Music is disgustingly over saturated because of free access on the internet. People run through an album in probably 3 minutes and never listen again . Our minds are programmed to retain “ shorts “ it’s on to the next one . Also younger generations are listening to bullshit music and not real hip hop . Real hip hop is like a delicacy and has a small niche audience. Sad times brother . Over saturated and free access = 0 sales
Yo Eeze I’ve listened to the album several times and feel that it’s a rider. Press play and keep it moving. They’re grown men with legacies and having fun with the craft. Snoop, this is the best he’s flowed in years. Dre is still Dre, nuff said. I don’t know what’s wrong with the numbers. It’s crazy
I think the album is 🔥! I wouldn’t consider it a flop by today’s standards-that’s just how sales are counted now. It hit #1 on iTunes and Apple Music and was streamed millions of times. However, the sales totaled 36,000 based on the current system, where 1,250 premium streams equal 1 sale, 3,750 ad-supported streams equal 1 sale, and 3,750 ad-supported video streams also count as 1 sale.
In my humble opinion, they waited waaay too long to make the album. They should have done it 10 years ago when everyone was looking for it. Or at least around the time that Straight Out of Compton came out. Also there is an unrealistic expectation that everything that Dre will do is an instant classic. You have to build into a project like that over time. Meanwhile Pete Rock and Common drop a classic because it was fresh and no one had expectations for it. Now they can build off of this new union for years to come.
The story is what sells.... Not the music. People don't have time for the music. Also the expectation from Snoop and Dre is not the same as Common and Pete Rock. These dudes made bangers in the 90s and early 2000s. No one wants to listen to music.... People want a story behind and probably a tragic one 😂.
@@lugebeatzz8747people just don’t care anymore to hear snoop and Dre tho cause Dre is almost 60 and he’s disconnected from youth culture and has been for a long time so their primary fan base is are pro grandparents
We should appreciate music and not force artists to make music in our pace. A lot of artist don't have time to make good music b'se they've to capitalize.... BS. Snoop & Dre are not selling b'se music has become some candy you can access in 3 seconds.
No disrespect to snoop is over 50 and people love him but dat don’t mean Dey wanna hear his music and it ain’t just snoop but older rappers ain’t front and center anymore
Really simple. The manner in which music is consumed today (DSPs) is drastically different than when physical medium was prominent. Pay $14.99 for a monthly subscription and have access to decades of music at a moments notice. Or pay $14.99 or more (Vinyl) for one album just to say you own a physical copy. Current sales have ZERO to do with whether an album is successful or not.
@@Eeze From Google: The RIAA calculates album sales based on a formula of 1,500 on-demand audio and/or video streams equaling 10 track sales, which in turn equals one album sale.
I get that but you don't own it. It's not yours when you pay a subscription and how about when the prices rise up? Will consumers keep it around? And most of the time, you aren't paying 14.99 an album. It varies. I have paid 8 to 10 dollars for most albums I have bought. And there are torrents too. That's another factor
Missionary is one of the most genius bodies of work is futuristic. Uh, snoop is looking at the future and how to make money from the album. He can hit mini stages in the summer time, festivals that most rappers couldn't touch and grab a bigger bag with this music
Snoop's back catalogue of actual great music and hits already allows this lol. Snoop & Dre are not performing any of this album on future tours. The 40 and 50-plus year old crowds, who grew up on their music, will collectively yawn if they perform any of this wack album.
NWA came out in the 80's. The Chronic & Doggystyle came out in the early 90's. So if you were 20 when those albums came out, you're well into your 50's now. If I had to guess, I would think the majority of the people who bought the albums back then are married with kids, and just aren't checking for music like they did when they were younger. How many hip hop artists from the 90's put up numbers these days? Em and maybe Jay-Z? That's my best guess.
Right. Ignorant rap fans for some reason think artist in other genres that have been around for 25+ years are doing the same numbers they did in their prime...they arent. Its uncommon for any artist 30 years to do 100k+. THE ONLY rappers that released and album in the 90's that can drop and do 100k are EM and Jay. Then you have Nas (kd series all debuted in the top 10) that's it. Also snoop is irrelevant musically, 37k is his best first week sales in a while...
@@idolgrayu nailed it and people love snoop but I just not interested in his music and I’m shocked anyone thought he was going to pull in numbers and I heard a preview on drink champs and some of the beats sound like they were meant for Eminem but yeah snoop is musically irrelevant and has been for a long time pro mid 2000s and same with Dre
Streaming and illegal downloading has killed sales, but Interscope/the labels screwed up but adding the 'Thank you' to a couple of the streaming sites but it was too late to add it to the physical copies. I was going to buy the CD on the Friday it was released, but finding out 'Thank You' wasn't on the CD meant that I didn't bother to buy it, hoping they will release a deluxe version with the extra track. It was a bad screw up! Also there was only 1 CD of Missionary available in the 2 stores I went into. Sales aren't going to be great if you don't have the product on the shelf to sell! I don't bother with streaming, I like to download the files or buy the CD so I have some ownership of the music. With streaming, you dont have any ownership, so if the platform decide to remove the album, you're screwed!
The problem is the soundscape changed around the early two thousands and then it took a really negative change in the early two thousand tens and never recovered.basically it’s the once saturated market of consumers who are now parents/grandparents who say “I’m not into that anymore “combined with record companies who want non lyrical/talented artists
Go look at snoops last few albums numbers before "missionary" he was barely doing 10k, his albums were not cracking the top 100 😮. 1200 streams = 1 sale. 37k is a massive improvement for snoop...now, they did a WHOLE rollout with visuals and interviews...so a "flop" because names...not as s whole..Cant compare kendrick now to snoop/dre...kendrick has teens and people under 25 checking in. Snoop has been irrelevant for 15 years musically. He is a caricature and a brand, not an artist.
