тому +6

      SBI didn't just kill a game; they snuffed out a franchise.

    • @NuchiAsaki
      @NuchiAsaki 5 годин тому +4

      The devs are the ones requesting it. They have to scare the executives into allowing it.

    • @Vzzdak
      @Vzzdak 3 години тому +3

      @ Nonsense. It would be the executives who requested it, and the project lead who didn't adequately argue against the interference.

  • @TordenFaaret
    @TordenFaaret 6 годин тому +42

    step 1: "don't buy our game, bigots"
    step 2: ???
    step 3: "why aren't people buying our game?"
    welcome to outside the echo chamber, happy to help!

    • @waterking74
      @waterking74 50 хвилин тому

      Gamers: *cause we don't rage buy ur slop products only streamers do that*

    • @deathsheir2035
      @deathsheir2035 17 хвилин тому

      Welcome to Free Market Capitalism... I hope people now understand why the Left is opposed to Capitalism... XD

  • @therealbahamut
    @therealbahamut 4 години тому +15

    They're not sorry.
    They're sorry they got caught.

  • @calebbraun9505
    @calebbraun9505 6 годин тому +38

    You'd think that with such a bad track record, companies would stop hiring SBI

    • @LoneWolf-rc4go
      @LoneWolf-rc4go 5 годин тому +6

      I suspect that he people making these decisions don't give a damn about their track record. They just slap that DEI sticker on their company and get that sweet rush of ESG money.

    • @bobnoobito5643
      @bobnoobito5643 3 години тому +1

      ​@@LoneWolf-rc4golittle did they know the esg money can't compare with high player counts

  • @12ealDealOfficial
    @12ealDealOfficial 5 годин тому +23

    2:12 Oh no, not everyone's favorite villain! White guy with a cane!

    • @notnoaintno5134
      @notnoaintno5134 4 години тому

      "yea lets make a white male villain bc everyone can agree white people are evil"

  • @thunderflare59
    @thunderflare59 5 годин тому +19

    I love how they keep expecting to have mass multimedia universes. They absolutely have no understanding on how that happens.

    • @foxboy6145
      @foxboy6145 5 годин тому +8

      You start with ONE thing, and THEN go from there.

    • @nodrogstacey7813
      @nodrogstacey7813 4 години тому +4

      Exactly. You do one good standalone game and IF it sells well you explore the "universe" more. You can have a barebones guide to future world building in place but you don't ever advertise it and just wait to see how the audience responds before moving forward.

    • @ScrambledAndBenedict
      @ScrambledAndBenedict 4 години тому +2

      It's to the point you could add "Sweet Baby Inc." to the See Also list of Wikipedia's article about the Dunning-Kruger effect.

    • @TheGingiGamer
      @TheGingiGamer 4 години тому +2

      @@nodrogstacey7813 A perfect example is God of War 1. It had a definite ending in case the game failed.

  • @ernakopmak5373
    @ernakopmak5373 5 годин тому +28

    5:54 Ah so that's what "Unknown 9" stands for...the 9 unknown players who are carrying this game 😂

  • @Animeplayer
    @Animeplayer 6 годин тому +45

    Another clear example of failure caused by SBI. Let's see if Bandai Namco gets it after losing that much money for betting knowing SBI was involved.

    • @ThereIsAlwaysaWay2
      @ThereIsAlwaysaWay2 5 годин тому

      I wonder why they put the "Inc" in the name, since their main revenues are from Gov grants, subsidies, and NGO's. Must be because they have ink everywhere on their bodies 🤣🤣🤣 Or pink and green "ink" in their hairs.

    • @Dnote_Z5
      @Dnote_Z5 5 годин тому +6

      I don’t think Bandai Namco will learn from this. The Bandai Namco COO created a new studio, Reflector Entertainment, and made himself the CEO of that new studio, whilst continuing to be the Bandai Namco COO. That is really messed up, even without the failed game.

    • @SilverLining1
      @SilverLining1 Годину тому

      I dunno. With how far they planned ahead, I think it's quite obvious they had no clue what they were doing. In this case I think hiring SBI is the effect, not the cause, of the game being a disaster. I think the direction of causality is more ambiguous than people let on for most consultancy games, but boy when SBI makes a design choice can you see it.

