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Planters: Baby Nut - 2020 Super Bowl Commercial

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  • Опубліковано 2 лют 2020
  • Planters, "RIP Mr. Peanut"
    Brittani Kelzenberg (Art Direction, 2018)
    VaynerMedia
    New York, NY
    The VCU Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands. The program saw a record number of alumni ads in the 2020 Super Bowl: 26 alums contributed to 18 different spots, representing global brands like McDonald's, Facebook, Bud Light, and more. Read more here: bit.ly/BCSuperBowlWatch
    Learn more about the Brandcenter: www.brandcenter.vcu.edu
    Follow the Brandcenter on other social media platforms:
    • Facebook ( / vcubrandcenter )
    • Twitter ( / vcu_brandcenter )
    • Instagram ( / vcu_brandcenter )
    • LinkedIn ( / admin )

КОМЕНТАРІ • 2 тис.

  • @whitekidrants6511
    @whitekidrants6511 4 роки тому +4265

    Sooooooo the Kool Aid Man cries tears and not Kool Aid.... Myth Busted.

    • @aaravjain9959
      @aaravjain9959 4 роки тому +171

      That One White Kid the tear was just condensation

    • @invadersel3025
      @invadersel3025 4 роки тому +10

      @@aaravjain9959 That would make sense

    • @mitchelgroover5079
      @mitchelgroover5079 4 роки тому +70

      Do you cry blood

    • @aaravjain9959
      @aaravjain9959 4 роки тому +59

      Mitchel Groover no, but I’m human, not a giant pitcher

    • @Cmon_bro12
      @Cmon_bro12 4 роки тому +12

      @@mitchelgroover5079 no they arent but they are 75% water so your state ment is still wrong.

  • @HAXAD
    @HAXAD 4 роки тому +4226

    Marvel: Endgame is the most ambitious crossover event in history.
    Baby Nut:*Mr. Clean and Kool-Aid*

    • @thatguyfx6311
      @thatguyfx6311 4 роки тому +59

      Food. Fight.

    • @scottbauer71
      @scottbauer71 4 роки тому +15

      Oh yeah!

    • @BugBoss1205
      @BugBoss1205 4 роки тому +46

      Perfect. Now I can put some cleaning supplies in my Kool-Aid and drink it so I can die.

    • @Luminous.Productions
      @Luminous.Productions 4 роки тому +9

      DAMNIT!!! I WAS GONNA DO THAT JOKE!!!

    • @jorgearnoldson3107
      @jorgearnoldson3107 4 роки тому +5

      It's not really a crossover if all the brands are owned by the same parent company.

  • @bannanabread1697
    @bannanabread1697 3 роки тому +804

    "They had us in the first half, not gonna lie"

  • @thefallenstarlight2133
    @thefallenstarlight2133 3 роки тому +136

    I watched this commercial during the Superbowl and ever since I have been baffled as to how ANYONE could have come up with this as a serious marketing plan.

    • @theonetruefusion8533
      @theonetruefusion8533 2 роки тому +2

      it worked brilliantly

    • @thefallenstarlight2133
      @thefallenstarlight2133 2 роки тому +4

      @@theonetruefusion8533 It's hilarious that you responded to this like a year later in defense of a marketing plan.

    • @theonetruefusion8533
      @theonetruefusion8533 2 роки тому +1

      @@thefallenstarlight2133 how is it hilarious?

    • @Kingofmycountry
      @Kingofmycountry 2 роки тому +3

      This commercial garnered 11 billion impressions…the most of any commercial in history. So…

    • @Valhalla05
      @Valhalla05 Рік тому +1

      @@Kingofmycountry How? There are only 7 billion people on earth

  • @marioandsonicplush6456
    @marioandsonicplush6456 4 роки тому +1795

    We were dooped, bamboozled, and smeckledorfed

  • @williamkastberg6744
    @williamkastberg6744 4 роки тому +2425

    People at the funeral: "I can't believe he's gone."
    Me: "I can't believe how shallow his grave is."

    • @MasterHall117
      @MasterHall117 4 роки тому +26

      Me: WAIT HOLD UP!

