Why Steam Wishlists are important for your game
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- Опубліковано 16 чер 2024
- Wishlist Regulator City: store.steampowered.com/app/18...
A good talk on wishlists, some actual numbers and expectation management for most (smaller) game developers out there!
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I'm Pascal a Dutch independent game developer since 2004 known as Orangepixel. I created various games including Residual, the Gunslugs series, Heroes of Loot series, Space Grunts series, Stardash and the Meganoid series released on PC, mobile and various consoles.
Great video! Thanks for sharing the data!
Thanks for watching! (And dropping a comment)
Thanks for sharing, great info
Really loved this video! Very realistic and down to Earth. You always hear about the 10K minimum but definitely not realistic for most of us, specially starting.
Would love to see a follow up after Steam Next to see how that helped (I’m planning to participate on the October’s edition).
That follow up will happen!
My game is up for a week on Steam (ShadowKitty: Thief by Night, barely passed 100 whishlits), but I´m checking this video again!
Thanks for the awesome tips Orangepixel! A big hug from São Paulo!
Keep at it! Gathering wishlists can take a lot of time and effort!
Hi!
There's a way to carry wishlists from game to game that is: creating an studio page on Steam! Your followers also receive an email every time your studio launchs something when they're following you there.
Got one of those pages, never really notice it makes much difference, but I have done cross promotion by posting updates/announcement on older games when a new one releases
My steam page went live 2 days ago and I pushed it in my discord and a bit on Reddit, I gained 62 wishlists on day 1 and now gaining 640+ wishlists just this morning and steam is pushing it hard. I believe it’s cause my game is niche (Adult content) and also because my external traffic is driving steam to push internally. I’ll update if it continues this way, but it seems to be good so far!
you also get a visibility round from Steam when the page goes live, so that's probably helping with the early push. And if people keep clicking that wishlist (and follow) button, it will keep growing! good luck :D
Thanks for the video! As someone who has used Steam since release, played actively since C64s and currently has over 250 interesting titles on the wishlist - I think I can share one more reason of having titles wishlisted after the release.
You have too many games to play!
The backlog is massive and getting more makes no sense. I am currently playing titles from 2020. If there’s a heavy discount (-75%+), I tend to pick the games for the backlog.
ah yeah, that's another reason people only wishlist :D
Interesting video. I’ve been working on my first game for over 2.5 now, and are currently on 8800 wishlists and 990 followers. So the success of my one game is much more important to me than each of your games’ successes is to you. It’s nerve-wracking to have spent so much time on one project and hoping it’s eventually successful! And there’s still so much to do, actually!
What genre is it? Mind sharing the name?
@@fromheartforyoursoul4592 Hi. It’s a colony builder on the back of a turtle flying through space. I’ve since jumped up to almost 19k wishlists and over 2k followers, so good growth!
It’s called World Turtles and a demo is available on Steam.
@@RecOgMission oh it looks really neat! i have put it on my wishlist, good luck with your game!
@@fromheartforyoursoul4592 Thank you :)
2.5 year on your first game... you don't just wade into the water do you lol
Just to add another reason to wishlist a game, my steam library and wishlist are huge and I simply can't play all the games I already buy, so buying more games can wait... usually until there's a sale unless there's something I just have to play on release. I wishlisted Residual and Regular City.
I wishlist games as a way to bookmark them for later. When I'm able to buy a new game I visit my wishlist first and see if anything jumps out at me.
The main issue I personally have with wishlists is that Steam sends me so many emails with games on sale. Thanks to that I mostly ignore wishlist emails now. It's especially bad during the big Summer sales or whatever. So that's potentially one reason why some wishlists don't convert to sales.
ha! yeah I guess those Steam mails can also work in a negative way :D
interesting video
I can relate a lot about patience part at 12:58 It's the same for me and I have a provocation for you. What if you, after a launch, let another developer you trust ( and with your supervision, of course) take care about patch, balancing, updates and new missions/levels and so on ? I think this could benefit you ( not at the beginning ) but let you create more games and explore different directions ( Another provocation: when an rts game ? With regulator city I see some "basic bricks" already done, something like hitting the nostalgia of Command&Conquer era
That would be interesting, just not sure how to manage that and also how to structutr payment/revsplits with such a developer 🤔
First! Thanks for sharing your experiences!
Welcome!
I’ve followed most of the advice I could find online as well as paying for Facebook, insta and google ads, and still only have 47 wishlists after two weeks :/
that's very low amount ;( have you joined a Steam Next fest yet?
so are wishlists aliens? this intro was gold
They might!!
I won't touch tiktok till you start dancing
Challenge... Uhm... No, not excepted 😅
Do you also post on instagram or just TikTok?
Yeah I use insta stories every now and then
try to do more marketing before steam next fest, the more wishlists you have before next fest the more steam will promote you in next fest. for example put your demo up a bit before next fest so maybe u get some wishlists from that, and Idk anything else you can do that might work for the game to get more wishlists before next fest
Like doing UA-cam videos? And insta, and tiktok? And all the other stuff I do/try? 🤔😜
@@orangepixelgames I find TikTok to be the only one potentially worth doing if you think you can go viral like other viral tiktok indie game posts [try more gamer viral style videos rather than gamedev focused], you can also try to email youtubers when your demo is out and see if you might be able to get some videos to boost the wishlists, but the most important thing to gain wishlists really is your game [genre, style, etc] needs to be something that the steam audience likes, that'll multiply all of your efforts so much.
The numbers you need to get into these ‘elite lists’ are quite large. I went into this next fest with 7500 wishlists and I still have to click ‘show more’ a bunch of times before I appear on these lists :(
Good video - UA-cam's I follow not sure if they are on your list :
retromation
Northernlion
wanderbots
Only know Northern. I'll check it the others
also Nookrium
space grunts 1 .., a masterpiece,,, sucks you in so much.. best example, i was only playing on phone at that time, because my.. pc was far away and collecting dust.. who cares its still working.. xD. android was my thing and a good developer stays in mind.. 🤩🤪.. if you release a game the chanche is very high that i buy, because you just do YOUR thing 👍 and you care for the feedback of ppl. best regards and please stay as you are✌
thanks for the kind words! 🙃
I wishlist everything that I find remotely interesting so that it's shorter to decide what to buy when I have money. xD
Haha that's also a good reason to wishlist!
to get on popular upcoming for a few days before your release you need around 7000 wishlists+ and then you'll probably be on it, for longer if you have more
it's not as far as 50K, don't be so discouraging XD
Hmm, possible, but I always hear the 10k and 50k numbers. Also quoted by marketing people. Any articles mentioning the 7k?
I went in with 7500 and I’m way down the lists. I can make it into the 30-40 bucket on some subcategories at least.