  • @vincent207
    @vincent207 6 годин тому +31

    These companies need to stop counting their chickens before they hatch. Making a good standalone entry comes before planning for a franchise.

    • @HansDampf-bt8jy
      @HansDampf-bt8jy 2 години тому +2

      Reminds me of Universal's Dark Universe that died with the very first movie.

  • @jameslovell8104
    @jameslovell8104 6 годин тому +29

    Everything woke turns to poop.

  • @mordecas
    @mordecas 5 годин тому +14

    I wonder how many of these 285 players were youtube reviwers…

  • @flexjohnson18
    @flexjohnson18 6 годин тому +25

    Issue is these people arent gamers they just want the gaming audience to eat up their political views

    • @sean7221
      @sean7221 58 хвилин тому

      Classic BLACKROCK tactics

  • @AL-ws5yi
    @AL-ws5yi 6 годин тому +17

    I thought they were supposed to have good pattern recognition? Why don’t they see what hiring SBI does?

  • @AccelSternritter
    @AccelSternritter 5 годин тому +9

    It was so unknown that nobody played it

  • @Red_Ais
    @Red_Ais 5 годин тому +7

    Once again the modern audience is nowhere to be found.

  • @adventofknowledge
    @adventofknowledge 6 годин тому +17

    Graphics from early 2010s, cringe dialogue, nonsensical story.
    Yeah of course it failed. When you put all your eggs in the political basket in entertainment, you should be expecting it to fail.

    • @michaelhappy-x2p
      @michaelhappy-x2p 6 годин тому +3

      astro bot be like: i have no story and no dialogue and im still 100× beter than these idiots

    • @Efgand0894
      @Efgand0894 5 годин тому

      I watched some cutscenes and it looks like a ps3 game

  • @Larry
    @Larry Годину тому +1

    "Failure"? Dude, it was a nuclear-powered dumpster fire!!!

    • @sharkbrostar9glory59
      @sharkbrostar9glory59 52 хвилини тому +1

      U know it's serious if you are here Larry I love you

    • @Larry
      @Larry 42 хвилини тому +1

      @@sharkbrostar9glory59 Aw, bless you Sir! :)

  • @zero4391
    @zero4391 6 годин тому +5

    Love to see "go woke, go broke" is still just as true as the day it started.

  • @zaviusfirerave
    @zaviusfirerave 6 годин тому +10

    They got projects from Bandai Namco? Why is japanese studios becoming stupid?

  • @LuigiTheMetal64
    @LuigiTheMetal64 6 годин тому +7

    Merit is a must in life as bloat always ends badly.

  • @Dr._GroovyDude
    @Dr._GroovyDude 2 години тому +1

    Unknown 9, Concord, Suicide Squad, seems like hiring Sweet Bankruptcy Inc and not advertising at all are a recepie for disaster.

  • @MrCjosue24
    @MrCjosue24 6 годин тому +7

    Spy: "YOU'RE A FAILURE."

  • @dustintroydeguzman5411
    @dustintroydeguzman5411 6 годин тому +4

    Why are they that surprised. They knew it right at the bat the moment people found out the connection. That's like being surprised people held a surprise birthday party for you when they never bother hiding making one for you.

  • @highwindknight
    @highwindknight 2 години тому +1

    4:32 isn't driven by commercial success. Yes, because it was driven by commercial failure.

  • @thebigskip-e
    @thebigskip-e 6 годин тому +8

    *Laughs in Barney Rubble

  • @DarkHeartTheEmo
    @DarkHeartTheEmo 5 годин тому +3

    We told then that this would be a failure, but did they hear us? Real gamers and people that actually like games no? They went and hear someone that doesn't know a s*** about games.

  • @CaptainYokkiller
    @CaptainYokkiller 3 години тому +2

    They always blame the economy and the industry whenever they fail "oh no no guys these lay offs arent because our game sucks its because of the economy no one buys games anymore"

  • @shazmodeus2795
    @shazmodeus2795 5 годин тому +17

    The unfortunate result of all these DEI failures is that the CEOs of the publishers will take the wrong lesson from it. They will say "it failed because it was a new IP and not an established property" instead of "we made woke DEI slop that nobody wants"

    • @DarkForce2024
      @DarkForce2024 5 годин тому +2

      Your exactly right. But at one point in time, everything was a new IP, and not everything failed so to me that excuse makes no sense either.