That’s why I felt like this had a chance of being different, combining the two entities seems like a recipe for success. Of course they don’t get the traction of a Kdot, but when you do the math, that’s nearly a 90% difference. If we look deeper at the trend are hip hop fans fazing their support out as they age?
@Eeze snoop and dre been washed EEZE. Just looked it up, snoop had a 4/20 album that did 800 in 2021..and a few albums charting at 103, 117...didn't chart in zero territories. 🤣🤣. Snoop is a cartoon and dre is lifeless. Only reason It did 37k was that long 5 month long rollout and features . Esco did 30k dolo.. and had another top 10 charting album with a fraction of hype "missonary" did.
Peace Eeze. When Nas said on Office Hours, “You should go study my analytics”. I understood he was talking beyond album sales or manipulated streams and numbers (bots). The system is unregulated and based on US history, these corporations will do whatever is in their best interest. To flip an example, look at box office numbers, they show & compare gross numbers w/out mentioning the higher rates of tickets. They don’t compare the actual number of tickets bought. I see the opposite in music because they will have to pay more.
@@leroygreen6310 The woman who runs his X account, (I think Nasrelated or similar) talked about this in one of her live discussions where she said the number of streams isn’t accurate and doesn’t determine the success or failure of a record. But specifically, analytics include audience demographics, stream & sales, engagement metrics, performance metrics, fan behavior, social media analytics, live performance metrics, digital advertising metrics, market trends, and fan support.
Yea but nas gave up six good albums in 3 years one producer an didnt miss. He aint do numbers but gave US great music great grown man music. This Dre an Snoop crapola just won't it
@greghammer9543 6 good albums to YOU bro. I thought 3 outta 6 was good. Westside Gunn gave us 25 albums in 8 years and revitalized underground Hip hop and the NY sound. Snoop is not trying to sound like Nas and Hitboy beats not banging as hard as Dr Dre.
@leroygreen6310 i never Said Snoop was trying to sound like Snoop as uses Bad as an example of an older rapper tht dropped good music Ur opinión is Snoop new stuff better than either of the 3 nas joints u liked
@@Eeze No! Brothers like you who share passion, knowledge to understand the art of music make it relevant. Nas & Hit Boy and Common Sense & Pete Rock proved when you love your art you create timeless music with subject matters that relate to most people. Thats what hip hop was all about creativity, originality, intellect, witty verses with bars &punch line now its low IQ with no logic and no common sense with vocabulary in theirs rhymes. Its focus on pessimism, hedonism (drugs & pornography )& materialism Onlyfans song 🤣. Like Nas said: ''Whether we did diamond or hardly sold /We did it for our soul''
The Missionary album by Snoop Dogg and produced by Dr. Dre, suffered the same fate of Jay Electronica last album, when Jay Electronica's FINALLY came out. MC Ren's last album, although he never achieved the height of music success as fellow NWA members Dr. Dre & Ice Cube, was also considered meh, because, much like Dr. Dre, he had been gone so long.
Honestly I'm more suprised they managed to pull of 36k in sales. I didn't even think they would go past 20k. 1. Singles they picked for the promotion weren't that strong to pull some people in 2. Snoop and Dre are just not that hot of the names anymore 3. The album wasn't that good, I listened to it only once, thought it was alright, but I can imagine that a lot of people were dissapointed, especially when it's kinda a sequel to Doggystyle. Sequel albums are always tricky. Expectations are always too high and most of those albums fails to meet them. Similar thing to me is happening to me right now with Redman. He's dropping MW2 in couple hours and not only that I didn't find the singles that exciting, but the albums is 32 tracks??? I'm really worried... Hope you're planning on covering it Eeze
Dr. Dre isn’t relevant anymore. It’s true. Nobody is checking for what he’s bringing to the game anymore because he hasn’t brought anything to the game in years. He’s not the one that people look to for groundbreaking hip hop anymore and that’s his fault. He wouldn’t release anything except for that Compton album and he only did that to take advantage of the movie that came out. That album was subpar. When you become more famous for your headphones than your music and production it’s a wrap. And Snoop is known more for being a famous celebrity now more than a rapper, even though people know he’s a rapper. But he’s more of a personality or character than a legendary MC. That doesn’t spell success, especially when they don’t give us the formula that made us like them in the first place. I finally listened to it and one time is enough.
Snoop and Dre definitely dropped the ball on this one. I still feel they should of delivered the funk and soul. That’s what the people were expecting. I don’t have a problem with them having song writers on there album. The album still needs to be a classic if they have song writers. Also I feel Dr Dre is extremely overrated. That’s another topic though for another day. Hopefully you can make a video on that topic. Overall the album was very Wack. Just saying
Snoop music is about having fun. Now that people have lost the basic groundwork for what his music is they going all the way back to sampling old records (which they did) as a metric. It's like listening to Curren$y and Wiz Khalifa with a critical ear but without cruising around town with a joint in your hand. At that point you have missed the purpose of their music. Anybody who wasn't having a good time listening to Missionary then you don't understand why it was made in the first place. The entire album sounds like one big party so guess what the setting of the actual music is? Exactly.
There is funk and soul on the album. I think you should listen to it more times. You are missing something because of your expectations. It’s different, so your ears will need time to adjust. This is probably one of Dre’s best production
Snoop and Dre are older, so their demographic is 35 and up. 35 and up don’t buy albums and stream like younger people. 35 and up got too many kids and too many bills to have time to buy and stream music to the same degree as the younger people. Younger artist like Kendrick connect more with the younger people. Who from Snoop’s era still moving massive units besides Eminem?