    • @onefinegent
      @onefinegent 4 роки тому +48

      Me: I cant believe it's not butter

    • @djmurphy_05
      @djmurphy_05 4 роки тому +20

      or that they didnt give him a coffin

    • @TheChaoticToaster
      @TheChaoticToaster 4 роки тому +31

      They pretty much just threw some dirt on him

    • @chrissmith6876
      @chrissmith6876 4 роки тому +39

      Peanuts are planted at a depth of 8 inches. They knew this and willingly participated in necromancy.

  • @mylyfeyafizzlahyahnue
    @mylyfeyafizzlahyahnue 4 роки тому +496

    So he's immortal, just a large drop of water in his death bed and he has another lifetime ahead of him.

  • @JonDoe42069
    @JonDoe42069 Рік тому +68

    Now, I want a sitcom, with Mr. Clean, Mr. Peanut, and Kool-Aid Man as a trio.

    • @nellysol76
      @nellysol76 Рік тому +2

      mascots

    • @FloarMin
      @FloarMin Рік тому +2

      and red m&m

    • @Nozoki
      @Nozoki Рік тому +1

      With Wesley Snipes as their neighbor that always winds up getting dragged into their shenanigans.

  • @crisbensontheanimatronicco19
    @crisbensontheanimatronicco19 4 роки тому +2355

    0:21 Plot twist mr. Peanut was actually saying all 13 bad words and the dolphin noise was just censoring his voice

    • @lilboired879
      @lilboired879 4 роки тому +81

      That's what I like to believe.

    • @kerri4799
      @kerri4799 4 роки тому +78

      There are only 13 bad words?

    • @crisbensontheanimatronicco19
      @crisbensontheanimatronicco19 4 роки тому +137

      @@kerri4799 I was referencing the SpongeBob episode sailor mouth

    • @ticcerz1790
      @ticcerz1790 4 роки тому +21

      Cris Benson the animatronic collector YEEEESSSS I LOVE THAT EPISODE

    • @NC-youtube
      @NC-youtube 4 роки тому +29

      ooooh! He said number 11!

  • @youdontknowsponge6218
    @youdontknowsponge6218 4 роки тому +4362

    This is like when SpongeBob's house grew back.

  • @austinm.2909
    @austinm.2909 4 роки тому +649

    This is one of the coolest commercials I’ve ever seen. However, there was a huge missed opportunity to have some of the M&M mascots make an appearance

    • @shesagoodgurl
      @shesagoodgurl 4 роки тому +3

      BomberBro64 FACTS OMGG 😱

    • @Wiseman6672
      @Wiseman6672 4 роки тому +9

      Could've put Isaiah Mustafa from the old spice ads in too.

    • @notavailable8201
      @notavailable8201 4 роки тому +16

      Exactly M&M has peanuts in them too they're like Mr.Peanuts distant cousins or something lol golden opportunity missed

    • @jester6298
      @jester6298 3 роки тому +1

      🦟

    • @LinkTheHeroOfTime
      @LinkTheHeroOfTime 3 роки тому +6

      M&Ms: He does exist
      Baby Peanut: They do exist

  • @TheRobotPenguin1
    @TheRobotPenguin1 Рік тому +11

    It was the Kool-Aid Man's tear that brought him back to life, confirming that the Kool-Aid is not just another mascot, but is also some kind of omnipotent being.

  • @retrxzee4926
    @retrxzee4926 4 роки тому +2371

    I'm glad kool aid brought him back to life

  • @HybridTheGamer
    @HybridTheGamer 4 роки тому +925

    Honestly thought of spongebob with the dolphin noises

  • @thatcanadian3240
    @thatcanadian3240 3 роки тому +100

    i love the “wheres my monocle?” part

  • @JasTheMansmells
    @JasTheMansmells 4 роки тому +79

    "Son what are you watching?"
    "I'm watching a baby nut"
    "what the"

    • @actionfire4036
      @actionfire4036 3 роки тому +2

      😂😂😂🤣

    • @xenno8496
      @xenno8496 2 роки тому

      And this is exactly why so many people despise this little goblin including myself

    • @LukasSheshene1
      @LukasSheshene1 2 роки тому +1

      I love that cute baby!

  • @notyourbusiness2449
    @notyourbusiness2449 4 роки тому +535

    Mr. Peanut is immortal confirmed

  • @baybvgo2.058
    @baybvgo2.058 4 роки тому +491

    0:22 DID THE BABY JUST CUSS THAT GUY OUT?!

