How Louis Vuitton’s Monogram Became Fashion's Most Loved Pattern | Behind the HYPE: LV Monogram

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  • Опубліковано 30 лис 2024

КОМЕНТАРІ • 183

  • @alanboshoff20
    @alanboshoff20 3 роки тому +305

    That "behind the hype" beat hits every time🥵💯

    • @wwefan9282
      @wwefan9282 3 роки тому +7

      Brooo fr it gives me chills

    • @xgraph1te
      @xgraph1te 3 роки тому +3

      @@wwefan9282 same man wtf is that about

    • @lemonsourmaster99
      @lemonsourmaster99 3 роки тому

      @@wwefan9282 link?

    • @TransformerCoil
      @TransformerCoil 3 роки тому +1

      @@lemonsourmaster99 ua-cam.com/video/K6ZLzxa2vNg/v-deo.html

    • @lemonsourmaster99
      @lemonsourmaster99 3 роки тому +1

      @@TransformerCoil why didn't hypebeast get copyrghted tho, thx btw

  • @breadbot999
    @breadbot999 3 роки тому +69

    Pop smoke with the heat. RIP legend

  • @denmark6664
    @denmark6664 3 роки тому +20

    1:52 that young Virgil behind Kanye

  • @kartavyadhir8537
    @kartavyadhir8537 3 роки тому +54

    4:27 RIP pop smoke

  • @Luisp0t
    @Luisp0t 3 роки тому +201

    Beautiful bro...beautiful

  • @navarrolevel7
    @navarrolevel7 3 роки тому +18

    The amount of work this video required in editing and source material is staggering.
    Amazing quality, and just like the brand, beautiful bro 🇫🇷

  • @willfashion
    @willfashion 3 роки тому +16

    The print is unbeatable in the fashion industry tbh 🙌🙌

  • @2cleeng
    @2cleeng 3 роки тому +14

    Man I love Louis Vuitton it’s just the sickest brand. The quality just stands the test of time. I blame my mom and aunties for all the Louis bags and treasure chest’s back in the 90’s I was hooked.

  • @AnthonyWilliams_83
    @AnthonyWilliams_83 3 роки тому +6

    Murakami's era was pretty dope! That pushed LV beyond high fashion (IMO)

  • @katlegobrill3660
    @katlegobrill3660 3 роки тому +20

    This is the fastest history lesson I ever heard

  • @nickname_esco
    @nickname_esco 3 роки тому +3

    Dapper Dan invented logo mania!!

  • @Eyewokkk
    @Eyewokkk 3 роки тому +8

    “ It’s beautiful bro “ - pop 💙

  • @nelsonadade9261
    @nelsonadade9261 3 роки тому +2

    Pop smoke at the end. Indeed beautiful. R.I.P big Woo

  • @shanemcdermott3504
    @shanemcdermott3504 3 роки тому +49

    Anyone else prefer the Goyard pattern

    • @OhioPalmTrees
      @OhioPalmTrees 3 роки тому +8

      bet your wallet doesn't

    • @angelabby2379
      @angelabby2379 3 роки тому +2

      meh. louis one is more creative and revolutionary. it still is until everyone copied it

    • @itsnachikethahere
      @itsnachikethahere 3 роки тому

      Me. Monogram looks quite tacky imo

    • @fabulous40sIV
      @fabulous40sIV 3 роки тому

      NO 👎

  • @charmander777
    @charmander777 3 роки тому +4

    Because the lv monogram is seen everywhere i feel like it's value as something exclusive has been diluted. That's why the french prefer Hermes over a lv bag

    • @momento4666
      @momento4666 3 роки тому +3

      Hermes is more expensive, and uses real leather instead of the coated canvas on Louis Vuitton bags

  • @fredohendrixx3031
    @fredohendrixx3031 3 роки тому +42

    Putting pop smoke at the end made this video just that better 😭

    • @ajf2192
      @ajf2192 3 роки тому +1

      💫💫💫

  • @aitaisakura4281
    @aitaisakura4281 3 роки тому +5

    Loove loove Louis Vuitton.. It just evolve, no end to it.

  • @milospanic89
    @milospanic89 3 роки тому +2

    Pure love ❤️ whit LV monogram
    Love from Serbia 🇷🇸

  • @Quanic2000
    @Quanic2000 3 роки тому +21

    That monogram went from classy to tacky IMO.