I think it’s the algorithm of the platforms. I didn’t even know they were dropping an album. The only reason I found is because of the Gunsmoke single…however the album is 🔥🔥🔥
Nothing subpar about the production at all. In fact, it’s so far ahead of everything out right now, it will take years for people to catch up. Anyone who understands how an album is produced will laugh at anyone making such an asinine comment.
It's not being promoted...only reason I was aware was bc its part of my algorithm ....and THIS is the sad reality of the digital age of music. It should be at least Top 5 right under Kendrick based on quality and star power. Albums used to be that way...and then gain mommentum.
People plexxxing the album dope and sounds sonically great,damn the sales and all that,i bet if they had some type of controversy or drama before it wouldve sold more.People love drama thats why Kendrick been successful this year. We didnt want peace and love Snoop and Dre we wanted a Doggystyle 2.My only gripe they should’ve named it something else instead of missionary.
Most of today's album sales are compiled of streams instead of units i.e cds, tapes and vinyl records. You need 1500 streams to equal one album sale. See the problem?
I wasn’t expecting it to be like Doggystyle, but maybe my expectation was too high with this album.💿 I don’t think it was wack, but I think they took too much time to release it and people are not feeling it as much.
Many complain that there are too many people (in the credit) working on the album and therefore it doesn’t sounds like Dre anymore. They should understand that this represent the maturity of both artists that they have grown in their craftsmanship, dependent > independent > interdependent.
That is crazy this album moved only 40,000 units. Snoop is on TV constantly, in commercials, advertisements and The Voice as well. But it goes to show you that the audience he shills to aren't the ones that going to support him when it comes to his music. This is why i stopped rocking with him for the last few years. Dre as well. They traded in their artistry for commercialism. So much, thats all they are known for. Just being them, not the music that made them who they are. Eminem always stuck to doing music. This is why he has been able to sell. He never truly deviated from music
This missionary album wasn’t so bad but I don’t think this is their worst however I honestly think Dre has something in his deep pocket preparing for a new wave #detox or #chromic3 or #doggystyle2 once that drop everyone will certain 🤐 it and play any of those album on repeat let’s just stay tune
I honestly dont think people are conditioned to buy albums anymore. Kendrick can move those amount of units because he is sort of in between eras meaning old and younger people relate to Kendrick. Snoop an Dre's demo is like 40 and up they paid for a streaming app like apple, Spotify etc and thats how the listen to music now
I think Snoop and Dre gambled a bit with the formula of "remake a bunch of hits with rapping on them", like the Sting remake, the Tom Petty remake, the song that uses the MIA chorus, the song that uses the Pink Floyd chorus, etc. With those types of songs you're hoping to appeal to a really big audience with songs that have been proven hits already, but the way they did them all fell a bit flat. I'm a fan of most of those original songs and none of the Snoop/Dre versions did much for me (I'm a big Snoop/Dre fan too). On top of that, they didn't really have any tracks for core Snoop/Dre fans, as they didn't really have any laidback funk-based beats. Eminem did great numbers with his last album, with the remake of the Steve Miller Band hit "Abracadabra", but that worked because it sounded like the original song enough for a wide audience to like it AND was a upbeat and zany, so also appealed to the core Eminem fans. The rest of the tracks also gave his OG fans what they wanted, in that classic style.
40K? That is peculiar. You'd think word of mouth alone would do it. These giys track record, them being 2 legends that made a classic album together would bring everyone from the Doggystyle album into this Missionary album but 40K, wow...I dont know if its an age bracket thing or streaming being more of a thing than physical sales but I would've expected better from them. If it was a Dre fully produced album for Eminem I doubt if all it would've pulled was 40K so IDK. Maybe this will garner more of a broader topic from everyone.
People are not into music anymore they into drama.... reality shows social media... they have way too much options and access... I would never consider this album a flop....... it's pretty good compared to what I hear nowadays ....
Sales....2024...First realization, realize HOW you can listen to projects now. You know how I listened? UA-cam. Snoop posted the entire project on his UA-cam page....Same with Nas and same with Com & Pete Rock.
They won't say. But I will. They didn't make this album for anyone born after the year 1974. You can clearly hear it. I don't like downloading music. In the future that album will be available physically. Then they have a definite sale with me. They have a few MILLION fans that feel like I do.
Compton album sold 200k in the first week with no promotion! I think a Dr Dre solo in 2024 would have sold more, they should have done that instead and featured snoop on alot of the tracks, a Chronic 3 if you will, and it would have sold more
Things ain't the same for gangsters snoop and Dr Dre aren't controversial anymore, u see snoop these days in the kitchen cooking around women, to sell u gotta be controversial little bit, what they have been doing is busy cleaning up their image and this album was part of that
People can listen on a streaming app, without paying. If it was a dope album people would have purchased it. I blame Jimmy Iovine for interjecting himself in the fold, more than an executive should be.
@ snoop has gotten much tighter as a emcee and Dre beats, the shit is so precise and it seems like he fills every track with some type of sound tick ruffle somethin and it all comes together in a marriage every record gets tighter and tighter, Dre can do it on multiple levels we all want that chronic 2001 we got it it’s just more complex today, one last thing in every album Dre has done he always had a lil rock n roll on the album the shit he did with Tom petty and sting on this album, Dre still at the top production wise
Bruh, what are you talking about.... it's not 1999. The numbers not gonna matter like back then.... I'm bangin that shit for free, like millions of other people. I could purchase it and support, but fuq that, the stupid rich already. The product is great, ain't nobody trippin off numbers at this point... Just my opinion Champ.
The album was too musical. Nobody wanna hear snoop wit jelly roll and sting lmao. It should’ve been a strictly g funk death row reunion. Use the formula tht got u here. Wanna get current? Use Ty$. Use Roddy Rich. There were ways out. They just took too long and Dre don’t got his ears to the streets no more. He’s 60 and it shows.