  • @CMBGAMER2018TV
    @CMBGAMER2018TV 4 роки тому +47

    We should be thankful. Kool-Aid Man bringed a legend back to life. We should thank him.

  • @funnyclown888
    @funnyclown888 4 роки тому +179

    Her: "titanic was so sad!"
    Me: "Eh not really-"
    Her: "have you even experienced emotions before!?"
    Me:

  • @corndog3174
    @corndog3174 4 роки тому +325

    Kool-Aid Man saves the nut industry (2020, colorized)

  • @divinelittledevil
    @divinelittledevil 4 роки тому +735

    Is Planters Baby Yoda-ing Mr. Peanut?

    • @quagsirefan8946
      @quagsirefan8946 4 роки тому +61

      Devin B. Baby Yoda is hot dog shit compared to this

    • @rockyfalldownstairs
      @rockyfalldownstairs 4 роки тому +7

      Undoubtedly

    • @fatcat1
      @fatcat1 4 роки тому +7

      Did the same thing with baby Sonic

    • @benamon5414
      @benamon5414 4 роки тому +12

      More like baby groot

    • @VioletFrizz
      @VioletFrizz 4 роки тому +14

      Nah it’s like baby groot when groot died and baby groot came from him

  • @Nedmundo14
    @Nedmundo14 3 роки тому +15

    Who else here after This Is Important pod 😭

  • @tempuraaccura
    @tempuraaccura Рік тому +7

    The part where he said "a a a-a-a-a-a a a" was so heartwarming

  • @lordtoppinghat
    @lordtoppinghat 4 роки тому +407

    Mr.Peanut it’s good to have you back

  • @jonmcintyre1144
    @jonmcintyre1144 4 роки тому +407

    2017-Baby Groot
    2019-Baby Yoda
    2020-Baby Sonic, and Baby Mr. Peanut

  • @bigshot4015
    @bigshot4015 3 роки тому +7

    Even at a funeral he still says “oh yeah :)”

  • @DengsFish-nl1gu
    @DengsFish-nl1gu 3 місяці тому +1

    I cant believe this is from 4 years ago, and baby nut is still adorable.

  • @dezskye33
    @dezskye33 4 роки тому +81

    I was on acid last night and this commercial was absolutely incomprehensible to me. Still is

  • @toxiiskullz
    @toxiiskullz 4 роки тому +95

    Kool-Aid man now has to pay child support

  • @chrismoore6668
    @chrismoore6668 4 роки тому +15

    2014: Baby Groot
    2019: Baby Yoda
    2020: Baby Sonic
    2020: Baby Nut

    • @iamstupid9143
      @iamstupid9143 3 роки тому +1

      2030: Baby Joe

    • @fc43
      @fc43 3 роки тому +1

      At least the Sonic movie didn’t waste its time on baby sonic and got straight to the plot.

    • @angel2410
      @angel2410 3 роки тому

      1942: Baby Bambi
      1955: Baby Lady
      1994: Baby Bink
      2003: Baby Buddy The Elf
      2007: Baby Luma
      2008: Baby Bolt
      2017: Baby Groot
      2020: Baby Sonic

    • @chrismoore6668
      @chrismoore6668 3 роки тому

      1994: Baby Simba
      2020: Baby Yoda/Grogu

  • @noscopeviolin
    @noscopeviolin 3 роки тому +9

    “Baby nut” that sounds kinda sus 😳

  • @mappedout
    @mappedout 4 роки тому +132

    Babynut: Is immortal
    Baby yoda: Has the force
    Baby groot: Has tree powers
    Baby sonic: Really fast
    The ultimate team!

    • @NooberTheGooober
      @NooberTheGooober 4 роки тому

      When あかなや Joins the game the babies revolt against us

    • @vincently1995
      @vincently1995 4 роки тому +3

      Baby Wu: Ninja never quits

    • @StrongJamal2017
      @StrongJamal2017 4 роки тому +2

      The Ultimate Baby Team!

    • @hayabusa19
      @hayabusa19 3 роки тому +2

      Ye I might as well be Baby Pluto cause he exists

    • @adachiplsrailme
      @adachiplsrailme 3 роки тому +1

      Baby Appa: Has the power to make your day better.