    • @hermanyau507
      @hermanyau507 3 роки тому +1

      facts

    • @angelabby2379
      @angelabby2379 3 роки тому +2

      still classy but just too many tacky people carrying it affect it too. like gucci rip 🤦🏻‍♂️

  • @LoyaltyIsEvrthng
    @LoyaltyIsEvrthng 3 роки тому +21

    Most loved and most counterfeited logo

  • @SwissWatchGang
    @SwissWatchGang 3 роки тому +5

    We need more "Behind the HYPE" videos, love em!

  • @rawsanity27
    @rawsanity27 3 роки тому +2

    I just got a Bong as a Christmas gift from My brother and it had a Louis Vuitton Monogram pattern on it.

  • @geoffparks7577
    @geoffparks7577 3 роки тому +32

    It might be hyped, yet the quality has gone down hill since Marc Jacobs left, yet prices are going up and up.

  • @monwhooperinvasive8064
    @monwhooperinvasive8064 2 роки тому +1

    The monagram creator should get a nobel prize

  • @lovebug9386
    @lovebug9386 3 роки тому +2

    I'm over here just hoping and praying that they do a second collab with murakami.... #Iconic

  • @aledominguez1187
    @aledominguez1187 11 місяців тому +1

    Hermosa

  • @313pet
    @313pet 3 роки тому +3

    RIP Pop Smoke 💨 I nearly cried at the clip of him

    • @doublea.b
      @doublea.b 3 роки тому

      was really nice seeing him i had to replay that part

    • @dhruvsoni6384
      @dhruvsoni6384 3 роки тому +4

      Bet u a 12 year old

  • @obiiheanacho4914
    @obiiheanacho4914 3 роки тому +7

    A true statement of pure luxury at it's finest

  • @selvinacosta9192
    @selvinacosta9192 11 місяців тому

    Loui Vuiton is very beautiful, and my favorite garment

  • @briann2509
    @briann2509 3 роки тому

    These hypebeast series are so good

  • @themou93
    @themou93 3 роки тому +3

    "LOUI V LOUI V" RIP TO THE SMOKE 🥶🥶

  • @cass-rs7xu
    @cass-rs7xu 3 роки тому +101

    You can literally put the logo on a grain of rice, it would cost u your whole family's fortune..

    • @person3642
      @person3642 3 роки тому +4

      I mean I have never seen seen any logo on a single grain of rice so

    • @charmander777
      @charmander777 3 роки тому

      I feel like the lv monogram has been cheapened by all the counterfeits

  • @Pullinoutteeth
    @Pullinoutteeth 3 роки тому +33

    Tf it’s been. Don’t act like this is something new because of Virgil. He just made them fall off a little if anything

    • @gabrielonibudo5710
      @gabrielonibudo5710 3 роки тому +6

      Lv is more relevant now because of Virgil lmao

    • @isthisnametaken9965
      @isthisnametaken9965 3 роки тому +5

      Every time LV replaces creative directors they gain more and more popularity, same is the case with Virgil as director

    • @gabrielonibudo5710
      @gabrielonibudo5710 3 роки тому +1

      @@isthisnametaken9965 he clearly didn’t watch the video

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 роки тому +4

      @@gabrielonibudo5710 your dead wrong. The new Louis Vuitton has fell off quality wise and and lost prestige over the past couple years. Marc Jacobs was way more popular in ready to wear than Virgil. Hip hop seems to make it more popular but actually ruined the labels prestige. All new Louis Vuitton is made cheaper compared to older designs. Virgil era bags don’t even last more than a couple seasons, but older lv bags will last generations. Shows how much you know about fashion or the quality of lv! I’ve been a lv collector since the early 90s. And virgils quality doesn’t hold a candle to the older lv! Marc Jacobs ready to wear was more prestigious as well.

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 роки тому

      @@gabrielonibudo5710 and if u count on knowledge from this video, it shows how ill informed you are on fashion. Because so much was wrong in this video and couldn’t even pronounce half the names correctly. If u want to learn fashion, go to school for it and learn from someone who has real knowledge. Not this crap.

  • @NewportBox100s
    @NewportBox100s 3 роки тому

    Replica LV all day baby

  • @jeremiasfly
    @jeremiasfly 3 роки тому +1

    💯Dope💯
    🔥🔥🔥🔥🔥
    Louis Vuitton X Supreme was the best

  • @DarielaChavez-r9u
    @DarielaChavez-r9u 11 місяців тому

    Fantastico💛

  • @gustav979
    @gustav979 11 місяців тому

    the best video

  • @sergiosancho8516
    @sergiosancho8516 3 роки тому

    What’s the name of the Mercedes in the minute 4:10 ?

