Cognitive Bias in Business Analysis with Rachel Bachmann, CBAP

With over 10 years experience in software selections, Rachel Bachmann has had the chance to witness first hand how cognitive bias can affect decision-making throughout the selection process. As a business analyst, her role has been to elicit requirements, produce Request for Proposal documents, establish weighting and decision criteria, and finally present the analysis of vendor responses. She takes us through concrete examples of how recency and confirmation bias, among others, can affect management decisions and how to reduce the impact of that bias throughout the process.