Episode 222 - What Does CRM Mean to You?

We demystify Customer Relationship Manager systems - CRMs - and explore how they drive success in sales, marketing, and customer service.
One thing is clear: Because of their many advantages for improving business processes at scale, CRMs are catching on like wildfire.
Consider the following stats from a Fresh survey of 600 business owners and professionals in sales, customer service, IT, and marketing:
Businesses that use a CRM are 86% more likely to exceed their sales goals than those that don't
Most businesses saw their sales revenue increase by 21-30% after implementing a CRM
Most businesses find that CRMs shorten their average sales cycle by 8-14 days
Most businesses find that CRMs save their employees 5-10 hours per week
Nearly half of businesses (49%) saw their customer acquisition cost (CAC) decrease by 11-20% with a CRM platform
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