  • @ΑποστολοςΚαμουδης

    Who got goosebumps on 4:27 ?

  • @locareinax
    @locareinax 3 роки тому

    Love this video

  • @jimmypurrpgem2995
    @jimmypurrpgem2995 3 роки тому +1

    LONG LIVE THE WOO💜💎🕊

  • @derektanthepsychic5651
    @derektanthepsychic5651 3 роки тому +4

    Monogram is such a classic till Virgil make everything cheap

    • @peace-qe4ig
      @peace-qe4ig 3 роки тому +2

      Fr virgil is fucking wack

  • @Sneakahead555
    @Sneakahead555 3 роки тому

    Forever my favorite brand 🔥🔥🔥

  • @roosterl9244
    @roosterl9244 3 роки тому

    Licenciado Valeriano 👌

  • @pinusniron8935
    @pinusniron8935 3 роки тому

    Wow...so cool
    The best 👍👍👍👍👍

  • @nte9429
    @nte9429 3 роки тому

    great video

  • @chomihai
    @chomihai 3 роки тому

    The one to beat

  • @JulieFeurtado
    @JulieFeurtado 11 місяців тому

    Excelente muy elegante

  • @jean-luckuhn1838
    @jean-luckuhn1838 3 роки тому

    What is the shirt on the far left at 4:08

  • @ClowneryAtItsFinest
    @ClowneryAtItsFinest 3 роки тому

    UNpopular Opinion.....I prefer the Checkerboard over the monogram, especially in the cream color!

  • @fauveride
    @fauveride 3 роки тому

    LV goes Supreme

  • @donaldoer1621
    @donaldoer1621 11 місяців тому

    OMG!!🎉

  • @thepandaahbear9025
    @thepandaahbear9025 3 роки тому

    Nice Video!

  • @bbyqngel
    @bbyqngel 3 роки тому

    the best

  • @lemonsourmaster99
    @lemonsourmaster99 3 роки тому +3

    Love the virgil abloh 2019 LV collection. Fav is the wizard of oz varsity... if you know you know
    @keniijima

    • @lev1494
      @lev1494 3 роки тому

      The fragment design varsity is heat too. also don't think ken has as much to do with it as you think

    • @lemonsourmaster99
      @lemonsourmaster99 3 роки тому +1

      @@lev1494 check connor tho, happy you ain't a hypebeast

    • @lemonsourmaster99
      @lemonsourmaster99 3 роки тому +1

      @@lev1494 yeah, i don't think too much but I think virgil's design is very different from the other side of lv. Even with his staff and friends including Heron Preston and Mao (owner of rogic and staff at off white tokyo)

    • @lev1494
      @lev1494 3 роки тому

      @@lemonsourmaster99 yup. Virgil tends to try different things than just slapping the logo on a basic ass silhouette and calling it a day

    • @lemonsourmaster99
      @lemonsourmaster99 3 роки тому

      @@lev1494 good point, thx man

  • @Kinrot
    @Kinrot 3 роки тому

    Love this format. Beautifully produced as always

  • @zip2884
    @zip2884 3 роки тому +27

    LV is weak and getting weaker everyday, getting virgil is like saying we are lost and need help... lots of potential but brand direction is so freaking lost

    • @lolly4961
      @lolly4961 3 роки тому +11

      lol. they appeal to the masses and you´re not one of them.

    • @lesipapo7876
      @lesipapo7876 3 роки тому

      well if Ahmad AMV said so in a youtube comment then it must be true

  • @linusjoschua8427
    @linusjoschua8427 3 роки тому +1

    Right now dior monogram is more popular

  • @areebsyed3662
    @areebsyed3662 3 роки тому +3

    Y'all think the LV Monogram is better than the Damier???

    • @trondlewis
      @trondlewis 3 роки тому +4

      yes, way better, I do not like just the pattern the monogram is way more diffrent even tho its the same, if u know what i mean

    • @trondlewis
      @trondlewis 3 роки тому +3

      i pref the Damier on the black tones items tho

    • @drepark2294
      @drepark2294 3 роки тому +1

      Yes

  • @Jacob-rj5vv
    @Jacob-rj5vv 3 роки тому +47

    Louis Vuitton used to be real luxury but now they don’t even use real leather in most of their items. Sad

    • @chris-kh7yr
      @chris-kh7yr 3 роки тому +5

      Yea same with gucci

    • @final58fant58
      @final58fant58 3 роки тому +2

      That’s why i stick to MCM

    • @Melindayustikafirdaus
      @Melindayustikafirdaus 3 роки тому +1

      Same with balenciaga

    • @OhioPalmTrees
      @OhioPalmTrees 3 роки тому +15

      LV created canvas aka "PVC Leather aka pleather". They are the original creators of it, leather fades and gets patina with age,uv exposure, and how its stored. You have zero of these problems with canvas hence why the started using it on all their bags. They never said lets use cheaper "materials" they just said we need to a waterproof material. Hence LV's "Canvas".
      EDIT: to those below saying "they never used leather" correct and never did I say they did. The original pre pvc canvas trunks were made of woven cloth "canvas".