    • @NuchiAsaki
      @NuchiAsaki 5 годин тому +3

      So they'll make more bad games why care? Don't buy them. Buy good games instead, there are plenty of them.

    • @disalazarg
      @disalazarg 5 годин тому

      SS KTJL proves otherwise. Stellar Blade proves otherwise. Not that the woke have a good track record adapting to empirical evidence.

    • @FullchanAnon
      @FullchanAnon 4 години тому

      ​@@DarkForce2024 thats because they got rid of everyone with more than two braincells to rub together, barred anyone with the 'wrong' views, and flooded the industry with their useful idiots.

    • @SchemingGoldberg
      @SchemingGoldberg 3 години тому +2

      But... Star Wars Outlaws failed. Assassin's Creed failed. Prince of Persia failed. Indiana Jones failed. Lego Horizon Dawn failed. Those are all established franchises.

  • @Goremize
    @Goremize 5 годин тому +4

    lol the 9 players right now image
    I love knowing that that number is less then games that came out 30 years ago

  • @WontStopMeNow
    @WontStopMeNow 3 години тому +1

    "Kim Bellend... I mean Kim Belair."
    No, you had it right the first time.

  • @desmondjefferson2127
    @desmondjefferson2127 4 години тому +1

    If they just admit they did ZERO market research and spent money on an idea from an SBI presentation

  • @the_infernoking3838
    @the_infernoking3838 5 годин тому +3

    I mean, at least they are becoming self aware.

  • @ReleaseCoyoteVsAcme2024
    @ReleaseCoyoteVsAcme2024 6 годин тому +15

    When will Sweet Baby shut down?

    • @ThereIsAlwaysaWay2
      @ThereIsAlwaysaWay2 5 годин тому +2

      Fully financed and backed by Canadian government .... with MY MONEY dang it. They have 3 grant, 1- Federal 2- Provincial 3- City of Montréal.

    • @TheGingiGamer
      @TheGingiGamer 4 години тому

      @@ThereIsAlwaysaWay2 But isn't Trudeau resigning? Maybe the next PM will cut SBI's financing?

  • @lokinya
    @lokinya 5 годин тому +2

    I wonder if that whole thing about the comic books, novels, podcasts, etc was just some marketing ploy to rake in more investments, and was never going to happen anyway.

  • @syd.a.m
    @syd.a.m 5 годин тому +6

    "Cinematic universe stuff." It's Concord all over again with their planned lore videos, etc. Why put so much effort and resources into things that are not part of the game instead of putting all that effort into the game itself? People don't buy games to watch videos, they buy games to _play_ games. All that extra stuff should be _extra_ stuff and not a core part of your strategy.

  • @Scizorene15
    @Scizorene15 6 годин тому +2

    OH, THEY JUST REALIZED NOW?!

  • @YelYenko
    @YelYenko 6 годин тому +4

    Bring back the talents for hire! not the activists who do not know the lore of the game they working at and wanna input their sickening agenda into the game!

  • @NotHere-o6s
    @NotHere-o6s 5 годин тому +3

    Ok why has no one attempted to backlist Sweet Baby Inc. yet?

    • @NuchiAsaki
      @NuchiAsaki 5 годин тому +2

      They aren't the problem. They are a symptom.

  • @TheDragonLegacy
    @TheDragonLegacy 6 годин тому +4

    Failure is an understatement. That game was a catastrophic failure.

    • @simonebernacchia5724
      @simonebernacchia5724 6 годин тому

      Do i have to cite the Failure vs Fiasco part from Elizabethtown?
      "As somebody once said, there is a difference between a failure and a fiasco:
      A failure was simply the non-presence of success - any fool can accomplish failure
      But a fiasco - a fiasco is a disaster of mythic proportions!
      A fiasco is a folktale told to others that makes other people feel more alive because it didn’t happen to them"

  • @maissthro3645
    @maissthro3645 6 годин тому +3

    Can't feel a thing for people who willingly went with a path that led them to failure. They are adults and should take the L as such... maybe I'm asking too much?