Brah I hate to say dis but I’m surprised Dey moved 40k because honestly nobody wanna hear snoop rap anymore 🤦🏾♂️ snoop has grandkids and da younger generation look @ snoop like he’s Unk and Dre is irrelevant and no disrespect but I told my kids I love snoop but nah I just not interested in his music and dawg dese dudes in dey 50s Dey time has came and went and it’s NOT SHOCKING
I guess I had my expectations too high and I grew up on snoop n Dre but im sorry this aint it!! Its giving movie soundtract vibes. If so, just say that!
When your using somebody else's machine (DSP's) that people aren't even really checking for anyway and the music is free on UA-cam then the numbers aint gonna be the same. The album should've been sold with a purchase of Dre's headphones that now come with Dre speakers for something new for example at the stores. Music should either be accompanied with PRODUCT or should be sold DIRECTLY to the listener on the artists site.
I think that if the music is good people are going to buy it more easily but here it’s not the case ; we have 3 very different « singles » people/fans are lost, we don’t understand why missionary (suite of doggystyle) and no g-funk music ?! No any groovy tracks, no bangers like we use to have with Dre (except Scyscrapers) and maybe at least we can guess that « gorgeous » is produced by Dre but the rest not. That’s make no sense for us. I don’t feeling this album, I don’t like it and for the first time I don’t gonna buy it. The rappers have more than 50 years but their fans too, they also have grown and have a family to feed etc.. because when you are young it’s normal to have idols, to be a fan …and when you have an idol, you buy his product. It’s more difficult to be fan of an grand-pa
Album is mid. Its a fraud. That shit doesnt sound like a sequel to Doggystyle at all. Guest aren't that great. No G funk. Dre doesn't produce good vibes anymore. No surprise that the album flop. Missionary is one of his worst album ever and people who dont think so, never listened Snoop discography.
Only a couple 90’s rappers moving “units” - I think we should look deeper. What are the labels doing to inflate the numbers in the streaming era and which artists do we see getting pushed, and why? Payola has always been a thing but it’s easier than ever to manipulate the numbers now. Plus, the majors have a stake in Spotify, the biggest streaming platform. The labels and publishers can also strong arm the streaming services since they own the content that the business model depends on. I stopped checking for sales. It isn’t a level playing field and it isn’t an indicator of what’s quality. 🫡✌🏾
@@KMLTrades any rock/pop artist or group that released their first album in 1993 doing 37k would be a success. (Its only a flop because DRE became a numbers producer)
@@idolgray Great point, but I don’t think it addresses what I am getting at. It doesn’t make sense for UMG/Interscope to throw budget behind this album to make the numbers show a perceived success. Snoop and Dre aren’t getting anywhere near number 1 in 2024 so the album drops and it does what it does without any help behind the scenes. While a pop act, take Sabrina Carpenter for example, might get that extra budget push to get her to number 1 or top 3 because she is their next big cash cow artist. Take her week 1 sales battle with Travis Scott and follow the articles. Travis was leading that fight with the bundles, and all of sudden she got the number 1 right before the charts came out. I doubt that is by coincidence…so what I am saying is if it made sense for UMG to fluff the numbers to help his debut look better, they would have. The people who were going to listen to a Snoop and Dre album in 2024, did. The labels, publishers, streaming services, award shows, RIAA, billboard are all interconnected. All these large inflated numbers we see on the charts would look much different if all of these were entities were actually independent of one another. A little tin hat, I know…buttttt…is it really? ✌🏾🤔🫡
Music is disgustingly over saturated because of free access on the internet. People run through an album in probably 3 minutes and never listen again . Our minds are programmed to retain “ shorts “ it’s on to the next one . Also younger generations are listening to bullshit music and not real hip hop . Real hip hop is like a delicacy and has a small niche audience. Sad times brother . Over saturated and free access = 0 sales
Exactly. People don't show appreciation if it doesn't impress them quickly.
Totally agree bro! Check my blog which showcases real hip hop!! Essentialhiphopalbums.blogspot.com
It was garbage 🗑️
Yo Eeze I’ve listened to the album several times and feel that it’s a rider. Press play and keep it moving. They’re grown men with legacies and having fun with the craft. Snoop, this is the best he’s flowed in years. Dre is still Dre, nuff said. I don’t know what’s wrong with the numbers. It’s crazy
I think the album is 🔥!
I wouldn’t consider it a flop by today’s standards-that’s just how sales are counted now. It hit #1 on iTunes and Apple Music and was streamed millions of times. However, the sales totaled 36,000 based on the current system, where 1,250 premium streams equal 1 sale, 3,750 ad-supported streams equal 1 sale, and 3,750 ad-supported video streams also count as 1 sale.
You are right
I wouldn't believe the apple iTunes numbers 😂
In my humble opinion, they waited waaay too long to make the album. They should have done it 10 years ago when everyone was looking for it. Or at least around the time that Straight Out of Compton came out. Also there is an unrealistic expectation that everything that Dre will do is an instant classic. You have to build into a project like that over time. Meanwhile Pete Rock and Common drop a classic because it was fresh and no one had expectations for it. Now they can build off of this new union for years to come.
Dope insight!
Exactly 💯
The story is what sells.... Not the music. People don't have time for the music.
Also the expectation from Snoop and Dre is not the same as Common and Pete Rock.
These dudes made bangers in the 90s and early 2000s. No one wants to listen to music.... People want a story behind and probably a tragic one 😂.
@@lugebeatzz8747people just don’t care anymore to hear snoop and Dre tho cause Dre is almost 60 and he’s disconnected from youth culture and has been for a long time so their primary fan base is are pro grandparents
@purrfitazitgetz3365 i'm not a Grandpa and I like Dr.Dre
They should of drop this in the early 00s.