    • @breadbot999
      @breadbot999 3 роки тому +4

      They never used leather in the first place, it has always been canvas. Only the straps and buckles are made of different materials, the main body is always made of canvas

  • @ccm4428
    @ccm4428 3 роки тому +1

    You want the real reason? One man. Yves Carcelle. Look it up.

    • @aussieintheuk
      @aussieintheuk 3 роки тому +1

      YES!!! Shame he has has since passed away, but LV would not be where it is without Yves Carcelle and (with Arnault's approval) hiring Marc Jacobs. Formidable pair. Saying this as a former LV store employee too...

    • @ccm4428
      @ccm4428 3 роки тому

      @@aussieintheuk Moreso than only Marc Jacobs, Yves was the mastermind behind all of LV's artistic collaborations which made the brand and Monogram so famous across all the world and age groups. And a lot more of course.

  • @mikoczajkowski8538
    @mikoczajkowski8538 3 роки тому

    INTRO TRACK ID PLS 🙏

  • @cashmsc
    @cashmsc 3 роки тому +7

    Cool but goyard kinda better tbh

  • @harrysayno
    @harrysayno 3 роки тому +1

    It scream tackiness omg i cant

  • @suzannemacmillan9135
    @suzannemacmillan9135 2 роки тому

    I see Louis Vuitton bags everywhere whenever I am in charge of the cash register. Somehow I wonder what jobs these people have.

  • @aeres6812
    @aeres6812 3 роки тому +7

    goyard monogram >> louis vuitton monogram

  • @victrjunir2073
    @victrjunir2073 Рік тому +1

    🌐

  • @mrcorback4805
    @mrcorback4805 3 роки тому +7

    And they’re going to die because of it, they overuse it...

  • @yusuffowler2609
    @yusuffowler2609 3 роки тому

    me watching this knowing i cant afford none of it

  • @incognito_cambodian
    @incognito_cambodian 3 роки тому +4

    This LV monogram design is stolen from an Apsara Dress carved on the wall of Angkor Wat

  • @djcue3024
    @djcue3024 3 роки тому

    Am good I’ll keep my adidas bag $20 love it 😜😎🍺👍🏼😂

  • @mkphilly
    @mkphilly 3 роки тому

    Never liked obvious logos or monograms on stuff....I don't mind embossed versions

  • @lifelong-lounge4886
    @lifelong-lounge4886 2 роки тому

    Rip pop

  • @YURi-ww5mv
    @YURi-ww5mv 3 роки тому

    Really you had to add pop smoke

  • @worldpeacefrog
    @worldpeacefrog 3 роки тому

    LV x 🌏✌🏿🐸 collab on G👁️D.

  • @nctzen.
    @nctzen. 3 роки тому

    Kris Wu omg

  • @nerogarrix1600
    @nerogarrix1600 3 роки тому

    📈📈📈

  • @junjie8000
    @junjie8000 3 роки тому

    Watching from the Philippines 🇵🇭🍻

  • @DonLee1980
    @DonLee1980 3 роки тому

    LV is all about serving the rich and looking down on normal people. No to individualism, and yes to the elitists. No thanks.

  • @djrkm9281
    @djrkm9281 3 роки тому +2

    Excuse me why is this channel dead now. Revive it bruh 😂

  • @hermanyau507
    @hermanyau507 3 роки тому +1

    Dior > LV

  • @toxicvenom5019
    @toxicvenom5019 3 роки тому +2

    rip pop smoke 💫💫💫

  • @faissala4502
    @faissala4502 2 роки тому

    Goyard patern is better and more like a art. LV is dead 2 me only the baggs appeal 2 me sometimes but I prefer goyard

  • @rlkinnard
    @rlkinnard 9 днів тому

    Logos are a gauche; I prefer quality speaking for itself.

  • @kartavyadhir8537
    @kartavyadhir8537 3 роки тому

    I can say that i watched video first now.....