  • @karenbonds264
    @karenbonds264 4 роки тому +78

    0:22 When you stub your toe in Bikini Bottom

  • @icezone5555
    @icezone5555 Рік тому +1

    this brought tears to my eyes then... (and then he came back I was in awe)

  • @bluesycobra308
    @bluesycobra308 3 роки тому +7

    i love how we see mr clean and kool aid man, the three best mascots still live

  • @jackisgold4662
    @jackisgold4662 4 роки тому +207

    Kool-Aid should've said
    OH NOOOOOO!!!!!

    • @ahab_ahab
      @ahab_ahab 4 роки тому +8

      No he should have said Oh yeah

    • @dextertoast764
      @dextertoast764 4 роки тому +9

      @@ahab_ahab OH NO
      OH NO
      OH NO....
      OH YEAH

    • @Thalia_Aquaticaa
      @Thalia_Aquaticaa 4 роки тому +4

      HORY SHEEEYTT

    • @jeikuroo
      @jeikuroo 4 роки тому +4

      OHH MYY GODDD!!!!

    • @epicboyo4883
      @epicboyo4883 4 роки тому +3

      "Wow, y'know, from the other side, that's kind of annoying"

  • @toelord8760
    @toelord8760 4 роки тому +495

    Baby nut: Exist
    Baby Yoda : Finally a worthy opponent
    Due by popular demand
    Baby Sonic: I'm bout to end this nuts whole career
    Baby Groot: I am Groot

  • @STYX129
    @STYX129 2 роки тому +5

    Mr. Peanut is still alive, and he always will be.

  • @the_grand_inquisitor2511
    @the_grand_inquisitor2511 Рік тому +1

    The way the pastor says “they we are aalllll together now, and the other guy saying “what is happening is hilarious to me😂 he sounded so annnoyed when he said “ what is happening?”😂

  • @BabyDEEBluesRocker
    @BabyDEEBluesRocker 4 роки тому +82

    So we all just gonna ignore how he’s being held up like simba? 😂

  • @cynicalstring5614
    @cynicalstring5614 4 роки тому +66

    Baby Yoda: I am the cutest thing ever
    Baby nut: hold my peanut butter

  • @owensnoap9437
    @owensnoap9437 3 роки тому +1

    That was the best mr. Peanut commercial I've ever seen

  • @YaBoiL0721
    @YaBoiL0721 3 роки тому +4

    I did not expect mr clean and kool aid man to appear but i love it

  • @SX10ZI
    @SX10ZI 4 роки тому +51

    Everybody: BABY NUT?
    Me: you could not talk as an adult but now you can?

  • @groceries9720
    @groceries9720 4 роки тому +40

    The dolphin noises.... it gets me every time 😂

  • @Simurated
    @Simurated 4 роки тому +7

    0:21
    *spongebob and patrick swearing refrence*

  • @bullsheadmax13
    @bullsheadmax13 4 роки тому +2

    It’s good to have you Back Mr. Peanut!

  • @myoverlycompetitivelife5861
    @myoverlycompetitivelife5861 4 роки тому +18

    I missed it during the game last night so to UA-cam I went this morning!! Glad I did because it's funny.

  • @Alidonius6721
    @Alidonius6721 4 роки тому +26

    Kool-Aid Man: *crying* and then he says, "yeah". 🤣

  • @jh66444
    @jh66444 6 місяців тому +1

    Mr Clean, Kool Aid man, and the Oscar Myer car all in a commercial for Planters, product placements, WITHIN a product placement!

  • @pkshyguy
    @pkshyguy Рік тому +1

    This was truly the commercial ever

  • @poweroffriendship2.0
    @poweroffriendship2.0 4 роки тому +59

    *Kool-Aid Man:* _"He is the hero we don't deserve, but the ones we need right now."_
    *Baby Nut:* TODAY'S THE DAY!!!

  • @milesprower6426
    @milesprower6426 4 роки тому +79

    That's what happens when you plant a seed in fertile ground and then you water it.

  • @AuwzGt
    @AuwzGt 4 роки тому +1

    I CRIED IM SO HAPPY

  • @calbread4
    @calbread4 4 роки тому +3

    Mr peanut : where’s my eyeglass thing?
    People: uhhh it vanished.