We should appreciate music and not force artists to make music in our pace.
A lot of artist don't have time to make good music b'se they've to capitalize.... BS.
Snoop & Dre are not selling b'se music has become some candy you can access in 3 seconds.
But snoops albums haven’t been selling in a while even though he’s super famous
No disrespect to snoop is over 50 and people love him but dat don’t mean Dey wanna hear his music and it ain’t just snoop but older rappers ain’t front and center anymore
It’s a different generation.
They not fans of Snoop and Dre like we are.
On top of the fact that it’s way too late.
Really simple. The manner in which music is consumed today (DSPs) is drastically different than when physical medium was prominent.
Pay $14.99 for a monthly subscription and have access to decades of music at a moments notice. Or pay $14.99 or more (Vinyl) for one album just to say you own a physical copy.
Current sales have ZERO to do with whether an album is successful or not.
How do they include those plays/sales from DSPs?
@@Eeze From Google: The RIAA calculates album sales based on a formula of 1,500 on-demand audio and/or video streams equaling 10 track sales, which in turn equals one album sale.
I get that but you don't own it. It's not yours when you pay a subscription and how about when the prices rise up? Will consumers keep it around? And most of the time, you aren't paying 14.99 an album. It varies. I have paid 8 to 10 dollars for most albums I have bought. And there are torrents too. That's another factor
I bought a physical CD
Missionary is one of the most genius bodies of work is futuristic. Uh, snoop is looking at the future and how to make money from the album. He can hit mini stages in the summer time, festivals that most rappers couldn't touch and grab a bigger bag with this music
Snoop was already doing that without the “Missionary” album.
Snoop's back catalogue of actual great music and hits already allows this lol. Snoop & Dre are not performing any of this album on future tours. The 40 and 50-plus year old crowds, who grew up on their music, will collectively yawn if they perform any of this wack album.
Hate to say it Dre production is the reason. why it flop.
Nah
Nobody cares about Dre rapping and nobody anticipates his rhymes when he don't write them
NWA came out in the 80's. The Chronic & Doggystyle came out in the early 90's. So if you were 20 when those albums came out, you're well into your 50's now. If I had to guess, I would think the majority of the people who bought the albums back then are married with kids, and just aren't checking for music like they did when they were younger. How many hip hop artists from the 90's put up numbers these days? Em and maybe Jay-Z? That's my best guess.
Great comment. In your opinion, the initial demographic is watching the interviews, but ignoring the music?
@@Eeze maybe they give it one spin for nostalgia's sake. Then they go back to their lives.
Right. Ignorant rap fans for some reason think artist in other genres that have been around for 25+ years are doing the same numbers they did in their prime...they arent. Its uncommon for any artist 30 years to do 100k+. THE ONLY rappers that released and album in the 90's that can drop and do 100k are EM and Jay. Then you have Nas (kd series all debuted in the top 10) that's it.
Also snoop is irrelevant musically, 37k is his best first week sales in a while...
Forget the numbers i'm talking about the product it was wack i'm pissed it was on death row death row known for Big time hits
@@idolgrayu nailed it and people love snoop but I just not interested in his music and I’m shocked anyone thought he was going to pull in numbers and I heard a preview on drink champs and some of the beats sound like they were meant for Eminem but yeah snoop is musically irrelevant and has been for a long time pro mid 2000s and same with Dre
Streaming and illegal downloading has killed sales, but Interscope/the labels screwed up but adding the 'Thank you' to a couple of the streaming sites but it was too late to add it to the physical copies.
I was going to buy the CD on the Friday it was released, but finding out 'Thank You' wasn't on the CD meant that I didn't bother to buy it, hoping they will release a deluxe version with the extra track.
It was a bad screw up!
Also there was only 1 CD of Missionary available in the 2 stores I went into. Sales aren't going to be great if you don't have the product on the shelf to sell!
I don't bother with streaming, I like to download the files or buy the CD so I have some ownership of the music. With streaming, you dont have any ownership, so if the platform decide to remove the album, you're screwed!
The problem is the soundscape changed around the early two thousands and then it took a really negative change in the early two thousand tens and never recovered.basically it’s the once saturated market of consumers who are now parents/grandparents who say “I’m not into that anymore “combined with record companies who want non lyrical/talented artists
Go look at snoops last few albums numbers before "missionary" he was barely doing 10k, his albums were not cracking the top 100 😮.
1200 streams = 1 sale. 37k is a massive improvement for snoop...now, they did a WHOLE rollout with visuals and interviews...so a "flop" because names...not as s whole..Cant compare kendrick now to snoop/dre...kendrick has teens and people under 25 checking in. Snoop has been irrelevant for 15 years musically. He is a caricature and a brand, not an artist.
That’s why I felt like this had a chance of being different, combining the two entities seems like a recipe for success. Of course they don’t get the traction of a Kdot, but when you do the math, that’s nearly a 90% difference. If we look deeper at the trend are hip hop fans fazing their support out as they age?
@Eeze snoop and dre been washed EEZE. Just looked it up, snoop had a 4/20 album that did 800 in 2021..and a few albums charting at 103, 117...didn't chart in zero territories. 🤣🤣.
Snoop is a cartoon and dre is lifeless. Only reason It did 37k was that long 5 month long rollout and features . Esco did 30k dolo.. and had another top 10 charting album with a fraction of hype "missonary" did.
The album will still do it's numbers overall in time....
No the numbers will drop. Everyone in the hype stage now, wait to that wears off.
Lies. Album likely wont even do 15k in its 2nd week. This album will be forgotten about by New Year's eve. It has no legs.