  • @jaymaysbattle8860
    @jaymaysbattle8860 3 роки тому

    The best collaboration of LV is supreme of monogram in red that.take.it to a whole another.level on louis an it became the biggest hypebeast of all time

  • @gopotyr3763
    @gopotyr3763 3 роки тому +1

    It's overused....

  • @TNMUSlC
    @TNMUSlC 3 роки тому +2

    The monogram is for the Hypebeast now. However, I still appreciated the MCM monogram though

    • @louisvau4132
      @louisvau4132 3 роки тому +2

      mcm is so ugly

    • @TNMUSlC
      @TNMUSlC 3 роки тому +1

      @@louisvau4132 Shrug* You have the right to your opinion. That monogram gives me nostalgia. It bring me back to Dapper Dans Harlem days. Where he prints that monogram on everything. Which include other designers such as Gucci, Fendi, and LV.

  • @Kokolo-ze2cp
    @Kokolo-ze2cp 3 роки тому +5

    Okay I'm just gonna say it, I find the pattern so unattractive, tasteless and random (especially the bags). It was always bizzare to me the fact that people would pay a fortune for such an aesthetically unpleasant and uninspiring design. I guess it's all a matter of status not actual taste.

  • @naughtiasteffano9885
    @naughtiasteffano9885 3 роки тому +6

    There's a lot wrong in this video and alot of mispronounced names. And the real credit is not given to the right people. U made this seem like urban made this brand and it actually ruined it.

    • @TYOrder1
      @TYOrder1 3 роки тому +2

      There is a lot of misinformation for sure. They’re have been more designers than Kim Jones, Marc Jacobs and Abloh lol.. ans almost all designs shown were a logs men’s. Where’s the women’s stuff which account for 80% of the sales?? Kudos for pronouncing Moët correctly though.

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 роки тому +3

      @@TYOrder1 exactly! It’s this new urban thing going on. The younger generations think that rap and hip hop made these brands. But actually it took away from the prestige. Even the quality of Louis Vuitton has went way down hill over the past 10 years. The older bags last lifetimes, but these new ones will have defects in a couple years. Because of rushed production.

    • @Npzsn83
      @Npzsn83 3 роки тому

      @@naughtiasteffano9885 there is still good stuff being made... especially in the limited release collections but the everyday stuff has gone down not because of streetwear but specifically because of the demand in the Asian market. The Chinese have taken over Luxury brands and LVMH is responding. Luckily LVMH has realized that this isn’t sustainable and have began raising prices in China and Europe, where they buy the most, as well as decreasing quantities for the Asian markets to increase demand. LV is adjusting.

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 роки тому +1

      @@Npzsn83 I own limited releases. I get invited to lv shows. I’m a buyer. And even those are not as well made as Marc Jacobs era and prior. Street wear has ruined the image and quality. Because most people who are into street wear buy the knockoffs. Except the hip hop artist. Most listeners of hip hop can’t afford high fashion. So they buy knockoffs which also cheapen the brand.

    • @alexw6017
      @alexw6017 3 роки тому

      @@naughtiasteffano9885 keep sucky cocky for bags "buyer"🤦🏾‍♂️😂

  • @seojinwon1361
    @seojinwon1361 3 роки тому +1

    bro lv literally copied from china

  • @Hulegu_Khan05
    @Hulegu_Khan05 3 роки тому

    llps

  • @eugenemorris6941
    @eugenemorris6941 3 роки тому

    The chemical result internationally question because road chronologically open from a ad zoo. domineering, quizzical city

  • @bellasvlogs9813
    @bellasvlogs9813 3 роки тому

    The teeny-tiny season contextually raise because pisces collaterally invent beside a abject order. third, useless den

  • @caramimi
    @caramimi 3 роки тому +1

    Stephen Sprouse pronounced "Steven SPROWSE.". Please do better research. Sprouse was an iconic New York street/punk designer and artist. RIP...

    • @dambaek.
      @dambaek. 3 роки тому +1

      Yes! and "Karl LagerFIELD"?!

  • @medusa4623
    @medusa4623 3 роки тому

    I dare you to reply my comment

  • @braulioferreira2273
    @braulioferreira2273 3 роки тому

    Blacks. That’s y

  • @FlyR7
    @FlyR7 3 роки тому +1

    Lv is trash now, literally brown leather overpriced.

  • @Kira2991
    @Kira2991 3 роки тому +2

    Lv quality has gone down

  • @ManyMannys
    @ManyMannys 3 роки тому

    Logos are so stupid