  • @saysalla
    @saysalla 6 годин тому +3

    Why don't people want to play as Haroona the Queastor, she seems like such an interesting character for many reasons such as

  • @AlphaOmegaInfinity
    @AlphaOmegaInfinity 6 годин тому +2

    Never let your ego outpace your creativity.

  • @georgeelliott6877
    @georgeelliott6877 5 годин тому +1

    That’s finally being dealt with now. No more constitutional defying racism etc. allowed!

  • @WeirdLookingRabbit
    @WeirdLookingRabbit 3 години тому +1

    Nature is healing
    But dont get complacent

  • @RAS_Squints
    @RAS_Squints 5 годин тому +2

    Man its like Christmas everyday now

  • @CharmyG3ddon
    @CharmyG3ddon 6 годин тому +2

    can they stop calling it boycotting when we don't spend our money on their agenda.

    • @DarkForce2024
      @DarkForce2024 5 годин тому +1

      Very true. A boycott means you will buy there products IF they change their ways. Even if SBI changes, we will NEVER buy from them!

    • @SchemingGoldberg
      @SchemingGoldberg 3 години тому

      But... that's literally what a boycott is. Customers refusing to spend money on a product because it doesn't align with their views.

  • @cobaltfog
    @cobaltfog 3 години тому

    At least they avoided the threats of SBI cancelling them by hiring the consultancy.

  • @DarkDemon259
    @DarkDemon259 4 години тому +1

    They didn't just count their chickens before they hatched...
    They used their whole budget to fund an all-inclusive chicken themed amusement park and beach resort before they factored in the price of the first egg.

  • @nekoheiko
    @nekoheiko 6 годин тому +16

    They don't really have to admit it. Its a subjective fact that its a failure.

    • @KarateGirl999
      @KarateGirl999 5 годин тому +4

      The word you're looking for is objective. Subjective means opinionated. But yeah, you are 100% correct.

    • @austin88781
      @austin88781 5 годин тому

      Subjective? It's a fact it failed wdym

    • @ThereIsAlwaysaWay2
      @ThereIsAlwaysaWay2 5 годин тому

      Sarcasm I hope? or you forgot the definition of "subjective" and "factual".

  • @front2battle
    @front2battle 6 годин тому +1

    I wonder how many Devs could reliably sue Sweet Baby for compensation at this point.

  • @joelhodoborgas
    @joelhodoborgas 6 годин тому +2

    Honestly shit is so fucked politically here in Brazil, listening about SBI feels nostalgic and fun lol.

  • @LobsterDeity
    @LobsterDeity 5 годин тому +61

    What people don’t realize, is these games would flop even without sweet baby. The companies hire sweet baby BECAUSE they have DEI, not in spite of it. It’s just a canary in the coal mine, outing the devs of the studios that hire them as talentless hacks that rely on tokenism because they can’t write good characters then hide behind mug racism. BG3 had very far left politics yet was one of the best games ever made.

    • @LobsterDeity
      @LobsterDeity 5 годин тому +15

      Before y’all spurg tf out, I voted trump. I am a right leaning individual. I don’t mind leftist themes in games as long as they are tasteful and not preachy or beating you over the head. MG Revengeance for example.

    • @michaelhappy-x2p
      @michaelhappy-x2p 5 годин тому +12

      ​​@@LobsterDeitywe arent gone atack you voor an opinion this isnt twitter

    • @scribbles1424
      @scribbles1424 5 годин тому +5

      At worst you'll get disagreement but I've not played BG3 but miss when Larian was making stuff like Beyond Divinity with that un-PC humor.

    • @mablesfatalfable6021
      @mablesfatalfable6021 5 годин тому +6

      BG3 is a woke mess.

    • @rashira9610
      @rashira9610 5 годин тому

      Oh sure but SBI makes things worse.
      There are plenty of people out there who barely know anything about the culture war as a whole that are at least aware that SBI = Probably don't buy.
      So without SBI involved there might have been a couple hundred more sales. The game was gonna flop anyway sure, but having SBI onboard just ensured it flopped HARDER.