  • @toast4248
    @toast4248 4 роки тому +89

    Kool-Aid Man: *OH NOOOOO*

  • @EpicSketchBro
    @EpicSketchBro 4 роки тому +9

    Mr kool aid u are the father
    *Kool aid man sweating intensified*

  • @theshadowplex
    @theshadowplex 4 роки тому +3

    Ice age baby: Finally! A worthy opponent! Our battle will be legendary!

  • @elijahyeung8647
    @elijahyeung8647 2 місяці тому +2

    Garfield: baby kitten a parody of Planters: baby nut

  • @beanieweenie1349
    @beanieweenie1349 4 роки тому +44

    0:21 Ok, Not gonna lie, he spittin straight facts

  • @abjklmrsakagamiali1651
    @abjklmrsakagamiali1651 4 роки тому +7

    0:13 that was my substitute teacher last year!

  • @pepsiman5985
    @pepsiman5985 2 роки тому +2

    When legends come back

  • @danielribeiro9678
    @danielribeiro9678 4 роки тому +4

    Can we just appreciate that Kool-Aid Man brang Mr. Peanut back

  • @danielwanak9116
    @danielwanak9116 4 роки тому +26

    "We've been tricked, we've been backstabbed, and we've been quite possibly bamboozled"

    • @mostar1219
      @mostar1219 4 роки тому +2

      We've been smeckledorfed

    • @kaylajordan3855
      @kaylajordan3855 4 роки тому +2

      Monique Star That’s not even a word we can’t agree with

  • @yummybiscuit4282
    @yummybiscuit4282 4 роки тому +46

    It appears Mr Cool-aid is about 90% cool-aid and 10% glass. Him crying tears, aka water, is impossible. Dogshit commercial.

    • @dakrabking
      @dakrabking 4 роки тому +15

      What if the glass is cold, condensation could cause him to cry water

    • @maplemoths.
      @maplemoths. 4 роки тому +4

      It must be humid there

    • @mgkja1019
      @mgkja1019 3 роки тому

      well sweat and tears is the same maybe mr coolade's pee and HIS sweat are the same: water

    • @mgkja1019
      @mgkja1019 3 роки тому

      swaet tears and pee

    • @TheWraithOfMooCow
      @TheWraithOfMooCow 3 роки тому

      It's from the ice in him melting.

  • @notasovietspytrustme4392
    @notasovietspytrustme4392 4 роки тому +5

    This means that cannonically, the Kool Aid Man is Mr.Peanut’s father

  • @sourrrrrrrrrrrrrrrr
    @sourrrrrrrrrrrrrrrr 3 роки тому +6

    Calm down, guys you eat Planters peanut butter every day.

  • @fyrem9718
    @fyrem9718 4 роки тому +7

    It seems like Planters is declaring war on Baby Yoda and I can't decide which side i should root for.

  • @jeancarlosperalta5100
    @jeancarlosperalta5100 4 роки тому +10

    0:17-0:19
    Aww, Baby Nut is so cute 😍

    • @ringoincontact8502
      @ringoincontact8502 4 роки тому

      ❤🥰❤🥰❤🥰❤🥰❤🥰❤🥰
      ❤🥰❤🥰❤🥰❤🥰❤🥰❤🥰
      ❤🥰❤🥰❤🥰❤🥰❤🥰❤🥰
      ❤🥰❤🥰❤🥰❤🥰❤🥰❤🥰

  • @Society.263
    @Society.263 2 роки тому +1

    Kool aid man after bringing mr peanut back: *im not paying child support and child custody*

  • @SomethingAboutSashimi
    @SomethingAboutSashimi 2 роки тому +1

    So MR. Peanut is like Mothra:dies but never truly perishes

  • @fw.khaled7417
    @fw.khaled7417 4 роки тому +42

    baby yoda: i’m the cutest thing ever
    baby nut: hold my nuts

    • @tebalnk
      @tebalnk 4 роки тому +1

      TheSavagePotato 2 hold my monocle

  • @mightyfilm
    @mightyfilm 4 роки тому +3

    Groot's lawyers would like to speak with you.

  • @SpookyHost
    @SpookyHost 3 місяці тому

    Best advertisement ever 😭

  • @user-jr4nm2ig9y
    @user-jr4nm2ig9y 2 місяці тому

    Lil bro cracked me up when he said “Where’s my monocle”.