Thumbnail had me dying!!🤣🤣
Just an average album I knew this coming
The generation that played snoop and Dre are 55 years old and the youth wasn’t born yet
Peace Eeze. When Nas said on Office Hours, “You should go study my analytics”. I understood he was talking beyond album sales or manipulated streams and numbers (bots). The system is unregulated and based on US history, these corporations will do whatever is in their best interest. To flip an example, look at box office numbers, they show & compare gross numbers w/out mentioning the higher rates of tickets. They don’t compare the actual number of tickets bought. I see the opposite in music because they will have to pay more.
Nas doesn't sell his music directly from his own site so when he says "HIS analytics" its really somebody else's.
@@leroygreen6310 The woman who runs his X account, (I think Nasrelated or similar) talked about this in one of her live discussions where she said the number of streams isn’t accurate and doesn’t determine the success or failure of a record. But specifically, analytics include audience demographics, stream & sales, engagement metrics, performance metrics, fan behavior, social media analytics, live performance metrics, digital advertising metrics, market trends, and fan support.
Yea but nas gave up six good albums in 3 years one producer an didnt miss. He aint do numbers but gave US great music great grown man music. This Dre an Snoop crapola just won't it
@greghammer9543 6 good albums to YOU bro. I thought 3 outta 6 was good. Westside Gunn gave us 25 albums in 8 years and revitalized underground Hip hop and the NY sound. Snoop is not trying to sound like Nas and Hitboy beats not banging as hard as Dr Dre.
@leroygreen6310 i never Said Snoop was trying to sound like Snoop as uses Bad as an example of an older rapper tht dropped good music Ur opinión is Snoop new stuff better than either of the 3 nas joints u liked
Salute king chief! Quantity, sensationalism and scandals make press run. While poetry, rhymes and reasons not relevant anymore.
What we’ve known is gone for good huh?
@@Eeze No! Brothers like you who share passion, knowledge to understand the art of music make it relevant. Nas & Hit Boy and Common Sense & Pete Rock proved when you love your art you create timeless music with subject matters that relate to most people. Thats what hip hop was all about creativity, originality, intellect, witty verses with bars &punch line now its low IQ with no logic and no common sense with vocabulary in theirs rhymes. Its focus on pessimism, hedonism (drugs & pornography )& materialism Onlyfans song 🤣. Like Nas said: ''Whether we did diamond or hardly sold /We did it for our soul''
Album was still 🔥🔥🔥🔥to me....
The Missionary album by Snoop Dogg and produced by Dr. Dre, suffered the same fate of Jay Electronica last album, when Jay Electronica's FINALLY came out.
MC Ren's last album, although he never achieved the height of music success as fellow NWA members Dr. Dre & Ice Cube, was also considered meh, because, much like Dr. Dre, he had been gone so long.
Honestly both 38 spesh projects were much better
💯
Honestly I'm more suprised they managed to pull of 36k in sales. I didn't even think they would go past 20k.
1. Singles they picked for the promotion weren't that strong to pull some people in
2. Snoop and Dre are just not that hot of the names anymore
3. The album wasn't that good, I listened to it only once, thought it was alright, but I can imagine that a lot of people were dissapointed, especially when it's kinda a sequel to Doggystyle. Sequel albums are always tricky. Expectations are always too high and most of those albums fails to meet them.
Similar thing to me is happening to me right now with Redman. He's dropping MW2 in couple hours and not only that I didn't find the singles that exciting, but the albums is 32 tracks??? I'm really worried...
Hope you're planning on covering it Eeze
Dr. Dre isn’t relevant anymore. It’s true. Nobody is checking for what he’s bringing to the game anymore because he hasn’t brought anything to the game in years. He’s not the one that people look to for groundbreaking hip hop anymore and that’s his fault. He wouldn’t release anything except for that Compton album and he only did that to take advantage of the movie that came out. That album was subpar. When you become more famous for your headphones than your music and production it’s a wrap. And Snoop is known more for being a famous celebrity now more than a rapper, even though people know he’s a rapper. But he’s more of a personality or character than a legendary MC. That doesn’t spell success, especially when they don’t give us the formula that made us like them in the first place. I finally listened to it and one time is enough.
Snoop and Dre definitely dropped the ball on this one. I still feel they should of delivered the funk and soul. That’s what the people were expecting. I don’t have a problem with them having song writers on there album. The album still needs to be a classic if they have song writers. Also I feel Dr Dre is extremely overrated. That’s another topic though for another day. Hopefully you can make a video on that topic. Overall the album was very Wack. Just saying
Snoop music is about having fun. Now that people have lost the basic groundwork for what his music is they going all the way back to sampling old records (which they did) as a metric. It's like listening to Curren$y and Wiz Khalifa with a critical ear but without cruising around town with a joint in your hand. At that point you have missed the purpose of their music. Anybody who wasn't having a good time listening to Missionary then you don't understand why it was made in the first place. The entire album sounds like one big party so guess what the setting of the actual music is? Exactly.
There is funk and soul on the album. I think you should listen to it more times. You are missing something because of your expectations. It’s different, so your ears will need time to adjust. This is probably one of Dre’s best production
Snoop and Dre are older, so their demographic is 35 and up. 35 and up don’t buy albums and stream like younger people. 35 and up got too many kids and too many bills to have time to buy and stream music to the same degree as the younger people. Younger artist like Kendrick connect more with the younger people. Who from Snoop’s era still moving massive units besides Eminem?
I think it’s the algorithm of the platforms. I didn’t even know they were dropping an album. The only reason I found is because of the Gunsmoke single…however the album is 🔥🔥🔥
Don't care about the sales. The music was 🔥
I understand that, but it still doesn’t make sense.
@@EezeI feel the same.
Dre may be getting a pass on his sub par production due to name recognition 😞
Production wasnt subpar to everyone
Nothing subpar about the production at all. In fact, it’s so far ahead of everything out right now, it will take years for people to catch up. Anyone who understands how an album is produced will laugh at anyone making such an asinine comment.