  • @Idolatry-pn6mn
    @Idolatry-pn6mn 5 годин тому +1

    How i see it: it seems like they prioritized making a playable YA novel, and forgetting that making gameplay fun is what matters. Seems pretty inline with SBIs mission statement. They aren't there to make games fun, just "inclusive".

  • @blackfire3744
    @blackfire3744 3 години тому

    They should lay off the managers and marketing teams the sold the studio on going ahead with how it turned out.

  • @Riverfall_
    @Riverfall_ 6 годин тому +3

    This is the first time I even heard about this game.
    I guess if it's not a brand recognized DEI game that destroys the previously established standard . People don't even bother to hate on it, everyone just ignores it.

    • @NuchiAsaki
      @NuchiAsaki 5 годин тому

      It has a very appropriate title. I hadn't heard about it until a few days before launch and then I forgot about it until now.

  • @GameJam230
    @GameJam230 3 години тому

    1:40 this is straight up just John Wick

  • @cdbitesky
    @cdbitesky 5 годин тому

    There's no way these companies really thought these games would be instantly popular to that degree. This has to be some kinda coordinated fraud at this point

  • @andresouzar
    @andresouzar 5 годин тому +1

    "Story architect" we all know Engineers are better😂😂

  • @SeraNeph
    @SeraNeph 3 години тому

    They tried to do a Video Game Crash. Like Anita Sarkeesian, they failed to kill video gaming. We gamers stand strong still.

  • @zmortis111
    @zmortis111 2 години тому

    The best part of all of this is that all of those Environment Social Governance investors are taking a huge loss on all of these DEI entertainment investments.

  • @DiVoMeR_BG
    @DiVoMeR_BG 5 годин тому

    How could this happen, i thought that the modern audience will give them concordillion dollar for this masterpiece

  • @0GTXR
    @0GTXR 2 години тому

    In a lot of these games, the environment looks really good.

  • @TheEngieTF2
    @TheEngieTF2 6 годин тому +13

    Common sense and situational awareness seems to be catching on to these people, it's about time they had it

  • @poisenbery
    @poisenbery 5 годин тому

    2:04
    "On-inspired"
    3:45
    "On-Known"

  • @lostsnowman127
    @lostsnowman127 5 годин тому

    They claim they care about certain people, and yet they don't invest in them.
    How far could you get investing in the careers and lives of the people you care about with 500 Million dollars?
    If you took the 500 Million and then did a "Shark Tank" with those you want to see feel better about life, how far could you get?
    Invest for a % and then reap the benefits of actually talented people?

  • @marcbraun5342
    @marcbraun5342 3 години тому

    You can be empathetic to them, when they fail. Schadenfreude isn't something I like, even with people I can't stand, it's never appropriate.
    However, they have shown often enough, they hate you with their guts. And they laughed on stage with the narrative they presented. They would be the first to point and laugh if they see you fail.

  • @madkingsstare5248
    @madkingsstare5248 2 години тому

    The customers lose nothing, but developers might as well lose everything if they keep chasing this mysterious creatures they call "modern audience".

  • @rashira9610
    @rashira9610 5 годин тому

    Sweet Baby Inc.
    Sweet Baby Ray's
    These people named themselves after Zuckerberg's favorite Barbecue Sauce🤣🤣

  • @scribbles1424
    @scribbles1424 5 годин тому

    Just looking at the Main Character and SBI just automatically smells of failure.

  • @eiyukabe
    @eiyukabe 5 годин тому

    Good. I was fired one day out of the blue by a studio that worked with Sweet Baby Inc. for standing up for women's rights against men in their bathrooms and sports on social media. My industry is so much worse than everyone realizes. Hero Hei, please reach out to me if you want to interview me -- I can give you a lot of insider information for the destruction wokeness is bringing to my industry.

  • @venomsnekko
    @venomsnekko 5 годин тому

    I don't think I've seen action with less weight in my life. Also making Anya Chalotra look scuffed as hell is a genuine achievement lmao

  • @akku_1
    @akku_1 5 годин тому

    the game really lived up to it's name

  • @ThePopo543
    @ThePopo543 36 хвилин тому

    DEI hires whining that the majority aren't buying their trash while the minority it was made for are ALSO not buying their trash cuz they're too poor or they wasted all their money on therapy, is like rebranded Jaguar whining that rich old men aren't buying their "cars" anymore while the people they cater to either can't afford their cars or don't even have a driver's license.