  • @lraudy
    @lraudy 4 роки тому +8

    "Don't drink the Koolaid" but Koolaid tears bring you back to life.

  • @misterspongeward7814
    @misterspongeward7814 4 роки тому +3

    Forget Mr. Peanut's death.
    Watching the Kool-Aid Man cry is the real heartbreaking thing here.

  • @Contagion1978
    @Contagion1978 4 роки тому +1

    Very super nice mr.peanut 👍🏻🥜🤯!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • @Totally_Bonkers
    @Totally_Bonkers 3 роки тому +1

    Baby nut made sure to tell all of the babies, dolphins, and humans that he's back.

  • @katiagoncalves9506
    @katiagoncalves9506 4 роки тому +23

    Girls: Awww Baby Yoda is the cutest Thing in the Universe!
    Baby Mr Peanut: Allow me to introduce Myself.

  • @usedcheese858
    @usedcheese858 4 роки тому +3

    Murder: mountain
    Sheriff!: Kool aid
    Innocent: mr peanut

  • @VoltageTHD
    @VoltageTHD 6 місяців тому +1

    It's canon that Kool aid revived Mr. Peanut

  • @xanderking7558
    @xanderking7558 4 роки тому

    Thank you cool ade man for bringing him back to life

  • @penelopegrace1372
    @penelopegrace1372 4 роки тому +31

    Marvel: “I have thanos”
    Disney: “I have Disney plus”
    Planters:” well we have “mr clean”. “Coolaid man” AND “baby mr peanut”.

    • @beatit2464
      @beatit2464 4 роки тому

      Disney would topple planters

    • @millifemme
      @millifemme 4 роки тому

      Disney has Disney+ and Marvel, right?

    • @beatit2464
      @beatit2464 4 роки тому

      @@millifemme yep

    • @deepcitrus7023
      @deepcitrus7023 4 роки тому +2

      oh youre one of those sick fucks that spells "Kool-Aid" wrong, huh.

  • @doctorwho4ever5
    @doctorwho4ever5 4 роки тому +63

    He’s perfect

    • @ashciza4112
      @ashciza4112 4 роки тому

      Absolutefandomtrash just like trumps phone call 😂🙌❤️

    • @local6683
      @local6683 4 роки тому +1

      @@ashciza4112 Haha orange man bad

  • @adbulortiz7199
    @adbulortiz7199 2 роки тому

    LMFAOOOOOOOO nah that dolphin noise killed me

  • @arlot45
    @arlot45 2 роки тому

    Legendary crossover

  • @anthonymoreno3682
    @anthonymoreno3682 4 роки тому +40

    They baby groot him

  • @MrEmperorCJ
    @MrEmperorCJ 4 роки тому +6

    SpongeBob: You hold too many memories. *cries*
    *tears drop onto Mr. Peanut*

  • @sunn.es1
    @sunn.es1 3 роки тому +1

    “Just kidding, im back” -Baby peanut

  • @ForeverCacti
    @ForeverCacti 4 роки тому

    Yesssss

  • @havenanderson6211
    @havenanderson6211 4 роки тому +6

    Me: watches Planters ad
    Also me: "BABY PENUT IS SO COOTE"

  • @Lucas52931
    @Lucas52931 3 роки тому +6

    “it’s enough to make a grown man cry, and that’s okay”

  • @BanamVideos
    @BanamVideos 10 місяців тому

    “Where’s my monocle?”
    😂

  • @gabrielleonorato4488
    @gabrielleonorato4488 3 роки тому +1

    *The king will never fall*

  • @julianabattista6873
    @julianabattista6873 4 роки тому +3

    How did he make dolphin noises so flawlessly

  • @MontieMongoose
    @MontieMongoose 4 роки тому +15

    Kool-aid Man: oh yeah, (sob)

    • @1UPixel
      @1UPixel 4 роки тому

      oh yeah...

  • @stormtrooper4358
    @stormtrooper4358 2 роки тому

    My first reaction to the guy in the white shirt crying with Kool-Aid Man: IS THAT MR CLEAN

  • @cammo9104
    @cammo9104 3 роки тому +1

    *The king returns*