It's not being promoted...only reason I was aware was bc its part of my algorithm ....and THIS is the sad reality of the digital age of music. It should be at least Top 5 right under Kendrick based on quality and star power. Albums used to be that way...and then gain mommentum.
People plexxxing the album dope and sounds sonically great,damn the sales and all
that,i bet if they had some type of controversy or drama before it wouldve sold more.People love drama thats why Kendrick been successful this year.
We didnt want peace and love Snoop and Dre we wanted a Doggystyle 2.My only gripe they should’ve named it something else instead of missionary.
The myth of the celebrity being important to normal folk is dead.. that and combined with the album being bad.
Most of today's album sales are compiled of streams instead of units i.e cds, tapes and vinyl records. You need 1500 streams to equal one album sale. See the problem?
I wasn’t expecting it to be like Doggystyle, but maybe my expectation was too high with this album.💿 I don’t think it was wack, but I think they took too much time to release it and people are not feeling it as much.
I gotta go back and listen again. Only track I'm feeling is Now or Never. Didn't like the Jelly Roll song. Was looking for better beats.
Many complain that there are too many people (in the credit) working on the album and therefore it doesn’t sounds like Dre anymore. They should understand that this represent the maturity of both artists that they have grown in their craftsmanship, dependent > independent > interdependent.
That is crazy this album moved only 40,000 units. Snoop is on TV constantly, in commercials, advertisements and The Voice as well. But it goes to show you that the audience he shills to aren't the ones that going to support him when it comes to his music. This is why i stopped rocking with him for the last few years. Dre as well. They traded in their artistry for commercialism. So much, thats all they are known for. Just being them, not the music that made them who they are. Eminem always stuck to doing music. This is why he has been able to sell. He never truly deviated from music
ALBUM IS MID MID MID
This missionary album wasn’t so bad but I don’t think this is their worst however I honestly think Dre has something in his deep pocket preparing for a new wave #detox or #chromic3 or #doggystyle2 once that drop everyone will certain 🤐 it and play any of those album on repeat let’s just stay tune
I honestly dont think people are conditioned to buy albums anymore. Kendrick can move those amount of units because he is sort of in between eras meaning old and younger people relate to Kendrick. Snoop an Dre's demo is like 40 and up they paid for a streaming app like apple, Spotify etc and thats how the listen to music now
An Em's albums still sell good as well
I think Snoop and Dre gambled a bit with the formula of "remake a bunch of hits with rapping on them", like the Sting remake, the Tom Petty remake, the song that uses the MIA chorus, the song that uses the Pink Floyd chorus, etc.
With those types of songs you're hoping to appeal to a really big audience with songs that have been proven hits already, but the way they did them all fell a bit flat. I'm a fan of most of those original songs and none of the Snoop/Dre versions did much for me (I'm a big Snoop/Dre fan too).
On top of that, they didn't really have any tracks for core Snoop/Dre fans, as they didn't really have any laidback funk-based beats.
Eminem did great numbers with his last album, with the remake of the Steve Miller Band hit "Abracadabra", but that worked because it sounded like the original song enough for a wide audience to like it AND was a upbeat and zany, so also appealed to the core Eminem fans. The rest of the tracks also gave his OG fans what they wanted, in that classic style.
This is great insight!
40K? That is peculiar. You'd think word of mouth alone would do it. These giys track record, them being 2 legends that made a classic album together would bring everyone from the Doggystyle album into this Missionary album but 40K, wow...I dont know if its an age bracket thing or streaming being more of a thing than physical sales but I would've expected better from them. If it was a Dre fully produced album for Eminem I doubt if all it would've pulled was 40K so IDK. Maybe this will garner more of a broader topic from everyone.
People are listening to it for free that is why they are not selling. I get it for free on Apple Music.
People are not into music anymore they into drama.... reality shows social media... they have way too much options and access... I would never consider this album a flop....... it's pretty good compared to what I hear nowadays ....
Sales....2024...First realization, realize HOW you can listen to projects now. You know how I listened? UA-cam. Snoop posted the entire project on his UA-cam page....Same with Nas and same with Com & Pete Rock.
They won't say. But I will.
They didn't make this album for anyone born after the year 1974.
You can clearly hear it.
I don't like downloading music.
In the future that album will be available physically. Then they have a definite sale with me.
They have a few MILLION fans that feel like I do.
CDs are available at Target & Amazon.
@Eeze I'm waiting on my neighborhood record store to have it after Christmas. They are still around. 😁
Compton album sold 200k in the first week with no promotion! I think a Dr Dre solo in 2024 would have sold more, they should have done that instead and featured snoop on alot of the tracks, a Chronic 3 if you will, and it would have sold more
They in they 50s nobody tryna hear them pass the torch
Things ain't the same for gangsters snoop and Dr Dre aren't controversial anymore, u see snoop these days in the kitchen cooking around women, to sell u gotta be controversial little bit, what they have been doing is busy cleaning up their image and this album was part of that
Great comment!
Gnx took the steam out of snoops and icecube album
Aint no FUNK on it !!
Did you buy it for one ? 🤷🏼♂️
It's just a new school crowd they ant into the ogs nomore
No more record stores
Not interested in listening to snoop dogg anymore he's a documented liar
People can listen on a streaming app, without paying. If it was a dope album people would have purchased it. I blame Jimmy Iovine for interjecting himself in the fold, more than an executive should be.
Name any one in they 20 30 year period to go number one or over 100k expect for Eminem n Kanye
Album was mid
I think this was Dre and snoop best work
Word? Would you mind expounding on that? What’s makes it greater than the previous projects.