  • @olyviermonteau4300
    @olyviermonteau4300 4 години тому

    SBI targeted the modern audience for their games, then surprised pikachu faced when the modern audience weren't giving them lambo/ferrari equivalent amounts of money... oofers.

  • @weebsharpie6975
    @weebsharpie6975 5 годин тому

    the mcu and its consequences have been a disaster for the videogame industry

  • @fearalice
    @fearalice 4 години тому

    Kim Belair listed as "Story Architect".
    So... Writer?

  • @Godeias
    @Godeias 2 години тому

    Please keep Sweet Baby Inc. around, they're single handedly saving modern gaming! Think about it, if they help shut down all of these activism companies, the only ones left will be the good game companies that want to make good games.

  • @willwilkie8558
    @willwilkie8558 4 години тому

    There's no reality where a game called "Unknown 9: Awakening" does well. That's a name you give to a pretend game into another fictional setting, one that's sole purpose is to decorate a wall as a poster or advertisement. That's like reading the pretend brands in a video game snack machine. I don't know if I've heard a less engaging title.

  • @adamhercik581
    @adamhercik581 6 годин тому +1

    What is it with those games having an unbearable colour palette? So many have vomit-inducing colour schemes in their art styles. Did they hire colourblind people as their artists for DEI hires?

    • @NuchiAsaki
      @NuchiAsaki 5 годин тому

      It's being taught in game design classes. College/university teaches you to follow instructions, not be creative. It's the same reason why so many western animation uses the CalArts beanmouth styie.

  • @JunkoLuna
    @JunkoLuna 4 години тому

    Graces F stayed peak at least

  • @olyviermonteau4300
    @olyviermonteau4300 4 години тому

    Now everyone SHOULD know.

  • @samvimes9510
    @samvimes9510 Годину тому

    The funniest part about the low player count is that they were literally giving the game away for free with new AMD hardware. If you look at the Steam reviews, you'll see "product received for free" on most of them. People got this game for free and _still_ hated it.

  • @Elderberry_Shrub
    @Elderberry_Shrub 3 години тому

    Too much work done while assuming success instead of working to ensure success

  • @danncronin4702
    @danncronin4702 5 годин тому

    I mean at least they admitted it was a total failure. Immediately beats the crud out of the Dustborn devs

  • @tasa4904
    @tasa4904 2 години тому

    (2:31) The character model here would have been acceptable in 2005. But 2024? Do they think the gamers are stupid?

  • @TugboatUSVI
    @TugboatUSVI 5 годин тому +2

    I think that DEI is being done wrong it can be done right it’s just the people who are doing it have ill intentions. If I was a consultant let’s a say to a marvel project I would go into looking for what they need instead of changing the story/characters like I’m not make Hawkeye a black guy/who identifies as nonbinary I would look for a character that fits that role.

    • @DS-ld8ns
      @DS-ld8ns 5 годин тому +4

      Uhh DEI will never work. If you want to introduce a character do it because you like that character. Diversity Equity and Inclusion for the sake of it is stupid.
      Also you have to listen to your audience that actually buys the games. IF players don't want it, maybe don't make it.

    • @TugboatUSVI
      @TugboatUSVI 5 годин тому +1

      @ okay I mean I’m just saying if I need a diverse cast for movie example marvel I’m not changing already established characters for the sake of diversity instead looking at already established characters to fill that role.

    • @scribbles1424
      @scribbles1424 5 годин тому +1

      DEI doesn't work because it's a quota system with points and a character hierarchy. That means you'll never satisfy the checklist requirements. It's just something that will never ever work.

  • @Theprince034
    @Theprince034 5 годин тому

    Gamers keep winning and the best part it costed nothing and required no effort

  • @Ragnorok657
    @Ragnorok657 5 годин тому

    Everything is going as I have forseen it.

  • @impactsuit9871
    @impactsuit9871 2 години тому

    I wasted a lot of my life trying to get a job in the gaming industry. I am relieved now that i failed...