@ snoop has gotten much tighter as a emcee and Dre beats, the shit is so precise and it seems like he fills every track with some type of sound tick ruffle somethin and it all comes together in a marriage every record gets tighter and tighter, Dre can do it on multiple levels we all want that chronic 2001 we got it it’s just more complex today, one last thing in every album Dre has done he always had a lil rock n roll on the album the shit he did with Tom petty and sting on this album, Dre still at the top production wise
No one buys music I been getting music free for 25 years
Man c'mon the record buying age is 13-30 ..ppl who bought Snoop+ Dre 30yrs ago 90% DNT buy music 2day 🛑
Bruh, what are you talking about.... it's not 1999. The numbers not gonna matter like back then.... I'm bangin that shit for free, like millions of other people. I could purchase it and support, but fuq that, the stupid rich already. The product is great, ain't nobody trippin off numbers at this point... Just my opinion Champ.
“They stupid rich already” is the same ish dudes used to say during the bootleg era. 🤷🏾♂️
@Eeze 😂 facts, you bought to make me go head and support lol. I just reminded myself of a person saying, my 1 vote not gonna make a difference.
🤣🫡
Commercial rap is done
The album was too musical. Nobody wanna hear snoop wit jelly roll and sting lmao. It should’ve been a strictly g funk death row reunion. Use the formula tht got u here. Wanna get current? Use Ty$. Use Roddy Rich. There were ways out. They just took too long and Dre don’t got his ears to the streets no more. He’s 60 and it shows.
Brah I hate to say dis but I’m surprised Dey moved 40k because honestly nobody wanna hear snoop rap anymore 🤦🏾♂️ snoop has grandkids and da younger generation look @ snoop like he’s Unk and Dre is irrelevant and no disrespect but I told my kids I love snoop but nah I just not interested in his music and dawg dese dudes in dey 50s Dey time has came and went and it’s NOT SHOCKING
I guess I had my expectations too high and I grew up on snoop n Dre but im sorry this aint it!! Its giving movie soundtract vibes. If so, just say that!
I don’t buy the number.
Disappointed & im 45yrs old & I listened to that album sober then drunk then high & its 🗑️
BODYSLAM DRE AND SNOOP FOR TUPAC.
When your using somebody else's machine (DSP's) that people aren't even really checking for anyway and the music is free on UA-cam then the numbers aint gonna be the same. The album should've been sold with a purchase of Dre's headphones that now come with Dre speakers for something new for example at the stores. Music should either be accompanied with PRODUCT or should be sold DIRECTLY to the listener on the artists site.
Snoop and 50 cent shouldn't have been on there!
Snoop is washed up, and Dr Dre cant save him. Snoop sucked on Chronic 2001. Snoop was last good on Murder was the case. Everything else, crap.
Thank u
Rap/ Hip Hop is completely dead. Lost all respect for a lot of these undercover UK cigs . Disgusting
Jay z will sell million in week if he drops im sorry
But Will the music be great
Hyped garbage is still garbage no matter if it is Snoop and Dre. Missionary = Total Flop.👐🏿👐🏿👐🏿👐🏿👑👑👑👑
They weren't on social media enough to promote it
The album is wack honestly
people dont buy albums now a days they STREAM them!!!
I think that if the music is good people are going to buy it more easily but here it’s not the case ; we have 3 very different « singles » people/fans are lost, we don’t understand why missionary (suite of doggystyle) and no g-funk music ?! No any groovy tracks, no bangers like we use to have with Dre (except Scyscrapers) and maybe at least we can guess that « gorgeous » is produced by Dre but the rest not. That’s make no sense for us. I don’t feeling this album, I don’t like it and for the first time I don’t gonna buy it. The rappers have more than 50 years but their fans too, they also have grown and have a family to feed etc.. because when you are young it’s normal to have idols, to be a fan …and when you have an idol, you buy his product. It’s more difficult to be fan of an grand-pa
Album is mid. Its a fraud. That shit doesnt sound like a sequel to Doggystyle at all. Guest aren't that great. No G funk. Dre doesn't produce good vibes anymore. No surprise that the album flop. Missionary is one of his worst album ever and people who dont think so, never listened Snoop discography.
Only a couple 90’s rappers moving “units” - I think we should look deeper. What are the labels doing to inflate the numbers in the streaming era and which artists do we see getting pushed, and why? Payola has always been a thing but it’s easier than ever to manipulate the numbers now. Plus, the majors have a stake in Spotify, the biggest streaming platform. The labels and publishers can also strong arm the streaming services since they own the content that the business model depends on. I stopped checking for sales. It isn’t a level playing field and it isn’t an indicator of what’s quality. 🫡✌🏾
@@KMLTrades any rock/pop artist or group that released their first album in 1993 doing 37k would be a success. (Its only a flop because DRE became a numbers producer)
@@idolgray Great point, but I don’t think it addresses what I am getting at. It doesn’t make sense for UMG/Interscope to throw budget behind this album to make the numbers show a perceived success. Snoop and Dre aren’t getting anywhere near number 1 in 2024 so the album drops and it does what it does without any help behind the scenes. While a pop act, take Sabrina Carpenter for example, might get that extra budget push to get her to number 1 or top 3 because she is their next big cash cow artist. Take her week 1 sales battle with Travis Scott and follow the articles. Travis was leading that fight with the bundles, and all of sudden she got the number 1 right before the charts came out. I doubt that is by coincidence…so what I am saying is if it made sense for UMG to fluff the numbers to help his debut look better, they would have. The people who were going to listen to a Snoop and Dre album in 2024, did. The labels, publishers, streaming services, award shows, RIAA, billboard are all interconnected. All these large inflated numbers we see on the charts would look much different if all of these were entities were actually independent of one another. A little tin hat, I know…buttttt…is it really? ✌🏾🤔🫡